2 016 St. Charl es C o n v en tio n Cen ter
Contents INTRODUCTION 3 4 5 6 7
Statement of Purpose Message from Sally Faith, Mayor of City of St. Charles Message from Tom Wapelhorst, Chairman of SCCC&SFA Message from Joe Ward, Director of GSCCVB Message from Al Beltranena, GM of SCCC
Accomplishments & Events 8 Summary of Accomplishments 10 Signature Events
Facility 12 Capital Improvements 13 Mission & Sustainability 14 Facility Overview & Occupancy Reports
At the SCCC 15 Organizational Chart 16 2016 In Review 18 Our Partners 20 Client Experience Program 21 Client Surveys
Finance 22 Financial Performance 23 Summary of Market Segment
General Marketing 24 25 26 27 28 30
Sales & Marketing The National Marketing Plan Community Involvement Customer Comments Client Testimonials Future Outlook
statem en t of
Purpose “The St. Charles Convention Center is dedicated to exceptional customer service, delivered with a warm and innovative approach.”
The customer is the most important visitor on our premises. Customers are not dependent on us; we are dependent on them. They are not an interruption of our work; but rather the purpose of it. They are not an outsider in our business; they are vital to it. We are not doing them a favor by serving them; they are doing us a favor by allowing us an opportunity to do so. At the St. Charles Convention Center we promise to consistently exceed our customers’ expectations. We will: •
message from the mayor “Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do.” Pele When I read this quote from world-renowned soccer star Pele, I can’t help but think it translates so well to the St. Charles Convention Center and the benefits and success it brings to our area. As Mayor of St. Charles, I value the relationship between the City and Spectra Venue Management, as well as the St. Charles County Convention and Sports Facility Authority. And, indeed, the success over the years is certainly no accident. I want to recognize and thank all of the staff who work so diligently and provide the outstanding customer service and commitment to our area that keeps conventions and events coming back to St. Charles. The Working Women’s Survival Show is a perfect example of a large event that has found its home in St. Charles. In addition, events that offer something for everyone, including the Golf Show, Boat Show, and Home Show, to name a few, continue to grow and bring new people to our area each year. This coming year, we are excited to see the return of the St. Charles Trolley that will connect visitors of the Convention Center to other top destinations in our City. This will provide guests even more incentive to bring their event to our area. A premier facility like the St. Charles Convention Center being right in the heart of our City is a true benefit in marketing St. Charles to travelers from across the country. On behalf of the citizens and the City Council of St. Charles, I want to congratulate you on another successful year, and thank everyone within the organization for your hard work, perseverance, sacrifice, and your love of what you do for St. Charles. We look forward to many more years of growth, success, and partnership.
Sally A. Faith Mayor City of St. Charles, Missouri
message from the chairman The St. Charles Convention Center began eleven years ago as a dream that became a reality. We opened the doors to a facility that has become an economic engine, which has elevated both the tourism efforts and the brand image within the City of St. Charles and St. Charles County. This collaborative venture has proven to be one of the most successful economic development projects in our history and it has created the synergy for other economic development projects in the area. As this annual report will indicate, 2016 was a year for record breaking revenues and business levels that were well beyond expectations. Our convention center management team, Spectra, stretched every operational dollar and aggressively pursued clients as indicated by the 65% occupancy level. We are now at a point where facility and hotel expansion must be considered in order to continue sustaining a positive operational budget and further grow the economic impact. The St. Charles Convention and Sports Facilities Authority is very grateful to the Spectra team who has superbly managed the St. Charles Convention Center. The Centerâ&#x20AC;&#x2122;s success is a direct result of the Spectra Team striving for perfection every day and we are thankful for their energetic and enthusiastic management. Our future lies with developing new concepts, new business, and ultimately new facilities. We look forward to continuing our partnership with Spectra and elevating the Convention Center to the next level by leading the trend rather than following it. Sincerely,
Tom Wapelhorst Chairman St. Charles County Convention & Sports Facility Authority
message from the director Time and time again, the St. Charles Convention Center (SCCC) proves to be a huge asset for the St. Charles community. I am delighted to commend General Manager Al Beltranena and the entire Spectra Venue Management team for their innovation in once again achieving record breaking results in 2016. On behalf of The Greater St. Charles Convention and Visitors Bureau (SCCC), I extend our sincere congratulations on another year of exceeding the expectations of our local, regional, and international visitors. We share your pride and your commitment to excellence. The St. Charles Convention Center is a major player in the Midwest meetings market. We know with the management of Spectra and the dedication of your staff, the best is yet to come. We are proud to call you our partners and our friends. Sincerely,
Joseph Ward Director Greater Saint Charles Convention and Visitors Bureau
message from the
general manager Spectra Venue Management has been privileged to operate the St. Charles Convention Center since the facility opened in 2005. The support provided by the St. Charles County Convention and Sports Facilities Authority, the City of St. Charles, and the Greater St. Charles Convention and Visitorâ&#x20AC;&#x2122;s Bureau has been instrumental in elevating the St. Charles Convention Center as one of the most successful venues within Spectra and throughout the United States. The achievements realized during the past 11 years are a testament to the passion, loyalty, and commitment of the staff at the Center. Every single team member works to elevate the experience for our clients and attendees, driving revenue to our bottom line. I am humbled, proud, and honored to have each and every one of them on the team at the St. Charles Convention Center. The 2016 fiscal year was another record setter for the St. Charles Convention Center. Total gross revenue for the year was $7,156,322, ahead of budget by $677,000. Our year-end net performance was $491,773 in the black, which is $560,000 ahead of budget and $136,000 higher than 2015. We hosted the most holiday parties, wedding receptions, and galas/fundraisers than any other year, while generating 21,456 room nights for the community. I look forward to another successful year in 2017 and congratulate all on an outstanding year. Sincerely,
Al Beltranena General Manager St. Charles Convention Center
Summ a ry of
Accomplishments In 2016, the St. Charles Convention Center Sales Team continued to focus on booking smarter by maximizing space and securing events at the Convention Center with the greatest impact. By targeting large, high attendance, and high revenue events, Spectra broke revenue records and exceeded the operating budget set for the year by $677,000. Also notable, 2016 marked the sixth year in a row the facility operated at a net profit.
Breaking Records •
Highest Gross Revenue Year: 2016 ended with a
record $7,156,322 in gross revenue, outperforming the
65% in 2016, exceeding 2015’s occupancy by 12%. •
previous record set in 2015 by $309,000. •
Best Year-To-Date Net Performance: The Center was
Most Weddings: The Convention Center set a record for weddings hosted in a year, with a total of 20 in 2016.
$491,773 in the black in 2016, pacing $560,000 ahead of budget and resulting in the best net finish, beating
Most Holiday Parties: In December 2016, the facility hosted 10 holiday parties, the most hosted in any year.
the previous year’s record by $136,000. •
Highest Overall Occupancy: Overall occupancy was
Most Award/Galas/Fundraisers/Non-Profit Events:
Highest Attendance Year: Over 325,000 people
The greatest number of awards/galas/fundraisers/
attended the facility, surpassing 2014’s attendance
non-profit events were hosted in 2016, a total of 11
record by 18%.
midden d orf
lin dem an n
Promoted by Spectra from
Promoted by Spectra from
Promoted by Spectra from
part-time Facilities Lead to
Security Officer to Security Lead.
part-time Facilities Specialist to
full-time Operations Manager.
part-time Facilities Lead.
Debbie w o ods
by rn es
Promoted by Spectra from a
Promoted by Spectra from
Promoted by Spectra from
part-time Facilities Specialist to a
part-time Facilities Specialist to
Operations Manager at SCCC
full-time Facilities Lead.
full-time Housekeeping Lead.
to Director of Operations at the
wa lton -r ussel
Durham Convention Center. 8
Notable Events •
Venue Awards: The Convention Center celebrated it’s second year in a row as one of St. Louis’ Top Workplaces; ninth year in a row as a Facilities & Destinations Prime Site Award winner; and third year in a row as St. Louis’ Best Bridal “Best of the Best Venue” finalist.
New Client Experience Program: After over 11 years with the How You Doin’? Program, the Convention Center staff developed the Our Promise Client Experience Program to create a program that encourages elevating experiences and applauds stellar staff for a job well done.
Staff Trainings: Two employee trainings were held in 2016. The May training had a safety focus. In December, morning breakout sessions ranged from branding to communication and the afternoon focused on the client experience via a “How You Doin’? it Right” game show theme.
Website Update: The Convention Center converted to a responsive website design, for a more smartphone and tablet-friendly website.
sign at ure
Events Conventions In 2016, the Convention Center hosted 25 conventions, generating over $1.7 million in revenue. This market segment contributed to 54% of the total room nights and 27% of total gross revenue. The Convention Center hosted both new and repeat conventions in 2016. •
Anime St. Louis: Anime was back in 2016 for the first
time since 2009. The interactive and lively group had
the Summit conference was a first at the Center and we
over 3,000 attendees with 700 room nights. The group
are looking to rebook for 2018. The group brought in
is definite through 2019 with space on hold for future
700 attendees with 500 room nights. •
Missouri Association of Osteopathic Physicians and
Helena Chemical Company: This group has hosted their
Surgeons: MAOPS held their first convention at the
event at the Convention Center for seven years with
Center in 2016 and is also definite for 2017. The group
future years on hold. Starting Point in 2016 was one of
brought in 600 room nights with 300 attendees. •
the largest conventions they’ve held with 900 attendees •
Missouri Assistive Technology: The 2016 Power Up to
Solution Tree: PLC unites educators with keynotes and
and 575 room nights.
breakout sessions. In their sixth year at the Convention
METC: EducationPlus’ METC returned for the eighth
Center, the event brought in 1,600 attendees with over
year in 2016. The event attracted over 1,600 attendees
1,200 room nights. PLC is definite until 2019 with space
and 425 room nights. They are booked through 2018
on hold for 2021.
and have space on hold until 2021. •
Missouri District Youth: A conference geared towards teens, this Convention is held prior to Easter every year. The group brings in 600 attendees with a total of 2,500 room nights. Missouri District Youth is booked through 2019.
Special Events •
World Wide Technology: One of our premier holiday party clients, WWT returned for the fifth year in a row. Their event transformed the Expanded Exhibit Hall in a rainbow theme, utilizing our ability to decorate the space with carpeting, drape, props, and more. This upscale event had various food and drink stations, a band, DJ, and lounging areas for 1,300 people.
Talent on Parade: TOP is consistent repeat business who has been with the Convention Center since 2011 and has space on hold until 2021. They bring their regional and national competitions in the spring and
summer. Both events together brought in over 5,000 attendees with over 1,000 room nights.
Consumer shows are the main contributor to event
weekend that honors the legends of Chicago-style
attendance numbers at the Center. In 2016 consumer shows
“Steppin.” Stepaganza has been with the Convention
brought in over 146,500 people to the Center, resulting in
Center since 2014. The group brings in over 1,000
45% of the overall building attendance. Some of the 2016
people and over 700 room nights over Memorial Day
events include: •
Stepaganza: This event is an annual awards celebration
weekend every year.
The Home Builders Association Home Shows: Hosted
Taste of St. Charles: The Rotary Club of St. Charles held
in April and September, the Home Shows hosted almost
the annual Taste of St. Charles at the Convention Center
12,000 people in the spring and 6,800 people in the fall.
for the third year in 2016. The event featured some
These events give visitors the opportunity to see, learn
of the finest food and wine St. Charles has to offer,
about, and buy the latest products and services from
provided by 30 of its top restaurants and benefits adult
250 companies in one place.
charities located in St. Charles.
Lake of the Ozarks Boat Show: Hosted by the Marine Dealers Association, the Lake of the Ozarks Boat Show brings boats, other watercraft, and in 2016, over 5,300 attendees to the facility.
The St. Louis Working Women’s Survival Show: Promoted as the “Ultimate Girl’s Day Out,” the show uses the entire Convention Center. Alison Sweeney, the actress from Days of our Lives and The Biggest Loser, was the show’s Celebrity Guest. Working Women’s Survival Show featured food, fashion, fitness, and fun.
Jurassic Quest: This dinosaur themed event was new to the Convention Center in 2016. The three day event brings a dinosaur adventure for the whole family and attracted over 20,000 attendees. Jurassic Quest featured realistic, life-size animatronic dinosaurs that visitors can interact with, learn about, and in some cases even ride! There are lots of fun activities for kids
World Wide Technology Holiday Party
of all ages, including a bounce house and fossil digs. 11
c a pita l
Junior Ballroom & Prefunction Updates: The vinyl and cloth wall coverings were removed in the Junior
upgraded allowing for up to 1 GB/Second.
Ballroom and its prefunction area and were replaced with similar-colored paint (see photo above), allowing for lower-cost maintenance and repair options. •
Grand Ballroom Lighting: New lighting and controls were purchased for the Grand Ballroom, allowing convenient and dynamic control.
Sidewalks: Sidewalks were replaced as needed and over 2,500 linear feet of expansion cracks were caulked around the exterior of the building.
Updated walls in the Junior Ballroom
Sustainability Mission The Spectra Team at the St. Charles Convention Center is committed to promoting environmental responsibility and sustainability. Our goal is to offer outstanding quality of service and mitigate impact on the natural environment. By creating awareness of environmental impacts, we strive to minimize waste through programs designed to reduce and ultimately recycle the consumable materials we utilize at our facility. Through Spectraâ&#x20AC;&#x2122;s company-wide STEP UP Program, the St. Charles Convention Center has become a leader in employing and promoting environmentally responsible, equitable, and sustainable practices. Spectra is dedicated to supporting efforts and management practices for the long term benefit of the environment so people can work, play, and live in healthy, ecologically-friendly facilities.
Green Initiatives The St. Charles Convention Center staff is dedicated to reducing its environmental impact by saving energy, reducing, reusing, and recycling. In 2016, a total of 18.66 tons were recycled at the facility. In addition, 37,320 pounds were composted, a 34% increase over the previous year. The Convention Center converted all incandescent and metal halide flood light cans (273 total) in the Grand Ballroom to more energy efficient, LED lights.
New lighting in the Grand Ballroom
fa cilit y o vervi ew & o c c u pa n c y
The St. Charles Convention Center is the finest full-service convention venue in the Greater St. Louis metro area. With
Exhibit Hall Grand Ballroom Junior Ballroom Meeting Rooms Overall
154,000 square feet of space and over 83,000 square feet of flexible event space, the Center is an ideal choice for groups ranging from 10 to 3,000.
70% 66% 69% 51% 65%
PRE-FUNCTION ROOM SOUTH LOWER DOCK
SOUTH EXHIBIT HALL PRE-FUNCTION
104 BOX OFFICE
GRAND BALLROOM B
NORTH EXHIBIT HALL PRE-FUNCTION ROOM NORTH
JUNIOR BALLROOM C B D
Grand Ballroom: An elegant 16,200 square foot
Exhibit Hall: Boasts 27,600 square feet capable of
ballroom with the capability to be configured into six
expanding into the Junior Ballroom, creating 35,700
square feet of contiguous space
Conference Room: Seating for up to 18 people
Executive Board Room: Seating for up to 22 people
Junior Ballroom: 6,025 square feet capable of configuration into four separate breakouts
Seven Meeting Rooms
Guest and Business Services Center
Or g an i z atio n a l Org a niz ational
St. Charles County Convention & Sports Facility Authority
City of St. Charles
St. Charles Convention Center Oversight Committee
Alvaro Beltranena General Manager
Katie Conoyer, CMP
Angie Teel, CMP
Director of Sales & Marketing
Chardean Olsen, CMP
Jennifer Schonhoff, CMP
Jason Donato, CTS
Media Services Coordinator
Food & Beverage Manager
Katie Walton-Russel Lead Facility Specialist
Assistant Food & Beverage Manager
Andrew Herbert, CTS Media Services Technician
Lead Facility Specialist
Aaron Hall, CTS
Loc Thanh Nguyen
Exhibitor Services Coordinator
Media Services Manager
Exhibitor Services/ Event Manager
HR Coordinator & F&B Accountant
Director of Finance
Director of Operations
Director of Event Experiences
Community Services Summit Girl Scout Cookie Sales Blitz
In Review Stanley and SCCC Bride
Kristin’s Baby Shower
Pumpkin Decorating C
Chef Roland’s Birthday Celebration
Sam springing the clocks forward for daylight savings
Cathy’s Last Day at SCCC
Ryan’s Last Day at SCCC Kids Block Party
December All Staff Training
Client Appreciation Luncheon
Speaker Michael Dominguez at the MPI St. Louis Luncheon
Helping Hands for the Holidays
ember All Staff Training
Scott the Tornado Backpacks for We Love St. Charles
December All Staff Training
Greater St. Charles Convention & Visitors Bureau
Embassy Suites St. Louis St. Charles Hotel
Spectra and the Greater St. Charles Convention and Visitors
The attached Embassy Suites Hotel is an all-suite, 296 room
Bureau constantly work in tandem to solicit the best business
facility managed by John Q. Hammons and is connected to
for the facility. Together their goals are to earn revenues for
the Convention Center on both the upper and lower levels.
the Center, bring in out-of-town guests to generate room
This attached property has proven valuable in attracting
nights for local hotels, and maximize the overall economic
groups needing large, flexible meeting space with an
impact to the City of St. Charles.
adjacent full-service hotel. Spectra and the Embassy Suites staff work jointly in securing business that utilizes space at
Both CVB and Convention Center representatives commonly
attend trade shows and events together and are both involved in FAM trips and site tours of the facility for long-term business prospecting and booking. Clients can coordinate with the CVB to explore Historic Main Street and the thriving tourism community here in St. Charles.
Hospitality Partners The St. Charles hospitality industry consists of 15 limited-service hotels and two full-service hotels. The total room inventory is over 2,100 rooms from 17 hotels with over one fourth of those rooms from hotels that are within walking distance of the Convention Center. The staff at the Convention Center continues to foster relationships with these hospitality partners to secure pieces of business for the facility and surrounding industry partners.
Sponsors, Advertisers, & Other Partners In an effort to better serve our clients, relationships have been forged with a variety of business partners. In addition to a vested business interest within the facility through direct product offerings, signage, and exposure, many of these sponsors also exist to provide additional marketing support for the facility and events.
clie nt e xperience
Our Promise is a client experience initiative that creates a culture driven by success, collaboration, passion, loyalty, and elevating experiences. The program empowers staff to maximize the experience of clients and coworkers alike and recognizes stellar staff for their commitment to the Our Promise principles. Both clients and employees receive Our Promise nomination
2016 Employee of the Year
cards to recognize employees for their commitment to Our Promise. The nominations are reviewed, and monthly and quarterly winners are selected by the executive team.
2016 Quarterly Winners Debbie Woods Audrey Boyher Mike Middendorf Mark Kandlbinder
Be Passionate • Work with enthusiasm • Encourage and inspire others • Believe in your work
Jason Givens Nicole Lindemann Stanley Walker
Elevate Experiences • Utilize cutting-edge industry trends • Anticipate need • Innovate creative solutions
Roland Scheller Shante Buersmeyer
2016 Monthly Winners
Build Loyalty • Be a trusted advisor • Act with integrity and respect • Express gratitude • Encourage feedback
January: Andrew Herbert February: Cathy Wise March: Sharon Robertson April: Maria Castillo
Drive Success • Develop efficient processes • Identify and create opportunities for profit • Maximized the experience • Execute “Win! Win!” strategies
May: Adam Thien June: Debbie Johnson July: Sharon Robertson/Paul Dunning August: Denny Seithel September: Dawn Hemberger
Collaborate • Employ a team approach • Communicate effectively • Deliver on commitments
October: Bobbie Saretsky November: Holly Wynkoop December: Tammy Albrecht
Surveys key: Facility Management & Facility Staff Food & Beverage Audio/Visual IT & Telecom Overall
Space Met Your Needs Environment Comfortable Space Set in Manner Requested Public Space/Restroom Clean Sales Manager Event Manager Security Staff Professional Housekeeping Professional
The St. Charles Convention Center distributes surveys seeking feedback on clientsâ&#x20AC;&#x2122; event experiences at the conclusion of each event. On a scale
Overall Impression of Staff Catering Manager F&B Service Staff
of 1 to 5, the facility achieved a 4.80
Overall F&B Quality
overall survey average across all
Overall F&B Presentation
Overall F&B Service A/V Staff Professional
Per category on a scale of 1 to 5 4.82 Facility 4.88 Management & Facility Staff 4.75 Food & Beverage 4.76 Audio/Visual 4.75 IT & Telecom 4.80 Overall
A/V Staff Responsive Quality of A/V Equipment Telecom Contact Professional Telecom Staff Professional Quality of Telecom Equipment Overall Satisfaction Overall Rating of Facility Experience 4.0
j an ua ry 1, 20 16 - decem ber 31, 2016
Financial Performance Actual
Total Gross Operating Revenue Expenses
Total Expenses Net Income (Loss)
Spectraâ&#x20AC;&#x2122;s trend of surpassing budget and feasibility expectations continued in 2016. A new record was set for gross revenue, exceeding $7.1 million. For the sixth year in a row Spectra operated the St. Charles Convention Center at a net profit.
s umm a ry of
Market Segments Event Type
events by type
325,692 Room Nights
Total: Event Type
21,495 Gross Revenue
event gross revenue
room nights by type
attendance by type
# of Events
s a les &
Throughout 2016, ads were strategically placed in both local
From website analytics to social media, the Convention
and regional publications, including online and print media.
Center continues to see online growth. In the first quarter
Advertisements were placed in Facilities and Destinations,
of 2016, the Convention Center invested in converting to
Facility Manager, Meetings Focus, Midwest Meetings,
a responsive website design, making our website more
Missouri Meetings and Events, St. Louis Business Journal, St.
mobile and tablet-friendly and keeping us in good-standing
Louis Post Dispatch, Small Business Monthly, and more. The
with Google’s algorithms which prioritize sites with mobile-
facility also continues to partner with the St. Charles CVB,
friendly designs. The investment paid off, resulting in a 1.88%
leveraging allocated advertising dollars to target local and
bounce rate in 2016, down over 30% from the previous year.
regional meeting, convention, and trade show events.
Google Analytics also reported a 22% increase in unique page views and an increase in pages per visit.
To stay relevant in the St. Louis bridal market, Spectra partnered with St. Louis Best Bridal, a client that hosts
Google Reviews saw a dramatic increase in 2016 as well
two bridal shows per year at the Convention Center. This
with 74 total reviews at year end, a 722% increase over the
on-going partnership included presence in their print
previous year, and a 4.3 star rating.
publications, listings in online marketplaces, custom eBlasts, and participation in their 2016 St. Louis area bridal shows.
The Convention Center continues to utilize Social Media to
Additionally, the Center was a sponsor of the Best Bridal
connect with our patrons. Likes on our Facebook page saw
“Groom’s Cake Dive” at Busch Stadium.
a 30% increase in 2016 and Twitter followers saw a 15% increase.
SALES The sales department participated in multiple trade shows and sales blitzes, delivering information to targeted markets and clients. Sales blitzes included a Girl Scout themed blitz, handing out boxes of Thin Mints creatively wrapped in information about the Convention Center (see photo to the right) to potential clients and a “Make your Event Sparkle” theme around Independence Day, handing out sparklers creatively packaged with information about the facility. Trade shows attended include ASAE Annual Meeting, Connect Marketplace, iMEX America, MSAE Fun Fest, Joint Meeting Planners Trade Show, and Missouri Meetings & Events Expo.
the n ational
Marketing Plan The National Marketing Plan is Spectraâ&#x20AC;&#x2122;s corporate-based advertising initiative that allows the Convention Center to have advertising exposure at a national level for a reduced cost. The total value of the program in 2016 was $230,000 and the Convention Center was represented in all components for an annual investment of only $9,300.
The St. Charles Convention Center receives exposure in
The Center receives exposure in the reoccurring eNews blast
the cooperative advertising program, which is valued at
to industry contacts, including meeting and event planners.
$57,000 annually. This includes venue listings in two page
It allows us to promote our hot dates and discounted
spreads and/or full page ads in publications such as Trade
rates and feature our venue in regional spotlights. This
Show Executive, Small Market Meetings, and Facilities and
also includes our venue listing in the digital and printed
Destinations, plus the ability to purchase exclusive SCCC ads
Convention Center brochure, which is distributed at industry
at reduced costs.
trade show events and promoted interactively online.
Spectra sales staff at the venue have access to the GPS
St. Charles is represented in the National Trade Show
database of over 20,000 contacts for prospecting and lead
Program, which is valued at over $50,000. For relevant
sharing. If another Spectra venue has a piece of business
shows in certain markets, sales staff at the SCCC have the
that would work well in our market, the lead is routed
ability to attend shows in the Spectra booth. This year SCCC
properly through this system to be prospected here locally.
was represented at iMEX, ASAE, and Connect Marketplace.
iMEX America 2016 25
c o mmunit y
Involvement Charity Committee
Helping Hands for the Holidays
The St. Charles Convention Center’s Charity
The eighth annual Helping Hands for the Holidays (HHH) charity event
Committee organizes the Center’s community
was hosted on December 15, 2016. This community outreach event is
efforts. The Charity Committee encourages
one of the largest in the area and is designed to assist those in-need
staff to participate in, or donate to, charitable
within our community.
events including Helping Hands for the Holidays, Jeans Days, and more.
Fundraisers In 2016, the Charity Committee implemented nine Jeans Days as a means to raise funds for charities, including We Love St. Charles and Helping Hands for the Holidays. Through employee donations and building matched contributions, $2,135 was raised throughout the year, a 44% increase over 2015.
Highlights from this year’s Helping Hands event include: •
Served over 1,850 meals, making this year’s event the largest attended event in HHH history
Administered 90 flu shots, eye exams for children, and distributed information on additional assistance options
Gave away over 750 winter coats, hats, gloves, scarves, and blankets
Collected and distributed 475 bags of personal care items
Hosted 21 exhibitors
Transported individuals and families in need of a ride from six pickup points in St. Charles County
Helping Hands for the Holidays 2016
Comments “Thanks for making our meetings an overall BEST. We simply couldn’t get the good reviews without your help and support.”
“Very professional, quality facilities, great staff.”
“We received nothing but glowing remarks for the facility and the food.”
Lake of the Ozarks Marine Dealers Association
Helena Chemical Company
“From start to finish - from our first encounter to our last encounter everyone was amazing!! Thank you for such a wonderful event!!!”
“We enjoy working with and holding our annual party at the St. Charles Convention Center and working with the wonderful staff. Facilities are great, everything is clean and new looking.”
World Wide Technology “Excellent venue to hold a meeting staff was great and planning the event went smoothly without any problems”
“Once again, a successful event!”
Novo Nordisk, Inc.
“St. Charles Convention Center is a very nice facility. I would definitely return for another event.”
Collins & Hermann, Inc.
“Thank you for helping us pull off a flawless wedding! We are thrilled with how everything turned out!”
“A wonderful place to have a party. The rooms are so extremely spacious and very inviting.”
Sam & Sheryl Rowley R&A Contracting
City of St. Charles, Missouri
“We were very satisfied. In 13 years of putting on these banquets, many members thought this was the best one ever.”
“St. Charles Convention Center has been a wonderful venue to honor the men & women who have made the ultimate sacrifice. Thank you for everything to make our event successful.”
Chief Rick Knox
St. Charles Serra Club
SLAPCA Prayer Breakfast
f u t ure
Outlook Desired State
We started 2017 with $172,000 more on the books
The sales team will continue to solicit, make outside
than 2016. Our revenue goal for 2017 has increased to
sales calls, and entertain contacts with local corporate,
$6,835,000, over a 6% increase from last year’s goal of
association, and specialty markets. The SCCC Team plans to
go on monthly local sales calls and quarterly sales missions with the CVB.
For 2017, we are estimating total revenues to be based on the following event mix:
Conventions will continue to be a focus for future years,
which allows us to better saturate our calendar with
larger business associated with room nights. There are 29
16% Consumer Shows
conventions definite for 2017 with 14,700 room nights; 10
definite for 2018 (6,200 rooms); six (6) definite for 2019
8% Special Events
(6,400 rooms); and two for 2020 (1,500 rooms). Two (2)
7% Trade Shows
are firm for 2017 (1,900 rooms) and three (3) are firm for 2018 (1,800) rooms). From 2018 and on, we are working
As of March 2017, we have over 20,700 definite room nights
several large conventions in tentative status with over
with another 5,000 in tentative and firm status. Conventions
are, and will continue to be, a focus for future years, which allows us to better saturate our calendar with larger business
The sales team will continue to work hard to find the right
associated with room nights. We can then place all the
events to fill the open dates we have by essentially “booking
other pieces of business into our available space, focusing
smarter” and asking the right questions; we no longer book
on mid-week trade shows and short term business to fill the
an event mid-week during an empty week. All departments
Exhibit Hall in hopes of increasing our occupancy.
will continue to provide outstanding customer service to assist in creating strong client relationships to help build our repeat client base. We can achieve success in meeting our goals for the year through a systematic approach in finding the right events for the available dates we have in 2017 as well as how well the sales team continues to book future years.
e lopm nt
l de ona ve
PARKING LOT RECEIVED
Excellence in Paving Award
ATTENDED FACILITY DUDE
IMEX + MORE
6 EMPLOYEES PROMOTED
ADDED TO THE FACILITY
IN A ROW
CONTRACT 2 ALL STAFF
ON & OFF RAMP = EASY ACCESS TO THE FACILITY
Customer Service program revealed & EMPLOYEE RECOGNITION!
One Convention Center Plaza St. Charles, MO 63303 Local: 636.669.3000 Toll Free: 877.896.SCCC StCharlesConventionCenter.com