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Please Do Not Disrupt The Future of Money; The Well Traveled Trunk; Stargazing at Indochine; Next Generation Tastemakers; Boutique Branding; Ariela Across the Pond

Summer 2018

Stay Boutique


The Disruption Issue SUMMER 2018

Publishers BLLA , THE BOUTIQUE & LIFEST YLE LEADERS A S S O C I AT I O N S TAY B O U T I Q U E Editor-in-Chief ARIELA KIRADJIAN Producers S I D E WAY S S I D E WAY S - N YC .C O M S TAY B O U T I Q U E Creative Director CALLIE PECK Art Direction & Design DANA B E I E RLE DANA MYRIN Cover Photography LUCY JON ES Cover Model ARIELA KIRADJIAN

Contributors FRANCES KIRADJIAN T YLER MOORE INDOCHIN E & RIZZOLI VE RVE COF F E E LG T WO ROADS IVV Y SUITELIFE THE GET T YS GROUP RAINMAKER E L AV O N GRE ENB ERG TRAURIG AV E N D R A S I D E WAY S Videographers ADAM W E B KEVIN KUEHL Special Thanks A R LO H O T E L S BRUSH BY MG N E I G H B O R H O O D ( L E E D S) JENSEN EDMONDSON MARGINA DENNIS

Cover Stylist JENNIFER SEDONA LEA

Printed By UNIQ PRINT SOLUTIONS U N I Q P R I N T.C O M

Photographers LUCY JON ES ELENY RAMIREZ

Website S TAY- B O U T I Q U E .C O M @ S TAY B O U T I Q U E _


The Fall 2018

STAY BOUTIQUE AWARDS Stay Boutique and BLLA shine a spotlight on the visionaries taking boutique to new heights. Join us for the 2018 Stay Boutique Award ceremony.

Fin.


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Table of Contents


Get Ready for It BLLA's 2018 Sentiment Survey

10

The Well Traveled Trunk

138

Borough Guide to Manhattan

19

Elizabeth Beer & Brian Janusiak

146

Six Secrets to Managing Supply Chain Costs

63

Equal Parts Brains & Beauty: Cyndi Ramirez

148

The Future of Money

69

Night Light: Stargazing at Indochine

156

A Day in the Life: Rainmaker's Tammy Farley

72

Well-Heeled: Fashion

Giles Russell of Two Hands Cafe

74

The Eponymous Anine Bing

168

The Blog Squad

76

Chriselle Lim of CINC. Studios

170

Urban Safari: Arlo’s Javier Egipciaco

82

Hardware LDN’s Jessica Horwell

174

Sue Walter of Hospital Club

88

Houghton’s Katharine Polk

178

Keith Menin & Jared Galbut

92

Next Generation Tastemakers: Jeff Carvalho

182

Living the Hotel Life

97

New York Groove

189

London Calling

203

Tastemakers: Food & Beverage Rosie O’Neill of Sugarfina

112

Collective Retreats

216

Restaurateur Ravi DeRossi

118

Modern with a Touch of Glam

229

Maman Café’s Elisa Marshall

120

Boutique Branding: Spotlight on Sideways

234

Colby Barr of Verve Roasters

124

The Duo of Boutique

247

Pictured: Verve Coffee Roasters

128


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Section Title

MORE THAN JUST HOTELS Boutique is an Experience StayBoutique_

2

#StayBoutique

Stay Boutique Magazine


B L L A I S T H E S O U R C E O F M OV E M E N T I N T H E B O U T I Q U E CO M M U N I T Y. We curate the official list of international boutique hotels and represent community through boutique media initiative. Our zero fee, zero commission booking platform drives bookings to an international network of hotels. Join today at Stay-Boutique.com

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A BOUTIQUE DESIGN TRADE FAIR

SAVE THE

Section Title

DATE NOVEMBER 11-12, 2018 NEW YORK CITY JAVITS CONVENTION CENTER

presented by

8

produced by

co-located with

in association with

Stay Boutique Magazine


I t’s the Next Generation of

Boutique Money, Bitches! When you think of the word investment, what comes to mind? To me, these are words we’ve been ingrained to associate with: white, suit, businessman, briefcase, Wall Street, and exclusive. Now, what if I said that the word investment is transforming to mean the following: diverse, equal-opportunity, fashionforward, nomadic, progressive, and inclusive.

Hoteliers don’t always want to hear from other hoteliers at every single event in hospitality. There are so many amazing companies that put on events for this, but we want to create a different type of education: one that’s a lot of “fluff,” I’ve been told. However, it’s vital “fluff” for growth. We want the worlds best hoteliers to learn from like - minded people outside of their industry. There are way too many synergies between various types of boutique verticals to not have platforms that intermix.

We now live in a world of progress. A world that values innovation and effort. We are now in an age where you can’t just make money, you must also make a positive change in the world. I remember looking at money- oriented magazines and only seeing numbers and filthy rich people drowning in cash. Nowadays, I see wealth for sure, but I also see stories of how these “rich people drowning in cash” are using their earnings to do good. Some of this comes from a pure heart and some of this comes from the need to keep up with the times.

Thus, I’m most excited to say that BLLA (the umbrella organization behind Stay Boutique) has changed our name from The Boutique & Lifestyle Lodging Association to The Boutique & Lifestyle Leaders Association. We still have our membership platform, but we have opened up our community to include all concepts of boutique. And so, Stay Boutique has a dual meaning: it means to stay in a boutique hotel but also it means to stay in the boutique mindset and to stay authentic.

BLLA & Stay Boutique, we’re not for everyone, only for those believe in the new future of the boutique community. There are plenty of other associations, conferences and publications who do an amazing job for hospitality in other ways. We’re not here to please everyone, we’re here to make an imprint in the world and to lead our niche into the future. As an association, we’ve evolved into an organization that’s much more impactful and thus we are 100% focused on growing the community the right way.

Lastly, I wanted to end with our new revelation. It took us a while to realize what the actual shift meant, but we soon came to the conclusion that boutique is no longer just a category in the hospitality industry, boutique is its own industry and hospitality is a category within it, along with many other industries like fashion, F & B, retail, fitness and such. We are all now one–we are the boutique community.

Global Boutique Domination ya’ll.

, Ariela Kiradjian Chief Operating Officer, BLLA Co-Founder, Stay Boutique

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BLLA’s 2018 Sentiment Survey Result Analysis


The Boutique and Lifest yle Lodging Association has spent the better par t of the last decade identif ying, representing and championing b o u ti q u e h o te ls . O n e of th e m a ny ways BLL A ser vices the boutique communit y is through our industr y research. We ser ve our members and the boutique communit y by arming its professionals with the insider knowledge needed to succeed. This survey has been crafted for Boutique & Lifestyle Hotels and brands for the purpose of collecting feedback relating to your business perception, the focus, direction and challenges you face with the goal of accumulating data on this important sector. Through our associations membership net work, which boasts over 1,000 properties worldwide, we are able to gather, analyze and share data that is sure to see your property reach continued success. Our inquiries are based off of the movement we see year after year in our niche of boutique hospitality. From technology, to food and beverage, marketing to amenities, there are a plethora of moving parts that can help or hinder a hotel’s performance. The keenest of boutique professionals have their ear to the ground at all times. With this survey we do our absolute best to relay this information back into the community to stimulate growth with knowledge and inspiration.

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Survey Demographics

categorized their environment as ‘other’.

The majority of those who responded were from North America, at 87.5% of responses; and the second largest cohort was based in Europe, which made up 12.5% of the survey responses.

Almost half of the survey responses were from properties in urban city settings; a third of respondents were based in the country or mountain; 10% were in spa resorts; and a smaller cohort

greater value on individuality and

Big Chains

BLL A has suppor ted and rein -

on respondent.

Analyzing the Results The data gathered from the BLLA Hotel Sentiment Sur vey allows us to answer questions any keen hospitality professional should be asking themselves. ‘What might my biggest challenges in 2019 be?’, ‘What trends should I pay attention to, and implement?’ or ‘What areas are going to be prime for new market development?’ All these questions and more are dissected in our annual survey. The boutique sector is boundless, but with rapid expansion comes its challenges. As the of ficial association for boutique hotels all around the world, we realize the awesome responsibilit y of

forced the notion through our Have you noticed the explosion of imprint brands lately? If that is not a testament to how massive the boutique space has gotten, and how much potential there is, I don’t know what is. They are realizing that touting their properties as boutique attracts a new type of demographic to your brand. Contrary to popular belief, travelers actually enjoy novelty. In years past, a “copy, paste” approach worked well (and still does in some demographics) for hotel mega-brands. However, the pendulum has swung, the future now and travelers want innovation. “I believe they have places a

many years of hosting educa tional conferences and market research. Our speakers hail from the companies setting trends in boutique daily. They have long remarked on the market switch, due to all kinds of factors like the changing economy, dominance of social media, and changes in consumer demographics. Whatever the impetus, the shift has begun, and it is not slowing. Ever y day, another corporate h o t e l gro u p an n o u n ce s t h e ir venture into the fun world of boutique and lifestyle properties.

36%

63%

13%

Te Ta c h bl et

– 1 00 Ro

om s

7%

r Othe bl ec e t h

50

Ta T

1+

Ro o m s

1 10

Technolog y Investments According to Hoteliers

Rooms

15

gy

51

1

B Tec ooki hn n ol g o

21%

50

s om Ro

Hotel Size by Rooms of Sur vey Respondents

1

13%

13%

12

the guest experience” answered

7%

I n- R oo m Te c h no l o gy

14%

Stay Boutique Magazine

or Ale x Go a og le

BLLA Sentiment Survey

Of the hoteliers who participated in this year ’s sur vey, approxi mately 63% were small boutique proper ties with 1- 50 rooms; approx imatel y 13% an s were d 51 -10 0 ro o m s , 101 -15 0 ro o m s a n d m o r e t h a n 15 0 r o o m s , respectively.

arming our boutique family with the analysis of their industry, and how best to proceed.

14%


Respondents all agree — true luxury comes down to service. “Luxury is providing a high touch level of experience, anticipating guests needs, and servicing them in style”, one respondent said.

Maintaining Our Independent Spirit We a s ke d o ur m e mb e r s how they think boutique hotels best maintain their independent spirit as compared to bigger chain b ran d s . T he an s we r s ran ge d from, “Maintain local staff ” to “redefine the concept of a hotel.” We couldn’t agree more. One of the reason boutique flourishes is our daringness to innovate where other s see risk. More replies echoed the sentiments, “deliver a high - quality experience with original thought and personality, not through canned consistency. Boutiques work so well because

between independence and inclusion will see the longevity of our sector, even in the face of big brand “boutiques”. Development When you tackle the establishment of a new market, the ratio o f n e w m a r ke t d e v e l o p m e n t compared to renovations must be examined. Of our respondents, just north of 60% stated their preference for a majority renovation in the setting while just under 40% felt the opposite, thinking new construction is ideal for new market development. Differentiation

they tell a stor y; the per son ality of the property should be reflective of its environment and help maintain its individuality. Hoteliers should remain dedi cated to conveying that stor y but stay open minded. There are benefits that come with inclusion in a larger collective of lodging amenities. Finding the balance

The Airbnb influence cannot be denied. For many hoteliers, the lodging solution poses a major t h re a t an d di s r u p t i o n t o t h e status quo. The threat of novel lodging accommodations sparks an increased focus on the need to differentiate. However, many others are seeing the opportunity

in the dominance of co - living, temporary lodging, or room-sharing platforms. When asked how they planned to adapt to this new -found competition, one respondent simply replied, “Use Airbnb.” If you can beat ‘em? Other professionals plan to aim a renewed focus on their existing clientele to ensure return visits. A n o t h e r t o u c h e d o n u t iliz in g social media to retain their key demographic. Design and Technology B outique proper ties have the unique ability to test and implement solu tions swif tly due to their tightly- knit operations. We have long been tackling the topic of room technology, how it shap e s gu e s t ex p erience s , and how over tech - ing your p rop e r t y can a c tu all y hin de r guest experiences.

design and art in order to keep their property set apart from the rest of the pack. When asked about specific technologies, the majorit y of responses showed the number one focus will be booking technologies, with 36% of the vote. Definition of Luxury How do hoteliers and proprietors of boutique establishments define luxury in 2018? When asked, our respondents all answered with the same frame of mind. Luxury comes down to service. “Luxury is providing a high touch level of experience, anticipating guests needs, and ser vicing them in s t y l e”, o n e re s p o n d e n t s ai d . Another replied, “it is luxury if it exceeds your expectations.” We personally love the ambiguity in the reply as it speaks to the unlimited opportunity we as pro-

The majority of those surveyed relayed an intention to focus on

fessionals in the world of boutique hospitality are presented with.

13


Of respondents planned to expand — 80% set their exp ansion to happ en within six months.

BLLA Sentiment Survey

Hotel of the Future

One respondent touched on the

Focus of business

subject of the current adminis -

possibility of the threat from the

When asked what the hotel of

tration was broached, about 50%

hostel niche in the years to come.

the future looks like in their minds

of respondents said they believe

eye, the respondents surveyed all

the impact of the current admin-

touched on the demand for highly

istration was a negative one for

designed properties with either

business owners. However, just

When asked which area they say

of hoteliers, we’re able to gather

under 40% are in agreement that

boutique hotels innovate most in,

that sales and marketing activities

there has been no discernible

the answer was a resounding,

are the most demanding part of

impact, positive or negative. One

“Experience, experience, expe -

operations. 62% said procuring

person did note the potential

rience!”. Our hoteliers relayed

their clientele and adver tising

positives for consumers. Of those

t h e d e m an d fo r ex p e r i e n ce s

their ser vices commanded the

who chose to extrapolate on their

facilitated by the property. Over

majority of their resources, with

opinion, a decrease in US tourism

63% stated they saw the most

refurbishments coming in a

and increased difficulty paying

room for innovation in this area

close second.

competitive wages were given as

of hotel offerings. Today, you can

lots of communal or co - living spaces. Also discussed more than once was the likely increase of micro-hotels, servicing very niche geography and demographics. The proliferation of these highly specialized lifestyle properties does not appear to be slowing any time soon. External Factors Competition and customer behavior were at the top of the list when asked about external fac tor s that could ne gatively impact a business’ bottom line. 80% attributed their largest

reasons they believe the current administration would hinder their professional success.

of balance. Hotels are big Innovations

operations with lots of moving parts. By surveying our community

go camping at a hotel in New

Competitive Advantage

York, or rock climb at another in Reno. The offerings run the gambit and will vary depending

Competitors

on the location of the property,

As is consistent with the findings

pop culture trends.

demographic of its patrons and

of last year’s survey, most hote-

The hoteliers challenge is one

Value, Performance and Profitability

When asked what makes their p r o p e r t y/p r o d u c t s t a n d o u t amongst the crowd, our contacts stated simply having the best the market has to offer is what has made them successful. 38% said them being outliers gave them

c o n c e r n s t o t h i s c a t e g o r y.

liers see the threat of competition

Following that, fac tors like

mos t from other independent

weather or macroeconomics were

lifest yle and boutique proper-

As was the conclusion in 2017,

point all had about the same

provided as the largest concerns.

ties. The next largest perceived

the biggest cost pressure points

number of yes votes.

threat stems from the boutique

mentioned were rising payroll at

imprints of mega brands. These

38%. Closely following was a tie

consist of chains like Moxy hotel

between cost of distribution and

The government shapes much of

by Marriott, Andaz by Hyatt or

rate transparency due to online

An overwhelming 63% said they

what we as business people are

Kimpton Hotels by IGH.

distribution.

focus the majority of their social

Political Landscape

14

able to accomplish. When the

a competitive advantage, while technology, location and price

Stay Boutique Magazine

Social Media


media presence on Instagram. Visual content has proven itself time and time again as the number one way to engage people online. An engaged customer spends more, and eventually becomes an extension of the brand due to the nature of social media. The continued utilization of the “free” advertising platform should come as a surprise to no discerning hospitality professional.

payroll. 25% replied with their payroll costs at or exceeding 40%. As is consistent with our findings last year, 50% of our hoteliers responded their property invests 2-5% of their costs in sales and marketing. A light increase from the 40% of respondents in last year’s Sentiment Survey. The next mos t p opulou s cate gor y con tained 25% of our respondents who answered with 2%.

up to happen with 6 months of the release date of this survey. Hoteliers plan on adding retail spaces, and additional properties. We’re an ambitious niche! Conclusions The Boutique sector is booming! The aforementioned insights will arm any industr y professional with the knowledge they need to navigate the ever-changing world of boutique hospitality.

Food and beverages Bookings For boutique hotels, we found their booking come overwhelmingly from their direc t contac t portals. Their website and phone lines remain the dominating way they receive bookings. However, this can likely be attributed to their dedication to and understanding of social media tools.

Half of the hoteliers sur veyed listed Food and Beverage profits as accounting for 0 -20% of their total revenue. This is in contrast with the figures we reported in 2017. The same number of respondents relayed F&B accounted for 20-30% of their profits. This points to a shift in focus for the revenue generating practices adopted by the hotels.

Costs Expansion plans Nearly 40% of those sur veyed stated their company is investing 20% - 30% of their expenses on

100% of respondents planned to expand! 80% set their expansion

ever before. The app allows a company to convey a compre hensive story to an audience (an audience with spending power) in an inexpensive, but more importantly effective way.

The responses we were able to collect point to a renewed focus on branding and messaging and storytelling. Clearly, our community knows the demographic they ser vice, and it is clear by the answers submitted, they intend to maintain the practices that has raised our niche to previously unthinkable heights. We’re witnessing most hoteliers harness the power of social media thro u gh In s ta gram. T he once humble picture sharing platform allows a brand to reach clients in more accurate, direct way than

Sales has usually, and likely will command most of a company’s operational resources. However, social media is freeing up time an d capital p rev io u s l y s p e nt on procuring clientele and is now able to be used in creative avenues that will help differentiate your property. Where boutique hotels were once written off as a fad, the industry is not only flourishing, but has gone from influenced to influencer. The expansion plans r e l a ye d by t he r e s p o n d e n t s of this survey only make up a frac tion of the new develop ment that is to take place in the near future, meaning boutique hasn’t felt the demand dip since it exploded onto the hospitality scene some years ago. Pay attention, huge things lie ahead for boutique!

75%

Instagram 60%

45%

Boutique Hotelier Social Media Utilization by Platform

30% Facebook

15% LinkedIn 0

Twitter Other

15


The Executive Women’s Conference Recap

Conference Recaps

March 8th, 2017 – Los Angeles

16

The Travel Industr y Executive Women’ Network was founded in 2008 by Frances Kiradjian. She is known for founding the Boutique & Lifestyle Lodging Association, and uses the resources she has built through the association to power the Executive Women’s Network. TIEWN forges connections with women all over the globe who dominate in their fields. The more than 10,000 global members are executives who make significant contributions to all the categories within the travel industry including hotel & lodging, airlines, cruise lines, car rentals, tourism, travel agency, corporate travel management, tour operations, rail, and travel technology. They are women of all backgrounds who have chosen to pursue their wanderl u s t p r o f e s s i o n a l l y. T h i s g r o u p s u p p o r t s a l l organizations in this industry who work at organizing professional women.

Through our events and conferences, we inspire our fellow ladies to keep achieving. We arm our peers with the knowledge they need to navigate any professional landscape in the hospitality sphere. Each year on International Women’s Day, we gather our members for a day of learning, networking, teaching, laughing, and inspiring. We gather to celebrate, and we gather to tackle what hurdles lie ahead. Now in its 5th year, the Executive Women’s Conference elevates the voice of arguably the most influential demographic in tourism. There is strength in numbers. Aligning yourself with for ward thinking professionals creates an environment and community that inspires change. The strength of this global network lies with the passionate women who make the hospitality world go ‘round. We celebrate you!


The Stay Boutique Leadership Conference RECAP OCtober 3-5, 2017 – Los Angeles The Boutique and Lifestyle Lodging Association is the premier authorit y on all things boutique. In 2017 the association re - branded The Boutique & Lifestyle Leadership Symposium and launched the Stay Boutique Leadership Conference. In its rebirth, the event shattered all preconceptions about what a hospitality conference is and should be. Boutique Hotels have fought their way to legitimacy, and in their wake, other industries are seizing the opportunity to innovate. The world has woken up to the idea that a wholesome, immersive experience can be provided by any business and to any patron. Now more than ever businesses are discovering ways to intertwine their offerings into people’s lives. This refocus on continuity coupled with a new focus on virality or “Instagramability” has created an environment for boutique businesses to flourish.

The leaders who power these businesses gather each year in Los Angeles for a dynamic, thought-provoking two and a half day intensive on the status of our industry. Hotels are now inspired a plethora of lifestyle trades, making it essential to learn from the leaders dominating these fields. Hoteliers are joined on stage by renowned developers, designers, technologists, restaurateurs, publicists, leaders of wellness brands, heads of fashion houses and the organizations who supply these industries. Progressive entrepreneurs who have tapped into the potential band together each fall at the Leadership Conference to push boutique forward. The group BLLA gathers for this annual event serves as the catalyst for innovation that elevates hospitality in its entirety.

17


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BORO U G H G U IDE

TO MANH AT TAN


Whether you come for the sites, the

tastes, or the stays we’ve got you covered.

Em b a r k o n a b o u t i q u e j o ur n e y th r o u g h

Manhattan’s top neighborhoods with this

Boutique Borough Guide to New York City.


Gallow Green

Banzarbar

Daily Provisions

50 Bowery

Freehand Hotel


Flatiron District Known as “in between Midtown and Downtown,” the Flatiron District, NoMad, Gramercy and Union Square have grown from parks and industrial buildings to hosting some of New York ’s most expensive development projects andmost sought after hot spots.

22

Stay Boutique Magazine


Borough Guide to Manhattan

23


The Nomad Bar

Upland

Upland

DRINK

EAT

Patent Pending

Dear Irving

Upland

15 East

@patentpendingnyc 49 W 27th St

@dearirving 55 Irving Pl

@upland_nyc 345 Park Ave S

@15eastsushinyc 15 E 15th St

Opened in 2018

Opened in 2015

Opened in 2014

Opened in 2012

The Nomad Bar

Owner Yves Jadot of Yves Jadot Restaurant Group

Owners Stephen Starr & Justin Smillie

Owners Marco Moreira and Jo-Ann Makovitzky

Worked with design team DMDesign

Worked with design team Roman & Williams

Worked with Architect Richard Bloch

Made Nice

Cote Korean Steakhouse

@thenomadhotel 1170 Broadway Opened in 2012 Owners Andrew Zobler and Ron Burkle Worked with designer Jacques Garcia

@made_nice 8 W 28th St Opened in 2017 Owners Chef Daniel Humm and Will Guidara Worked with design team Stonehill Taylor

@cote_nyc 16 W 22nd St

Nur NYC @nuryorkcity 34 E 20th St Opened in 2017 Owners Chef Meir Adoni & Gadi Peleg

24

Stay Boutique Magazine


Patent Coffee

COFFEE

Daily Provis

WORKOUT

Chalait

Maman Nomad

Shadowbox

Inscape

@chalaitnyc 1216 Broadway

@_mamannyc_ 22 W 25th St

@sbx_boxing 28 W 20th St

@inscape 45 West 21st Street #1

Opened in 2015

Opened in 2018

Opened in 2015

Opened in 2016

Owners Ramon and Michelle Puyane

Owners Ben Sormonte and Elisa Marshall

Owner Daniel Glazer

Owner Khajak Keledjian

Worked with design team Kontoret

Patent Coffee @drinkpatent 49 W 27th St Opened in 2018 Owner Ryan McKenzie of Simmer Group, who also designed the space

Bandier Studio B Daily Provisions

@bandier 164 Fifth Avenue

@dailyprov 103 E 19th St

Opened in 2016

Opened in 2017

Founder Jennifer Bandier

Owner Danny Meyer of Union Square Hospitality Group Worked with design team Rockwell Group

Borough Guide to Manhattan

25


Project No. 8

SHOP

EXPERIENCE

ABC Carpet and Home

Mantiques Modern

Lomography Gallery Store

Heyday NoMad

@abccarpetandhome 888 Broadway

@mantiquesmodern 146 W 22nd St

@lomography 41 W 8th St

@thinkheyday 1130 Broadway

Opened in 1961

Opened in 2003

Opened in 2008

Opened in 2015

Founded by Weinrib Family

Owners Cory Margolis and Kenny Felberbaum

Owned by Lomography International

Owner Adam Ross

Project No. 8 22 West 29th Street Opened in 2010 Owners Elizabeth Beer & Brian Janusiak of Various Projects

Space designed by the owners & worked with design team Steven Learner Studios

Karen Karch @karenkarchjewelry 38 Gramercy Park N Opened in 2011

Bash & Bow @bashandbow 210 E 21st St Opened in 2011

Owner Karen Karch Worked with design team Tamara Meadow Interiors

Owner Leema Basharyar

26

Stay Boutique Magazine


Freehand

MADE Hotel

STAY Freehand

Park South Hotel

@freehandhotels 23 Lexington Ave

@parksouthhotelnyc 124 E 28th St

Opened in 2018

Owner Atlantic Stars Hotels & Cruises

Owners Andrew Zobler and Ron Burkle

Operator Two Roads Hospitality

Worked with Robin Standefer and Stephen Alesch from Roman and Williams

Worked with design team ABI Interior Design and architecture team from CCS Architecture

MADE Hotel

Ace Hotel

@madehotels 44 W 29th St

@acehotelnewyork 20 W 29th St

Opened in 2017

Opened in 2010

Owner Sam Gelin Worked with design team Studio Mai

“Tailor-made for contemporary, globalminded, creative individualists who flatly, freely reject barriers and boundaries, MADE Hotel is a community of connected, consciously moving influencers - explorers inspired by the broadest definition of human expression...."

Borough Guide to Manhattan

27


East Village, Lower East Side and Chinatown Once the first home for new immigrants, East Village, Lower East Side and Chinatown are now housing celebrities, disrupting the food scene and re-defining “hipster,� all while keep its original character.

28

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Borough Guide to Manhattan

29


New Museum

EXPERIENCE New Museum @newmuseum 235 Bowery Opened in 1977 Director Lisa Phillips

The Metrograph @metrographnyc No.7 Ludlow Street Opened in 2016 Founder Alexander Olch

Berlin Under A 25 Avenue A Opened in 2015 Owner Jesse Malin

30

The Frankie Shop

SHOP Anthology Film Archives @anthologyfilmarchives 32 2nd Ave Opened in 1970 Founders Jonas Mekas, Jerome Hill, P. Adams Sitney, Peter Kubelka and Stan Brakhage

Tenement Museum

The Frankie Shop

Opened in 2008

@thefrankieshop 100 Stanton St

Owner Maryam Nassir Zadeh

Opened in 2014 Owners Gaelle Drevet and Magda Pietrobelli

Duo NYC @duonyc 337 E 9th St Opened in 2008

Assembly New York @assemblynewyork 170 Ludlow Street

Owners Wendy and LaRae Kangas

@thetenementmuseum 97 Orchard Street

Opened in 2008

Opened in 1863

Owner Greg Armas

@stillhouseusa 117 E 7th St

Maryam Nassir Zadeh

Opened in 2011

103 Orchard Street Opened in 1981

@maryam_nassir_zadeh 123 Norfolk St

Stay Boutique Magazine

Still House

Owner Urte Tylaite


Ladybird

Three Jewels

Oiji NYC

WORKOUT

EAT

Three Jewels

The Flower Shop

Opened in 2003

Oiji NYC

@threejewelsnyc 5 E 3rd St

107 Eldridge St @theflowershopnyc

Owner & Chef Marco Canora

@oijinyc 119 1st Ave

Opened in 2018

Opened in 2017

NY Pilates Bowery

Owners Dylan Hales, William Tisch and Dave Turner

@newyorkpilates 262 Bowery Opened in 2016 Owners Heather Andersen and Brion Isaacs

Sky Ting @skytingyoga 55 Chrystie St Opened in 2015 Founders Krissy Jones and Chloe Kernaghan

La Contenta @lacontentanyc 102 Norfolk St

Opened in 2015 Owners Chef Brian Kim and Chef Tae Kyung Ku

Opened in 2015

Ladybird @ladybird_nyc 111 E 7th St Opened in 2017 Owner Ravi DeRossi of Derossi Global

Hearth 403 E 12th St @hearthrestaurant

Owner & Chef Luis Arce Mota

The Stanton Social

Mixologist & Partner Alex Valencia

@stantonsocial 99 Stanton St Opened in 2005

Prune 54 E 1st St # 1 Opened in 1999 Owner & Chef Gabrielle Hamilton

Borough Guide to Manhattan

Owners Chef Chris Santos & Rich Wolf of TAO Group Worked with design team AvroKo

31


Amor y Amargo

Round K

Coffee

STAY

Ludlow Coffee Supply

City of Saints Coffee Roasters

@ludlowcoffeesupply 176 Ludlow St

@cityofsaintscoffee 79 E 10th St

Opened in 2016

Co-Founders Joe Palozzi and Matt Wade

Owners John Seymour and Kyle Martin

Saltwater Coffee Round K @roundkny 99 Allen St Opened in 2015 Owner Ockhyeon Byeon

@saltwaternyc 345 E 12th St Opened in 2017 Owners Lee Zengh and Siddharth Chitnis

PUBLIC

Hotel on Rivington

@publichotels 215 Chrystie St

@hotelonrivington 107 Rivington St

Opened in 2017

Opened in 2005

Owners Ian Schrager, Steve Witkoff and Ziel Feldman

Owner Paul Stallings

Worked with design teamt Herzog & de Meuron

Bowery Hotel

The Ludlow Hotel

Opened in 2007

@ludlowhotelnyc 180 Ludlow St

@boweryhotel 335 Bowery

Owners Sean MacPherson and Eric Goode

Opened in 2014 Owners & Designers Sean MacPherson, Ira Drukier and Richard Born

SIXTY LES @sixtyhotels 190 Allen St Founders Jason Pomeranc, Michael Pomeranc and Lawrence Pomeranc

32

Stay Boutique Magazine


The Ludlow Hotel

DRINK Amor y Amargo

Nitecap

Banzarbar

443 E 6th St Opened in 2011

@nitecapnyc 151 Rivington St

@banzarbar Freeman Alley

Owner Ravi DeRossi of Derossi Global

Opened in 2014

Opened in 2018

Owners David Kaplan and Alex Day, Death & Co

Owners Taavo Somer and William Tigertt

The Third Man

Garfunkel’s Speakeasy

Attaboy @attaboy134 134 Eldridge St Opened in 2012 Owners Michael McIlroy and Sam Ross

The Late Late

116 Avenue C Opened in 2012

@garfunkelsnyc 67 Clinton St

Owners Eduard Frauneder and Wolfgang Ban

Opened in 2016 Owners Tim Gashi and Valentino Gjekaj

@thelatelate 159 E Houston St Opened in 2016 Owner James Morrissey

Borough Guide to Manhattan

33


West Village and Greenwich Village Primarily known for their residential buildings with preser ved architecture (and for the fact that the characters of Friends lived there), West Village and Greenwich Village are now filled with bustling up-andcoming neighborhood bars and wealthy Millennials.

34

Stay Boutique Magazine


Borough Guide to Manhattan

35


Anfora

eat

Coffee

Sushi Nakazawa

Babbo

ZZ’s Clam Bar

The Elk

@sushinakazawa 23 Commerce St

@babboristorante 110 Waverly Place

169 Thompson St

@theelknyc 128 Charles St

Opened in 2013

Opened in 1998

Owners Chef Daisuke Nakazawa and Alessandro Borgognone of Bedford Street Hospitality

Owner Joe Bastianich of B & B Hospitality Group

Claudette @claudette_nyc 24 5th Ave Opened in 2014 Owners Carlos A Suarez and Mark Barak Chef Ari Bokovza

Opened in 2013 Owners Mario Carbone, Rich Torrisi, and Jeff Zalaznick of Major Food Group

Executive Chef Robert Zwirz

Opened in 2014 Owner Claire Chan

Bluestone Lane @bluestonelanecoffee 30 Carmine Street

Executive Pastry Chef Rebecca DeAngelis

Opened in 2013 Owner Nicholas Stone

Via Carota @viacarota 51 Grove St

Prodigy Coffee

Opened in 2014

@prodigycoffee 33 Carmine St

Owners Rita Sodi and Chef Jody Williams

Opened in 2012 Owner David Perry

36

Stay Boutique Magazine


Bluestone Lane

Drinks Air’s Champagne Parlor @airschampagne 127 Macdougal Street Opened in 2017

EXPERIENCE Opened in 2015 Owners Jon Neidich and Jim Kearns

The Garret

Film Forum

IFC Center

@filmforumnyc 209 W Houston St

@ifccenter 323 6th Ave

Opened in 1970

Opened in 2005

Houston St Location Opened in 1989

“A 5-screen cinema in the heart of Greenwich Village, IFC Center is New York City's premiere venue for independent, documentary, and foreign films, including frequent appearances by filmmakers and special guests, repertory programs, and other special events.”

Owner Ariel Arce

@thegarretbar 296 Bleecker St

Employees Only

Opened in 2014

President & Director Karen Cooper

Owners Gavin Moseley, Adam Fulton, and Grant Wheeler of Den Hospitality

Village Vangaurd

Anfora

Opened in 1935

@employeesonlyny 510 Hudson St Opened in 2004 Owners Dushan Zaric, Henry Lafargue, Igor Hadzismajlovic, Jason Kosmas and Bill Gilroy

@anforanyc

178 7th Ave S @vanguardjazz

Founder Max Gordon

Opened in 2010

The Happiest Hour @thehappiesthournyc 121 W 10th St

Air’s Champagne Parlor

Owned by The Epicurean Group

Borough Guide to Manhattan

37


Greenwich Letterpress

SHOP

Workout

Anine Bing

The Future Perfect

@aninebingofficial 330 Bleecker St

@thefutureperfect 55 Great Jones St A

Opened in 2015

Three Lives & Company

305 Fitness

154 W 10th St

@305fitness 18 W 8th St

Opened in 2009

Opened in 1968

Owner Sadie Kurzban

Founder Anine Bing

Owner David Alhadeff

Owner Toby Cox

Opened in 2014

Want Les Essentiels

Greenwich Letterpress

@wantlesessentiels 301 West 4th Street

@greenwichletter 15 Christopher St

Opened in 2015

Opened in 2005

Founders Byron and Dexter Peart

Owners Amy Salvini Swanson and Beth Salvini

Sadie loves to dance to “Booty Bounce” by Dev

“Fitness is a dance cardio workout with a live DJ. It's fun, wild, and hard AF.”

KORE

Owners Mark and Jacqueline Wiltzer

@korenewyork 336 W 13th St Opened in 2015 Owner Jess Bolbach

38

Stay Boutique Magazine


305 Fitness

The Jane Hotel

STAY The Jane Hotel @thejanehotel 113 Jane St Opened in 2009 Owners Sean MacPherson & Eric Goode

Walker Hotel Greenwich Village @walkerhotel 52 W 13th St Opened in 2012

The Marlton Hotel 5 W 8th St Opened in 2013 Owned by BD Hotels in partnership with Sean MacPherson

“Inspired by a vision of post-war Paris, the Marlton is a poetic hideaway in the heart of Greenwich Village, with Sean MacPherson's signature casual elegance evident in the historic hotel's delicate fixtures and luxury amenities.�

Owned by Bridgeton Holdings

Borough Guide to Manhattan

39


Chelsea and Meatpacking Two of New York Cit y ’s first neighborhoods, Chelsea (and later) Hudson Yards & Meatpacking District, began rising with the famous Hotel Chelsea (a special thanks to Lana Del Rey for singing about it) and now has become an ar tist ’s haven along with being in the forefront of the LGBTQ communit y.

40

Stay Boutique Magazine


Borough Guide to Manhattan

41


Green Gallow

Gallow Green

EAT Toro

@elquintopinonyc 401 W 24th St

@toro_nyc 85 10th Ave

Opened in 2007

Opened in 2013

Variety Coffee Roasters @varietycofee 261 7th Ave

Owners Heather Belz, Mani Dawes, and Alexandra Raij

Owners Ken Oringer and Jamie Bissonnette

Gallow Green

Motel Morris

@gallowgreen The McKittrick Hotel 542 W 27th St

@motelmorris 132 7th Ave

Owner’s favorite: seasonal Sleep No More cocktail, Mini Lobster Rolls, Margherita Pizza & Zucchini Pizza

42

COFFEE

El Quinto Pino

Executive Chef Pascal Le Seac'h

Gallow Green

Opened in 2017

@commonschelsea 128 7th Ave Opened in 2011 Owner Sam Nidel

Owner Gavin Compton

King’s Street Coffee @kingsstreetcoffeenyc 121 W 30th St

Opened in 2017

The Commons Chelsea

Stone Street Coffee Company Café 132 9th Ave Opened in 2011 Owner Dave Oz

Owners Brett Nidel, Sam Nidel, Tamara McCarthy, and Matt Mogil Executive Chef Bill McDaniel

Underline Coffee @underlinecoffee 511 W 20th St Owners Debra and Brandon Tully

Stay Boutique Magazine

Telegraphe Café @telegraphe_cafe 107 W 18th St Opened in 2002


Cull & Pistol Oyster Bar

DRINK Pierre Loti @pierrelotiwinebar 258 W 15th St Owners Orhan Cakir, Burak Argun and Ismail Topal

Cull & Pistol Oyster Bar @cullandpistol 75 9th Ave Opened in 2013 Owner Ian MacGregor Ian’s favorite drink is the Manhattan

Gansevoort Meatpacking NYC

STAY Worked with design team Tank Design

The Tippler @thetippler 425 W 15th St Opened in 2011 Owner Michael Barrett “Green With Envy is our favorite drink. It speaks to our aim to booze healthy. It's a take on a Moscow Mule with house pressed Green Juice (spinach, parsley, celery, cucumber, lemon & ginger)”

The High Line Hotel

Hotel Americano

@thehighlinehotelnyc 180 10th Ave

@hotelamericano 518 W 27th St

Opened in 2013

Opened in 2011

Owned by MCR Development and The Brodsky Organization

Owned by Hotel Project by Grupo Habita

Gansevoort Meatpacking NYC @gansevoort 18 9th Ave Opened in 2004 Owners Michael Achenbaum of Gansevoort Hotel Group Worked with designer Andi Pepper and architect Stephen Jacobs Michael on the collaboration for G Spa with Scott Startiano and Richie Akiva of Butter and 1Oak.

Borough Guide to Manhattan

Operated by Grupo Habita and Real Hospitality Group Worked with Architect Enrique Norten Worked with design team Arnaud Montigny Owner loved collaborating with their online boutique curated by Mr. Porter and the Armory Show art fair pop-up restaurant and bar

43


Whitney Museum

EXPERIENCE Whitney Museum

Haven’s Kitchen

@whitneymuseum 99 Gansevoort St

@havenskitchen 109 W 17th St

Opened in 1931

Opened in 2012

Founder Gertrude Vanderbilt Whitney

Founder Alison Cayne

Chelsea Market

Matthew Marks Gallery

@chelseamarketny 75 9th Ave

@matthewmarksgallery 523 W 24th St

Opened in 1997

Founder Matthew Marks

Owned by Alphabet Inc.

“The experience at the Whitney Museum feels like a love affair with the city, with art as its most significant epiphenomenon.” — The Washington Post

The High Line Gagosian Gallery @gagosian 555 W 24th St Opened in 1999 Founder Larry Gagosian

44

@highlinenyc Opened in 2013 Owned by The City of New York Operated by Friends of The High Line

Stay Boutique Magazine


The Trippler

Liftonic

WORKOUT

SHOP Jeffrey New York

Story

Liftonic

@jeffreyatlantanewyork 449 West 14th Street

@thisisstory 144 10th Ave

@liftonicnyc 13 Gansevoort St

Opened in 1999

Opened in 2011

Owner Radan Sturm

Owner Jeffrey Kalinsky

Owner Rachel Shechtman

Opened in 2016

Barneys New York, Downtown

By Kilian

Radan’s favorite workout move is the dumbbell chest press

@barneysny 101 7th Ave Opened in 1923, re-opened in 2016

@bykilian 804 Washington St Opened in 2013 Founder Kilian Hennessy

Y7 Meatpacking @y7studio 1088, 410 W 14th St 3rd floor Owners Sarah and Mason Levey

Founder Barney Pressman

Borough Guide to Manhattan

45


Soho First known as the area flourishing with ar tists, Soho, Noho, Little Italy & Nolita are now known for their highend shops, trendy restaurants, and expensive rent.

46

Stay Boutique Magazine


Borough Guide to Manhattan

47


Indochine

Charlie Bird

EAT Antique Garage

Sadelle’s

BONDST

The Smile

@antiquegaragesoho 41 Mercer St

@sadelles 463 W Broadway

@6bondst 6 Bond St

@thesmilenyc 26 Bond Street

Opened in 2003

Opened in 2003

Owner Chef Utku Cinel

Owners Mario Carbone, Rich Torrisi, and Jeff Zalaznick of Major Food Group

Sushi on Jones @sushionjones 348 Bowery St

Opened in 2009

Indochine @indochinenyc 430 Lafayette St Opened in 1984

Charlie Bird

Owner & Executive Chef Huy Chi Le

Opened in 2016

@charliebirdnyc 5 King St

Owner Derek Feldam

Opened in 2013

Partners Jean-Marc Houmard and Michael Callahan

Derek loves the Wagyuni or Otoro Caviar - their signature nigiri

Owners Executive Chef Ryan Hardy & Robert Bohr

Huy’s Favorite dish is the Spicy Beef Salad

Owner’s favorite dish is Roasted Farm Chicken with Crispy Bit Salad and Sea Salt Potatoes

48

Stay Boutique Magazine

Owners Matt Kliegman, Carlos Quirarte, and Melia Marden

Bohemian 57 Great Jones St Opened in 2009 Owned by Play Earth


Ground Support Café

DRINK

Coffee

Baby Grand

Mother’s Ruin

Cha Cha Matcha

Café Integral

@babygrandnyc 161 Lafayette St

18 Spring St

@chachamatcha 373 Broome St

149 Elizabeth St

Happy Bones Coffee

Owner César Vega

Owners Mike Uy and Raylene Gorum

The Ship @theshipnyc 158 Lafayette St Opened in 2013 Owners Michal and Michael Auerbach Michael's favorite drink is Penicillin. It has Scotch, ginger, lemon and honey in it and is served on rocks. Head Mixologist Hank Parrott Worked with design team Robert Jamieson

Opened in 2011 Founders TJ Lynch and Richard Knapp

The Mulberry Project

@happybonsnyc 394 Broome St Opened in 2012

149 Mulberry St

Owners Jason Woodside and Kirsten & Craig Nevill-Manning

Opened in 2011 Owner Nick Boccio

Ground Support Café

La Compagnie des Vins Surnaturels 249 Centre St Owners Romee De Goriainoff, Olivier Bon, Pierre-Charles Cros, Xavier Padovani and Benjamin Sormonte of Experimental Cocktail Club

Opened in 2016

Gasoline Alley Coffee 325 Lafayette St Opened in 2011 Owners Nick Carnevale and Neville Ross

399 W Broadway Owner Steven Sadoff Opened in 2009 Worked with Architect Alta Indelman Steven’s favorite coffee order is hot black coffee

Borough Guide to Manhattan

49


Guide to Chelsea

Eden Fine Art

Eden Fine Art

SHOP The Webster

The Vintage Twin

@thewebster 29 Greene St

@thevintagetwin 154 Spring St

Opened in 2017

Opened in 2010

L'Appartement New York @sezane 254 Elizabeth St Opened in 2017

@edenfineart 470 Broome St Opened in 1997

Owner Laure Heriard Dubreuil

Founders Morgan and Samantha Elias

Warm

Kirna Zabête

Rachel Comey

Angelika Film Center & Café

@warm_ny 181 Mott St

@kirnazabete 477 Broome St

@rachelcomey 95 Crosby St

@angelikafilmcenterny 18 W Houston St

Opened in 2012

Opened in 1999

Opened in 2014

Opened in 1989

Owners Winnie Beatie and Rob Magnotta

Owner Beth Buccini

Founder Rachel Comey

Founded by Reading International and iDNA, Inc.

@bisou.ny 6 Spring St info@bisouny.com

Owner Cathia Klimovsky

Founder Morgane Sézalory

Reformation Bisou

@reformation 39 Bond St Concept Store opened in 2017 Founder Yael Aflalo

50

Eden Fine Art

Stay Boutique Magazine


Soho Grand Hotel

STAY Crosby Street Hotel

WORKOUT Arlo Soho

Rumble Boxing

79 Crosby St

@arlohotels 231 Hudson St

@rumble_boxing 146 W 23rd St

Opened in 2010

Opened in 2016

Opened in 2016

Owners Tim and Kit Kemp of Firmdale Hotels

Owner Quadrum Global

Owners Noah Neiman, Eugene Remm, Andy Stenzler and Anthony DiMarco

Worked with design team at AvroKO

The Mercer @mercerhotelnyc 147 Mercer St

Their favorite collab has been with Tentrr Partnership (Camp Arlo)

Switch Playground NYC @switchplaygroundnyc 180 6th Ave Opened in 2017 Owner Steve Uria

SLT

Opened in 1997

@sltnyc 132 Crosby Street, 10th Floor

Owned by AndrĂŠ Balazs Properties

Opened in 2012 Owner Amanda Freeman

Soho Grand Hotel 310 West Broadway Opened in 1996 Owner Leonard N. Stern

Borough Guide to Manhattan

51


Tribeca Tribecca has come leagues from its once humble beginning as a seedy area for warehouses. Wall Street stands in contrast, accepted as synonymous with money and capitalism for the last half of the 20th centur y. Both areas have transformed Lower Manhattan into luxur y high-rises and a place for upper-class families to lay their roots.

52

Stay Boutique Magazine


Borough Guide to Manhattan

53


Little Park

Two Hands

eat Locanda Verde

Little Park

Two Hands

Nobu Downtown

@locandaverde 377 Greenwich St

@littleparknyc 85 W Broadway

@twohandsnyc 251 Church St

@nobunewyork 195 Broadway

Opened in 2009

Opened in 2014

Opened in 2014

Opened in 2017

Owners Chef Andrew Carmellini, Josh Pickard and Luke Ostrom of Noho Hospitality Group

Owners Chef Andrew Carmellini, Josh Pickard and Luke Ostrom of Noho Hospitality Group

Owners & Chefs Giles Russell & Henry Roberts

Owners Chef Nobu, Robert De Niro, Meir Teper, Drew Nieporent and Richie Notar

Interior design by owners

Worked with design team Gachot Studios

Schilling

@davidbouley 30 Hudson St

Racines NY

Opened in 2016

Opened in 2011

Opened in 2014

Owner Eduard Frauneder

Owners Chef David Bouley & The Tsuji Culinary Institute

Owners David Lanher, David Lillie & Arnaud Tronche

Executives Chefs Eduard Frauneder and Devin Stinson

Chef FrĂŠdĂŠric Duca

Worked with design team Florian Altenburg

@schillingnyc 109 Washington St

Brushstroke

54

94 Chambers St

Stay Boutique Magazine


La Colombe

Drinks

Coffee

Django

Brandy Library

2 6th Ave

@brandylibrarynyc 25 N Moore St

Mailroom

Opened in 2004

@mailroomnyc 110 Wall St

Owner Flavien Desoblin

Opened in 2017

Head Mixologist Joel Cuellar Flores

Owners Jayma Cardoso & Adam Neumann

The Wooly Public @thewoolypublic 9 Barclay St Opened in 2017 Owners Eric Adolfsen and David Tobias

The Dead Rabbit Grocery and Grog

La Colombe Torrefaction

@deadrabbitnyc 30 Water St

@lacolombecoffee 319 Church St

Opened in 2013 Owners Sean Muldoon and Jack McGarry Beverage Director Jillian Vose

Ward III @ward_iii_ 3812, 111 Reade St

Worked with design team Drinksology

Opened in 2009 Owners Michael J. Neff, Kenneth McCoy and Abdul Tabini

Laughing Man Coffee @laughingmancoffee 184 Duane Street Opened in 2010 Co-Founders Hugh Jackman and David Steingard Worked with design team Established NYCs

Worked with design firm Reunion Goods & Services

Borough Guide to Manhattan

55


Brookfield Place

SHOP Patron of the New @patronofthenew 151 Franklin St Owners Jonathan and Lisa Pak

Mysterious Bookshop @themysteriousbookshop 1099, 58 Warren St Opened in 2005 Owner Mr. Otto Penzler

Founders David Rees and Ron Anderson

Worked with design team The Rockwell Group

Brookfield Place

Issey Miyake @isseymiyakeusa 119 Hudson St

@brookfieldplny 230 Vesey Street

Opened in 2001

Opened in 2015

Founder Issey Miyake

Owned by Brookfield Property Partners

Titanium Design by Frank Gehry

Shinola Tribeca Store

La Garรงonne

@shinola 177 Franklin St

Opened in 2014

@lagarconne._diary

Ten Thousand Things

Opened in 2013

465 Greenwich St

@tenthousandthingsnyc 237 W 13th St

Owned by Bedrock Manufacturing Company, LLC.

Founder Kris Kim

Opened in 2015

56

Stay Boutique Magazine


The Beekman

stay The Frederick @frederickhotel 95 West Broadway Owned by Triumph Hotels

Apexart

Workout Worked with design team Martin Brudnizki Design Studio

The Class by Taryn Toomey

Worked with architecture team Gerner Kronick + Valcarcel

@theclassbytt 22 Park Pl Opened in 2017

Smyth, a Thompson Hotel @smythhotel 85 W Broadway

The Beekman, a Thompson Hotel @thebeekmanny 123 Nassau St Owned by GFI Development Company

AKA Wall Street @stayaka 84 William St

The Dogpound @dogpound 1 Renwick St Opened in 2016 Founder Kirk Myers

Founder Taryn Toomey Designed by Taryn & The Cristalline

Bari Studio @thebaristudio 23 Leonard St Opened in 2010

Lyons Den Power Yoga TriBeCa @lyonsdenpy 279 Church St Opened in 2013 Founders John Murray and Bethany Lyons

Owner Alexandra Bonetti

Operated by Two Roads Hospitality

Borough Guide to Manhattan

57


Issey Miyake

EXPERIENCE AIRE Ancient Baths

iPic

@aireancientbaths_us 88 Franklin St

@ipictheaters 11 Fulton St

Opened in 2012

Opened in 2016 Founder Hamid Hashemi

Eataly NYC Downtown @eatalydowntown 4 World Trade Center 101 Liberty Street, Floor 3 Opened in 2016 Founder Oscar Farinetti Worked with design team Studios Architecture and Yui Design

Postmasters Gallery @postmastersgallery 54 Franklin St Opened in 1984 Owners Magdalena Sawon and Tamas Banovich

Poster Museum Apexart @apexartnyc 291 Church St Opened in 1994

58

@postermuseum 122 Chambers St.

“Farinetti is extremely passionate about eating in season and celebrating the rich biodiversity of Italian cuisine. A favorite pairing is Agnolotti del Plin, a stuffed egg pasta typical of his home region of Piemonte, paired with a local Barolo wine.”

Opened in 1973 Founder Philip Williams

— Eataly NYC Downtown

Stay Boutique Magazine


The Ludlow Hotel

The Dead Rabbit Grocery and Grog

Daily Provisions

Brandy Library

Indochine

New Museum

The Frankie Shop

Locanda Verde

Borough Guide to Manhattan

59


2 0 0 0

A T T O R N E Y S

|

3 8

L O C A T I O N S

W O R L D W I D E˚

We Know Hospitality Our team provides a wide range of integrated and sophisticated legal and complementary business skills to some of the most complex hospitality deals done today. We counsel owners, operators, investors, developers and consultants in connection with development, workouts and restructuring of debt, repositioning of assets, construction, acquisition and sale, financing, management, operation, licensing, and marketing of diverse forms of recreational, leisure-oriented and business hotels, resorts, and related amenities. Our cross-disciplinary, international hospitality practice is part of our network of 38 offices and global alliances.

NELSON F. MIGDAL Co-Chair, Hospitality Practice 2101 L Street, N.W. | Suite 1000 Washington, DC 20037 202.331.3100 | MigdalN@gtlaw.com

MICHAEL J. SULLIVAN Shareholder | Co-Chair, Hospitality Group 450 South Orange Avenue | Suite 650 Orlando, FL 32801 407.418.2376 | sullivanm@gtlaw.com

G R E E N B E RG T R A U R I G , L L P | AT TO R N E YS AT L AW | W W W.GT L AW.CO M The hiring of a lawyer is an important decision and should not be based solely upon advertisements. Before you decide, ask us to send you free written information about our qualifications and our experience. Prior results do not guarantee a similar outcome. Greenberg Traurig is a service mark and trade name of Greenberg Traurig, LLP and Greenberg Traurig, P.A. ©2018 Greenberg Traurig, LLP. Attorneys at Law. All rights reserved. °These numbers are subject to fluctuation. Images in this advertisement do not depict Greenberg Traurig attorneys, clients, staff or facilities. 30561


LODGING M E D I A

Section Title

DECEMBER 2017

PERSON OF THE YEAR

TRU BY HILTON IS THE FASTEST GROWING BRAND IN THE HISTORY OF THE INDUSTRY HOW SHE DID IT

INNOVATORS MAKING THEIR MARK IN HOSPITALITY

LODGING

MARKETPLACE

YOUR SOURCE FOR INDUSTRY RESOURCES AND SERVICES

ALEXANDRA JARITZ LODGING MAG A ZINE

@LODGINGMAG A ZINE

SENIOR VICE PRESIDENT & GLOBAL BRAND HEAD TRU BY HILTON

01_Cover_LM1217.indd 1 11/29/17 3:43 PM

LO D G I N G M A G A Z I N E | LO D G I N G M A G A Z I N E . C O M | O N L I N E M A R K E T P L A C E | D A I LY N E W S L E T T E R S D I G I TA L E D I T I O N S | E - N E W S L E T T E R S | C U S T O M E - B L A S T | W E B I N A R S | C O N F E R E N C E S

D O N S E R FA S S MARKETING DIRECTOR 215-321-9662 X64 D S E R F A S S @ LO D G I N G M A G A Z I N E . C O M

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6

Secrets to Managing Supply Chain $$$ Costs $$$ While Still Providing a Memorable Boutique Experience By Angela Eberhart, Vice President, Avendra LLC

In the boutique and lifestyle industry, balancing priorities such as guest satisfaction with costs is constantly topof-mind. Whether you’re responsible for the overall purchasing strategy of a luxury hotel or the day-to-day buying decisions of an intimate boutique property, you can continuously challenge yourself to do more to protect your bottom line while still providing a unique boutique experience and quality products your guests will love.

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$$$ Here are six secrets to managing costs in your supply chain. These methods are effective and straightforward. The key is checking in on each of them, staying current on market prices and following up with your teams to ensure implementation and coordination.

1 3 2 Stay Up-to-Date on Pricing Changes and Market Dynamics

Financials

To u nder s t a nd t he f ac tor s i n f luenc i ng pricing, it’s important to follow trends in the global economy. Track ing price f luctuations is one way to start lowering your costs. Understanding supply and demand, as well as seasonality, is another; it’s essential for every product in your pipeline. It’s also worth tracking some specific ingredients even more closely. For example, t he price of meat can var y widely depending on the type of protein and the specific month. So, while you may serve f i let m ignon yea r-round, k now ing when those higher costs kick in should prompt you to place a large order, adjust your menu pricing or vary the portion size to maintain profitability.

Carefully Plan the Timing of Your Orders

The timing of orders can make an enormous difference in your bottom line. Allowing plenty of lead time for your order can help ensure availability, along with reducing the stress of not having a product available. Talk to your suppliers—they may offer discounts during specif ic times of the year, due to seasonality or lower demand. Capitalize on that, even if it’s far in advance. If you expect prices to jump on essential products, order them now.

Si m i la rly, t r y to avoid let t i ng t he f isca l month/year drive when you order. The end of the fiscal year often brings an increase in spending to “use up” the budget, then While a strong relationship with your supspending again when money becomes availpliers is critical, never be shy about making able. Instead, be proactive in your planning. changes to the products you currently use— Suppliers are more likely to work with you rotating in new items can quickly and drato achieve cost savings if you are proactive. matically reduce your costs. Of course, you Remember: unexpected hurdles can impact may have relationships with some suppliers your order— so the earlier you begin the that you don’t want to disrupt. You may also process, the easier it is to jump those hurdles. have products that you know your guests love—items too valuable to your operation to consider changing. Identifying other opportunities; alternate suppliers may offer more benefits, better products and lower costs.

Consider Alternate Brands and Suppliers

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When rising costs threaten your bottom line. Seek Avendra. Hospitality companies are looking for a trusted supply chain partner with the knowledge and resources to achieve sustainable savings without sacrificing guest satisfaction. With hundreds of hospitality-centric contracts for F&B and beyond, our work doesn’t stop once we identify savings. It begins there. We also have the people and processes in place to help you realize those savings across the greatest portion of your income statement. That’s the Avendra Edge.

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4 6 5 Consider Total Cost of Ownership

The cost of a product is just one consideration in your purchasing plan, but it’s an important one. Cutting corners up-front may cost you more in the long run; the upfront price is not the only number you should consider. In procurement, total cost of ownership (TCO) is a vital consideration. TCO is the purchase price of a good or an asset plus the total cost of operation over the lifetime of that purchase. When choosing between items, purchasing should consider the long-term costs as well as the original price. The key to TCO is in understanding how all the pieces work together. Consider all factors related to the item you are looking to purchase to make an educated and informed decision for your property. In the end, the purchase with the lower TCO will make for a better value over time. Some key considerations include: preparation time, brand, durability, warranty, customer expectations and waste.

Calculate Rent vs. Own and Outsource vs. In-house

Knowing if you should rent a piece of equipment or outsource a service can be difficult. Con sider bot h opt ion s a nd u nder t a ke a detailed analysis of procurement, maintenance, repair, and replacement costs. Renting can save you the up-front capital outlay and reduce operational costs, but owning offers a lower long-term cost and constant availabilit y. Outsourcing of fers more f lexible sc hedu l i ng, wh i le i n-hou se l abor g ives you more cont rol over your labor force. Consider t he decision bet ween order i ng pre-cut steak vs. cutting in-house. If your staff is skilled and your chef can use trimmings in stews and soups, then you should consider cutting protein products in-house. But i f t here’s no use for t he t r i m m i ngs, then pre-cut steaks may be the more costefficient option.

Implement Receiving Guidelines and Follow Them

Confirming the accuracy of your orders is critical to lowering your costs. Check all receivables to ensure you’re getting exactly what you asked for. Check the weight, temperature, count, shelf life, and condition of goods. If you see any visible signs of damage to a box or crate, open it and inspect. If there’s any damage — or any spoilage — you must refuse the delivery.

$$$

With these six tips, you’ll be well positioned to start better managing your supply chain costs. However, successful supply chain management takes staying on top of trends in the global marketplace, contracting expertise as well as dayto-day tracking of orders, suppliers and activities.

Owners and operators driven by a desire to reduce costs and at the same time maintain or elevate their quality of service and brand reputation and ultimately the guest experience, often look to a procurement service provider as a strategic partner. Procurement service providers help augment your purchasing department while also bringing years of hospitality expertise, leveraged purchasing power and innovative supplier relationships to the table. Working w ith an outsourced procurement ser vice provider, such as Avendra, you can develop a customized procurement solution to help ensure your strategic business priorities are achieved while also optimizing your supply chain.

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The Future of Money Pelwasha Faquir yan, The Senior Vice President of Strategic Markets at Elavon, gives us the lowdown on what is happening in the Financial Ser vices Industr y Alternative payments are all the buzz right now as new entrants to market and traditional providers alike try to monetize a frictionless experience across the payments ecosystem. Our Elavon innovation team is fully

now of fering more than 50 local payment methods for our merchants to provide their shopper s in an ecommerce environment, which we are looking to replicate on our North American platform, as we already suppor t local Canadian payment methods and card wallets today.

plugged in to the many ways consumers are shopping, buying and choosing to pay. We provide merchants and customers with payment acceptance tools that are both convenient and secure. Technology has made a huge jump w i t h C ard an d C a s h n o t b e in g the default payment method for shoppers. People are moving to more convenient methods such as their mobile wallets, which means they no longer need to get their physical wallet out and fumble for the right card. Instead they just require their mobile, making payments easy and the shopper journey simple. A key question to ask is “Where are your customers visiting from?” If they are local or traveling from abroad to stay in your hotel, do you offer their local currency? If a shopper can see how much something will cost them in their local currency, they will be more comfor table making the payment. We may be familiar with card based transactions, but there are hundreds of payment methods around the world, and we are always looking to expand our offerings to best suit our customers. As a global organization, Elavon is well placed to see the changing face of payments. In Europe we are

Elavon is also globally regulated, so have ex ternal regulators and examiners that monitor our cybersecurity on a monthly basis. We have adopted global security standards and get annual ex ternal attesta tions for the Payment Card Industry (PCI) and ex ternally cer tified for

As other new alternative payment trends emerge, we always pay close attention to the benefits and risks associated with those trends. We are diligent to introduce only those payment methods that we know are secure and appropriate for our clients, and the broader industry.

ISO 27001. To stay on our toes, our parent company conducts regular, unannounced penetration tests on Elavon. We are thrilled to announce that we are launching a new produc t this spring focused on third -party

We are managing an inherently dynamic security environment, so we invest in strengthening and maturing our cyber- resilience. Our strategy is intelligence - driven, risk- based, customer- centric, and continually adaptive. This means that we anticipate emerging threats and risks, enable business growth while protecting existing revenue, and safeguard our information and customers and provide solid security solutions. Cybersecurity is a community effort. Just like the bad guys, we collaborate with the global security community to bolster our intelligence and have unparalleled partnerships with groups such as the Financial Ser vices Information Sharing and Analysis Center (FS-ISAC), Payments Processor Information Sharing Council (PPISC), Financial Services Roundtable (BITS), Financial Services Sector Coordinating Council (FSSCC), and the P CI S e curit y S tandard s Council (PCI SSC).

payments for hotels. Our new solution called Converge Hospitality fills a big gap in the industry by allowing third party invoicing and payments through a cloud - based solution. Historically, hotels have had to issue a paper form to patrons who want to pay for an amenity on behalf of a hotel guest, such as a bottle of champagne. That form contains the customer’s card number and sometimes a photocopy of the payment card or driver’s license, which can be a security hazard if that information got in the wrong hands. Now, hotel staff can instantly issue a digital invoice via email to a third party customer or Meeting Planner. The third party customer can securely pay for an Amenity or Room-Related Charge online directly through the linked invoice – using their credit/ debit cards or ACH. Hotels will no longer need to fax, email or take credit card numbers over the phone.

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Not sure which direction to move? Elavon has the experience to help maximize your payments strategy.

Applying the right payment solutions for hospitality takes strategy and skill. That’s why hotels choose Elavon as their single source for everything payments including processing, gateway and cardholder data protection. We've helped launch EMV at over 8,000 hotel properties, and are continually developing and expanding valuable solutions for our hotel clients.

Make the right move and switch to Elavon for Payment Solutions.

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Š2018 Elavon Inc. Elavon is a registered trademark of U.S. Bank N.A. in the United States and other countries. All rights rese


Using the Rainmaker

platform is so easy! The data and analytics it provides fit any revenue management need. I no longer dread monthly production reporting and account reviews are now a breeze. Their support

team welcomes new ideas and are always quick to respond. – Adrienne Cousins Director of Revenue The Townsend Hotel

YOU’RE MORE THAN JUST A NUMBER TO US. Hotel revenue and profit optimization is all about the numbers — but at Rainmaker, it’s all about you. For 20 years, we’ve continued to develop our advanced, customizable cloud platform of integrated data solutions that are designed to help you outperform. So if you’re looking for a true revenue partner, we’ve got your number.

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A Day in the Life: Tammy Farley of Rainmaker

Interview: Tammy Farley

rainmaker group overview The Rainmaker Group provides cloud-based revenue and

We have a talented and dedicated group of employees who

profit optimizations software solutions to hotels, resorts and

are committed to our customers and our products. Our work

casinos. I co-founded the company with a colleague in 1998,

environment is very positive. We’re always encouraging each

and we now have customers around the globe and offices

other to step out of our comfort zones and tackle the next

in Atlanta, Singapore and Dubai. For the last seven years,

big challenge. And our customers are a true extension of the

we’ve been named to Inc. 5000’s list of ‘Fastest Growing

Rainmaker family. We host an annual user conference at a

Privately Held Companies’, and we were recently included

luxury resort where we offer panel discussions, educational

in the 2018 HotelTechReport list of ‘Top 10 Places to Work

talks, and plenty of fun time, too. It’s one of the highlights of

in Hotel Tech’. I’m especially proud of the Rainmaker team.

our year.

Conference calls, emails & coffee

6:30 am Wake up Peleton Bike work out

What time do you normally get up? I’m an early riser. I’m usually up by 6 a.m. or 6:30 a.m. What’s your early morning routine? I try to start every day with a protein bar and a workout. But, more often, it’s a conference call, a few text messages, emails and and coffee. What kind of workout do you do? Do you have a specific routine? I really enjoy my Peloton bike and try to ride every day that I’m not traveling. I’m naturally competitive, and I love that I can connect with other riders and take

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Drive through Northeast Atlanta suburbs

classes with real live instructors in real time. Plus, it tracks my progress toward my fitness goals. (Did I mention that I’m competitive?) And, although I’m not a runner, I recently completed a half marathon at Walt Disney World with my daughter. It was so much fun to share that experience with her. How do you get to work? I drive to work. My office and home are both located in the northeast Atlanta suburbs. It’s a short commute. What’s the first thing you do when you arrive at work in the morning? I usually catch up on industry news and then walk around the

office and talk with the team. I like to get a feel for what our priorities are for the day, and there’s no better way to find out than to catch up first-hand.

to make sure we’re generating new prospects and exploring partnerships that will propel the business forward and help our customers optimize profitability.

What’s a typical

And, of course, I’m involved in product strategy meetings. We regularly update our solutions to incorporate the features and functionality customers want. And, as we grow the hotel and resort side of the business, there’s always the conversation about how to help hotels do what casinos have done for so long, which is to earn the loyalty of their most profitable guests. I’m constantly challenging our team to help hoteliers define loyalty. It’s typically not about the number of room nights a guest stays on property.

workday like? My primary job is to spearhead sales and customer-related operations, so I’m always asking what we’re doing to make sure clients are getting what they need. Are we delivering the right features? Are we listening to our customers? I meet regularly with the customer experience team to make sure installations and support are the best they can be. I’m also responsible for growing the business, so I’m constantly talking with employees

Stay Boutique Magazine


Industry news, team catch up & priorities

Relax at home with The Bachelor & New York Times Team meetings & relationship management

I also want to make sure we have the right integrations with other software solutions, such as property management systems and customer relationship management solutions. So, I regularly talk with other solution providers to make sure we’re delivering the integrations customers want. The hospitality industry is about relationships, and I see my primary role as building those relationships – with customers, employees, partners, and developers. Are you involved in activities outside of work? Yes, I’m involved in several philanthropic endeavors, including helping to build a school in Zambia and a soccer

field for boys in Uganda. And, almost every day, I’m doing something for Make-a-Wish Georgia. I’ve been involved with the organization for many years, and I’m currently the Board Chair. There’s nothing more rewarding than making children’s wishes come true, especially when those children are battling critical illnesses. I’m also involved in several hospitality-related organizations, including the Hospitality Sales and Marketing Association International (HSMAI), where I serve on the Revenue Management Advisory Board.

What time do you typically leave the office? I try to leave the office by 6 p.m.

What do you do in the evening? I travel a lot, so when I’m home, it’s as peaceful and quiet as we can make it. Most evenings, I enjoy dinner at home, catching up on TV shows I missed, and finishing ‘Spelling Bee’ in the Sunday New York Times. What’s your favorite city to travel to? That’s a tough one, but if I had to choose, it would be New York City. It’s such an exciting and vibrant place, and the fact that my daughter lives there makes it even more so. It’s fun to visit her and explore the city together. She works in the fashion industry, so we do a lot of bonding through shopping excursions!

ZZZ

What’s your favorite TV show? Are you binge watching anything? My guilty pleasure is mindless reality TV, so I love The Bachelor, Vanderpump Rules, and all things HGTV. I’m getting ready to binge watch Downton Abbey, and I can’t wait! What are you reading right now? Bachelor Nation by Amy Kaufman And, finally, the big question. . . flipflops or heels? Oh, that’s a hard one. Can I say both? (laughs)

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Design

Local art on display at The Blackstone Hotel in Downtown Chicago

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Interview by Andrew Fay, President of Global Hospitality Design and Development firm, The Gettys Group

T h e b l o g s q u a d Boutique Design Expert and the Bloggers that Know Travel Best

With thousands of eyes on their websites and social media accounts every day, travel bloggers and influencers have become reliable sources for hotel reviews and recommendations for many of today’s travelers. As they experience a number of boutique hospitalit y environments each year, they develop strong preferences, take note of small details and keep their fingers on the pulse of what’s new and next in hotel design. We talked with three of these well-traveled content creators to better understand why they enjoy visiting boutique properties and where they think hospitality is headed in the coming years. Huyen Tran, a lifestyle, fashion and travel blogger based in Toledo; Anna Kloots, the travel writer and content creator behind Travel Outside the Box; and Tanya Litkovska, a Ukrainian-Polish fashion and travel blogger who runs HIDEMYCOAT, all provided interesting viewpoints that reflect the desires and expectations of a sophisticated traveler.

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78The Blackstone, An Autograph Collection Hotel - Chicago, IL

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Tell us a bit about your travel planning process. How do you decide what destinations to visit? How do you decide where to stay while you’re there?

or given a customized map of the area. In the room, I like any little personalized touches. At Sir Hotels, a post-it on the guest room mirror says, “You look fabulous,” and seeing that made me smile ear-to-ear!

Anna Kloots: I select destinations primarily from personal TL: I enjoy boutique hotels that share exactly the same values as I recommendations of other travelers I trust, articles I read and photos do when it comes to hospitality – uniqueness and a one-of-a-kind I see of places. These days, after having visited so many popular approach. I love reading about a property’s rich historical roots, how destinations, I like to look for more off-the-grid options. I want to go it evolved over time, and of course its interior design. places no one else is going or be the first to go somewhere before the crowds set in. Sometimes, I take a peek at the area around popular Tell us about how design has impacted destinations and see what countries are nearby, but that I don’t often your past hotel experiences. hear much about. That’s how I recently decided to travel to Albania. Deciding where to stay is always a research process for me. AK: Design can completely impact where I choose to stay, particularly if I feel it’s important to the experience of the place to be surrounded Tanya Litkovska: Depending on the length of each particular trip, by a certain type of design. Recently, when I visited Palm Springs, which usually can range anywhere from one day to two months, I I really wanted a mid-century modern experience! If you’re in Palm research and schedule each destination. To be honest, sometimes Springs and don’t get that, it takes away from the overall vibe. In rural

Anna Klootz

Tanya Litkovska

scheduling the trip takes more time and effort than the trip itself! I try to find picturesque locations with their own unique personalities. It can be an urban environment or a natural hidden gem, but it has to have something remarkable to see – something that we and our readers will enjoy looking at and knowing about. What are some of the major factors you note when visiting a boutique hotel? Huyen Tran: I enjoy hotels that have a minimal design with a spacious room and bathroom. It makes everything feel more pleasant. AK: When visiting a boutique hotel, I’m all about the design. I love unique and interesting design, and I notice that boutique hotels can execute it with a freedom that most large brands don’t always have. I love a hotel where every room is different. I also appreciate something special in the check-in process, like being offered a welcome drink

Huyen Tran

Africa, on the other hand, if you’re not staying at a property that feels at one with nature, it would take away from the experience of being out in the wild. TL: If the design is just right, the experience – down to the tiniest details – will stay with you. I visited a hotel in Washington, DC a while ago and was amazed with the luxurious feeling that was created through the design. The gorgeous lobby, complete with a stunningly executed afternoon tea, just made me feel like royalty. You recently visited Hotel LeVeque in Columbus, Ohio, which is one of The Gettys Group’s recent interior design and branding projects. What elements stood out most to you? AK: Hotel LeVeque honestly blew me away! I’ve stayed in hotels more nights than my own bed over the last three years, and the design and personal touches there definitely stood out. The celestial theme

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Design

Guestroom at Paris’ Hotel LeVeque

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is a perfect match for the Art Deco history of the building, and it was What are some emerging hotel design trends carried out through the design so elegantly. The installation on the you’ve noticed in your travels? lobby wall that depicts the sky on the day the cornerstone was laid is breathtaking, down to the inlaid crystals that give the constellations AK: I’ve noticed that hotels are unafraid to be a little less structured. an extra sparkle. Every chandelier, chair and detail felt reflective of I’ve seen a lot of fun elements – like hammocks inside the guest rooms, the period, and the whole hotel was just so glamorous; it really felt mismatched pillows, and flexible and comfortable public spaces – like you had transported back to 1924. The turn down service was made for people to relax and enjoy themselves. such a special surprise: It actually made me gasp when I entered the room at night. All the lights were off, and the night sky was Why do you believe boutique hotels have become projected on my ceiling, complete with shooting stars! I slept like such a popular choice amongst today’s travelers? that all night, dreaming under the stars about staying there forever. HT: I believe boutique hotels provide a more personalized experience, TL: Hotel LeVeque was a very memorable and vibrant property we similar to eating at a local restaurant over a franchise spot. I think definitely enjoyed visiting. I think the feature with the biggest “wow many people also want to support smaller hotels because they provide factor” was the iconic, 1200-pound chandelier in the lobby; it’s a piece an experience and connection with the community that a large brand of art all on its own. The glamorous guest rooms and suites boast a might not. superior level of contemporary design, but still maintain that unique historic charm. The marble-filled bathrooms, just as large and luxurious AK: I think boutique hotels are rising in popularity because they as a five-star hotel in Paris, are hard to forget! provide a much more intimate experience. You can get to know the

Club Level at The Blackstone Hotel

What are some hotel design elements you’re ready to see retired? HT: I’m seeing more hardwoods and other flooring materials throughout the guest rooms, and it’s exciting — I am definitely ready for hotels to get rid of the carpeting in their rooms.

hotel ownership and management, because they are often walking around the property. There are little elements in a boutique hotel that a larger hotel chain could just never execute, because it would be too costly or time-consuming. I also find boutique properties capture the local flavor best, whereas large hotel brands tend to be a bit more generic in design. I also love supporting the “little guy”, and I think a lot of travelers share that mindset.

AK: I’m ready to see Edison bulbs and “industrial chic” retired. I think Huyen, Anna and Tanya have been all over the world, but as they a lot of properties rely on those design elements as default “cool”, but spend time in even the most far-reaching places, they’ve found one it’s a trend that has made many hotels look quite similar to one another. common thread in their travels: Boutique is best. These properties’ If there’s no reason behind why that’s the design that was chosen, it thoughtful details and major “wow” moments have given the travelers just shouldn’t be the default. I like things a little more outside the box. — and their thousands of social followers — reason to stay boutique.

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Safari Javier Egipciaco is the managing director at Arlo Hotels. Launched in 2016, Arlo combines the best of what micro hotels, boutique hotels and lifestyle brands have to offer. Javier and his team are New Yorkers through and through, and they perfectly understand how to cater to tourists and natives of the liveliest city in the world. Built by New Yorkers, for New Yorkers, Arlo touts itself as your “homebase while on urban safari�.


Tell us your story.

Arlo provides a haven for the contemporary traveler that prioritizes bespoke experiences. With Camp Arlo at Arlo SoHo, we’ve taken our focus on urban exploration and married it with Tentrr’s inventive concept to provide guests with a creative spin on upscale camping in the heart of Manhattan. It’s another unique space that adds to Arlo SoHo’s impressive roster of public areas, and it also lets us support an entrepreneurial-minded company like ourselves.

Stay Boutique is currently obsessing over the camping tents at the Soho property, can you please explain what the idea was behind this unique experience that you’re offering guests and locals?

Boutique Community Profile

I’m a native New Yorker and grew up in the Lower East Side. I got my start as a bellman with Park Hyatt, and have been enamored with the hospitality industry ever since. I was able to work my way up the operations side of hospitality to hold General Manager positions, and then joined Hersha Hospitality Management where I acted as General Manager for a fantastic hotel in Brooklyn. I then became the Corporate Director of Operations for the Independent Collection Hotels, overseeing and supporting several properties throughout the United States. This is when I first heard of the project that was to become Arlo Hotels; I was one of the founding members of the team that conceptualized Arlo, and it’s been a once-in-a-lifetime experience being able to watch this brand come to life.

What was the concept behind partnering with Dylan’s Candy Bar? Arlo SoHo offers a Dylan’s Mini Candy Bar in the lobby, which is the only location you can buy Dylan’s Candy 24/7. Our guests love it because the minute you walk through the doors, you see the signature Dylan’s eyepopping wallpaper, and a huge spread of Dylan’s top-selling candies. We always want to give our guests an authentic taste of the surrounding neighborhood, and this is a partnership that speaks to a large segment of people coming through the doors.

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What’s the vision behind Arlo Hotels? Arlo is an ideal homebase for today’s urban explorer, offering an imaginative platform for local experiences. We want to give guests a home away from home, putting them at ease and providing a sense of belonging. Arlo also strives to inspire exploration and connect guests to the neighborhood. We do this through innovative partnerships and programming with local companies and groups, catering to both guests and the local community who frequent our hotels.

What’s been some of your favorite collaborations?

We worked with Exit9 to curate both of our Bodega shopping areas, giving our guests and locals a tasteful selection of fun,

quirky and unusual items to take home. We also have a huge number of partnerships with local fitness studios, including

Dogpound and Tone House, to offer our guests top-notch workouts and lots of options for staying fit on the road.

Why has community been the hot topic for boutique hospitality lately? How does Arlo tap into this “togetherness” mindset? As an independent hotel brand, we place a huge focus on being a leader in our community. Boutique hotels can’t thrive and offer an authentic guest experience on their own - it’s only when a hotel can connect guests with the surrounding neighborhood that a stay comes alive. It’s a mutually-beneficial relationship: if our Arlo presence can drive business to the surrounding shops and restaurants, the neighborhood will become increasingly desirable, ultimately making our hotel locations more valuable.

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Boutique Community Profile

More About Javier E X PA N S I O N P L A N Arlo Hudson Yards U B E R V S LY F T Uber CO F F E E V S M AT C H A Iced Coffee FAV O R I T E B R U N C H Bubby’s FAV O R I T E M O V I E Charlie and the Chocolate Factory

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Boutique Community Profile


Sue Walter is the former CEO of the Hospital Club, a renowned members-only establishment catering to professional creatives. She was instrumental in proliferating this new breed of lifest yle concept. In the fall of 2017, Sue joined other outliers in the hospitalit y industr y at the Stay Boutique Le ader s hip Con ference w here s he ga ve an engaging talk on her innovative business model. The communities members-only clubs are able to generate the means the spread of these exclusive lifestyle dwellings has only just begun. What is your story? Steve Jobs said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever”. On first reading, my career path appears disjointed, but looking back on it, the unconventional journey that brought me to this point makes complete sense, at least to me! I have never had a career map, I didn’t know what I wanted to do after graduation. I’ve never had a “north star” to aim for in my career. I have been led more by opportunity and instinct than ambition. Every position I have ever held has presented itself to me at the right time in my life through a chance conversation or sitting on a train and seeing an advert above a window. Consequently, I have always been open to the possibilities that come from being present and allowing new things/people into your life. I have kept this philosophy throughout my life and it has served me well. As a result, I have had an amazing career and life. In terms of my work journey, I started out working in British government positions (Customs & Excise and the Metropolitan Police Service). I loved working for the government; it was a great foundation in terms of

developing my skills and confidence. They invest well in the development of their staff and the large scale of the organization provides lots of opportunities for progression. It was during this time that I fell into HR (again by chance rather than design) and obtained formal professional qualifications. My specialism in HR lead to an opportunity to leave the Civil Service and join the Royal Opera House in Covent Garden.

“Bouti que hotels ex cel at provi di ng a home away from home ex peri ence. . .” I became HR Director at the Royal Opera house during a hugely challenging but rewarding period in its history (its closure and successful re-opening from 1998 to 2001). I then joined Universal Music heading HR services for the UK record labels. During this time I was presented with an opportunity to be part of a small team tasked with launching an exciting hospitality start-up called, The Hospital Club. This was my first experience of a start-up and it was here that I discovered my love of building and growing organizations and teams from the ground up. After the successful launch of the London club in 2004, another chance meeting lead to my move into the world of private equity. With TSL Education Ltd I was able to further develop my skills in growing new businesses. My time at TSL moved me away from HR and firmly into operational management where I headed up another start-up which went on

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Boutique Community Profile

Hospital Club London

Hospital Club London

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to become an award winning business and market leader. My 6 years at TSL were like a real time MBA I learned business from the ground up from some amazing leaders. When the opportunity came along to return to The Hospital Club, this time at the helm, the “fixer” in me couldn’t resist. Seven years later my mission to turnaround the club and expand it is close to completion with the opening of Hospital Club LA this year. I am ready and open for my next challenge! How do you envision boutique hotels growing in London? In a world where the pace of life and technology are making it harder for people to interact and connect on a personal level, I believe that hospitality customers are increasingly seeking out a more intimate, bespoke experience when they travel. This applies in any major city in the world, not just London, where visitors and workers are transient. From providing home comforts to remembering little details about regular visitors, boutique hotels, when done right, excel at providing a “home away from home” experience and building a sense of community and personal connection with these demographics. Their smaller scale means that they can invest more time and care in tailoring the customer journey. It also means that they are responding to changes in customer needs and the wider hospitality sector. In your view, why have brands been emphasizing “boutique” and providing a “boutique experience” with their businesses? The answer is simple, because there is a growing need for it. People are feeling increasingly disconnected, whether it’s through technology or political or social change. The growth of mobile workers and self-starter entrepreneurs means that more and more people are operating outside of the traditional team structure.

Therefore, when they interact with the hospitality industry, they don’t want to be treated at as “one of many” customers who walk through the door. We remember the places we have visited which made us feel unique. As Maya Angelou said: “They may forget what you said, but they will never forget how you made them feel.”The boutique experience creates a feeling of connection which is hard to duplicate in a large operation.

What do you believe European travelers value during their hotel stay? I have done a lot of traveling, both personally and professionally and, like my fellow travelers, I value an efficient and fast check-in and check-out, lack of in-room marketing, knowledgeable staff who can answer questions about the hotel amenities and local area. But most of all, I appreciate being seen, heard and remembered, particularly by venues I have used before. It’s the little touches that stay with me. For example when hotel staff know I have been traveling 13 hours across the Atlantic and appreciate that I will be tired and hungry and they go that extra mile to make sure I am in my room and have what I need as quickly as possible, even if the kitchen is closed! Why do you believe that European brands (hotels, F&B, fitness, etc.) do well in the U.S? I think that brands that live the customer journey and deliver it well are not necessarily restricted to Europe or a particular region. It’s about a mindset which says “when you come into my venue, you are visiting an extension of your home and I will do everything I can to make you feel welcome and comfortable”. It’s about attention to detail and passion for what you are doing rather than simply focusing on margins and revenues. If you pay attention to the customer journey, the revenues will follow.

Sue Walter’s Favorites

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S H O E D E S I G N E R Manolo Blahnik

T R AV E L A M E N I T Y Moisturizer

LO N D O N R E S TA U R A N T Scotts in Mayfair

H I G H T E A P L A C E Fortnum & Mason

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Boutique Community Profile

Boutique Beach

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Keith Menin & Jared Galbut dominate the East Coast of the US with their renowned boutique and lifestyle properties. With hotels like Mondrian and Raffaello, and world-class eateries such as Bodega in its portfolio, Menin Hospitality encapsulates everything a modern lifestyle brand hopes to be. Catering to the ever-evolving traveler, Menin and Galbut combined their South Florida native backgrounds with a passion for hospitality to evolve one of the most famous tourist cities in the world.

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What’s the vision behind Menin Hospitality? Jared Galbut (JG): We wanted to create a locally grown fully integrated hospitality company that allowed us not only to provide a hotel stay for our guest but an experience in our city. What’s your view on the massive popularity with boutique hotels? Keith Menin (KM): when a guest chooses a boutique hotel they want a certain degree of familiarity and service. They want the front desk agent to know their name and their preferences. They are looking for attentiveness and to create a home away from home, but with the services of a hotel at their fingertips. Guests also know that boutique hotels are often celebrated for their restaurants, dining and nightlife isn’t an after though. And design is a major factor. Boutique hotels can become an extension of the destination they are in, weaving local flavor and a sense of place through design.

Miami has become a hub for boutique. How do you provide a unique experience with your hotels, restaurants and lounges there? JG: We provide a resort style experience in a boutique hotel within our Miami hotels. For example, at the Gale South Beach we have a rooftop pool with views of the ocean, Dolce Italian restaurant, which is popular both with locals and hotel guests and then Regent Cocktail Lounge, which is open late night with craft cocktails and live music. Each of our hotels in Miami bring together a great room product married with thoughtful food and beverage, nightlife and of course, as we are in Miami, a great pool scene. What about Chicago? How do you see boutique developing there? JG: The boutique hotel scene in Chicago has really taken off over the last several years. There are some incredible properties that capture the best of Chicago and have become, like our properties in Miami, destinations for locals and travelers alike. Why would a traveler choose a boutique hotel over an Airbnb? KM: When choosing a boutique hotel, not only does a guest have assurance to a certain set of standards and service, but they area also choosing access to great food and drink, an opportunity to connect with locals whether that be in a bar or a restaurant, a chance to connect with a concierge for insider tips and recommendations and a perfectly made bed and fresh towels at the end of the day. What are some of your favorite collaborations that you have done recently? KM: We did Art Basel activations with Artists Domingo Zapata and Mr. Brainwash. For the past 5 years we have done an installation with Mr. Brainwash on the exterior of The Gale South Beach. The exterior wallscape highlight’s Mr. Brainwash’s traditional, yet out-of-the-box use of familiar pop culture images and bright colors. We also do a number of collaborations with clothing and swim wear brands such as the swim brand Onia.

Keith and Jared’s Favorites

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M U S I C Top 40 & Old School Hip Hop

CO F F E E Dbl Espresso & Dbl Macchiato

M I A M I H O O D Sunset Harbor & Wynwood

F R I DAY N I G H T S P O T Bodega

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Section Title

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Living Hotel The Case for Lifestyle Hotel Residences

BY Todd Wynne-Parry Executive Vice President, Global Acquisitions and Development, Two Roads Hospitality

the Life


Boutique Residences

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B O U T I Q U E

R E S I D E N C E S :

L I V I N G

T H E

H O T E L

L I F E

As the interest in lifestyle hotels continues to grow

As one of our more recent developments,

among travelers and developers, the challenge

The Beekman, a Thompson Hotel in downtown

lies in making such projects feasible. In markets

Manhattan, provides residents with first-class ame-

unable to achieve average room rates in excess of

nities, including concierge services, housekeeping,

$350 per night or with extremely high land or con-

a state-of-the-art fitness center, and priority reser-

struction costs, a stand-alone, full-service lifestyle

vations for the hotel’s acclaimed signature restau-

hotel will typically struggle to stack up economi-

rants. With food & beverage being a main focus at

cally. So how are developers feeding the demand

all Thompson properties, owners at The Beekman

for such product? Enter Lifestyle Hotel Residences.

Residences also have the unique opportunity to

By blending a condominium or apartment compo-

have in-residence dining provided by celebrity chef

nent with a lifestyle hotel development, the returns

Tom Colicchio’s Temple Court restaurant, located

on the overall project start to create a compelling economic return. At Two Roads Hospitality, we have been working with a number of sav v y developers around the country to build and operate such developments, but the benefits are not just for the developer. Whether a condo purchaser or an apartment tenant, the residential market has shown a clear desire to live in a building that is both physically and operationally entwined with that of a bona fide lifestyle hotel. The benefits for residents include use of the hotel concierge and other services, as well as access to the best bars and restaurants in their city– literally at their doorstep. This trend has generated record-breaking sales and leasing paces, as well as above market selling prices and rental rates.

on the hotel’s ground-floor. Of the 67 total condos available, there are only 11 units remaining. And, another testimony to the strength of this value proposition, The Penthouse of The Beekman Residences recently sold for nearly $12 million, setting a new record for residential sales in the Financial District of Manhattan. According to an ar ticle by Mansion Global, a real estate analyst news site, hotel residences on average provide around a 10% to 20% premium in most markets – ranging from as low as 4% in Bangkok to as high as 40% along Miami’s beach front. For example, the Four Seasons Hotel & Residences at the Surf Club, just north of Miami Beach, and the Four Seasons Private Residences Fort Lauderdale are commanding a price premium of 30% to 40% for

In New York City’s Financial District in particular,

hotel-affiliated residences over other condominium

residential components are profitable and help

product in the area. In the case of the Montage

create a compelling value proposition in a market

Residences, you can find double and even triple

where real estate is at a premium. Buyers are not

digit appreciation depending on the destination.

only investing in luxury accommodations, but they

This model is attractive to developers because they

are also receiving an unrivaled level of service and

not only command a price premium for the use of

attention not found in other stand-alone residential

associated hotel amenities, services and branding,

buildings throughout Manhattan.

but they can also market to a hotel’s proprietary


database of customers, helping to expedite sales to customers who already align with their brand.

Boutique Residences

Some of our recent successes in this growing development trend also include Thompson Seattle and the soon-to-be-constructed The Arts Residences at Thompson San Antonio. These properties exude the timeless yet modern sophistication that urbanites are looking for, while offering an approachable lifestyle experience and a connection to a vibrant community of like -minded locals, travelers, and residents. On the West Coast, the Thompson Seattle opened in June 2016, with the property’s adjacent, 93-unit Sequel Apartments debuting a month prior in May 2016. By encouraging prospective residents with the benefits of Thompson Seattle’s hotel amenities, Sequel achieved 91% occupancy and had leased 97% of units within the first six months. This exceeded performance for comparable market properties that had long stabilized, which landed at a weighted average of only 93% leased units. Focused on resident retention, the team at Thompson Seattle works with Sequel on promoting all of the guest and resident services offered, also providing VIP access to the Thompson’s restaurant, Scout, and rooftop bar, The Nest, which was named the “Best Rooftop Bar in Seattle” by The Seattle Times. Located at the epicenter of San Antonio’s vibrant performing arts district and on the famed River Walk, the Thompson San Antonio and Arts Residences is a $116 million, 20-level, 337,000+-square-foot mixeduse development. Slated for completion in late 2019, the project will include The Arts Residences’ luxury

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condominiums atop the Thompson hotel. Since the Arts Residences sales gallery opened in May 2017, 40% of its inventory of 66 units has sold, setting a new record for the fastest-selling high-rise luxury condominium project in Texas. The for-sale residences are priced from the high $400s to over $4.5 million for its penthouse accommodations. “ We at tribute the speed with which The Ar ts Residences’ condominium homes are selling to several factors,” explains Roberto Contreras, CEO and president of DC Partners, the developer of Thompson San Antonio. “The location is superb, and being on top of the luxury boutique Thompson San Antonio hotel will give owners access to an astounding array of luxe amenities, including 24-hour concierge, valet and room services; a spa; a pool deck with cabanas and bar; on-site parking; and in-house hotel accommodations for guests. The manageable size of the project is important, as well. With only 162 hotel rooms and 58 condominium homes, we will be able to provide prompt, highly personalized service for every owner.” We anticipate these types of developments will continue to grow in the U.S. and globally as residential markets continue to tighten, hotel room rates grow at or below inflation, and construction costs remain stable or increase over the medium term. With the trend toward more and less contrived, authentic travel experience — which the rise of AirBnB attests to — we see the blend of lifestyle hotel with residential produc t enjoying a long runway of demand into the future. This is great news for those of us whose uncompromising preference for lifestyle accommodations is no longer restricted to when we travel.

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THE NEST AT THOMPSON SEATTLE

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Boutique Residences

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RO O F TO P B A R at Thompson San Antonio

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Boutique Residences

T H E B A R RO O M at The Beekman

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THE ARTS RESIDENCES at Thompson San Antonio

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PENTHOUSE RESIDENCE At The Beekman

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RESIDENTIAL SUITE at Thompson San Antonio

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We se e t he blen d o f lifes ty le hote l w i t h residential product enjoying a long runway of demand into the futu re . � Stay Boutique Magazine


THE ARTS RESIDENCES at Thompson San Antonio

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Boutique Community Profile


The Sweet Life Ro s i e O ’N e i l l l a u n c h e d a d u l t-fr i e n d l y candy boutique, Sugar fina, in 2012 with her then fiancé. The powerhouse couple broke the mold by taking a product never typically marketed to adults, and built a leading lifestyle brand around it. Rosie’s d e e p un d e rs t a n ding of h ow to m a r ke t d i g i t a l l y f o r t o d a y ’s c o n s u m e r s h a s propelled Sugarfina into the world-wide phenomenon it is today.

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Tell us your story and the story behind Sugarfina.

in Asia this Fall.

Las Vegas and Toronto. We’re also starting our international expansion and we’ll most likely open our first overseas boutique

Sugarfina will continue to expand in the U.S. and Canada with 12 new boutiques in cities such as Houston, Washington D.C.,

What’s the plan for expansion this year? t

Boutique Community Profile

The idea for Sugarfina sprouted on our third date when Josh (my co-founder and fiancé) took me to see the original “Willy Wonka and the Chocolate Factory.” Seeing the movie sparked the question: why isn’t there a candy store for grown-ups? Nothing like that existed in the U.S. so we set out to create it. We traveled the globe in search of the finest candies from artisan candy makers and created a collection of unique and exclusive treats that are as beautiful to look at as they are to taste. Sugarfina started online in August 2012 and now includes more than 50 retail locations across North America. We’re amazed at how quickly it has grown!

Why do you believe “boutique” has become so popular amongst many industries like hospitality, fitness, retail and such? Today’s consumer loves the feeling of discovery and being in the know. They’re looking for curated experiences that they can enjoy and share with friends. In general, there seems to be a trend of moving away from large, faceless corporations and connecting with smaller brands that have a mission and a story and are doing something very different in their space.

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How do you provide a boutique experience in your candy shops? For Sugarfina, boutique means creating a curated, personalized experience where you feel connected to the people and the stories behind the brand. Unlike the mass-produced confections you typically find in the U.S., our candies have amazing stories – like the Greek family that makes our chocolate-covered kumquats using fruits from the Greek islands to the beautiful rosewater candies that are made in Italy using the same recipe and machinery from the 1800’s. We work hard to create a feeling of discovery and wonder in our retail boutiques by sharing candies that most people have never seen or tasted before.

Where do you see the value in collaborations?

Collaborations are a great way to stay new and fresh with your current customers and attract new customers to your brand. We

love to collab with like-minded brands who take a fresh, fashionable approach to their category, whether it’s tequila-infused

candies made with Casamigos Tequila or “Green Juice” gummy bears created in partnership with Pressed Juicery. Collabs

inspire us to think outside the box and stretch our creative abilities to reach new audiences.

What advice would you give to those who have newly decided to become entrepreneurs? Surround yourself with as many other entrepreneurs as possible, particularly those who are a few steps ahead of you. It’s so helpful to learn from the experiences of others – it can save a lot of time and help you avoid mistakes. Plus, people outside your company will have a fresh perspective: they might see something that you hadn’t noticed before. It’s all about karma, be helpful to others and you’ll find plenty of people who will be helpful to you!

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Boutique Community Profile

Rosie’s Favorite Designer Items

C A N D Y Sugarfina Paloma Sour Gummies (infused with Casamigo Tequila)

H O T E L A M E N I T I E S Anything Aesop H O M E F R AG R A N C E Jo Malone Grapefruit

C LO T H I N G Maje Designer Dresses

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“Why isn’t there a candy store for grownups?”

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Boutique Community Profile

Ravi RAVI DeRossi DEROSSI

Ravi DeRossi is responsible for peppering Manhattan’s east side with some of the hottest bars, eateries and restaurants in the last decade.

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Ravi DeRossi, with a background in studio art and cruelty free cuisine, has elevated fine, vegan dining to mainstream status in an unprecedented rise to success. Accolades are coming from organizations like PETA and Architectural Digest speak to the eclectic passions and across-the-board success Ravi has been able to attain. Tell us the story behind your first establishment, Avant Garden. The story behind my first vegan establishment, Avant Garden: I had always been interested in vegan cuisine and had cut meat and dairy from my diet several times throughout my life, the first time being when I was 12 years old, though at the time I did not know why I chose to do this, it just felt right. I was opening a high-end seafood restaurant in Brooklyn called Bergen Hill, as we were getting closer to opening we realized that the entire menu was seafood with no vegetables, the chef and I agreed that we must have some vegetables to accompany the protein. The first dish we tasted was a mushroom dish, I had always hated mushrooms my entire life but this dish blew me away, I asked the chef if there was any dairy in it and he said ‘no.’ I then asked him if he could do the same with several other vegetables, so we spent the nex t 2 years trying, often failing, to create these beautifully composed , perfectly balanced vegetable dishes, once we had 12 or so that we all agreed were amazing I asked the chef if he’d like to open a vegan restaurant with me...and so we opened Avant Garden. Why has veganism become so popular? Veganism has become popular for several reasons with the environment being the biggest factor I believe. It is a fact that climate change exists, whether you believe in it or not, the earth is getting warmer, the number one cause of this is meat agriculture, more than all the cars in the world factory farming is destroying our planet and as more and more people realize this they are consuming less meat. The 2nd reason is health, the World Health Org stated unequivocally 2 years ago that processed meats are as carcinogenic as cigarettes. In the US the number one killer is heart disease, according to the scientific and medical community the number one cause of heart disease is the consumption of meat and dairy. And the 3rd reason is animal welfare, as mass communication gets faster and with

the Internet making the world smaller almost everyone has now seen what really goes on into making their dinner and most are not happy about the egregious amount of suffering that it takes. They say, “if factory farms had windows, everyone would become vegetarian.” With Facebook being the standard for communication these days, just about ever yone at some point in their feed has been made aware of just what goes on in the factory farms.

“everythi ng I do i s mor e of a passi on

people for inspiration, what does inspire me the most is the people that I work with, my partners and employees alike, they work so hard and so long and never complain about it, each has their own individual passions, whether its food or cocktail, Harry Potter or Star Trek I never cease to be amazed and in awe of them. Any exciting projects coming up? Several new and ver y exciting projec ts coming up in the re alm of ve gan foo d a n d c o c k t a i l s … u n f o r t u n a t e l y, I c a n n o t mention any of them just yet, sorr y, ver y soon though.

rat her than a dec i si on. . .” I see you began as an abstract painter. How has art influenced your current projects? I think being an artist has influenced me a lot, I have never approached what I do as a business, I have always approached it the same way I approach a painting, everything I do is more of a passion rather than a decision, I feel like the restaurants and bars I own are inspired rather than built. What is the idea behind Ladybird? The idea behind Ladybird was to create a nightlife destination that was fun and casual and affordable that also happened to be 100% cruelty free in every way but to not feel like it was a vegan establishment. Where do you see the New York restaurant world headed for the next couple of years? In the next few years you will definitely start to see a ton more vegan and vegetarian restaurants opening but more importantly you will see all the new restaurants, old as well, that are not vegan or vegetarian start serving more vegetables as entrées and not just side dishes. Who do you look up to as inspiration for running a business?

Favorite dish at Ladybird

Avocado Favorite drink at Death and Co

Rye neat or white wine Favorite painter

Leonardo Da Vinci, not just because he was an amazing artist but because he was amazing at life. His mind was brilliant, he was also vegetarian, he put passion, creativity and science into everything he did, fucking brilliant!! Favorite NY borough to walk and get lost in

T he East Village. I have lived here for 20 years, and it is home, there is nowhere else I want to be.

As I don’t see myself as much of a businessman I don’t really look to other business

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Boutique Community Profile

Elisa ELISA Marshall MARSHALL

Elisa Marshall, along with her par tner Ben Sormonte, create a casual, French-influenced dining experience at Maman cafĂŠ.

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An ode to their youths, Maman celebrates ever y thing classic French and North American Cuisine is known for. Simple, robust flavors in a warm welcome setting is what your guaranteed at Maman, which would explain why the duo has opened seven locations so far. Recently they bridged the hospitalit y gap by incorporating a open market concept into their Little Italy location, Marché Maman. Elisa, what is your story?

and making sweet tables into the late hours of the night. There were not enough hours in the day for me to do everything I loved and I was getting frustrated with myself that I was doing only a little bit of everything and I wasn’t able to give any of them my 100%. Yet I wasn’t willing to give any of them up as I enjoyed it all far too much! And that’s when I met Ben, my now partner

to even the food, it was all so focused on ‘trends’, and we were really just in search of something with more of a homelike feeling, as I am sure many ‘New Yorkers’ are. I wanted to go somewhere where I could take a bite from a cookie that reminded me of what my mom used to bake, a place I could gather with my friends for brunch that felt like an extension of our living room.

in life and business. He was an exceptionally skilled corporate lawyer from France, and I always remember on our second date he told

Growing up, I never had that ‘what do you want to be when you grow up’ kind of thing. It was always a mixture of a hundred things, from a fashion designer, to a baker, to an event planner, an interior designer or the next Martha Stewart, it was hard to pin point one occupation for me and one thing I loved to do. In the early days I always loved baking. I spent years attached to my Mom & Grandma’s hip in the kitchen where some of my favorite memories were made. After entertaining a culinary profession, I got bit by the fashion bug at an early age and was convinced that was my calling. After juggling a few jobs though high school, when I graduated a decided to pursue my studies there. I started in design, and then moved towards the business side of things; everything from marketing and branding to merchandising and store design. From my various experiences & jobs in the industry, I was then drawn into fashion PR and events, which I really loved. After hosting and working on many branding events, I decided to test the waters in the personal events, helping a friend plan a wedding, which quickly became a passion of mine (and what I thought as ‘my calling’). From weddings to birthdays, I loved planning more intimate occasions and celebrating people as opposed to ‘things’ & I also loved that there were so many facets and I could really get my hands dirty in so many things that I loved to do.

me how he wanted to leave it all & open a

I was always very much a ‘yes’ person and very opportunistic. I would constantly have clients asking if I knew someone for styling with design experience, if I had a contact for sweet tables, wedding cakes, florals etc. And I knew just the girl for the job…all of them!

and passion of one too many things.

I then found myself in my mid 20’s, juggling a 9-5 fashion PR job, planning weddings & events during the evening and weekends, and co-founding a business baking wedding cakes

was a comfortable vibe or atmosphere.

restaurant. After a few dates I quickly learned his multitude of talent, and we often spoke of our dreams and passions and how we wished we could live them fully. We were presented with a wonderful opportunity to team up with some friends of his who were in the hospitality industry and worked oversees. The new space was also a wedding venue so it was an

“be creati v e i n offeri ng a n ex peri ence a s opposed t o Just good F o o d .”

easy transition for myself and I was able to combine two of my passions whole heartedly while being literally swept off my feet to an exotic country with a gorgeous French man. Who would say no? We quickly jumped on the opportunity ready for a fresh start in our careers & relationship (it was only about 5 months after meeting) & we packed up our lives moved to Spain & literally built and ran a restaurant from ground up…hospitality school 101! We lived there for 3 years on season, but after a while realized the lifestyle & location was not for us. We spent our ‘off seasons’ in NYC, a city we both loved and was closer for me to my family and ‘home’ (Toronto). What was the vision behind Maman Cafés? The journey to Maman has been a fun one & it is so interesting to see how every aspect in my life has come together to bring me here. Ultimately, the concept was born from a love

We became very fascinated by the coffee culture in NYC, often working from various cafés

planning

next

seasons

events

&

weddings. We quickly realized that there was nothing out there that spoke to us or The cafe and coffee scene was very trendy ‘hipster’, and was lacking a warm, welcoming environment. From the people to the décor

I guess you could say we did it selfishly: for a beautiful and welcoming place to eat, drink, and gather with friends and family to entertain and to combine all things we love - alongside the person we love - under one roof. How do you plan on expanding? We plan on expanding the brand, not necessarily the locations, unless the perfect one comes along! We recently expanded with the introduction of our marketplace & retail/ café concept store, and want to grow in the retail side of things. We are in the midst of

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working on products from private label plates and flatware to soaps and candles. We are also in the early stages of a book and hoping to expand the distribution of our cookies beyond our cafés!

as well, and to really give them exposure. Each brand has its story. Marché Maman was really us curating the brands and putting trust in them. We are all about collaborations and bringing together great people who share the same audience.

What have been some of your favorite collaborations that you’ve participated in? There are so many that we loved, and so many of them have been such an integral part of our brand and our growth, but I think one of my current favorites would be with Sezane. We have an in-store café with them at their NYC Soho location, so Sezane customers can enjoy coffee & tea from our collaboration cup along with custom pastries available exclusively at Sezane, at all times. We are in the works of other fun collaboration projects & events so stay tuned for much more to come! We hear you’re planning some pop-up events, can you Boutique Community Profile

elaborate on those for us? We have two different kinds of pop ups. One where Maman is popping up at various locations, and others where other brands are popping up at Maman! We love collaborations and really see it as a win-win experience for all! One of my favorite pop up events we have upcoming is with Anthropologie, we will be hosting a ‘bake sale’ at various locations for Mother’s Day weekend. In store, we have some wonderful pop up’s as well at our Marché space and within our various cafés! We have East Olivia doing florals as a pop up, Vivi & Margot offering beautiful authentic French Home Wear! What is the idea behind Marché Maman? I feel that the industry today — and the dining experience — people want so much more. For me, I want multi-sensory experiences, and I want to go somewhere where it smells beautiful, looks beautiful and tastes beautiful. I have so many friends that are cookbook authors and food bloggers, and I drool over their Instagram, and I know everyone does. But unless you’re personally friends with them and go over to their house for dinner, or make it yourself from their cookbook, there is no opportunity to do that. I think we wanted it to be opportunistic for chefs, for small businesses

Why do you believe brick & mortar shops are still relevant and growing? As much as the online shopping experience is taking over, I think that need for a physical and tangible experience can never be replaced. I personally am not an online shopper and love the experience of ‘shopping.’ The hunt, the find & the satisfaction of finding that perfect thing you were looking for (or in many cases not looking for at all). To me there are so many products that you need to see, touch, smell, try–that the online shopping experience does not provide. The dining out experience will never go away, and will always stay relevant, but I think more brands need to realize the positive impact there is in merging the two together. Dining out these days, especially in NYC, is also over saturated and we need to be creative in offering an experience as opposed to just good food. How do you provide a “boutique experience” at your locations? At the Marche we create a boutique experience for our guests by combining highend customer service along with a unique customized shopping experience. I think Marché Maman attracts people who love beautiful things – from fashion to home, to food and pretty coffee cups. Attention to detail and curating all things beautifully and naturally attract a like-minded clientele. Especially being in Soho, I feel there is a higher concentration of those who appreciate this. We want to create an environment where everything you see, touch, smell, and taste is memorable, beautiful, and of course delicious! What does the word “community” mean to you? Community is everything to us and we really owe our success and growth to our surrounding community – family, friends, our staff, and customers. I think Marché Maman and our concept really defines community and

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we wanted to bring that world and concept to life with our new location. Our ethos here is to bring together like-minded, amazing brands and people who all share the same customer and clientele. We created a space that allows small businesses to flourish in a high traffic environment. At the same time, we created a dynamic, multi-sensory space for our customers- combining food, florals, jewelery, fragrance, kids items, and home decor. What girl doesn’t love those things!?

What is your favorite menu item at Maman Greenpoint Brunch?

Our breakfast sandwich with homemade bourbon bacon jam, fresh avocado, fried egg & oven roasted tomato Where do you love to go vintage shopping in the city?

Brooklyn Flea What is your favorite NYC neighborhood?

Tribeca (where we live) What is your favorite museum in the city?

The Whitney Breakfast or Lunch?

Lunch Coffee or Tea?

Coffee


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Boutique Community Profile

COLBY BARR

Colby Barr coupled his interest in renewable farming methods with a deep passion for coffee to create a sustainable coffee giant, Ver ve Roasters.

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Born and raised in the beautiful beach city of Santa Cruz, California, Colby grew up with a fierce interest in renewable farming methods and the environment . He coupled his knowledge of the farm industry with a deep passion for coffee to create a sustainable coffee giant, Verve Roasters. With his business partner Ryan O’Donovan, Colby has spread not only the coolest new boutique coffee house but a renewed message of sustainability throughout the world.

What is the story behind Verve Coffee?

Where does your passion for coffee come from?

new stride and perspective of coffee. It is also right when “third wave” coffee was starting to take off. Just barely, but we saw what was happening and wanted to be part of the movement. We had no idea how significant this “niche” movement would become in the industry, nor our brand’s position within it. It’s really amazing. It reminds me of when hip-hop first came out and everyone thought it would be a fad, and now it’s the largest grossing music genre in the world, even bigger than rock-and-roll.

My passion for coffee comes from simply loving to drink coffee, and the experience that surrounds it. The ritual of starting your day with it and then taking on the world. I grew up in a family that farmed pears and wine grapes in Northern California so I was around this agricultural process my entire life. I saw the difference between just ok and spectacular, and have always had respect for producers that go the extra miles to create something special. I also love design, and hospitality as well, so somewhere in all of this is how I see and live with coffee, and where my passion for it comes from.

Verve started with myself and my business partner, Ryan O’Donovan, whom I knew from college. He was my first coffeegeek friend although we met because we were both musicians. After college, Ryan had worked for coffee companies from the San Francisco to Portland, and I had taken over a cafe where we went to school. This is where we built our backgrounds in coffee, but it wasn’t until we came together to start Verve that we hit a

What are your roles within your company?

As a Co-Founder of Verve, I’m involved directly with the management of the brand, setting strategy, as well as overseeing product development. We have an incredible team that is making it all happen, but those are areas I am always involved with. Whether it’s new merchandise or packaging, new cold brew products, or where we should put our next store and focus our energy, you can find me in those discussions. As a specific job, I have always been involved as a Green Coffee Buyer. For years I did it solo, but now we are

able to source our coffees as a tight-nit team. It is an area I will always be directly involved, traveling around the world discovering the next hidden gem and meeting with our long-term partners. It’s something I’m really passionate about. Why do you believe boutique coffee shops have become so popular? Besides my own observations and involvement, there’s actually big data that shows why this is happening. Coffee is an enormous, growing market - actually 200B globally and growing. In fact, Starbucks buys less than 3% of the world’s coffee. Then you

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look at boutique coffee, and you can see in the US that 60% of coffee drinkers have now shifted toward specialty coffee at a rapid pace, and of course, millennials are leading that charge. Why is this so? It’s really just people expecting more from brands and products these days - which they should! Nobody wants cookie-cutter, predictable brands. We all want things that are “real” in our lives, and are demanding authenticity more and more with the dollars we spend. Coffee is a great symbol for this revolution.

Boutique Community Profiles

What advice would you give hotels in terms of choosing coffee? Why is coffee important to the guest? It’s actually really simple, you just can’t afford to get it wrong these days. It’s one of the easiest ways for hotels to nod to their clientele that they get it; that they are on the same page, and are a brand that understands whats going on in popular culture. If you have crappy coffee in a k-cup vs a more elegant solution either in-room or with room service, you are making a statement. You are either saying, “I don’t care that much”, or “I don’t get it”. Neither of which are good for a hotel’s brand, obviously. It’s also just a really cool way to over deliver the brand promise to your clientele, and is something about to hit a quickening stage in hospitality. We’ve seen it with cafes (like Verve), and then restaurants (from breakfast spots to 3-Star Manresa, or Republique), and even most corporate campuses (like Salesforce, Facebook, etc), so it seems absolutely crazy to me it’s not yet really landed at boutique hotels. My advice for hotels is to be progressive and part of the movement, or risk their brand becoming disconnected to their guests, as everyone else is embracing it. In-room options, room service, on-site experiential cafes, poolside, etc. The opportunities are boundless. What is the important of culture and community at Verve? Culture and community are without question, the most important part of Verve.

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Yes, we source some of the best coffees in the world, but without a strong culture and a community to share them with, I might as well just roast at home! We have always had a really strong culture at Verve, and it is something we talk about every single day. It’s what bonds our team together and what focuses our energy toward a common goal of providing the best coffee experience possible to people in a way that is personal. And we want people to know that we do it for them not us. This is where the culture and community overlap and maybe even become one. Whether at home, in a cafe, at work, on the road, we want people to Live With Verve. What types of collaborations have you done and how do you find them useful? We love collaborations. It’s a great way to connect with like-minded people, share ideas, and reach out in a way that is different than each of us doing it independently. It also shapes a different experience and shines a more complex point of view on things. It’s kinda like 2+2=5. We have collaborated with food and beverage brands like KitchenAid and Stanley, done events like Coachella and Yeah Field Trip, as well as worked with other lifestyle brands like Specialized Bicycles, Bradley Mountain, and CreatedCo, to name a few. In fact, we have also just opened a collaborative space in Tokyo with Rag and Bone where we have the bottom floor of a three story building and they have the top two. That has been a really great project. What are your plans for expansion this year? This year we have a lot going on! We are launching some new RTD cold brew coffee products as well as some singleserve options (both of which will be great for boutique hotels!). We are developing elegant solutions for you to have amazing coffee experiences away from the coffee maker, and to be able to “Live With Verve” wherever you are. We also have a few amazing experiential retail concepts we will be debuting this summer in Northern and Southern California.

Stay Boutique Magazine

You’re at Verve on Melrose, what’s your go-to drink order?

Cappuccinos and pour over coffee, though our nitro cold coffee is amazing Favorite boutique hotel in LA?

Probably the Ace. It’s the instant classic and helped pave the way for modern, lifestyle hospitality. Almond milk or hemp milk?

I prefer nut milks, like our in-house blend of almond, cashew, and hazelnut. Favorite magazine?

Collective Quarterly, and anything from Japan - I’m a sucker for their impeccable printing. Current Netflix obsession?

I’m really into ‘Dirty Money’ right now. I’s a docuseries, with an amazing director and a theme song by Run The Jewels. Can’t go wrong!


venues


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CAN’T S T O P WON’T S T O P

From farm level to street level with Santa based Verve Coffee Roasters From Cruz farm-level to street-level with Santa Cruz Based Verve Coffee Roasters

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ROA S T I N G P RO C E S S Santa Cruz, Seabright

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Photo Series

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E S P R E S S O P RO C E S S Los Angeles, Melrose Avenue


Photo Series

BRANDING & AMBIENCE Tokyo, Shinjuku

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THE POUR Santra Cruz, 41st Stree

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Photo Series

INTERIORS From Top: San Francisco, Los Angeles, Tokyo

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CO M P L E T E S E T T I N G San Francisco

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Boutique Community Profile

The Well Traveled Trunk A passion project founded by Alexandre Soleyman, NYC based The Well Traveled Trunk follows Soleyman as he transforms the iconic Louis Vuitton luggage trunks into timeless, handmade works of art.

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What is your story?

I remember entering an antique boutique in south of France as a young kid and recall immediately being drowned by a vintage louis Vuitton trunk and by everything that such object could evoke to a 10 years old mind‌ being secrets, treasures, royalties, adventures and of course travels. Almost two decades later I finally had the opportunity to acquire one and never stopped collecting ever since.

Where does your passion for vintage Louis Vuitton trunks come from?

Boutique Community Profile

Born and raised in Geneva, Switzerland I studied hotel & business management in Lausanne. Living in a very sheltered environment, I was determined to experience something different, more dynamic and decided to pack my bags and try New York, pretty much right after graduating from College. I did then work in Corporate for several years until I decided to take a chance and solely focus on a hobby that truly became a passion over the year, vintage traveling trunks.

What is your vision with The Well Traveled Trunk in terms of expansion? I always believed in the concept of #oldisthenewnew and since that the interest for ‘vintage’ has drastically grown over the years, my idea is simply to continue to share, expend and convey my passion for this legendary object destined to live through for many future generations.

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Where do you envision your trunks living? For over 150 years those trunks have accompanied royalties, great explorers and prominent figures to the most prestigious Hotels and Palaces around the globe. Much more than just a large a piece of luggage, trunks seem to have naturally overturned their functionality and are now to be seen in sophisticated living space adding a distinctive and mystical touch to any room. Undeniably linked to the hotel industry and history, their wears and numerous traveling... labels tell as much of a story as the photographs that one

would take on a journey. Today it’s no surprise to see traveling trunks making a “comeback� in sophisticated boutique hotels but this time to be displayed as a unique and iconic conversation piece, celebrating what was once known as the glamorous and golden age o travel.

As a traveler, do you think there has been a rise in boutique hotels? Absolutely. Trends have shown that today a new generation of world travelers is seeking a more tailored, intimate and unique experience only to be find in human scale and size hotels, offered through its aesthetic, atmosphere and ultra-personalized service.

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Alexandre’s Favorites

CO F F E E O R T E A Vivalto Lungo Coffee

T R AV E L D E S T I N AT I O N Geneva in the Summer

N YC E AT E RY Whole Foods

T R E N D Vintage

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“I was determined to experience

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Boutique Community Profile

Elizabeth Beer & Brian Janusiak

Various Projects is a multidisciplinary design house founded by husband-wife team Elizabeth Beer and Brian Janusiak. Their sleek, simple, elegant design ethos has gained them collaborations with lifestyle mega brand Ace Hotels and they have their hands in most artistic fields including retail, accessories, books, clothing, and furniture. The pair are described by Fodor’s Travel as “expert purveyors of what’s new, cool, and unique.” Their distinct style and impressively diverse portfolio back that claim.

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Where does your passion for design and art come from? Not so sure really… I guess it is rooted in a desire for everything to be better than it is, no matter what it is. The idea that things can still surprise you in a good way seems possible with good art and good design. Saying this, we are also fully aware that good is a very objective and personal term and the fact that everyone defines “good” differently is what helps make the world feel ever expanding! What is the idea behind Project No. 8? In its most simple form, it is about things that inspire, surprise and comfort. We are always excited to present something that has inspired us in any number of ways from level of craft to level of thought, and everything in-between. How did you decide to work with Ace Hotel on your shop? A couple years before they opened, Ace approached us and asked if we might be interested in creating a store in their new hotel that was then coming to NYC. We thought about it and realized that we had a lot that we wanted to say and present in this context. So we created a proposal of what would be interesting for us to do, and it turned out to be interesting to Ace as well. It seems that now a great shop is an anchor in every hotel experience, in a way that only food used to be, but when we started, this was not at all the case; It has been tremendously rewarding for us to have innovated in this particular category. How do you see the retail world being re-invented with such an e-commerce centric world? Increasingly, retail has to be about much more than product. It is about the experience and the conversation that can happen within a physical space. The dynamic between people, objects and architecture is more important than ever. But the economics of doing something interesting in a large city where rents are high, and only go up, is often a heart-breaking battle between passion and greed.

starting point. Then we add wonderful people with diverse interests to work in the stores and encourage conversations to happen. We have always found that the community grows quite quickly when everything is genuine and earnest. In the end we are truly interested in a real community forming, and not so interested in endeavoring to do anything that are simple brand-building exercises. Why do you believe boutique hotels have grown to dominate the hospitality industry? Everyone wants to feel like they have found their special place. A place that speaks to them in their language and understands them in ways that feel surprising and reassuring. The idea of one-size fits most is no longer necessary or desired now that it seems obvious there can be a better way. Stay Boutique is also a family brand, what is your dynamic like as husband & wife/business partners? We seem to function well as each other’s editors. We also pass the baton a lot as we try to get things over the finish lines. It will happen often that one of us will get excited about something, and if we can generate excitement from the other one then we know it should move forward. Favorite museum in NYC? TOO Many to name just one! The Met / The Brooklyn Museum / The Museum of the City of New York Favorite coffee shop in NYC? Again… almost an impossible task to name one… but: Blue Bottle in Boerum Hill, Brooklyn & Abraço in East Village, Manhattan Favorite place in the city to go when you need time to think? The F Train, or almost any ride on the subway since it takes forever to get somewhere; Plenty of time to think…

How do you create a sense of community in your stores and with your brand? We present what we love and we love what we present. We feel that this is the most important

Favorite city in the world to explore art? New York / Mexico City

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Boutique Community Profile


Brains & Beauty Equal parts brains and beauty, Cyndi Ramirez has dominated every venture she’s ever taken on. From lifestyle blogging to opening her very own wellness venue with aid from renowned brands like Kenneth Cole, she has the proven Midas Touch. Riding the wave of her successful blog, Taste The Style, Ramirez recently opened Chillhouse, offering wellness treatments and membership benefits for those needing a reprieve from the hustle and bustle of city life.

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Why did you start Chillhouse?

The first location is a wellness cafe, nail art studio & massage boutique hybrid of sorts. We’re about 1400 square feet of pure chill. Everything from the decor to the music is designed to put you at ease upon entering.

How do you pvrovide a boutique experience there?

Boutique Community Profile

The short answer is that we realized there was a need for attainable relaxation in NYC. My husband and I wanted to build a space that felt like a place you could frequent for that peace of mind and not have it feel like a splurge. I love luxury spas but I always feel so guilty after I pay for my service — that feeling of “do I deserve to spend this much on myself?” is something I don’t think I can ever shake when it comes to getting treatments. We’re here to solve that issue in ethical and unique ways.

You’re a master at collaboration, why do you find it important to work with other brands? Chillhouse would be boring if we didn’t collaborate with other brands! I love finding ways to apply what we do in another brands’ lens. It allows my team and I to expand our creativity and to realize ways in which Chillhouse can grow — not only as a business, but as a brand as well. Now that we’ve done partnerships with major brands like Nike, Club Monaco and Uniqlo, I’m excited to see where we can expand on our capabilities — what else can CH bring to the table aside from services at events? That’s all in the works!

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Chillhouse Latte

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#RIPTTS. I’m super excited for this next chapter with The Chill Times. It was a hard decision to make but also, such an obvious one. The truth was, I didn’t have the time, capacity or passion to drive that business forward anymore. I had to choose how I’d exit TTS. It was either I sold it for half of what it was worth and probably spend a ton of time and energy trying to sell it to publishers, or I absorbed it into my other business. When my husband and I discussed what we wanted next for CH, it became

Let’s not forget about the ever-so-popular Taste the Style. You had an amazing run with that but in April decided to close that chapter and start, The Chill Times. What is your vision behind that?

Boutique Community Profile

super obvious what I had to do. Giving CH a platform to discuss topics around wellness, beauty, & self-care was crucial in order to propel our mission forward — and that mission is to be the ultimate destination for self-care enthusiasts. I come from a place of content is king and I’m stoked to grow this platform and give people an online destination they can get lost in.

Cyndi’s Favorite Chillhouse Drink

Stay Boutique is very big on empowering women in hospitality and boutique. How has your experience been as a female entrepreneur? It’s had its ups and downs. I’ve been on the nitty gritty side of hospitality and have seen some shit. Sexism is real in this environment. Not everywhere of course, but I’ve dealt with it first hand and I was so sick of it at one point that I just quit cold turkey. I knew when I started TTS that I had to highlight women who worked in this space and empower them in ways I hadn’t seen before — ways that Cherry Bombe Mag does now and much better than I ever could.

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We were honored to have your business partner, Celine Bossart speak at the 2017 Leadership Conference about the power of influencers. Where do you see the benefit in hotels and hospitality companies partnering with bloggers? I think any and every business by now should be partnering with bloggers or influencers. I also think it’s important to know the difference between the two words. Bloggers have one or more platforms in which they can share their experiences with their followers, whereas influencers usually have one and they mainly use that platform to promote their own work. For any hospitality business to navigate the space, they must

understand who they’re talking to and what their objectives are when working with bloggers/influencers — we all provide value in different ways. Celine is a great example of someone who drives value from a traditional media standpoint but also from a content creator standpoint. It’s very rare that freelance writers for top publications also have a strong social presence with a well-known editorial series. That’s why she’s killing it — she provides double the amount of value than most influencers when it comes to hotels/hospitality. Hotels & hospitality businesses as a whole are a little behind when it comes to utilizing influencers — in order to do it right and see real ROI, they must have clear objectives and an even clearer direction in the brand as a whole.

I grew a little hostile to the industry — and to men for looking down on women like myself. I’m small, Latina and a lot of times when people first meet me they think I’m young and inexperienced. When I open my mouth though, that perception changes and I make sure they know I’m on the decision making end of the spectrum now. It’s been a long journey to get where I am — about a 15 year one, in fact.

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Boutique Community Profile

“I had to highlight women who worked in this space

and empower them in ways I hadn’t seen before.”

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Things to Know About C yndi

She can’t pick a favorite nail polish color

She’s obsessed with Nanushka, Ganni and Staud

The New Museum is her favorite spot for art in the city

On a Saturday night you can find her finishing dinner to head home and crash early

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Stay Boutique celebrates thirty years of star-gazing at New York’s iconic Indochine Images provided by Indochine All image rights given to Rizzoli & Indochine

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C LU B H O U S E Thierry Mugler dancing with nightlife empress Suzanne Bartsch, with Diane Brill in the back


Spotlight on Indochine

ART HOUSE Andy Warhol, Jacqueline Schnabel, Jean-Michel Basquiat, Julian Schnabel and Kenny Scharf

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Images provided by Indochine & Rizzoli


Spotlight on Indochine

M O D E L B E H AV I O R Christy Turlington guest stars behind the bar.

Photo by Inez van Lamsweerde and Vinoodh Matadin, 2004

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CELEBRIT Y IMPRESSIONS Marc Jacobs and Vanity Fair’s Elizabeth Saltzman impersonating Linda Evangelista

Images provided by Indochine & Rizzoli


Spotlight on Indochine

H AU T E S T U F F Thierry Mugler with his muse Larissa and designer Diane Brill

Images provided by Indochine & Rizzoli

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Photo by Roxanne Lowit, 1987

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Spotlight on Indochine

BEST DRESSED Diane Von Furstenberg and Betsey Johnson

Photo by Caroline Torem-Craig, 1999

Images provided by Indochine & Rizzoli

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THE EDIT Harper’s Bazaar’s Liz Tilberis, Didier Malige, Vogue’s Anna Wintour

Photo by Roxanne Lowit, 1991

Images provided by Indochine & Rizzoli

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Spotlight on Indochine

Images provided by Indochine & Rizzoli

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F O R YO U R CO N S I D E R AT I O N Glenn Close and Calvin Klein

Photo by Roxanne Lowit, 1989

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Anin e _b i n g

Boutique Community Profile

In Holly wood speak, Anine Bing is a triple threat, the former model and singer heads a self-named fashion empire.

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Her self-named brand launched in 2013 and has been dominating ever since it exploded onto the scene. Designed with the city girl in mind, her line can be found in hundreds of boutiques all across the globe.

My new furry Chanel bag from Rice & Beans Vintage. I’m loving fuzzy textures right now.

When you’re in “the zone” while working on your line, what is your go-to song to get motivated?

I wish I could say jog, but I’m so busy running the business I don’t get too much time for exercise these days... Usually on the weekends, we’ll go on a family hike up Griffith Park, which is right in our backyard... Most days I make an almond milk latte in the morning, and on weekends, spend the rest of the day hanging with family and friends in our backyard, cooking, and spending time together.

I listen to really mellow music when I’m working on the line, it keeps me focused.. I love anything by The Cranberries. Which vintage Chanel item in your closet are you obsessed with at the moment?

Sunday morning jog or sunday morning bloody mary?

“Moto jacket, J s It’S Classic”

What’s your favorite NYC coffee shop? Intelligentsia at the High Line Hotel has a cozy vibe. Moto jacket or denim jacket? So tough.. Moto jacket, it’s such a classic.

Instastories or Snapchat? Instagram for sure. Netflix or Hulu? We don’t have TV in our

Check out more!

I G @AnineBing

W E B AnineBing.com

house so neither really...

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Ch rise l l e L I m

Boutique Community Profile

Chriselle Lim is a bonafide fashionista, travel blogger and trendsetter. She recently opened the branded content creation studio, CINC. Studios.

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Chriselle Lim has gained millions of followers across her massively popular social media channels due to her eye for chic flirty fashions and her educational background in marketing. Building upon her expertise and success of her Youtube channel, Chriselle recently opened a branded content creation studio, CINC. Studios. Chriselle, what is your story? I started off as a stylist, and went on to become an editor at a local luxury magazine called, Genlux. I was on the traditional fashion editor path until I met Michelle Phan (eight years ago), who introduced me to the digital world. At that point, you were either on YouTube or you had a blog. I noticed that there really wasn’t anyone doing Fashion on YouTube, so I uploaded my first video and the response was insane -- I had 500,000 views overnight! I saw a need and want for this kind of curated, elevated content, so I ran with it. From there I started The Chriselle Factor, which became a success due to a combination of hard work, right timing and the unique content we were posting.

and using their platform for a good cause. I also see a lot of people shifting to video content, and it will continue to go in that direction! What have been some of your favorite collaborations that you’ve been a part of? I had been thinking about launching my own line for a while as I’ve been in the space for almost 10 years, and my followers have continuously asked me when I will be coming out with my own product. The only missing factor was finding the right partners. When J.O.A. approached us to launch the Chriselle X J.O.A. collection, I knew it was the right fit as I was very

Why are bloggers so influential to culture? They are influential to culture and society because they are everyday girls just like you and me. They are relatable, approachable, and real! What is your vision behind CINC. Studios? For years, I’ve produced elevated, engaging content for my own base of followers, so CINC. Studios was a natural progression for me. We specialize in strategic creative direction and create digital, visual, and social content for some of the biggest brands in the fashion, beauty and lifestyle spaces. It allows me to be creative and behind the scenes. Obviously there’s a time and place for you to be in front of the camera, and with CINC. I get really excited because it just relies on my brand and creativity and that will only grow as I get older. We have been so fortunate to work with incredible clients so far and would love to expand to work on bigger, longer-term projects. What is the power behind content creation and why do brands need to invest in this? The power behind good content creation can move the needle in so many ways. It can help brands move product but also move people emotionally. Great content will tug at the heart strings and leave an emotional impact on your followers/customers.

familiar with the brand and felt comfortable with the quality and price point! I already knew that it would be the right fit since I’ve been an organic and loyal customer of theirs, but once I met their team and went to their office downtown, it just validated that this was it. The team understood me, my style, and my vision as they’ve been following me for years now. There was a mutual excitement and passion between both parties, and I’m so excited to have launched this collection together!

Where do you see social communications headed in the next few years?

What advice would you give to fellow female-entrepreneurs? Why is it vital for women to stick together?

In the next few years I see social communication becoming more real and authentic, and people becoming less filtered

It’s vital for women to stick together because we as women already deal with so much and are juggling a million things.

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There is so much power in collaboration and supporting one another. My advice to fellow female entrepreneurs is to surround yourself with people that inspire you and that challenge you. It’s never about you, it’s about your team. You have to build a solid core team to do extraordinary work and to continue to grow year after year. Find people that are better than you and that are experts in their field. The only way I’ve been able to continue to grow my personal career along with my new production business, CINC Studios is because of the amazing and talented people I have working with me day in and day out.

“Surround yourself with people that yO oU u” inspire Y

What is your favorite boutique hotel in New York City? Boutique Community Profile

The Baccarat Hotel in Manhattan Its just the ultimate luxurious experience We see that you’re a globetrotter, what is your favorite airline to fly with?

As a prominent traveler, why do you love to stay in boutique hotels? How have you seen your hotel stays evolve over the last few years?

Delta all the way

I love the feeling of staying at boutique hotels because of the attention to detail and the personalized service! I love discovering little boutique hotels around the world because when you find one that you love you feel like you’ve found a gem!

When you’re with Chloe (your baby girl), what is your favorite dish to cook with her?

Chloe loves my Mickey Mouse strawberry pancakes and scrambled eggs

What is your staple piece for summer? I live in my dresses, especially since L.A. is always warm. The Trench Dress ($112) from my new Chriselle X J.O.A. line has been a staple piece for me, because you can wear it as a dress alone or open it up as a trench coat and wear with jeans for the cool L.A. nights. I love the Audrey Hepburninspired Tiered Sleeve Mini Dress ($118) the billowy sleeves and buttons make it so comfortable and romantic.

Check out more!

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I G @ChriselleLim

W E B TheChriselleFactor.com

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Je s s i c a Horwe l l

Boutique Community Profile

Jessica Hor well is the brains behind streetwear label turned lifest yle brand, Hardware LDN.

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Inspired by the youth of London’s counterculture, the fashion house supplies today’s “it-girl” in any demographic with an effortless cool. Hardware LND speaks to the raw energy of London’s nightlife and the mix of grunge and glamour the 90s are appreciated for. What was your journey to becoming an entrepreneur/designer? It’s been exciting , unexpected and most of all incredibly rewarding and totally not over yet. A creatives work is never done, When I’m done with one thing I’m already fully thinking of my next moves.

“ONE MAN’S s J U N K Ii S s A aN nO oT tH hE eR r M mA aN n’S s T tR rE eA aS sU uR rE e”” You are extremely talented. Where do you get your inspiration from for Hardware LDN? I love going to flea markets, one man’s junk is another mans treasure. I get inspired at the most random of times by the smallest detail, One thing leads to another. I’m super inspired by fabric, I spend hours walking around fabric houses cutting swatches of fabrics. Honestly this is so exciting as the collection starts to come to life. How does the music industry influence your designs? I feel like the music and fashion industr y have collided and both influence each other. Style is a way to express yourself , So many music artist are rarely know just for their music but there style also. I work a lot with music artist also styling music videos and have started to also do creative direction, Music and fashion to me are one industry.

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What is your favorite music festival?

What have been some of your favorite collaborations that you’ve done?

gl a stonbury

I really loved doing Rita Ora’s tour, designing all the clothing for her dancers was dope. It was defo a moment seeing all my designs together on stage in front of some many people.

What’s your favorite New York bar?

fl o wershop

How do you envision your brand growing over the next couple of years?

Which borough do you love most in London?

Just focus on being innovative and original, true to my style and keep expanding. Focus on introducing Accessories and collaborations as well as even more frequent drops. I want more girls to join the gang and feel inspired by what Hardware LDN represents.

notti n ghi l pi n k crop tops and pl a tforms

What is your favorite color?

Boutique Community Profile

What advice would you give to new entrepreneurs? Even when you think you have hit rock bottom and you think all you dream of is impossible. Those things that have made you doubt yourself, have happened for a reason. There is always a light at the end of the tunnel. Stay focused and come back harder and stronger every time. Never take no for an answer and no if you Believe in something you can make it happen.

What is your favorite 90s trend?

Why do you believe that it’s important for women to support other women? It’s all about sticking together and women are so strong and inspirational. I love to keep strong women by my side for that reason they inspire me. As a traveler, why do you like staying in boutique hotels? Boutique hotels are always more tasteful. How does Hardware LDN give off “boutique vibes?” I try to be as unique as possible with hardware buy using unique trims and making fabrics. I guess unique makes me think boutique. Where do you see the fashion industry headed? Ow god well..... I hope people start to care about quality again and stop supporting the fast fashion industry so much.

Check out more!

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I G @HardwareLDN

W E B Hardwareldn.com


TAKING DESIGN TO NE W H EI G H T S

1 day. Powerful speakers. Inspiration overload. Since the lines between design disciplines continue to blur, we decided to celebrate the best of all types of design and the people behind it. Hear from the brightest minds across sectors—from hospitality and coworking to retail and healthcare— in short inspirational and conversational talks and panel discussions as we explore what’s happening today and what’s in store for tomorrow. Expect a 360-degree look at design, centered around experience, innovation, and technology.

October 11th Convene New York City Confirmed speakers: Primo Orpilla, Studio O+A Snohetta David Rockwell, Rockwell Group Julie Rice, WeWork Neil Jacobs, Six Senses Steve Wilson, 21c Museum Hotels

More to be announced soon!

Sponsorships Email Paul Bienkowski at pbienkowski@cox.net are available

Current sponsors Fabricut • Florida Seating • Global Allies • Kevin Barry Fine Art • Kimball Hospitality • KnollTextiles • Swarovski

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KATH ARINE POLK

Boutique Community Profile

The founder of Houghton made her mark on the fashion industr y by supplying the modern bride with ready-to-wear avante garde fashions to don on their special day.

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Houghton is inspired by the women who give life to Polk’s designs. The line consists of pieces for the modern woman who is unafraid to rock leather, sequins or both on the day she says “I do.” As she broadens her horizons to dominate new fields of design, Katherine is sure to see continued success she gained through catering to untapped bridal markets.

elsewhere. There seemed to be one way of bridal shopping and I wanted to change that. The West Chelsea Boutique was by appointment only, and had an exclusive selection of Houghton styles. Unlike other brands, Houghton offered a standard 12-16 week order window. Custom looks were available as well as rush orders as quickly delivery within a week.

Katie, what is your story? I’m from Los Angeles and moved to New York in 2007 when I was offered a job working for Badgley Mischka Couture as the Assistant Designer. I packed my bags lived in NYC within 2 weeks. The last 11 years have flown by. I worked at Badgley for 2 years before I was a the NY Fashion Editor for a London based men’s magazine and a freelance Stylist. After a couple years of styling and writing I missed the creative process of designing and I wanted to do something I had complete control over creatively. I wanted to own the concept. I started Houghton in my apartment and sketched “Cheyne” which became our best selling gown up until Jan ’18. Houghton was born! Fast-forward to 2018, its time for a change and the next chapter. I’m not the type of person that is ok with just being comfortable. We either need to be groundbreaking or something has to change. I couldn’t be prouder of what we have accomplished at Houghton and I’m ready to take that experience and run with it. I’m excited to work with other brands and apply the Houghton mentality to whatever I do. The Houghton girl is a state of mind and I think the Bridal Industry is ready for some more Houghton girls! How and why did you start The Houghton? I saw a void in the industry for something that wasn’t traditional. My friends were getting engaged and had nowhere to shop or anything to wear. The only option was to try and find something on the designer floor of a department store or designer boutiques. I wanted to create a brand that was representative of a new generation, millennial’s and working women who are not “daddy’s little girl”. In 2011 I started sketching the collection in my apartment. I slowly made some samples around midtown and shot a look book. A friend’s showed the images to Stephanie Winston Wolkoff and she invited me to show at Lincoln Center. The rest is history. How did you provide a boutique experience there? My goal with Houghton was to create an experience unlike what brides to be were experiencing

“GO WITH Y O U R G U T.” Our Stylist would greet the bride and guests (which we would limit to 2) with a cocktail an we would invite them to make them selves comfortable, browse the racks of gowns dresses and separates and make a selection of anything they might like. The appointments were an hour. The bride was free to try on anything she might like and from there we would “build” her dream look. All Houghton styles were made to order in NYC so we had the flexibility of customization for a small or no fee. We wanted the whole process to be as carefree and effortless as possible. The order would be placed with a 50% deposit and the bride would be notified upon arrival of the gown. They would come in for a fitting and leave with their gown unless additional alterations were needed. We kept a small sewing room in house for minor alterations! Houghton was also unique as we offered stock in the Boutique. For our rush brides that didn’t have time or didn’t want to deal with the order process, we carried a small range of stock sizes and styles for a bride to walk out with same day! All of this said, I strongly believe that the industry has changed dramatically. I do believe tech has played a big part in that and that the boutique experience needs to be better integrated with a tech interface. A Houghton boutique 2.0 would be much more seamless and definitely have more technology to make bridal shopping easier. Why are collaborations so important to growing brands? Collaborating offers a broader range to your brand and gives you the opportunity to reach another customer. By collaborating and merging creative minds potentially create a product that speaks to a much larger audience. It’s instrumental in growing a brand and expanding your footprint.

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How do you define a lifestyle brand? An experience, a way of being, an attitude, and a brand you grow with. As a traveler, why do you think boutique hotels have become the greatest trend in hotel history? We like personal interactions and great service. I think that tech has brought us unbelievable things but there is a lack of personal touch. Boutique hotels still offer that one on one interaction. They also offer a design aesthetic that some times escapes the larger chains. As a creative I seek out smaller boutiques for their appreciation of design and quality. What advice would you give to women entering the entrepreneurial world?

Boutique Community Profile

Go with your gut. Don’t wait for someone else to give you the green light. If you have a great idea make it happen. Great companies come out of a void or need for something and there is a reason no one did it before you… no one thought of it…Don’t waste your time explaining to everyone why you need to do something or getting approval, Just do it!

What’s your favorite coffee shop?

Le Grainne is amazing What is one item you must travel with?

Kiehls cleanser + sleeping pills What is your favorite borough in NYC?

West Chelsea! What is your favorite magazine?

Check out more!

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I G @HoughtonNYC

W E B HoughtonNYC.com

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Elle Décor + Conde Nast Traveler


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Next Generation Tastemaker Once a humble streetwear brand, Jeff Carvalho helped transform Highsnobiety into a fashion and media empire. Catered to the tastemakers of tomorrow, the new-media brand functions as the intersection between street culture and pop culture, establishing trends and breeding creativity. Carvalho’s passions are well rounded and inform his selections as he curates for the brand both online and in print.

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What is your story?

To be leading new-media brand for the next generation of tastemakers, trendsetters, and style-conscious young men. Our teams in Berlin, New York, London and Hong Kong work tirelessly to deliver extraordinary stories every day around creatives and the products they bring to market. We’re obsessed with great design and goods that elevate basic everyday essentials into extraordinary things. Where someone sees a simple sneaker or jacket, we see the details that make it more than ordinary. We share the unexpected by operating between the underground and mainstream. 13 years on, our focus remains the same.

What is the vision behind Highsnobiety?

Boutique Community Profile

I remember the Internet, specifically the world wide web, blowing up in the mid ‘90s during my university years. I was studying to be a pharmacist but quickly shifted gears when I realized the web would be how the world would eventually connect itself to everything -- from entertainment, to commerce and beyond. By the late ‘90s, I was working on a music startup that was streaming live music across the globe. That is what put me on the road to covering youth culture as I do now on Highsnobiety.

Virgil Abloh x Nike Presto

You’ve been with Highsnobiety since the beginning in 2005 when it was a blog (and now, 13 year later it has grown into a media empire). Why are bloggers so influential? Platforms like LiveJournal, Blogspot and Blogger made it easy for writers, creators and thinkers to get their thoughts down and share them with the world back in 2005. Later, Instagram and other social media platforms offers a lens into their worlds, connecting them closer to readers who wanted a perspective that many times better fit their worlds better than what traditional media provided.

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By the mid-2000s, I launched one of the earliest podcasts covering sneaker culture. In tandem, David Fischer was posting to his blog Highsnobiety about sneaker content that fascinated him. At the time people didn’t understand what either of us were doing, and why we were putting this sort of content online, but we each had passion behind our projects and continued to post and record content.

David and I had been in touch over email, and then we had officially met for the first time in 2007 at a Vegas Trade Show.

Throughout the fall that year, I had decided to stop the podcast and we started having the conversation around working

together. By December 2007 I was on board fully. We expanded the media brand together over the years, added team

members and have created creative agency arm, Highsnobiety Plus, which supports brands in ideation, campaign production,

experiential executions, influencer management and measurement. Along with its highly curated and in-depth editorial content,

Highsnobiety Plus is now the go to source for brand leaders looking to connect with the millennial and Gen Z demographics.

Nike Flyleather Tennis Classic

But the problem today is that influential blogging and influencers are becoming formulaic. What they share and post is has become democratized: the formula is there for success which in turn puts focus on likes over everything. In the world that Highsnobiety operates in, we’re looking to inform and help our readers discover something new, rather than affirm what they like - it’s a clear differentiation in approach.

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What is your take on the rise of boutique hotels?

Holding a magazine or book in your hand, or looking at a photo in physical form is quite a different experience than seeing it on a screen. Our print magazine is our most premium expression of Highsnobiety. All stories and photography in Highsnobiety Magazine are exclusive. Nothing beats looking at rich colors and details in photographs in print.

Stay Boutique loves your printed magazines. Why do you still believe in the power of printed material?

Boutique Community Profile

Experiences are the next consumer battleground and none is more important that getaways and staycations. Boutique hotels play a huge role in bringing consumer moments to life. From the moment one walks through the front door to checkout, the moment is there to own and boutique players are showing the big groups how do it by catering to each individual customer. It’s the reason why I choose small players over the big chains — each experience tends to be unique.

Stay Boutique announced in 2017 that boutique is not just a hotel, it’s an experience. Any industry can join the community. What does this mean to you? Boutique experiences in retail settings and hotels offer consumers a POV unlike larger offers. The same can be applied to other industries and product. Just look at the number of direct to consumer brands popping up around goods like mattresses and luggage - each is bringing a unique spin to otherwise mundane everyday objects. Everyone wants to be treated special and a boutique approach helps guide that for not only hotels, but brands and industry.

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Jeff ’s Faves and Must-haves C O L L A B O R A T I O N S Adidas Ultraboost, Carhar t WIP Capsule Collec tion, Superga Collection, ‘Short for Magazine’ Zine Series S N E A K E R S Nike Air Presto, Adidas Campus, New Balance 1300 W I S H LI S T I T E M Junya Watanabe x The North Face jacket A R T I S T Stevie Wonder N Y A R T S PAC E Printed Matter Art Gallery

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NEW YORK


KROY WEN


PHOTO SERIES with Stay Boutique Co-Founder Ariela Kiradjian PH OTO G R A PHER Eleny Ramirez @eleny xo S T Y LIS T Jensen Edmonson @jensenleigh H A IR & M A K EU P Margina Dennis @margina dennis PH OTO A S S IS TA N T Kevin Kuehl @kevin _ kuehl

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Glasses V I N TAG E

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Glasses V I N TAG E Head-wrap Z A R A Top Z A R A

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Shirt S&TSweater ROA ING ZARA P ROVCIENSTAG Slip S E Santa Bag H A Cruz, E R F Seabright EST Shoes F I L A

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Sunglasses F R I E N D S N YC Dress V I VA AV I VA Shoes I S A TA P I A

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Jacket P R A DA Dress K E L S E Y R A N DA LL Shoes O S C A R D E L A R E N TA

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Bag M A N S U R GA RV I E L Glasses V I N TAG E Dress C H LO E Shirt Z A R A

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Jacket P R A DA Skirt P H 5

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gnilla C nodnoL


PHOTO SERIES with Boutique Baby Ariela Kiradjian PH OTO G R A PHER Lucy Jones @_ lucyrjones S T Y LIS T Jennifer Sedona Lea @jennifersedona V ID EO G R A PHER Adam Webb @a damx webb


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Rethink Traditional

collective retreats

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BY Peter Mack, Founder & CEO


Not long ago, there was an awakening within the hospitality industry. The fundamental essence of travel has changed, and with it, a need to adapt to a new type of traveler has

Rethink Traditional

risen. After a traditional stint in the hotel world, Peter Mack realized the paradigm shift and founded Collective Retreats. Guests are no longer focused on bed sizes and room service options. The new traveler wants an immersive experience and lasting memories. Collective retreats provide all of the above by supplying guests with a luxury camping excursions, or “glamping� if you will.

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THE STORY BEHIND COLLECTIVE RETREATS

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After years working in the traditional hospitality industry, I realized that the hotel model was all wrong. Companies were spending the majority of budgets on physical brick & mortar buildings and less on creating wonderful guest experiences. The industry was about keeping guests inside buildings rather helping them experience their local surroundings. And no matter how good of the hotel, it is rarely an amazing bed that has guests returning again and again to a destination over the local culture, food, experiences, and connection. It inspired us to think about how hotels could play a new role in providing access to some of the most unexpected and remote places in the world, where a traditional hotel wouldn’t or couldn’t operate, and focus more on creating a unique guest experience rather than just a great building.

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CREATING EXPERIENCES VERSUS HOSTING A PLACE TO STAY

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There has definitely been a shift in our culture that puts more of a value on experiences rather than tangible goods. People have more control in creating a story of their life that they can share on social media, or with their friends and family. They are looking to immerse themselves in local cultures, and step out of their comfort zones to try something new and different. We want to be the company that helps people experience the best of the world, not just stay in the best hotel rooms.

Stay Boutique Magazine


THE FUTURE OF ASSET-LIGHT HOTELS It just makes sense. Not only is it more economical, it is extremely environmentally-friendly. Collective Retreats has an incredibly small carbon footprint when compared to a traditional hotel. We are able to operate in remote locations without concern of lasting damage to the local land. It’s why we are so excited to operate the first ever accommodations offering on Governors Island in NYC. With asset-light offerings, we can go to unexpected places, we can turn around new offerings in a fraction of the time, and we can refresh our design each year if we wanted to. And we do it with environmental stewardship at our core.

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IT’S ALL IN A NAME Collective Retreats references more than our collection of destination retreats. Collective comes from our core belief that we’re inextricably tied to each other and to our world, and that travel is the way we experience, understand, and deepen that connection. Retreat is rooted in the idea that travel leads us to a more grounded and true version of ourselves. When you bring these two ideas together— exploration to foster deeper connection—you have the spirit of Collective Retreats. Like any Collective, we know the whole is greater than the sum of its parts. We embrace our connections to each other and to our planet, and commit to protecting our natural environments so that future generations can experience them as we have. The thread throughout our mission, our name, and our day-in-day-out work is a stewardship of our environment; we work to leave the world a more beautiful place than we found it, to help people experience and appreciate their natural surroundings, and to inspire others to join us in our mission. Consider this: There are more molecules in each glass of water we serve our guests than there are cups of water in all of the world’s oceans. Likewise, there are more molecules of air in each breath we take than there are breaths of air in the earth’s entire atmosphere. We borrow from the Earth and we return to it every minute of every day. To us, this is more than a scientific thought experiment. It’s a deeply humbling but simultaneously invigorating idea. Not only are we connected to each other and the world around us; we’re also connected to generations past and present. The molecules in that cup of water passed through the bodies of Einstein, Lincoln, Galileo, and Mozart; the molecules of air you inhale passed through the lungs of Beethoven and Socrates.

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Q AND A WITH PETER What is your favorite airline? D e l t a fo r t h e b ra n d ex p e rie nc e a n d o n -t im e re lia bilit y. H o w ev e r, w e're b a s e d in D e n v e r, s o I 'm p ret t y U n it e d l o y a l d u e t o t h e h ub h e re .

Rethink Traditional

What is your favorite boutique hotel amenit y ? I l o v e fa n t a s t ic b a t h a m e n it ie s in ec o - frie n d ly d is p e n s e rs (n o n d is p o s a b l e), a n d fil t e re d w a t e r in b e a u t ifu l b o t t l e s / c a ra ffe s . Dis p o s a b l e b a t h a m e n it y b o t t l e s a n d s ing l e- u s e- p l a s t ic s d riv e m e c ra z y. I m a d e a N e w Ye a r's re s o l u t io n t h re e ye a rs a g o (n o s ing l e u s e p l a s t ic b o t t l e d w a t e r.) It 's a h ug e w a s t e a n d b u rd e n o n t h e e n viro n m e n t . Coffee or tea? T h o ug h t fu l ly fo u n d l o c a l c o ffe e , b l a c k. Lo v e it . What is your favorite Friday night drink ? A n ic e b o u rb o n o n t h e ro c k s , e s p ec ia l ly w it h a l a rg e ic e c ub e , s ing l e ro c k. Es p ec ia l ly e nj o ye d in t h e m o u n t a in s .

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eCommerce

with confidence D I G I TA L M A R K E T I N G | W E B DISTRIBUTION | BOOKING ENGINE

New York | Fort Lauderdale | Bogota

Learn more at Tambourine.com


A Touch of Glam Brittaney Elise Minton has made a name for herself

lifestyle hubs. At almost fifty thousand followers

by transforming interiors of luxury commercial

on Instagram, Brittaney also dominates the

and residential buildings. Her modern-with-a-

game of travel blogging. With accolades

touch-of-glam motif has established her as the

coming from her celebrity clientele and social

go-to for brands, businesses or homeowners

media influence, she is the personification of the

wanting to transform their rooms into chic

modern Millennial entrepreneur.

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Boutique Community Profile


Brittaney, tell us your story! Being a California-native who recently expanded my interior design firm and lifestyle brand, BE by Brittaney Elise, to NYC, you will mostly see my style as my own take on modern-day fusion of traditional details + fashionable contemporary elements with an eclectic touch that is always ever-present across my brand and the many designs that I have created over the past decade. I envision spaces that are experiential to the client, the user, the homeowner; fully encompassing an individual theme that is most uniquely fitting to the vision — and I love bringing it all to life!

What do you think of, when you think of a boutique hotel?

When you think of a boutique hotel, I think of unexpected beauty and complete charm; a memorable atmosphere that feels like a home away from home in the dreamiest light.

Congratulations on designing the Bellami studio! What was your vision behind this project? Thank you! The design behind the Bellami Beauty Bar is so amazing because its more than just a retail space; its an experience — an environment that invites women, especially, to embrace the beauty in every detail from surrounding decor to hair/beauty transformation. The design compliments the client’ contemporary beauty with a touch of classic glamour.

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I`m not a typically one behind the trends but somehow, God willing, I do tend to create spaces or use color palettes that end up becoming pretty trendy; simply by, honestly, designing FOR the client and helping her/him find her/his own personal vibe. I`ll be honest; its slightly more of a whirlwind theses days with the over-exposed “Pinterest Kitchen” and Instagram allowing us to visually devour a 10-month project in 2.5 seconds — but! — I DO SEE FOR 2018: more color! More art deco

What are some design trends you see for 2018?

Boutique Community Profile

lines! 70`s CHIC! Mauvey-lavenders and deep purple hues, more goldenrod and less rose gold/copper; dreamy, cloudy, powder blues! DARK KITCHENS, more moody black accents! And… Although I, myself, and trying to find a way to bring a younger feel to it because I’ve been seeing it creep up for a few years now: THAT 90`S FI-DI GREEN MARBLE! Watch out for it all; it’s coming, promise.

It’s Sunday at 1 pm, what would you be up to? Headed to Brunch? Sundays are my one and only deemed ‘FREE’ day - I am pretty Type-A regularly, working anywhere from 40 to 60 hours per week, and am such a nerd for a solid schedule - but because balance is key, I literally wake up Sunday mornings at whatever time I want to, and do whatever my big heart desires! So, at 1pm on a Sunday I could be vegging out in bed binge-watching a Netflix series, farmer’s market-ing, getting a massage, secretly working, or getting sweaty at hot yoga… anything is possible!

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Brittaney weighs in on her favorite... T R AV E L I T E M Michelle Mason cable knit sweater (doubles as a blanket!) B O U T I Q U E H O T E L I N N YC The Jane

P I C K M E U P Coffee WAY T O S H O P Both brick & mortar and e-commerce

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Boutique Branding N e v e r S t o p s BY

T IM

M U RPH Y,

C EO

&

FO U NDER,

SIDE WAYS

Branding is more than just your logo — it is your business. Your brand is the one thing that cannot be taken from you. It is yours. Your brand is alive and everywhere, in your logo, of course, but it’s equally in your hold music, in the language you use to greet a guest, in the way you orient a new employee. Your brand is how people know and remember you, because it is a part of everything that they encounter, from your Instagram account to your property. The world has changed and now, Instagram can make or break your business. The winners have figured out how to create a personal and connected digital experience that compliments what happens on-property. It’s a reminder of the importance of establishing strong identity alongside the development and pre-opening process, and refining that identity regularly at operating properties. At Sideways, we think about these things all day long. We are uniquely positioned to differentiate boutique brands in a world where branding never stops because we, like you practice hospitality every day.

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Spotlight on Sideways

FREEHAND A brand for the wanderlust-day-tripper-culture-seeker, Instagrammy Funky Cold Medina, thank you.

RIGHT For you, by you, with you — weekly Instagram collages worth their weight in gold.

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Spotlight on Sideways

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E AS T WA R D B O U N D When an established brand looks toward international expansion, its entire platform must be reexamined under a new cultural lens.

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Spotlight on Sideways

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N I C E PAC K AG E When hospitality moves into product design, packaging becomes a key element of brand.

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LI G H T S TO N E M OX Y H OT E L S For the chic ,not geek set, digital branding is always on.

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Spotlight on Sideways

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G E T T I N G P E R S O N A L (S) In step with the Downtown culture club, cheeky wheat paste posters teased Lightstone Moxy Hotel’s first New York location.

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Section Title

the marcel at gramercy hotel Just steps from the historic and exclusive Gramercy Park, the Marcel at Gramercy Hotel is far enough away from the bustle of Midtown Manhattan, but within walking distance to many of NYC’s most exciting neighborhoods.

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The Marcel at Gramercy | 201 East 24th Street New York, NY 10010 | Tel 212.696.3800 | Fax 212.696.0077 | TheMarcelAtGramercy.com


Frances Kiradjian Co-Founder, Stay Boutique Founder & CEO, BLL A

The Duo of Boutique Ariela Kiradjian Co-Founder, Stay Boutique COO, BLL A


ARIELA

INTERVIEWS

Mom, what is your story? My story is all about passion, living life to the fullest

FRANCES

from independent hoteliers OR from the big chains and the boutique brands that they continue to give birth to on a weekly basis

and genuinely caring about people, wherever they are in their own life’s story. I am fully committed to BLLA and all of the initiatives of the association, as we continue to expand our universe. This commitment can sometimes get in the way of family time or doing other things I’m passionate about such as documenting our family’s history (which is done via

I personally think your nick-name should be the “Godmother of Boutique.” How do you take on this role? I believe I’m quite humble about having taken on this role and look forward to many others jumping on board to help.

scanning in hundreds if not thousands of documents from both of my parents) as well as continuing my research. Why did you fight for boutique hotels all those years when barely anyone believed in the idea? I simply had a real passion for hotels that were run by entrepreneurs who had the freedom to create their own hotel/brands with bespoke experiences, design, and business in general. Additionally, there didn’t seem to be anyone else who genuinely cared The Duo of Boutique

about the sector of the industry except for a few small organizations that existed at the time. This was in 2006 to 2008. So I felt that the hoteliers were basically counting on me to lead the way. What was it that led you to come up with the idea of BLLA? I had spent 20+ years working in the travel and tourism industry and came across many independent hotel owners who needed assistance with a variety of things including distribution, capital and more. I also had a feeling that travelers’ tastes were changing. I saw that through the bookings that came through our call center that more and more business travelers wanted more than what they called a cookie cutter room/hotel. I met with 10 small brands and lead them through a series of questions about

You tell me every day (literally) that women need to support other women. Why does that phrase mean so much to you? I think the reason it means so much to me is that my experience over the years has been quite the opposite. I think we need to face the fact that women need to help other women and I hope to be a great example of that. I’m certainly not perfect but the good thing is that I recognize It almost immediately and jump into action to correct it. I talk about this fact at all the women’s conferences and mention what Madeline Albright, the first female secretary of state, says that women who do not help other women. You can Google that to find out what she said! What have been one of your favorite adventures traveling with me? The first adventure that popped into my head was when we went to the UK and spent time experiencing boutique hotels on our travels through London, then Edinburgh and back by train to Bath. After we hopped over to France, spent some time in Paris and then ventured south to meet up with Uniworld cruises. We were invited by the CEO of this cruise line to hop on board and we spent four days cruising from the south of France to the most amazing cities. This was such a fantastic experience and I loved every moment!

their practices, their interests and their support system. The majority basically turned to me and said Fran, you need to do this. We need a leader and we need a place where we can congregate and talk about things that affected only our sector. So BLLA was born. Are you proud with how the concept has grown? I couldn’t be more excited about where the boutique and lifestyle sector of hospitality has come over the past nine years. It continues to this day to expand in so many ways whether it’s more boutique brands

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Do you enjoy being business partners with me? What is there not to love about being in business with your precious daughter who embodies all the finest qualities of a leader and who loves anything to do with the word boutique. It’s amazing to watch as you expand and improve the boutique and lifestyle hospitality sector. Are you going to get “boutique” tattooed on your arm? No, Ariela.

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“I am fully committed to BLLA and all of the iterations of the association as we continue to expand our universe.” — Frances Kiradjian

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The Duo of Boutique

“We are transforming our membership to include the entire boutique community.” — Ariela Kiradjian

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FRANCES

INTERVIEWS

Baby, what is your story? Fun question! Well of course you know my story like the back of your hand, but I’ll do a brief summary. I grew up in Los Angeles, went to an extremely “preppy” middle school and high school, spent my first year of college in London, got accepted to Cornell Hotel School but decided to go to a school in Heidelberg, Germany instead. Then I left before my third year, worked full-time with BLLA for 2.5 years in LA before moving to NYC to grow the organization. Boom.

ARIELA

How do you envision the progression of the association? Oh Mom, we are going places with BLLA & Stay Boutique! We announced on June 6, 2018 at our Boutique Hotel Investment Conference that we changed our name to The Boutique & Lifestyle Leaders Association. We are transforming our membership

to

include

the

entire

boutique

community from hotels, to restaurants, bars, coffee shops, fitness studios, art galleries, retail stores and brands. We’re also creating an online connection platform so that all of our members can connect with

You saw me struggle at the beginning having no investors and a team of me and your dad (and on top of that, creating a movement not accepted by our industry). Why did you still believe in BLLA and announce when you were 15 that you would one day be CEO?

each other. Super excited about “going crazy” with

I saw your unconditional love for the boutique world, and you introduced me to that. After watching you begin the association for a couple of years, I was able to also recognize the growth and potential. I remember when we went to World Travel Market together when I was 14. We went around talking about boutique hotels and we tried convincing attendees about the potential but all we got were laughs and huffs for “bothering to take the time and money with boutique hotels.” We always kept our head high and gracefully disagreed!

I would advise that you need to be wise aka follow

How were you involved with BLLA even though you were in middle school when I started it? I would help out with all the events, would help create databases and do research…you know all the fun stuff, haha. I really did have to work my way up with BLLA. Mom, you were tough on me! But i am really happy with our launch of Stay Boutique and this time, being the founders of a brand, together.

membership initiatives later this year. What advice would you give to young women considering going in the direction that you went through?

your heart and your mind/conscious. I’m totally all about women starting their own companies, but not everyone was meant to be an entrepreneur and there are so many other ways to be a boss babe! If you know you can overcome the crazy strenuous struggles of owning your own company, then do it! What travel hacks have you learned from me? You’ve taught me everything I know about traveling! One thing is to always have your wallet and phone in front of your body when you go to crowded places, aka don’t where a backpack and make sure your purse isn’t behind you. You taught me that getting lost in a city (safely of course) is the best way to explore, no need for tourists guides and such when we have so much information we can search on our phones. The most important hack you taught me is that no matter how long you stay at a hotel (it can be 12 hours, it can be 12 days) the second you arrive in your hotel room, you always unpack absolutely

Since coming onto the team full-time in 2015, how have you grown as a person? OMG, I’m seriously so different…actually I kind of cringe thinking of my 20 year old self! You and Papa are a huge reason for my metamorphosis to the woman I am today. Spending the first 2 years in your office, having you train me 24/7, night or day, rain or shine was better than any degree I could have gotten. I got the “Frances Kiradjian” Bachelor’s of Arts Degree, and I know I was lucky to be the one and only graduate.

everything before even thinking about anything else. What do you love most about working with me? What I love most is that we’re able to bounce ideas off of each other. I also love how you’re so open minded, I’ve never seen anyone in your generation be so progressive. You’re always willing to disrupt in any way. Are you going to get “boutique” tattooed on your arm? Yes, Mom.

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Culture-defining creative for modern hospitality brands

sideways-nyc.com


he Disruption Issue

MMER 2018

lishers LA, THE BOUTIQUE IFESTYLE LEADERS S O C I AT I O N AY B O U T I Q U E

or-in-Chief IELA KIRADJIAN

ducers D E WAY S D E WAY S - N YC .C O M AY B O U T I Q U E

ative Director LLIE PECK

Direction & Design NA BEIERLE NA MYRIN

er Photography CY JONES

er Model IELA KIRADJIAN

er Stylist NNIFER SEDONA LEA

tographers CY JONES NY RAMIREZ

Contributors FRANCES KIRADJIAN T YLER MOORE INDOCHIN E & RIZZOLI VE RVE COF F E E LG T WO ROADS IVV Y SUITELIFE THE GET T YS GROUP RAINMAKER E L AV O N GRE ENB ERG TRAURIG AV E N D R A S I D E WAY S Videographers ADAM W E B KEVIN KUEHL Special Thanks A R LO H O T E L S BRUSH BY MG N E I G H B O R H O O D ( L E E D S) JENSEN EDMONDSON MARGINA DENNIS Printed By U N I Q P R I N T S O LStay U T I O N S Boutique’s U N I Q P R I N T.C O M

2019

Leadership Conference Website S TAY- B O U T I Q U E .C O M shaking @ We’re S TAY B O U T I things Q U E _up and moving our legendary Leadership Conference to after the new year! We’ll be announcing more on hospitality’s most exciting meeting of the minds soon. Keep your calendar clear this February to join us in Los Angeles! xoxo

StayBoutique_

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Fin.


8 102 r e m m u S

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Stay Boutique Magazine Summer 2018  

Your inspiration for the global boutique world!

Stay Boutique Magazine Summer 2018  

Your inspiration for the global boutique world!