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TOPSHOP


FS ashion

Styling

(A Guide to the industry with tips and tricks , by one of the best !)

It’s a phrase we hear often ! “ Fashion stylist to the stars “ . But what actually is a Fashion stylist ? Karen Smith from LOVE magazine tells all !

“A Fashion Stylists key role is Deciding what their client wears and how they wear it ! “

“ Creating a mood and feel through the use of props and clothing that is specific to the clients brief is essential” “You are responsible for getting the clothing to the shoot safely and sometimes you may have over 25 garments”

One of the most popular breakthrough roles in the fashion industry around the world . A Fashion Stylist is responsible for the magic that goes on behind the scenes .

“Wardrobe options ..”

“The clothes we have access to are amazing ! Although most of them are borrowed from the designers or boutiques “

“Edward Ennniful for mulberry” “Kate Grand styling Giselle”


R

A

oles of a Fashion Stylist

Fashion stylists job has a

wide range of responsibilities .

Personal Shopping is growing more and more popular and is a very popular route for many fashion stylists , stores such as Selfridges , Harrods and Topshop now all offer personal shopper services.

Working for the stars ! Fashion stylists clients include many celebrities and stars . Their jobs can range from choosing outfits for a special event to creating styles for films and music videos .

“ We are responsible for everything in the editorial such as the location , backgrounds , props , style , models , makeup , beauty therapists and photographers ! Basically everything to do with the overall look !�

Personal shoppers create window dressings for major department stores to showcase their merchandise and make it more appealing.

Some Fashion stylists speak at certain events about fashion and clothing .

Editorials and Magazine work is one of the most important roles of a Fashion Stylist ! The stylists job is to represent the designer and tell a story with the merchandise.


Editorial

Commercial

Personal


H

Monica Rose

Stylist to stars such as Kim Kardashian , Chrissy Tiegan , J LO and more !.

Ow ?

to be a successful fashion stylist . we give you the low down from one of Hollywood's most successful !

Monica thrives off having a busy schedule and great time keeping is essential .

Good knowledge of different designers , cuts and brands.

“I usually have a week or less to prepare depending on my client’s schedule,” Rose told VF.com over e-mail. “I feel like I usually work best under pressure, so sometimes the last-minute fittings are the best.”

Staying on top of trends is a must ! You build relationships with your client , knowing your client and the image they want to create is what you need to succeed.


I

nterview with Kate Young .

H

ere we meet one of the top

fashion stylists in the industry. Hi kate nice to meet you , can I start off by asking how old you were when you got into the industry and what inspired you to become a fashion stylist? Initially aspiring to work at a fashion magazine, I got a job in Vogue's PR department before hopping around as a writer, a fashion market editor and, oh, Anna Wintour's assistant. It never occurred to me fashion could be a job my first word was shoe ! .

What are your major influences ? "I like celery and salmon and red and pink. I like acid green. I like dirty diamonds. I like red lips. There's a certain neatness that I like. I don't like turquoise, and I don't like an asymmetrical hem. I don't like lace over nude silk or satin in a picture, but I like it in real life," she says with a knowing smile.

Who have you worked with ?

Some of the famous faces Kate has styled for the golden globes awards !

Did you know ? Kate was THE lady behind bringing back the Adidas trainers that are So in right now .

EDITORIAL WORK IS CONSISTENTLY EXCITING, UNIQUE AND MEMORABLE. FASHION EDITOR AT LARGE FOR INTERVIEW MAGAZINE, STYLED FOR I-D, AMERICAN VOGUE, HARPERS BAZAAR, LULA, NUMERO JAPAN, DOSSIER AND INSTYLE, COLLABORATING WITH PHOTOGRAPHERS STEVEN MEISEL, MERT & MARCUS, INEZ & VINOODH, MARIO SORRENTI, PATRICK DEMARCHALIER, TIM WALKER, TERRY RICHARDSON & ANNIE LEIBOVITZ.

NICE MEETING YOU !


S

tyle Insider Which shape are you ?

Apple.Pear.Strawberry.Rectangle.hourglass

How to dress for your shape !


A

pple How do you know this is your body shape ?

Traits

Bust , hips and waist measurement are all similar Full breasts and soft fuller stomach area Larger upper body and wide shoulders

Less defined waist You share this shape with celebs such as Adele and America Ferrera !

“I enjoy being me; I always have done. I’ve seen people where it rules their lives, you know, who want to be thinner or have bigger boobs, and it wears them down. And I don’t want that in my life.“ - Adele


A

pple

How to flatter your figure !

Belted jackets give the illusion of a smaller waist

A fuller skirt will balance out your top heavy figure. A line skirts and empire waists can work well by drawing attention to your midsection and away from your heavier top.

A stylish hat looks great with a trench coat

“Wrap dresses enhance your waist and amazing bust�

Top tip ! Monchrome elongates and slims

Jackets should fall right below the waist to mid-thigh and never at the widest part of your hips because it will make your hips look wider.


P

ear

Traits

hips are larger than your bust. You have a nicely defined waist

You have a bottom wider than your hips

You first gain weight in your bottom and legs flowed by your tummy and upper body

Beyonce , Christina Aguilera and Tyra Banks are all pears


P

ear

Embellishments around the bust and shoulders help balance out the upper body

Darker colors, clean lines and simple stitching.

Tops with nipped or fitted waists accentuate your tiny waist !

Bodycon skirts enhance your hips


S

trawberry

Shoulders are bigger than hips ! YOU ARE A STRAWBERRY WOMAN IF: - You wear a bigger size for the upper part of your body than the lower - When you put on weight, the fat is evenly distributed to the entire body, especially on the upper part of the body, including the breasts, arms and back .

Celebrities such as Giselle and Cindy Crawford have this body type


S

trawberry Flared pants draw attention to the bottom portion of your body and make your legs look amazing.

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M

akeup to suit your

Skin tone

Fair FAIR: Soft pink, tawny and beige tones work best for alabaster complexions.

Medium Spiced-up neutrals make fair to medium skin tones look healthy-and enhance features without overpowering them. Look for yellow undertones and gold flecks

Dark To add depth and definition to lips, cheeks and eyes, look for rich metallic hues like burnt copper and bronze or bright berry tones.


H

airstyles for your face shape


K

ylie Jenner

Kylie has a heart shaped face and a stunning hourglass figure. Her skin tone can range from dark to light depending whether she is tan or not ! Kylie loves to mix and match boyish and girly pieces and loves tight fitting clothing. Kylie loves to experiment with different colour hair and styles ranging from a bob to long and wavy ! Her most recent is platinum blonde.


D

aytime Glam

Steal Kylie Jenners glam with this simple but stylish daytime look. Add plenty of fake tan and nude makeup.

A v neck shows off a hourglass figure

Crop tops accentuate her tiny waist

Nude and gold colours compliment Kylies tanned skin


N

ight time Glam

Kylies dress nips in at the waist accentuating her hourglass figure . Berry tones compliment Kylies tanned skin perfectly and her straight black her frames her face

Pink blusher adds warmth to tan skin

Nude shoes elongate the legs


Starts trends

Innovators Takes risks and is confident in their style

Isn't afraid to wear wacky OTT clothing

Designers such as Kanye West , Vivienne Westwood are known for their innovating styles.

someone who is confident with their tastes and preferences in clothing and is not afraid to make statements whether it is considered in style, normal, or even appropriate.


Enjoys luxury brands such as Chanel and Hermes

Affluent Has an expandable income Buys the latest designer

Most Celebrities and famous people are affluent

clothing as soon as it becomes available


Limited Budget

Student discount available

Student Between 18 and 25 Comfortable but fashionable clothing


C

ool Hunt Street style , What's hot right now ! Photo – Stella Maxwell , Pinterest

Photo – PopSugar , via pinterest.

Band T shirts can be dressed up or down

Photo – via elle

I love this ladies embroidered jeans seen in ZARA

Velvet is perfect for winter , this midnight blue colours perfect

Photo – via Elle

Velvet is warm and cozy and bang on trend

Here our fashion reporter goes undercover to find what the publics wearing right now

Photo - Via Pinterest

a pinafore dress and knee high boots paired with a classic white shirt for simple sophistication


S

/s 2017

Colour Palette – Tropical colours

Encounter Culture

Ethnic Prints Mixed patterns and textures

Weaving

Inspired by global travels

Shapes inspired by ethnic artifacts

Bright Tropical Florals


S

/s 2017

Digital Wave Architectural Cd Covers and magazines

Bright neons and primary colours mixed with metallic and black

Caged , Sculpted and Cutaway

90s Video Game inspired and futuristic detailing

Mixing past and future technological influences


S

/S 2017 Glitter cheerleader

Sequin glitter jeans

Sporty Slogan tees Sporty school girl and Varsity inspired

Mix of textures Girly colours mixed with sport


G

litter Cheerleader Sporty T shirts!

Paired with a pleated skirt for a schoolgirl vibe or rock them up with some distressed jeans

Stripes

Wildfox Inspired

Natural girly Makeup

Casual Sporty grunge Glam


Sporty


My consumer group is aimed towards a student with a low budget . My consumer group enjoys travelling and effortless sporty clothing . My consumer group is aimed towards 18-25 year olds who are studying but like to play as hard as they work . My magazine is targeted towards people who like to be girly but add a little twist .


P

hoto shoot Inspiration


PERSONAL STYLIST ASSIGNMENT / CALL SHEET DATE: 13/01/16 TIME: 1:30 SHOOT/JOB: Sporty Glitter Cheerleader LOCATION: College CREATIVE TEAM DETAILS PHOTOGRAPHER: Stazia Morrill MAKE UP: Molly Swift HAIR STYLIST: Molly Swift WARDROBE STYLIST: Stazia Morrill MODEL(S): Molly Swift PRIMARY CONTACT: N/A ANY SPECIAL INSTRUCTIONS: School girl with attitude


Final evaluation

For my photoshoot I chose the glitter cheerleader trend .l liked how this trend mixed super girly items with distressed rugged garments . Sporty slogan tees mixed with girly skirts gave the perfect mix for a fashionable student. I chose for my model to be wearing a oversized slogan hoody . I contrasted this garment with girly makeup and hair and used a cigarette as a prop for a edgy look . In contrast to the edgy look I had my model poise in front of school lockers , this displayed my girly good girl gone bad meets edgy vibes perfectly. My consumer group is young students age 18-25 . I edited my photos in the style of LOVE magazine and gave them a girly cartoonish feel . I wanted my pictures to be young and fun and not too serious . I wanted my magazine to target people who enjoy fashion , travelling , sports and keep on touch with the latest trends. I chose TOPSHOP magazine as its young , fresh and targets both a edgy and girly market . The clothing ranges from luxe to vintage inspired and every young person is familiar with the name !

I liked how my shoot went but it was very last minute in future I would do a lot more planning and I had to take the photos on my iPhone but for the time and resources I had it turned out well !.

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