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CORPORATE IDENTITY MANUAL GUIDE


CONTENT HISTORY

»ÃÐÇÑ µ Ô · Õ Á ¿Ø µ ºÍÅ¡Ò÷‹ Ò àÃ× Í áË‹ § »ÃÐà·Èä·Â CONCEPT & KEYWORD LOGO USAGE

CLEAR SPACE LOGO SIZING COLORS BACKGROUND CONTROL

TYPEFAC LOGO USAGE RESTRICTION

LOGO POSITION GRAPHIC ELEMENT BASIC STATIONERY

APPLICATIONS

STADIUM


HISTORY »ÃÐÇÑ µ Ô Ê âÁÊÃ¿Ø µ ºÍÅ ¡Ò÷‹ Ò àÃ× Í áË‹ § »ÃÐà·Èä·Â

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CONCEPT

KEYWORD

POWERFUL

STRONG

MODERN

2


BASIC ELEMENT


LOGO USAGE

3


LOGO USAGE

4


CLEAR SPACE

0.5x 1x

----------------------------------------------------------------------------

8x

----------------------------------------------------------------- -----------

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - - - - - -

---------------------------------------------------------------

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9x

-------------------------------------------------------------------------------------------- -

----------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------

----------------------------------------------------------------------------

---------------------------------------------------------------------------

9x

---------------------------------------------------------------

0.5x

---------------------------------------------------------------

1.5x

Ê

----------------------------------------------------------------------------

8x

----------------------------------------------------------------------------

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LOGO SIZE

3cm

3cm

6


COLORS PRIMARY COLOR

REVERSE COLOR

PANTONE 427 R210 G209 B209 C17 M13 Y14 K0

R255 G255 B255 C0 M0 Y0 K0

PANTONE 172U R243 G118 B88 C0 M67 Y67 K0

R2 G2 B2 C75 M68 Y67 K89

PANTONE 2935U R61 G93 B146 C85 M67 Y18 K3

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BACKGROUND CONTROL 100%

50%

90%

40%

80%

30%

70%

20%

60%

10%

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100%

90%

80%

70%

60%

BACKGROUND CONTROL

50%

40%

30%

20%

10%

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TYPEFACE PRIMARY TYPEFACE

SECONDARY TYPEFACE

ZOODRZNGMZH2.1

HELVETICA

¼½¾¿ÀÁÂÃÅÇÈÉÊËÌÍÎ

STUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuv

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQR

wxyz 1234567890

1234567890 FRESHMAN ABCDEFGHIJKLMNOPQR STUVWXYZ 1234567890

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LOGO USAGE RESTRICTION

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LOGO USAGE RESTRICTION

12


LOGO POSITION

13


GRAPHIC ELEM ENT

GRAPHIC ELEMENT

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STATIONERY


BASIC STATIONERY 1 cm

2 1.25 cm

THAI PORT FOOTBALL CLUB THAWATCHAI PHATCHARA COACH TPFC 444 PORTROAD KLONGTOEY BANGKOK 10110 TEL. 02 269 3407 WWW.THAIPORTFC.COM

PANTONE 427 PANTONE 172U PANTONE 2935U HELVETICA (5pt)

1.25 cm

15


BASIC STATIONERY 21 cm

2

PANTONE 427 PANTONE 172U PANTONE 2935U

HELVETICA ( 5pt ) 29.7 cm

444 PORTROAD KLONGTOEY BANGKOK 10110 TEL. 02 269 3407 WWW.THAIPORTFC.COM

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BASIC STATIONERY 1 cm

2

1 cm

PANTONE 427 PANTONE 172U PANTONE 2935U ( 6pt )

1 cm

1 cm

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BASIC STATIONERY THAI PORT FOOTBALL CLUB THAWATCHAI PHATCHARA COACH TPFC 444 PORTROAD KLONGTOEY BANGKOK 10110 TEL. 02 269 3407 WWW.THAIPORTFC.COM

444 PORTROAD KLONGTOEY BANGKOK 10110 TEL. 02 269 3407 WWW.THAIPORTFC.COM

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APPLICATIONS


APPLICATION

19


APPLICATION

»ÃÐà·Èä·Â

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APPLICATION

21


W EBSITE

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THAI PORT FC BUS

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TICKET

FOOTBALL CUP 2014 THAIPORT FC VS BEC TERO

SUN 19.00 /P.2 TPFC291 at PAT STADIUM www.THAIPORTFC.COM

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STADIUM

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CI BOOK  

rebrand thai port fc