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STAY BOUTIQUE

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FALL 2017

STAY BOUTIQUE FALL 2017 Stay Boutique Magazine

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STAY BOUTIQUE stayboutique_ stay-boutique.com 1. The official list of boutique hotels in the world 2. The inspiration platform for the boutique community


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GLOBAL BOUTIQUE DOMINATION with STAY BOUTIQUE


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Table of Contents

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Stay Boutique Magazine


Letter from the Editor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 About the Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Stay Boutique’s Guide to Los Angeles. . . . . . . . . . . . . . . . . . . . . . . . 14 Restaurants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Fitness Studios. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Juice Bars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Coffee Shops. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Bars & Lounges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Museums. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58 Sundays in LA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Q&A with John Sofio. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71

Community Updates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Boutique Has Changed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 BLLA Has Changed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 The Hostel Revolution: The Story of Clink. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 The Importance of Collaborations & Partnerships for Boutique Hotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Boutique: So Hot Right Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 96 Beauty with a Backbone. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 The Reports of Print’s Death Are Greatly Exaggerated.. . . . . . . . . . . . . . . . 106 Trends in Digital Update . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112

Boutique Inspiration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 118 The Hoxton. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Stay Boutique’s Guide to Palm Springs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . How Wellness is Transforming Luxury Hospitality. . . . . . . . . . . . . . . . . . . . . . HIGH TEA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Feeling the Fragrance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

120 127 135 138 145

Boutique Resources. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 150 The Official List of Boutique & Lifestyle Hotels. . . . . . . . . . . . . . . . . . . . . . . . . 152 Boutique Hotel Forecast by CBRE in Collaboration with BLLA. . . . . . . . . 158 Photo Series. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 162 Stay Boutique Magazine

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| About BLLA

6

Stay Boutique Magazine


| Letter From the Editor

Letter from the Editor Berlin is the epitome of rebirth.

In an era when expressing one’s

The amount of construction and

individuality in the world is more

new developments in the city is

important than ever, for the first

overwhelming, compared with

time in history, the hospitality

how it looked just 70 years ago.

industry is following popular trends.

Recently, on my third visit to the

The fashion industry has always

WRITTEN EXCLUSIVELY FOR BLLA.

capital, I discovered the Torstrasse

done this, but hotels have always

ALL RIGHTS RESERVED; REPRINT

neighborhood. It’s a hipster mecca

lagged behind in their relevance

WITH PERMISSION ONLY

and I love it. There, alongside an

to what’s current, stuck in their

outpost of trend-setting hospitality

traditional ways. Thankfully, we’re

icon Soho House, you’ll also

becoming more and more similar

find some of the world’s best

to the fashion world – noticeably

streetwear stores including Acne

in terms of hotel design, marketing

Studios, The Store, SOTO, No74

materials, social media and

and Kickz. It’s nearly impossible not

experiences.

ARIELA KIRADJIAN VICE PRESIDENT, BLLA CO-FOUNDER, STAY BOUTIQUE

STAYBOUTIQUE_

to feel cool while walking around these parts.

And just like fashion, this fall the boutique sector is enjoying a

A short cab ride across town takes you to the mecca of electronic music, Berghain. On a weekday,

renewed sense of growth.

Ariela Kiradjian

it resembles an abandoned warehouse waiting to be demolished. But on the weekend, it comes to life, attracting electronic music lovers from around the world who flock to experience out-ofbody sensations to the beats the DJs weave together. For me, Berghain evokes unity. No matter your age, your culture, your tastes… people from all walks of life come together here, united by a shared love of unique, cutting-edge music. Stay Boutique Magazine

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| About BLLA

About the Association BLLA was created in 2009 to fill the need for a collective voice in a then-fragmented boutique hotel industry. Today the association has more than 1,000 members worldwide. As the only association that champions the needs of authentic boutique and lifestyle properties across the globe, BLLA is a unifying force in this

Awards

distinctive sector of the hospitality industry.

Each fall, the boutique community honors

This cutting-edge organization unites a global

the finest in innovation at the Stay Boutique

coalition of boutique hospitality executives,

Leadership Conference. Founded in 2010,

leaders, innovators and industry trend-setters,

this is the highest honor to receive in the

together with the resources that make them

boutique community. It identifies the amazing

exceptional. This association is family-run, and

contributions made to this special group.

therefore views its members as part of the

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family. BLLA is the home for the Boutique &

Find out who the Prom Kings & Queens of

Lifestyle world.

Boutique are.

Stay Boutique Magazine


| About BLLA

About BLLA Education In 2016, BLLA created an alliance with UCLA Extension to educate hotel owners and developers in the Boutique & Lifestyle sector. Together we’ve developed a course aimed at those looking to turn an asset into an upscale or luxury boutique property, or to convert a property from a larger brand to an independent business. In the future we’re planning an executive-level program, as well as formalized

About BLLA Events

education for hotel staff in all departments,

Our conferences hold 3 key values. 1. We are

designed to accommodate those with

about educating the Boutique & Lifestyle

demanding schedules. Our goal will be to offer

community. 2. We are about networking

a flexible, affordable and sustainable education

with other like-minded people who believe

platform for the boutique hospitality sector. With

in boutique. 3. We are about celebrating this

this new program, BLLA is able to help educate

boutique family about how far we have come

the Boutique & Lifestyle world.

and how far we will go together.

Stay Boutique Magazine

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| About BLLA

The Stay Boutique List ™

BLLA Membership

10

www.stay-boutique.com

BLLA’s members operate the hospitality

As the official association for this sector, we

industry’s finest upscale, verified authentic

wanted to make it easier for consumers to find

Boutique & Lifestyle properties and small

and book relevant hotels. At the same time, we

brands, as well as some of the world’s best

also wished to provide our hotel members with

vendors and manufacturers. An official

another avenue to attract bookings directly,

membership grants access to global thought-

by referring interested consumers to their

leaders and the most prestigious events in the

respective booking pages. And we’ve achieved

industry. Our members are also supplied with

all of this with no additional membership fee, in

indispensable marketing tools, white papers,

the form of BLLA’s direct-booking site,

resources, and boutique-oriented educational

stay-boutique.com. But more importantly,

programs for executives and employees

we’re creating the only list in the world that

(through our new collaborations with UCLA

holds the actual list of boutique & lifestyle

Extension and other partner organizations).

hotels in the world.

Stay Boutique Magazine


| About BLLA

Stay Boutique Media

For years the hospitality world discounted the longevity behind the shift toward boutique living. What was assumed to be a flash-in-the-pan in this ever-changing industry has proven itself to be one of the driving forces of progress. The BLLA realized the power behind the movement, and in 2016 Stay Boutique was born. Stay Boutique is the source of movement in the boutique community. Our goal is to help the boutique “trend” to flourish by acting as the catalyst of collaboration between members of

The BLLA Grand Bazaar

this niche sector. Collaboration is what gives boutique its staying power; where most see

www.bllagrandbazaar.com

competition, BLLA sees opportunity. The first ever shopping network for boutique Drawing upon the knowledge and relationships

hotels is here. It’s designed to give our hotel

the BLLA has established since opening its

members the benefit of collective buying power,

doors nine years ago, Stay Boutique will serve as

as well as a vetted list of high-quality suppliers

a resource for boutique thinkers from all parts of

who are providing a discount to BLLA members.

the globe. From hotels and restaurants, to fitness

The offerings will include products and services

studios and retail shops, Stay Boutique is here to

that may be difficult to locate, or are highly

propel the boutique community to new heights.

customized or specialized.

Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Stay Boutique’s Guide to Los Angeles

Voluptatem. Itae non nonsed moluptat quissi bearitiae

eatiberibus modis dio. Neque

nis eribus everum que omnimus inullum quo conseni ssimetus,

eum ium hil ipsa ius aut quamust iorumquos et as aborporent

ape latur andaepe reptatus aut exceatendent vellab ipissus

aceatin ciderspel intet officiis

velique volupta velibus aut del

ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

14

Stay Boutique Magazine


| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

Restaurants 4 3

5 6

1 2

1. Felix

2. Nighthawk Breakfast Bar

5. Here’s Looking At You

16

Stay Boutique Magazine

3. Verlaine 4. Delilah

6. Rossoblu

7. Bestia

7


| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

Images Courtesy of Felix and Wonho Frank Lee

1. Felix Venice Gusta 54 Restaurant Group

traditions of Italy’s most celebrated

Owner Janet Zuccarini

regions: North, Central, South and the

Partner & Chef Evan Funke

Islands. Chef Evan Funke is dedicated

Janet’s Favorites

to a modern, honest approach to the

Cocktail: Hey Nineteen

Latin for “happy” or “lucky,” FELIX is

food of Italy, enriched by ingredients

Appetizer: Fiori Di Zucca

inspired by the understanding of, and

grown by California’s greatest

Pasta: Orecchiette

respect for, the deeply rooted culinary

family farms and the time-honored

Entree: Pollo Al Mattone

techniques of pasta fatta a mano.

Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

Images Courtesy of Felix and Wonho Frank Lee

2. Nighthawk: Breakfast Bar Venice Founder Jeremy Fall

was inspired by the iconic late-night

Sunday and serves playful breakfast

rock ‘n’ roll breakfast in Los Angeles,

dishes in the evening during the

Nighthawk: Breakfast Bar is a

where musicians in the late 80s and

week. The lively atmosphere

restaurant by young restaurateur

early 90s would top off their nights

showcases a curated mix of old

Jeremy Fall located in the heart of

eating in diners after their shows

school hip-hop and other nostalgic

Venice, serving elevated breakfast

on the Sunset Strip. The restaurant

hits playing late into the evening.

fare and cocktails. The concept

is open for brunch Friday through Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

3. Verlain West Hollywood Select Hospitality

in the United States. Hernandez plans

sustainable,” – his Baja restaurant

Owners Matthew Hechter,

Verlaine to speak to the philosophies

grows herbs, fruits, and vegetables,

Christopher Brandon &

of his award winning Baja dining

producing olive oils and honey, with

Chef Diego Hernández

room, offering an intensely focused

other ingredients supplied locally.

celebration of California’s organic

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With Verlaine, Chef Hernandez

farming and fishing communities.

Matthew’s Favorite

introduces his first restaurant home

Hernández’ motto is “organic, local,

The Sorrel Tamal

Stay Boutique Magazine


| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

4. Delilah West Hollywood h.wood Group

20’s art decor style filled with plush

the reputable master mixologist,

Owners John Terzian & Brian Toll

interior aesthetics. Delilah curates

Matt Seigel. Guests will enjoy lounge

Chef Rudy P. Lopez

a mixture of classic and modern

style bottle service following dinner

Designer John Sofio

American cuisines that are influenced

hours, while being entertained by live

by the era’s popular array of soulful

performers and surprise nightly acts.

Delilah is a hybrid restaurant and

food, prepped by Chef Rudy P. Lopez.

lounge paying homage to the roaring

Specialty libations are crafted by Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

5. Here’s Looking at You Koreatown Owners Chef Jonathan Whitener

is located in Koreatown, the physical

Chef Jonathan’s Favorites

& Lien Ta

heart of Los Angeles. In 2017, Food

Cocktail: Tropical Medicine

& Wine Magazine listed HLAY among

Appetizer: Tomato

Here’s Looking At You is a progressive

its “10 Restaurants of the Year” in the

Entree: Prawns

American restaurant enriched

country.

Dessert: Grapefruit Parfait

by Southern California’s dynamic internationalism. Here’s Looking At You 22

Stay Boutique Magazine


| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

6. Rossoblu DTLA Owners Chef Steve Samson & Dina

his Angeleno upbringing and years of

Dina’s Favorites

Samson

dedication to his craft.

Cocktail: Sogni D’Oro Main Course: Tortellini con la Panna

Rossoblu, the culmination of chef

Chef Steve’s Favorites

Dessert: Fior di Latte gelato with aged

Steve Samson’s career; combining his

Cocktail: Aperol Spritz.

balsamic vinegar

Bolognese heritage and the dishes

Main course: Ilario’s grigliata

which first inspired him to cook with Stay Boutique Magazine

23


| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

7. Bestia Arts District DTLA Owners Chef Ori Menashe and Chef

charcuterie, in addition to handmade

focus on a clean and simple approach

Genevieve Gergis

pastas and pizza made in an Acunto

to create a daily changing menu that

oven. At Bestia, Menashe and Gergis

is centered on the freshest, most local

Bestia is a multi-regional rustic Italian

works alongside each other to create

ingredients possible.

restaurant focusing on a “from scratch”

a true husband and wife restaurant.

approach, offering house-made

On the pastry side, Gergis’s desserts

24

Stay Boutique Magazine

Images Courtesy of Sierra Prescott


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| Stay Boutique’s Guide to Los Angeles

Fitness Studios 1

4 2

5 6

3

1. Hot8 Yoga

2. Body by Simone

3. Box Union

4. Y7 Studio

5. LIT Method

6.Ballet Bodies

Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE

1. Hot8 Yoga

WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed

Sherman Oaks

moluptat quissi bearitiae

eatiberibus modis dio. Neque Owner Vincent Nicoletta nis eribus everum que omnimus inullum quo conseni ssimetus, Hot 8 Yoga is devoted to offering the best eum ium hil ipsa ius aut quamust yoga experience possible. We have unique iorumquos et as aborporent eco-friendly designed rooms with state of ape latur andaepe reptatus aut the art climate control, spacious locker rooms exceatendent vellab ipissus complete with showers, and plenty of free aceatin ciderspel intet officiis parking. Hot 8 Yoga is designed to foster a velique volupta velibus aut del transition from the bustle of the street into ipsam, nonsecae conseque illecta a calm oasis in which to heighten sensory ilicill aboreprest, officiis et prem awareness, nurture the body and prepare the cusdand issequam cuptatur, ist individual for a revitalizing experience. alibus audi volupic taturis cone conse simintia voluptaqui nusam et Vincent’s favorite workout moluptas sandiam ent.cusandit. the traditional 90 minute Hot Yoga class His favorite post-workout snack: coconut water and a real salt shot after class to replenish vital nutrients hot8yoga

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Stay Boutique Magazine


| Stay Boutique’s Guide to Los Angeles

2. Body by Simone Brentwood Owner Simone De La Rue Their Method Dance The BBS method is graceful, beautiful and powerful. The underlying technique is derived from dance. Body Weight Our programs use clients’ own body weight and light resistance in the form of small dumbbells and resistance bands to develop long, lean muscle. Custom Design Each exercise is carefully designed to activate every muscle in the body whilst keeping the mind stimulated. Hight Intensity & Strength The combination of high intensity dance cardio mixed with strength training has been extremely successful in rapidly changing the shape of many female bodies, resulting in a list of long-time, loyal followers. bodybysimone

Stay Boutique Magazine

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| Stay Boutique’s Guide to Los Angeles

FIRSTNAME LASTNAME | JOB TITLE

2. Box Union

WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed

Santa Monica

moluptat quissi bearitiae

eatiberibus modis dio. Neque Owners Felicia Alexander and Todd Wadler nis eribus everum que omnimus inullum quo conseni ssimetus, BoxUnion is a contemporary heavy bag studio eum ium hil ipsa ius aut quamust that builds fit bodies and strong minds as we iorumquos et as aborporent support, grow and sweat together. ape latur andaepe reptatus aut Designed by experts in boxing, movement, exceatendent vellab ipissus and mindfulness, our 45-minute signature aceatin ciderspel intet officiis class maximizes the calorie burn and mental velique volupta velibus aut del focus of boxing, but also invites plyometrics, ipsam, nonsecae conseque illecta cardio, core work and music to the party. ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist Felicia & Todd’s favorite workout move: alibus audi volupic taturis cone Speed uppercuts on the bag conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit. Their favorite post-workout snack: Apple with almond butter or peanut butter boxunionstudio

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3. Y7 Studio West Hollywood Owners Sarah & Mason Levey y7studio

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FIRSTNAME LASTNAME | JOB TITLE

4. LIT Method

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West Hollywood

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eatiberibus modis dio. Neque Owners Taylor Gainor & Justin Norris nis eribus everum que omnimus inullum quo conseni ssimetus, LIT Method stands for Low- Impact - Training eum ium hil ipsa ius aut quamust which includes no running, no jumping, and iorumquos et as aborporent no weights. We have created this method to ape latur andaepe reptatus aut aid in injury prevention as well as provide a exceatendent vellab ipissus workout that you can do for a lifetime! aceatin ciderspel intet officiis velique volupta velibus aut del Taylor & Justin’s favorite workout move: ipsam, nonsecae conseque illecta The Inchworm is LIT Method’s signature ilicill aboreprest, officiis et prem bodyweight move. This total body exercise cusdand issequam cuptatur, ist increases strength, cardiovascular endurance, alibus audi volupic taturis cone and aids in injury prevention. conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit. Their favorite post-workout snack: Our green smoothie that includes: Kale, spinach, banana, pb, almond milk and vital proteins collagen peptides. litmethod

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FIRSTNAME LASTNAME | JOB TITLE

5. Ballet Bodies

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West Hollywood

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eatiberibus modis dio. Neque Owner Vanessa Dunn nis eribus everum que omnimus inullum quo conseni ssimetus, Ballet Bodies was created in 2008. Designed eum ium hil ipsa ius aut quamust by a ballet dancer, our method is accessible to iorumquos et as aborporent every body (men and women)! Cross training ape latur andaepe reptatus aut is the key to longevity as a dancer, so here exceatendent vellab ipissus at Ballet Bodies no form of exercise is offaceatin ciderspel intet officiis limits as long as it keeps you strong, lean, velique volupta velibus aut del and injury-free. Whether you’re on classic ipsam, nonsecae conseque illecta Pilates equipment (reformers or Cadillacs) ilicill aboreprest, officiis et prem or utilizing just your body as your prime cusdand issequam cuptatur, ist mode of movement, each movement draws alibus audi volupic taturis cone it’s inspiration from a professional dancer’s conse simintia voluptaqui nusam et precision and grace. The BB method will moluptas sandiam ent.cusandit. change the way you feel in body, mind, and spirit. Vanessa’s favorite workout moves: Side-Lying Legs Series with Rotation, Turned Out Abs and Grand Battements with Planks Her favorite post-workout snack: Acai bowls-and thankfully Backyard bowls just a block away from the studio…the perfect pick-me-up in between personal training sessions and group classes to keep energized all day long. balletbodies

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Juice Bars 3

1 2

1. Sunlife Organics

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2. Moon Juice

3. Juice Sold Here


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1. SunLife Organics Malibu Owner Khalil Rafati “It was tough but by the grace of god I am alive and happy now. I am grateful to be where I am and would not be in the position I am if I had not gone through all that pain, strange paradox, but reality nonetheless, that’s why I chose the pink lotus as the symbol for sunlife organics. From the mid and darkness and dirt grows a beautiful flower. That’s why I chose the name sunlife. A life in the sun. It’s not just a catchy name and logo it’s who I am” Khalil’s Favorite Juice Ahava juice: love in Hebrew and contains strawberry apple mint turmeric aloe lemon Favorite Smoothie Million Dollar Smoothie: Plant based protein drink with 35 g of protein... banana, raw cashew butter, raw sprouted brown rice protein, raw cacoa nibs, Maca, goat colostrum, flax oil, mineral blend, Himalayan sea salt, chia seeds, raw honey, hemp milk Favorite Booster Master Tonic: ferments for over 6 weeks and contains horseradish ginger sweet Maui onion turmeric black pepper garlic habanero pepper jicama apple cider vinegar and beets

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| Stay Boutique’s Guide to Los Angeles

2. Moon Juice Venice Owner Amanda Chantal Bacon Moon Juice is a celebration of the unadulterated flavors of
raw vegetables, fruits, petals, herbs, nuts, seeds and seaweeds. It’s a beacon of expansion for those seeking out beauty, happiness and longevity. It’s your neighborhood apothecary, and it’s the art of cosmic living. Founded by Amanda Chantal Bacon, Moon Juice sources the most extraordinary elements on earth. Our 100% organic, cold pressed juices, nut and seed Moon Milks, Cosmic Provisions, Moon Dust, and Moon Pantry collections make for a holistic experience that is truly otherworldly. Amanda’s Favorite Juice: Gracious Greens: bestows glowing skin as it alkalizes and hydrates with cucumber, and deeply mineralizes with loads of spinach and mint. The lettuce supports skin, hair, and nails. Favorite Smoothie : Beauty Latte: a warm cup of luscious antioxidant, enzyme, amino, and mineral richness. This ancient beauty potion delivers deep nourishment into the bloodstream for bone and cell building and tissue regeneration, reversing the effects of aging and inflammation. Favorite Boost: Moon Juice’s Beauty Dust: a blend of transformative superherbs and pearl that help combat the effects of stress.

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| Stay Boutique’s Guide to Los Angeles

3. Juice Served Here Studio City Owners Alex Matthews & Greg Alterman Served Here is an innovative and chic, certified organic cold-pressed juice company delivering first class health. Convention is a concept for the masses. Never Conventional is for those who ask for more. Alex’s Favorite Juice 01, Field of Greens: just 1 gram of sugar and the smoothest all greens juice on the market Favorite Smoothie Banana/Hazelnut: a delicious fiber packed meal on the go Favorite Shot Lemon, Ginger: Jalapeno, Himalayan Sea Salt, Oregano Oil – it’s antiviral, antifungal, antibacterial and antimicrobial but watch out, it’s hot hot hot.

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| Stay Boutique’s Guide to Los Angeles

Coffee Shops

4 1

2

6

3

1. Verve 4. Rubies + Diamonds

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5

2. The Assembly

3. Bar Nine

5. LAMILL Coffee Boutique

6. Blue Bottle Coffee


| Stay Boutique’s Guide to Los Angeles

1. Verve West Hollywood Owner Colby Parr and Ryan O’Donovan Verve came to be through the serendipitous union of surf, sweat and a love of life and living. In 2007, founders Ryan and Colby built and opened the first Verve cafe on 41st Ave in Santa Cruz, California. Today, Verve has locations in cities from Los Angeles to San Francisco to Tokyo, but our roots remain planted in Santa Cruz, where we roast our coffee on vintage roasters and enjoy the endless surf of the rugged California coast.

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| Stay Boutique’s Guide to Los Angeles

2. The Assembly West Hollywood Owner Shi Jun Ng The Assembly is a specialty cafe and community space for people to gather and engage in meaningful exchange and conversation Jun’s favorite coffee drink a cappuccino with oat milk

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3. Bar Nine Culver City Founders Zayde Naquib and Jereme Pitts We are all about pushing coffee forward, and making the best tastes in the world accessible to everyone, whether for our guests, our pro partners, or home baristas. Favorite Coffee Drinks Zayde loves filtered coffee Jereme loves lattes Images Courtesy of Nathan Dumlao

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| Stay Boutique’s Guide to Los Angeles

4. Rubies + Diamonds Hollywood Owner Jean Shim “We’re a new coffee and tea shop based right here in LA. What makes us different is our philosophy. Coffee and tea have been around for hundreds of years; what we like to do is take that centuries-old tradition and put it in room with brand new stuff, like cutting-edge technology and contemporary flavors. Then we put on some Marvin Gaye, dim the lights, maybe light some candles and see what happens. So yeah, we can make a pitch perfect classic cappuccino or a nitrogen-infused Ginger Ale green tea. Both will blow your socks off. And that is Rubies+Diamonds.” Jean’s favorite coffee drinks Morning: R+D 04 Drip Coffee (the extra extra caffeine drip!) Afternoon: Coconut Sea Salt Cold Brew Night: Turmeric Coconut Latte or Matcha Latte

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| Stay Boutique’s Guide to Los Angeles

5. LAMILL Coffee Boutique Silverlake Owner Craig Min LAMILL sources coffee from the farthest reaches of the globe, seeking out the newest,most obscure, most sought after and most delicious coffees and teas. Craig’s favorite coffee drink: Panama Coronado Carnaval Geisha

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| Stay Boutique’s Guide to Los Angeles

6. Blue Bottle Coffee DTLA Arts District Founder James Freeman Blue Bottle Coffee was founded by James Freeman in 2002 in Oakland, CA. A selfdeclared coffee lunatic, he roasted beans by hand in a 183-square-foot potting shed and made coffee deliveries using a Peugeot 505 wagon. Blue Bottle is now a small network of unique cafes in the Bay Area, Los Angeles, New York, Washington D.C., and Tokyo. The company is still united by the simple purpose of sourcing and roasting the world’s most delicious coffee. James’s favorite coffee drinks AM: cappuccino and macchiato Late AM: brewed single origin pour over Early afternoon: espresso Midafternoon: single origin pour over (Sometimes substitute iced coffee for pour over)

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Hospitality Consulting

Internal Audit

Tax

Accounting & Auditing

For more information:

Hospitality

Jennifer Hogencamp Hospitality Lead Partner 401.330.2735 866.356.BLUM blumshapiro.com


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Bars & Lounges

2 3 4

1

1. Tallula’s

2. The Peppermint Club

3. The Slipper Clutch

4. Bernadette’s

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| Stay Boutique’s Guide to Los Angeles

1. Tallula’s Santa Monica Rustic Canyon Group Owners Zoe Nathan, Josh Loeb & Jeremy Fox Mind Behind the Drinks Aaron Ranf Designed by ORA Local Favorite Cocktail: Westsider Just across the Pacific Coast Highway from the Santa Monica, beachfront, Tallula’s takes over the long-standing Tex Mex restaurant, Marix, which Josh and Zoe used to go to as kids. Tallula’s—named afterJosh and Zoe’s daughter— offers a fun and relaxed dining experience in a colorful, tranquil spacefilled with lush plants and beachy,south-of-the-border décor… The bar program includes craft beer, a curated wine list focusing on small producers,and cocktails with a heavy agave focus that are made with housemade syrups and ingredients plucked from the nearby Santa Monica Farmers’ Market. Images by Rick Poon

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| Stay Boutique’s Guide to Los Angeles

2. The Peppermint Club h.wood Group Owners John Terzian & Brian Toll Designer John Sofio of Built, Inc. The h.wood Group & Interscope Records comes together to create a unique 60’s inspired music lounge that will cater to true musicians and music lovers. At The Peppermint Club guests are lured in to experience the comfort of a record executive’s private listening room, surrounded by soft, lush materials, luxury furniture, and high end finishes. The cozy 2,000 square foot space is layered with forms, shapes, and textures that fill the room and exude an air of exclusivity. Images Courtesy of Elizabeth Daniels

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3. The Slipper Clutch DTLA 213 Hospitality Owners Cedd Moses, Eric Needleman, Eric Alperin, Richard Boccato Designer Janel Wright Design The Slipper Clutch takes its name from motorcycle technology that was developed in the 1980’s for sport, performance, and raceoriented bikes to mitigate the effects of engine braking when riders decelerate. The soundtrack of The Slipper Clutch is an homage to the New York Punk Rock and Hardcore music scene with an aesthetic reminiscent of Martin Scorsese’s classic film, Mean Streets. Bar menu highlights include a selection of reimagined classic highball cocktails, served exclusively by soda gun. Images by Peter Stanislaus

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| Stay Boutique’s Guide to Los Angeles

4. Bernadette’s DTLA Owner & Designer Jim VanBlaricum “The dumbest bar in LA,” Bernadette’s is a cozy, no-bullshit neighborhood bar with a rotating lineup of local and unusual beers, an eclectic but approachable wine list, a small food menu, charitysupporting drink specials, and a functioning Garfield phone. Jim’s Favorite Drink Michelada... it’s spicy, savory, gets a nice citrus zing from the lime and Taijin chili salt rim. Image Courtesy of Elizabeth Weinberg

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The American Safari

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Glamping at The Resort at Paws Up® is much more than an overnight stay in a tent. It’s our way of introducing you to the grandeur of the American West at a level of luxury unimagined in days gone by. We call it The American Safari. More than 37,000 acres of wilderness, 100 miles of trails and 10 miles of the Blackfoot River combine to make for the ultimate adventure playground for adults and kids alike. This is Montana’s premier luxury ranch resort. This is The Resort at Paws Up.

For reservations, call 800-473-0601.

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M O N T A N A

© 2017 The Last Best Beef LLC.

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Museums 4

1 2

1. Petersen Automotive Museum 3. Museum of Contemporary Art

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3

2. The Broad

4. Norton Simon Museum


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1. Petersen Automotive Museum 6060 Wilshire Blvd Los Angeles

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| Stay Boutique’s Guide to Los Angeles

2. The Broad 221 S Grand Ave Downtown Los Angeles

Top: photo by Iwan Baan, courtesy of The Broad and Diller Scofidio + Renfro Bottom: Yayoi Kusama, Infinity Mirrored Room—The Souls of Millions of Light Years Away, 2013. Wood, metal, glass mirrors, plastic, acrylic panel, rubber, LED lighting system, acrylic balls, and water. Courtesy of David Zwirner, NY. © Yayoi Kusama

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Top: Yayoi Kusama with recent works in Tokyo, 2016. Photo by Tomoaki Makino. Courtesy of the artist. © Yayoi Kusama Bottom: Yayoi Kusama, Infinity Mirrored Room—All the Eternal Love I Have for the Pumpkins, 2016 Wood, mirror, plastic, black glass, LED Collection of the artist. Courtesy of Ota Fine Arts, Tokyo / Singapore and Victoria Miro, London. © Yayoi Kusama

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| Stay Boutique’s Guide to Los Angeles

The Obliteration Room, 2002 to present. Furniture, white paint, and dot stickers Dimensions variable Collaboration between Yayoi Kusama and Queensland Art Gallery. Commissioned Queensland Art Gallery, Australia. Gift of the artist through the Queensland Art Gallery Foundation 2012. Collection: Queensland Art Gallery, Brisbane, Australia Photograph: QAGOMA Photography © Yayoi Kusama

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| Stay Boutique’s Guide to Los Angeles

3. Museum of Contemporary Art 250 S Grand Ave Downtown Los Angeles Image Courtesy of Brian Forrest

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| Stay Boutique’s Guide to Los Angeles

4. Norton Simon Museum 411 W Colorado Blvd Pasadena Images Courtesy of Norton Simon Art Foundation

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Sundays in LA 66

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Rosé Cafe


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Where to Grab Brunch Lunetta All Day Santa Monica Breakfast By Salt’s Cure West Hollywood Eggslut Downtown Rose Café Venice Images Courtesy of Pascal Shirley

Sqirl Silverlake

this page: Sqirl

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| Guide to Los Angeles

Where to get buzzed at 11am Gracias Madre West Hollywood The Rooftop at The Standard Downtown Eveleigh West Hollywood Rooftop at Mama Shelter Hollywood Edendale Silverlake

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Gracias Madre

The Standard


| Stay Boutique’s Guide to Los Angeles

Where to Grab a Great Deal On Vintage & Organic Finds Melrose Trading Post (also known as The Fairfax Flea Market) Farmers Markets in Brentwood, Malibu, Pacific Palisades, Studio City, Santa Monica, Beverly Hills, Encino, Westlake Village, Toluca Lake

Melrose Trading Post

Where to Get a Good Tan El Matador State Beach Shutters on The Beach Shutters on the Beach

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The Nice Guy

Q&A with John Sofio President & Founder, Built, Inc. Interviewed by Ariela Kiradjian Vice President, BLLA; Co-Founder, Stay Boutique

AK: How did you get started in design?

interdependently with art: we exist alongside and separate from the piece while simultaneously

JS: I’ve always been interested by different forms

interacting with it, feeding the gaze that the

of design. When I was younger I’d spend time

piece requires for it to exist in totality. I worked

drawing, painting, taking photos, building models.

with these concepts while designing residential

As I grew older I became more interested in the

spaces, until 2007 when my friend asked me

sociological relationships that art and design

to design and build his nightclub “Guy’s Bar” in

creates. I became interested in the way we exist

West Hollywood. This project began a long run

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| Stay Boutique’s Guide to Los Angeles of hospitality projects, including

difficult to avoid copying trends

multiple venues on the Sunset

if you’re thinking about them. I

Strip.

create in the current, inherently channeling my environment

AK: What’s it been like working

through my work. As an artist living

with h.wood group?

in Los Angeles who’s interested with people and their behavior

JS: Working with the h.wood Group

within an environment, it is natural

has been an amazing adventure.

that what is considered “trending”

We’ve collaborated on every one

would appear in my work. I’m

of their venues and together

inspired by everything around me.

develop deep understandings of the design goals for the brands we

AK: What do you love most about

create. This mutual understanding

Los Angeles?

achieves a level of trust, which in turn allows my creative process

JS: Los Angeles is a perfect

to flow uninhibited, in pursuit of a

environment to create and be

greater final outcome.

inspired in. I love the varying landscapes as you move from

AK: How do you stay on-trend

mountains to desert to ocean.

with everything?

Coupled with the city’s young rich history that makes LA what

JS: It’s difficult to stay on trend

it is today, this creates a perfect

when you’re looking for trends to

balance of content and context,

answer to; sometimes it seems like

landscape and culture.

everything’s already been said. On the other hand, it’s almost just as

Poppy

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Poppy


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| Stay Boutique’s Guide to Los Angeles

“The experience of spending a night in one of my venues does not end with looking at objects on a wall or taking a selfie with a neon sign.”

AK: How does design play an

Hollywood’s elites and socialites.

integral part in the restaurant and

Its location on Doheny and Sunset

bar experiences?

will be complemented by the rooftop bar with amazing views of

JS: The “experience” is the design.

the city by next May. In addition, we

The visual aspect of my design

are also currently working on:

is only half of my creation. These are not 3D models I’m creating,

they’re spaces for people to exist and interact within. The experience of spending a night in one of my

replace a Sunset Strip icon •

4,500 sf cocktail bar and lounge in West Hollywood

venues does not end with looking at objects on a wall or taking a

5,000 sf live music venue to

3,500 sf restaurant in San

selfie with a neon sign. My design

Francisco with 3,000 sf lounge

is ever present, with every point in

in the lower level

the space able to be considered the center. The design’s narrative

lounge on LaCienega

begins before you arrive and continues after you leave, making

3,200 sf sports restaurant and

3,000 sf restaurant in Chicago

itself known at every moment,

with 2,500 sf lower floor /

from the height of the bar to the

lounge concept

curvature of the ceiling, and the relationship between the two that’s imbued while having a drink.

2,600sf taqueria on LaCienega

Hotel project with locations in Chicago, Boston and San

AK: Any future projects?

Francisco

JS: We’re currently in the buildout stages of a 3 story, 10,000 square foot, private member’s club for All images courtesy of Elizabeth Daniels

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ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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Boutique Has Changed ARIELA KIRADJIAN | VICE PRESIDENT, BLLA; CO-FOUNDER, STAY BOUTIQUE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

I remember being in middle school

fashion world, where collaborations

when my mother decided she

are bigger than ever – from

wanted to be the silent hero of

Rihanna’s partnership with Puma

boutique hotels. She would discuss

to Off-White collaborating with

with my father and I how hotels

FWRD, and Louis Vuitton creating

of this type were the future, but

art on its handbags with Jeff Koons.

when she went to conferences and

In today’s world, it’s not always

met with business friends, no one

about you. Our culture is becoming

believed her. However, she didn’t

less focused on the individual than

let this negative energy prevent her

about community and working

from helping boutique hotels finally

together; and collaborations are a

have their moment.

natural way to reflect this.

Eight years later, here we are.

The second part of my answer is all

Boutique hotels have grown to

about BLLA’s new catchphrases:

be the driving force in hospitality, the industry’s greatest and most influential trend to date. Yet now the elephant in the room is the question: what’s next?

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“Boutique is not just a hotel, it’s an experience” & “Any industry can join the community”

I have a two-part answer to this.

BOOM! With those two

Firstly, collaborations are trending

announcements, BLLA has

like crazy. Working together with

changed hospitality and prepared

other brands is smart business

the industry for the future. (We’re

when you can use each other’s

not afraid to disrupt – we thrive on

strengths to help compensate for

change.) We’ve just opened the

any weaknesses. The hotel industry

doors of the boutique community

should take inspiration from the

to the world.

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“Boutique is not just a hotel, it’s an experience” & “Any industry can join the community”

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| Community Updates Simply having a small amount of rooms doesn’t make a hotel ‘boutique’. It’s about so much more than that. Boutique is just as much about an ethos and an innovative approach. Leaders in other industries have many similarities with boutique hoteliers (out-of-thebox, genuine forward-thinkers). So we’ve broadened the scope of our organization to include like-minded businesses from across the board. That’s what BLLA is all about now: connecting all the boutique communities together, whether they be hotels, restaurants, bars, fitness studios, retailers, fashion labels, liquor brands, or countless other alternatives. Our family just got a whole lot bigger .

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“Our family just got a whole lot bigger.”


| Community Updates

BLLA Has Changed FRANCES KIRADJIAN | FOUNDER & CEO, BLLA, CO-FOUNDER, STAY BOUTIQUE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

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In the decade since BLLA was

community closer together.

created, boutique and luxury lifestyle hotels have grown from

We’ve also launched our BLLA

being a niche concern into a

Grand Bazaar online marketplace,

huge international phenomenon.

where boutique and luxury lifestyle

Boutique is now the mainstream

hotel owners can source hand-

and our beloved sector contains

picked and high-quality suppliers,

some of hospitality’s most

manufacturers and service

important movers and shakers.

providers to help meet the high standards of luxury they aim for.

This growth calls for a fresh attitude towards our community,

Additionally, we’re working to shape

an inclusivity that is our new

and influence public perception

watchword. We’re working hard

of the sector via our inspirational

to provide the perfect resources

platform and booking website

to unify and support a huge

stay-boutique.com. Our hand-

worldwide boutique community.

picked selection of great boutique

As well as diehard independents,

hotels shows off everything that’s

there’s also room in the mix for

great about this ever-growing

soft-brands – some of those

community.

independently run offshoots of major chains such as Marriott’s

Our expanding network of events,

Autograph Collection and IHG’s

publications and collaborations

Kimpton Hotels & Restaurants.

brings many chances for members and prospective members to meet

Of course, ‘boutique’ means

and learn from each other. By

much more than just hotels, and

sharing ideas and experiences we

we are proud to lend our support

can stay ahead of changing trends

to the variety of initiatives that

in the industry, learn from those

have grown up around our niche,

who have achieved success and

including stores, restaurants, bars,

inspire each other to reach further.

nightclubs and gyms. Many of our greatest ideas are This inclusivity brings with it novel

products of collaborations, and

and invaluable ways to bring our

at BLLA we’re striving to foster

members together and forge new

the most inclusive, helpful and

collaborations. This conference

open-minded community around.

is the first in a series of events

And, of course, we couldn’t do it

that will provide a much-needed

without you.

club-like gathering of individuals that will further bind the boutique

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| Community Updates

The Hostel Revolution: the Story of Clink BY ANNE DOLAN | CO-FOUNDER, CLINK HOSTELS WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

It’s hard to believe that it’s been twenty years since my sister and I went backpacking, postuniversity. I love travelling. Besides opening our minds and horizons, it combines two of my favourite things - meeting people and seeing new places. Clink Hostels is the company I co-founded with my sister after our travels together, and fueled by our love of hosteling. Wherever we were in the world, finding a good hostel was like finding a home on the road. And there are so many great hostels, each with their own particular character. In those days, the setup was usually pretty basic, but the sense of camaraderie and community at some of the places we stayed in was tangible and addictive. We knew it was the business we wanted to be in, but we wanted to do it better whilst

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backpacker market - travellers on the tightest of budgets who

“We like to think that you can turn up alone or in a group at a Clink hostel and immediately feel part of a community.”

were willing to compromise on the comforts associated with hotel accommodation in return for a cheap bed. That’s all changed. Hostels today, certainly in the European market, have come to stand for something more; they’ve opened up to a new kind of traveller

still capturing that sense of warmth

each city and, last but not least, to

and friendship. Clink now has three

deliver unique surroundings that

‘homes from home’ - two in London

are friendly, fun, social and creative.

and one new and ambitious one in

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Amsterdam. There are plans afoot

I’d certainly agree with BLLA in

to open more Clink locations across

saying that there’s a kind of ‘hostel

Europe over the next few years. The

revolution’ going on right now. It’s

aim for us? To be the affordable

a really exciting time to be in this

places to stay, where amazing city

industry and I’d venture to say

experiences start for our guests, to

that Clink are riding the zeitgeist

provide them with the knowledge

with the best of them. Years ago,

they need to make the most of

hostels catered solely to the

Stay Boutique Magazine

who is looking for affordable, well-designed, hip and social accommodation. The average guest staying at Clink is around 24 years old. Today the traditional backpacker, like yesteryear, still wants to spend their disposable income on experiences in the cities they visit rather than paying for a smart hotel. A budget ‘no-frills’ hotel serves its


| Community Updates

purpose, but the new ‘boutique’

‘poshtel.’ The main focus at our

Musicians stay for free in exchange

kind of hostel will win out for the

hostels is to make visiting a great

for playing a gig for our guests,

discerning millennial traveller…

city accessible to all. We want our

artists can use space to paint and

and GenZ, who are already on their

guests to feel completely welcome

exhibit. Our initiative is to engage

way! With a mixture of private and

from the moment that they step

and connect creatives, travellers and

dormitory options, sharp event

through the door, fostering a

the local community.

programming, and friendly, clued-

fantastic social experience and

up staff, the convivial atmosphere

helping them to make the most of

We’ve tried to maintain the idea

facilitates opportunities for

their trip.

that hostels are, above all else,

authentic connections between both the city and people.

about interactions; between places For that reason, communal areas

and people. We like to think that

make up a big proportion of Clink’s

you can turn up alone or in a group

The word ‘poshtel’ often crops up

interiors. They’re designed in a way

at a Clink hostel and immediately

in commentary surrounding this

that’s really geared up for social

feel part of a community. That’s

new generation of hostels. And it’s

interaction, with a perfect mixture

what my sister and I loved so much

not hard to see why. An astonishing

of cosy corners and livelier areas.

about the good places we stayed in

amount of time, effort and money is

Our events teams do an amazing

when we were backpackers.

spent on ensuring that the interiors

job of lining up in-hostel events

The standard of hostels has

and furnishings are inviting,

most evenings, from cocktail

soared – and that’s a great thing

extremely comfortable and exciting.

making classes to scrabble nights!

– but I’m determined to make

Alongside great interiors there are

The teams are always happy to

sure that Clink remains true to the

often an array of services you’d

share their favourite local hotspots

essence of hostelling; the ‘home

expect at top end hotels; bars and

with guests. ClinkCREATIVE is our

from home’ feeling that is at the

nightclubs, comfortable relaxation

collection of programmes that

heart of what we do.

areas, great places to eat, well-

bring art and music into the hostels.

trained, helpful and knowledgeable staff who often have as much local insight as the concierge in five star establishments – but a lot more price savvy! At Clink, we place emphasis on great design and great service – we worked closely with innovative Dutch architects on our recent renovation of the old Royal Dutch Shell Head Offices in Amsterdam. But, first and foremost, we pride ourselves on the friendliness of our teams at every Clink hostel. We aren’t flashy and we don’t really align ourselves with the word

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The Importance of

Collaborations & Partnerships for Boutique Hotels BY NICK HARTWRIGHT FOUNDER, GREEN ROOMS WOOD GREEN WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

In May 2016 I launched Green Rooms, the UK’s first independent arts-led social enterprise hotel. While the hotel is open to everyone, it is aimed primarily at people who work in the creative industries. Creatives are a discerning bunch but most of them don’t have hundreds of pounds to spend on hotel rooms when they come to London. So their funds are limited, but by the same token the 92

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| Community Updates

last places they want to stay are

to its success. They permeate all

Rooms founder’ but it’s not a title

soulless, formulaic, budget chain

aspects of Green Rooms and run

I buy into really, I’m more the chief

hotels. Green Rooms is a godsend

right through it. They’ve enriched

facilitator or enabler.

for them. It is an affordable, well-

the whole proposition, added

designed space with a pared-back,

piquancy and delivered constant

For starters, Green Rooms funding

utilitarian feel, and somewhere for

‘newness’. New partnerships give

structure is rooted in partnerships

artists to sleep, eat, work and spend

customers reason to return –

and the hotel simply wouldn’t

down time with congenial people.

they’ve impacted the bottom line

exist without the financial support

It’s a creative haven, a melting pot

and I’d argue they can do the same

we received at the outset from

of ideas – a place where lateral

for any boutique hotel.

Haringey Council, the Greater

thinking and new approaches are

London Authority and a number

actively encouraged. And a place

However, I believe that for

of impact investors. The beautiful

where sharing is key.

partnerships and collaborations to

1930s Art Deco building which

pay dividends they have to be truly

houses the hotel was earmarked

From auspicious beginnings, the

authentic, and symbiotic. You can’t

for demolition and would very likely

hotel has developed and evolved

fake them and you can’t hoodwink

have been turned into a block of

over the past 10 months, and

people or pull the wool over their

luxury flats – not something the

partnerships have been intrinsic

eyes. My business card says ‘Green

area needed. I had an alternative

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| Community Updates

version for guests to enjoy. It’s all

“Above all else, what really sets Green Rooms apart is the collaborative ethos we’ve fostered.”

about content. If you’re a ‘normal’ customer at Green Rooms there’s a fair chance you’ll see some sort of artistic endeavor when you’re with us, whether that be a piece of immersive theatre, an exhibition or a musical performance.

vision for the building, a vision

stay a night or two from time to

where everyone would benefit.

time, or to put on events in the

And when we sat around the table

communal spaces.

together it wasn’t hard to convince

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people to invest, they could see

And then we have our institutional

right away that Green Rooms was

partners. I believe you have to

an altruistic project. A project that

speculate to accumulate, and

would benefit the local community

while Green Rooms ‘rack rates’

and the wider creative economy

are more than competitive, to help

in London. What’s pleasing is that

secure block bookings from arts

Green Rooms is being held up as

organisations we offer discounted

a glowing example of how local

prices to the likes of Somerset

authorities, social enterprises and

House and The British Council.

private investors can work together

All we ask in return is that the

to deliver game-changing cultural

artists our partners’ put up at the

entrepreneurships. Not to mention

hotel share their work – so if a

the fact that all of our stakeholders

group is working on a show we’ll

use the hotel, whether that be to

have them put on a truncated

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Of course, we programme our own events too. Some are esoteric, others more mainstream, but I like to think there’s something for everyone. Just recently we started a series of ‘city showcases’. Every month we celebrate a different culturally progressive city. We put artists from said city up in the hotel, let them exhibit their work and have renowned DJs play at the launch night. Bristol was the first and it was a roaring success. In the coming months we’ll be focusing on other UK cities and international arts hubs as well. Our restaurant programme is all


| Community Updates

about partnerships too. Green

guests get delicious food and

groups had; it’s one thing working

Rooms isn’t your average hotel

the chance to try something new

together but another thing to

– so it follows we didn’t put an

every six months. It’s a supportive,

stay with like-minded people too.

average, run-of-mill-club club

creative and holistic programme

Conversations spark ideas, which

sandwich restaurant in the lobby.

where everyone wins. We’re

in turn can become projects, and

The restaurant space runs as an

currently on our second residency,

in some instances these projects

incubator project, which means

Pop’s Kitchen, a modern take on

evolve into fully-fledged creative

every six months we bring in a hot

Caribbean food, and it’s going great

businesses.

up-and-coming restaurateur, give

guns. The constant newness keeps

them the kitchen and dining space

people coming back.

free of charge, and provide them

Green Rooms brings people together from a wide range of

with expert tutelage at the same

Above all else, what really

creative disciplines and some

time. Said tutelage comes courtesy

sets Green Rooms apart is the

brilliant ventures have already been

of Johnny Smith – co-founder of

collaborative ethos we’ve fostered.

conceived at the hotel. Mostly at

the Michelin-starred Clove Club

A few years back I set up a pop-up

the bar over or a cocktail or three.

restaurant in Shoreditch. Whilst

hotel for a number of theatrical

But make no mistake about it, the

at Green Rooms restaurateurs

companies visiting the UK and it

partnerships and collaborations

gain experience in running their

was a resounding success. It was

we’ve set up have made it the

own joint, and they get financial

what convinced me that Green

success story it is. I just preside

advice and help finding permanent

Rooms could work. What struck

over it all and steer things in the

premises after they leave. Our

me were the interactions the

right direction as best I can.

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| Community Updates

Boutique: So Hot Right Now DULANI PORTER | EVP & PARTNER AT SPARK WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

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For the last half-century, people

playbook that boutique lifestyle

chains simply can’t afford to take

have thought about travel in a

hotels have spent years writing.

the time to bring a brand story to

pretty standard, boring, place-

And they’re starting to do it on a

life in a distinctive way.

to-lay-your-head kind of way. In

massive scale.

fact, pretty much everything they

Take, for example, The Epicurean

valued was standardized. People all

They say imitation is the highest

Hotel in Tampa. When creating their

across the globe wanted to believe

form of flattery. But in a world

story, we decided on becoming

the brands they were buying were

of behemoth copycats, how

a destination for those wanting

consistent, accurate, and uniform.

can boutique lifestyle hotels

to have an experience founded

They wanted to know the precise

differentiate their product and

in incredible food and wine. The

specs of what they were getting.

evolve for success? By doing what

partnership with the iconic Bern’s

They were making sure that, no

big chains aren’t able to do: you

Steakhouse (and integration of

matter what, they could keep up

must give ownership of the guest

their wine collection—one of the

with the Joneses.

experience over to your team.

largest and most respected in the world) was an incredible foundation

Enter the last decade or so, where

Part of a great boutique experience

for this story. Since opening,

people no longer have any interest

is the ability to customize and cater

they’ve seen success leading to

in keeping up with the Joneses.

to every guest individually. Chains

being named Marriott’s Opening of

Instead, they compete to be them.

must operate according to strict

the Year thanks to the thoughtful

Everyone wants experiences to be

brand standards and unwavering

approach to their values, and how

unique. Cutting edge. Completely

guidelines to maintain their

those values become tangible on

authentic, personalized, and

business model. Sure, they can

the property.

(borderline) uncapturable.

try to give the illusion of a custom experience. But an independent

For The Epicurean Hotel, it’s not

In the hotel and tourism space, this

boutique property that creates

simply about providing great food

authenticity is captured perfectly

a well thought out guest

and wine. It’s about making it

by the boutique hotel. These hotels

experience—and provides their

an active part of the experience

spent years taking risks, running

staff with the tools and autonomy

from check-in to check-out. On

trials and learning from their errors,

to apply the brand’s story to make

arrival, a guest is greeted with a

and spearheading this evolution of

each guest’s experience as perfect

glass of wine from the incredible

travel to discover what works. And

as possible—are the ones who will

cellar. As they are walked to their

now, the bigger hotel chains have

create unforgettable experiences

room, their check-in process is

taken notice.

that are remembered, shared, and

conducted by a staff member

recommended to others. The big

who is knowledgeable in the area

Chain brands are revamping their experiences to mimic more of what’s working in the boutique hotel space. When it comes to interior design approaches, layout of common spaces and even local

“Give ownership of the guest experience over to your team.”

partnerships for their outlets, it all seems to come straight from the

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| Community Updates and focuses wholly on the guest

recommendation for a nearby mall,

disciplines can continue to own

and type of experience they want

a blank stare, or are directed to the

their position as innovators in their

for their stay. The discussion is

concierge, because “it’s not my job”

space. The strength of boutique is

complete with recommendations

is the mindset of an employee who

in the ability to create distinctive,

on menu items, cultural hot spots,

hasn’t been encouraged in a unique

ownable moments. Our size is our

and local activities completely

brand mindset.

biggest advantage. As independent

catered to the individual guest. The

teams we are only responsible

employees live and work in Tampa,

That same experience at Epicurean

for the stories we create and

so they know the area. And they live

would begin with a staff member

the guests who seek them. We

and breathe The Epicurean Hotel,

asking a guest to share their

don’t have to worry about how to

so they believe in the brand story:

personal style preferences, perhaps

duplicate our ideas on a large scale

Awaken Appetites Unknown.

sharing some of their favorite

in Honolulu and Omaha. So when

places to shop locally and a list

thinking about how we evolve to

But the story is seen in more than

of customized recommendations

stay ahead, we must continue to

just the employees. As guests

based on that one-on-one

take risks, try new things specific

explore the property, they have

interaction with the guest. It may

to our brand stories, and—above

the opportunity walk past the

also include a list of places to

all—think small.

living wall where chefs clip greens

grab a drink or bite in between

for dishes, and meander into the

their shopping experience. This

massive restaurant kitchen to see

experience could happen with a

preparations for the next meal

server, check-in staff, or the head

and speak with the culinary staff

of housekeeping, because they

about what they’re cooking up. As

have all been immersed in the

they pass by the cooking theater,

importance of the brand story

they can observe a class using the

and connection to the location.

latest pasta-making techniques,

And above all, they have been

before stepping outside to grab a

empowered to guide their personal

complimentary beach cruiser and

interactions with guests based on

explore the neighborhood. Each

that brand story.

experience is intentional, and every staff member understands the

This critical difference is what will

importance of each interaction.

make boutique lifestyle hotels successful for the long term.

The big chains can mimic this

Boutique properties will empower

experience—employing locals who

every member of the team,

know the area, adding signage, and

regardless of title, to invest time in

creating all of the visual aesthetic

making sure the guest gets what

of being boutique: well-designed,

they need. Unlike the big chains,

a local coffee roaster in the lobby,

they don’t prioritize process over a

local craft beers on tap. But when

guest’s perfect stay.

a guest goes to the lobby to ask

98

a server for recommendations on

As we look into the future, further

somewhere to go shopping for an

imitation is inevitable. But boutique

event later that night, they get a

properties and other lifestyle

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Beauty with a Backbone

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Beauty. We spend our lives in search of it. Intoxicated, we click photos of passing sunsets as if each one is the first we’ve ever witnessed. Besotted, we gaze into the eyes of a crush as if they’re the most heavenly creature ever created. But when mere beauty comes without matter, the moment is fleeting – the sunset subsides, the infatuation fades… Balance. Just as our lives feed off of beauty, we also ask for equilibrium. We crave the warmth of the sun just as we desire the mystery of the moon. The yin provides stability and gravitas to the yang. The graceful grounding of feng shui goes beyond product placement – it is a real-world practice to help create accord between one’s surroundings and one’s success. Even its name feng (wind) and shui (water) refers to the two natural elements that flow, move and circulate – in essence, complement each other through their individual energies. It is in the moment when style meets substance – beauty meets balance -- that lasting bonds Stay Boutique Magazine

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| Community Updates are formed. Boutique and luxury

comfortable guest rooms and

properties that embrace this

serve undifferentiated food in

important dialogue are setting

restaurants. That was then, this

the tone for highly differentiated

is now. Today, savvy boutique and

and desirable interactions that

luxury hotel guests are expecting

create deeper, more meaningful

more. They are demanding an

connections between hotels and

experience.

their guests. It’s when beauty incorporates pragmatism – a

As a creative collective of not only

sense of purpose that enhances

interior designers and branding

experience - that long-term value is

visionaries, but also consulting

revealed.

and procurement experts, we have found that when beautiful

Beauty Needs Purpose

designs are anchored by in-depth research, careful consideration and

It is intrinsically understood that

thoughtful innovation, powerful

living among beautiful things

hospitality projects emerge that

gives life harmony, a certain

enrich the guest experience and –

richness. Artists have embraced

dare we say – life itself.

the importance of aesthetics to humankind for ages. Interior designers understand this concept,

More Than Just a Pretty Face

as well; numerous studies show that people interact and perform

Buildings and spaces that are

better in well-designed spaces. As

beautiful and have meaning and

world-renowned designer David

purpose elevate experience.

Trubridge attests: Without beauty, there is no care.

Distinctive boutique properties such as Hotel LeVeque, situated in

The luxury boutique community

the heart of Columbus, Ohio, draw

is also a natural breeding ground

from the colorful past of the historic

for the beautiful. By fostering and

buildings they call home. Built upon

furthering properties that celebrate

a well-crafted brand story that

the artistic, the authentic and

reflects and reinforces the hotel’s

the extraordinary, by definition,

rich legacy, the design pays tribute

boutique hotels wear their good

to the tower’s history by embracing

looks with distinction.

the Art Deco-style of the structure, which was built in 1927. Bringing

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But even the most creatively

a “beacon of hospitality” identity

executed environments lose

to life, celestial and astrological

meaning if not grounded in

themes are paired with deep blues

purpose. It was once enough to

and dazzling golds, similar to the

design attractive hotel lobbies,

colors of the night sky.

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“Even the most creatively executed environments lose meaning if not grounded in purpose”

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| Community Updates The Reikart House Hotel, a recently

fixtures fitting of the design-driven

reimagined Tribute Portfolio hotel

destination ensure the hotel is a

in Amherst, New York combines

favorite among locals and in-the-

a multi-disciplinary approach

know visitors alike.

that starts with branding and

Ritz Milner hotel.

The Law of Attraction It’s a thrilling time to work in the

is translated via interiors and

On the Left Coast, a revitalized

boutique and lifestyle sector.

procurement to produce a richly

Hollywood – a neighborhood that

Today’s guests demand hotels go

layered experience which drew

knows a thing or two about allure

well beyond a place to rest their

inspiration from its character

and the impact of a well-timed

heads. They want differentiated,

namesake, Frank Reikart (an early

facelift – is enjoying a resurgence.

dynamic and desirable experiences

20th-century, former Vaudevillian

Hot properties like Dream Hotel

that, in turn, create memories and

actor known for his musical

and the upcoming Godfrey L.A. are

build loyalty. This added layer of

inventions and his pet Capuchin

using beautiful buildings and big

purpose instills long-term value by

monkey, Jacko). Research led to

names to bring the heat back to

providing lasting impressions that

an enticing brand story, which

Hollywood.

remain with each guest long after

then leads to a unique hospitality experience.

check out, and draws them back for Nearby in downtown Los Angeles,

many happy returns.

a fabulous new brand extension of Similarly, in Chicago’s so-hip-it-

the Wayfarer is underway, which

hurts Wicker Park ‘hood, The

intends to amplify a unique and

Robey took advantage of a long-

memorable brand personality

neglected historical structure to

as it recasts the Wayfarer, Santa

become the city’s most in-demand

Barbara (an award-winning poshtel)

Images courtesy of Nicholas James

reservation. Furnishings and

to its second address at the former

Photography and Adrian Gaut/Grupo Habita

This page: The Robey

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The Reports of Print’s Death Are Greatly Exaggerated. JAY SCHWARTZ CHIEF CREATIVE OFFICER, IDEAWORK STUDIOS WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

It was after midnight and I was

the time until I could crawl into bed

alone in a strange city with a

even shorter.

nonexistent cell signal. I had just finished a celebratory dinner,

The idea “print is dead” couldn’t

coming off two weeks of successful

be further from the truth when

kickoffs for eight different projects

it comes to the boutique hotel

in four different cities, having

experience. The importance of

stayed at over a dozen different

print materials for a boutique hotel

hotels. I deserved that last glass of

transcends the above, needs-based

wine—but now I couldn’t remember

scenario. Guests interact with

which hotel I was staying in, let

the printed piece without giving

alone which room. Trying not to

any thought to it: jotting down an

panic, I reached into my pocket

important number on the notepad

and was relieved to find the hotel

on the end table, opening the in-

keycard folder nestled next to my

room compendium to find out the

wallet. Not only could I navigate

Wi-Fi password or the check-out

back to my hotel, but the written

time, perusing the room service

reminder of my room number made

menu to decide whether they’re Stay Boutique Magazine

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too lazy to head downstairs or

don’t need a piece of paper for

task. Need extra towels? The

venture off-property for a meal,

every little communication, like the

in-room app is great for that. Want

placing the “do not disturb” sign on

TV channel lineup.

room service? Punch it in on an

the door, or hanging their towel on

app, wait 30 minutes, and enjoy. But

the bar after reading the property’s

With the widespread shift to

without an appropriate underlying

environmental policy. Yet these

technology in the hospitality

brand story, this approach can have

pieces make an impact.

industry, many boutique hotels

a negative effect on guests.

have transitioned to electronic/iPad

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I develop hotel brands for a

check-in, electronic systems for

The role that a well-thought-out

living. Creating print collateral is

ordering room service or otherwise

piece of print collateral plays in

an essential component of this

communicating with the hotel staff,

conveying a hotel brand’s story

process, along with naming, logo

and even keyless room entry via

should not be understated. The

design, and signage. I have always

apps. Relying on tech in this manner

feel or finish of the paper, along

tried to minimize the clutter of

makes sense for some hotel

with the design itself (beautiful,

in-room print materials because,

categories, such as limited-service

whimsical, or precious, depending

operationally, it becomes a hassle

or the uber-hip and modern. As a

on the brand story), can help shape

to replace every marred piece of

guest, I’m all for not having to talk

the lasting impression we strive

paper and, experientially, guests

to people to accomplish a simple

for in hospitality. The right weight

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and size of a restaurant menu jacket

and cost. We graphic designers and

when we design print or electronic

can help justify a slightly higher

brand architects put the same kind

touchpoints to convey the boutique

meal cost. The right mix of printed

of care and consideration into how

brand experience.

coasters, water bottles, or keycards

the visual communications touch

can provide that elusive “Instagram

each guest.

moment” that is so sought after.

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To the ultra-cool, technologyforward boutique property, print

For example, a smooth white

may, indeed, be dead. To everyone

Successful boutique hotels do

paper tells a very different story

else, regardless of the level of tech

more than provide guests with a

than a speckled recycled craft.

integration, a thoughtfully curated

safe place to sleep. Architects and

An embossed leather in-room

and crafted print collateral campaign

developers put massive amounts of

compendium cover says something

is an essential way to make an

time and thought into floor plans,

very different than a Pee-Chee

impression on guests and reinforce

room layouts, sight lines, and public

folder containing the essentials or a

the boutique brand message. To

spaces. Operators take charge

bedside iPad. Pencil or pen? Keycard

help understand the impact of print

of the guest experience through

sleeve or folder packet? Plastic or

collateral on a brand’s perception,

staff training, programming, and

laser-etched wood for the “do not

look no further than the book you’re

activations. Interior designers labor

disturb” sign? What does it feel like?

holding.

over the optimal furniture and

Is it necessary? These are a few

fixtures, balancing form, function,

of the questions we ask ourselves

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Trends in Digital Update FRANCES KIRADJIAN | FOUNDER & CEO, BLLA, CO-FOUNDER, STAY BOUTIQUE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

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hotel needs, without which a guest

Power outlets

might feel something important is missing. So, with this in mind we’ve

Avoid the inconvenience of having

listed 10 essential boutique-hotel

one lonely power socket tucked

technologies – and picked out

away behind the TV. Today nearly

some of the most exciting recent

every guest travels with electric

innovations in these areas.

and electronic devices that they need to power and charge, so don’t

Fast, free wi-fi

make them jump through hoops to achieve this essential requirement

In a world where connectivity has

of the modern age. A good hotel

become an indispensable part of

room should have multiple sockets

our daily interactions, the value

available, in convenient locations.

of a decent wi-fi setup cannot be underestimated. Even guests

Certain hotels have gone one better

who say they wish to ‘unplug’ and

by introducing wireless charging

disengage from the online barrage

stations in guest rooms, such as

of information may feel cheated

Kube Systems’ Kube 5 Portable,

if they are not able to check their

which can power up to six devices

email from time to time at the hotel.

at one time without the need for a

Nor should charging for access

tangle of cables.

be part of your business model, In its never-ending supply of the

in our opinion – for this is likely to

new and innovative, technology has

cheapen your brand and give the

long been a driver of hotel trends,

impression of penny-pinching.

and this is as true as ever today.

Social media In 2017 social media is beyond ubiquitous, and the ways we relate

The latest interactive apps and in-

Some hotels are now introducing

to them are impossibly varied and

room systems bring countless new

a wi-fi connection that extends

complex. In all this confusion, you

and revolutionary ways for guests

to the outside as well as the

may be wondering what uses it

to relate to their surroundings. In

inside (essential for poolside

really serves for your hotel to have

the world of boutique hotels, such

Instagramming). And abundant

an active presence on Instagram,

innovations can be particularly

wi-fi opens the door to a host of

Pinterest, Facebook and the latest

effective in defining and refining

in-room delights including free

app du jour. But social media serves

our brand personalities.

Netflix/AppleTV, as well as in-

a genuinely useful purpose in

room concierges such as Roxy

transforming the way your guests

However, the proliferation of these

or Amazon’s Alexa. These voice-

interact with your hotel. These

gadgets and can be overwhelming

controlled devices’ ability to cater

services informalize your guests’

and it can be a challenge to

to guests’ every whim, from mood

interaction with you, making them

separate the fleeting fads from

music to room service, make them

more likely to contact you with

the indispensable amenities.

among the most promising of new

questions, leave positive feedback

Nonetheless there are some

hotel technologies.

and share their perceptions of your

technologies that every boutique

hotel. Social media will give you

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| Community Updates

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| Community Updates invaluable insights into your guests’

room, saving energy.

experience you won’t get by any other means.

In-room entertainment

Forward-thinking implications of

Old-school analogue TV may be

social media in the industry include

going the way of the dinosaur

Majorca’s SolWaveHouse, a self-

but some form of in-room

styled “Twitter experience hotel”

entertainment will always be

that promotes interactions among

appreciated, particularly for less

guests via the active presence of

mobile guests who may spend

“Twitter concierges”; and Sydney’s

more time in their rooms. Spending

1888 Hotel, which bases its image

a fortune on the latest interactive

around Instagram with purpose-

high-definition virtual-reality

made selfie spots, an “Instagram

mega-system isn’t essential. But

walk” and a gallery of guests’

just make sure your guests have

photographs in the lobby.

something to keep them amused.

Lighting and climate control

Worth a mention in this area are virtual and augmented reality systems such as the Oculus Rift

A lot of negative feedback comes

and HTC’s Vive, which are rising

down to lighting and temperature,

in popularity in hotels – both for

and different guests have their

in-room escapism and also as an

individual expectations on this

innovative way to find out about

matter. It’s impossible to predict

the area you are visiting. Intel’s

whether the next guest to walk

Real Synth technology projects

through your doors will require sub-

an image of a guest into a virtual

Saharan heat or dazzling brightness

space, transforming your hotel-

in their room. But you can leave

gym workout into a jog through an

matters in their own hands by

enchanted woodland. And services

providing technology that will

such as content-management

enable them to adjust the settings

company OfferCraft generate

to their own tastes.

gamified versions of hotels, showing you how a space would

Some smart approaches to this

look like when decorated for a

area include ZigBee’s Control4, a

convention or wedding.

wireless technology that allows all aspects of heating, air conditioning

Wake-up alarm/phone call

and lighting to be controlled via a tablet; and the Andover Continuum

This could be as simple as a

i2866, which treats a hotel’s air in

wake-up call from reception

four central external units rather

desk or an old-fashioned alarm

than doing it separately for each

clock. But never underestimate Stay Boutique Magazine

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| Community Updates the importance of making sure

to assuage guests’ guilt over the

Telepresence, bringing a Star

your guests wake up on time

environmental impact of their air

Wars-like futurism to remote

for their flight or meeting. This

and road miles. Motion-sensor

conferencing by projecting an

simple consideration will make the

technology can detect when rooms

animated version of your business

difference between an enjoyable

are unoccupied and avoid wasting

associates into the hotel suite.

trip and an unmitigated disaster.

electricity, considerably reducing the environmental impact of your

There are innovations in wake-up

boutique hotel.

alarms, too – for example Lumie’s

There are many reasons guests

Bodyclock Starter will gently

Novel and effective ways to

might require staff assistance

illuminate to imitate a sunrise on a

manage your hotel’s power usage

during their stay. This could

dark morning as a gentler way to

include Schneider Electric’s Hotel

take a number of forms, from

start your day; and Alexa can also

Energy Management Solutions,

the old-fashioned bell-and-

be instructed to wake you up with

which keep a close eye on the

rope to the common phone line

your favourite song on Spotify.

amount of wastage and help you to

and modern conveniences like

reduce consumption; LeanPath’s

instant messaging, mobile chat,

tracking software which monitors

and touchscreens. But the most

food waste and suggests solutions

important factor is always a fast

This subject can feel upsetting as

to help reduce it; and EPOSability’s

response; if your guests can get

none of us wants to believe we’re

iPad-based check-in and till

hold of a member of staff quickly

living in constant threat of terrorism

systems which use just a fraction of

and efficiently when they need

and crime. But peace of mind is

their PC-based equivalents.

to, they’re much more likely to be

Security and safety

essential to keep guests happy and that means making sure the hotel

satisfied with their stay overall.

Remote conferencing

is secure and that they feel safe.

Services such as Whistle, and

Alarms, motion sensors and other

If your hotel caters to business

TrustYou are direct messaging

security measures will help them to

clients, the provision of remote

services targeting the hospitality

feel at ease during their stay.

conferencing equipment provides

market, aiming to streamline the

a huge benefit, allowing them

way guests interact with hotel

Innovations in hotel security

to converse effectively with

staff, increasing engagement and

include the wearable hotel pass

associates across the globe.

feedback. TheBesty, a consumer

and payment system such as Qing

There are, of course, laptop-based

facing mobile hospitality platform

and Disney’s MagicBand+; and

workarounds for this, but providing

gives properties a free custom

NEC’s Smart Hospitality Solutions,

a tailormade setup in your hotel will

branded mobile concierge app

which take a retinal scan to identify

save your hardworking guests a lot

fully equipped with guest chat,

guests before allowing access to

of time and hassle.

on-demand tours & activities, and

their rooms.

a local expert. The app aims to Innovators in this area include

raise the level of customer service,

Lintelus, which harness conference

increase property revenue, and

guests’ mobile devices to facilitate

enhance guests’ in-destination

An ethical, eco-conscious

presentations as well as real-time

experience on and away from a

approach will lend a caring image

polling of conference attendees;

property.

to your brand, as well as helping

and Cisco’s 3D Holographic

Energy-saving technology

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A direct line to staff

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Boutique Inspiration

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ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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The Hoxton:

BORN OUT OF A SINGULAR PURPOSE TO MAKE EVERY NEIGHBOURHOOD WE ARE IN A BETTER PLACE TO BE SHARAN PASRICHA | FOUNDER & CEO, ENNISMORE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

I founded Ennismore in 2012 when

experienced the power of the

I took over The Hoxton, Shoreditch,

neighbourhood, the difference it

a hotel which helped to shape the

can make on a business, the sense

east London neighbourhood since

of community, and the importance

opening in 2006. Shoreditch was

of embracing your location. That

a different place back then; there

set the focus for The Hoxton’s

wasn’t all the bars, restaurants and

expansion and ever since we’ve

hotels you see today. The Hoxton

only looked at sites located in

offered something unique in the

neighbourhoods we want to hang

area and the locals adopted it like

out in; places we wouldn’t mind

it was their own, coming by for

getting lost in, and areas that we

coffee, for lunch, to meet friends,

can add value to. We work hard

or work. It never set out to be that

to celebrate the neighbourhood

way, but thanks to its open-door

too, showcasing the best of it to

policy, welcoming approach, comfy

our guests through our curated

design and fair pricing structure,

Hox Guides, cultural events

it’s become a much-loved fixture

programming, interior design, food

on the Shoreditch scene – there’s

offering and the partners we work

people who still visit the hotel

with from day one.

everyday who have been coming since 2006.

When we opened The Hoxton, Holborn there were many

It was here at The Hox that I first

similarities with Shoreditch. It was Stay Boutique Magazine

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“We work hard to celebrate the neighbourhood too, showcasing the best of it.”

on all accounts a thoroughfare but we saw the potential and it’s now increasingly becoming a destination in its own right. We’re proud to say we’ve led the way, but without the locals there’d be no hotel. Great neighbourhoods excite us. Since Holborn we’ve opened in Amsterdam too, whilst Paris, NYC, Chicago and LA are all in the pipeline. These are places the team and I love, places you’d certainly find me on holiday and neighbourhoods that we want to be part of. Five years after we started, Ennismore now manages a team of 1500 people across its Hoxton and Gleneagles brands. Part real estate developer, part operator and part in-house creative and design studio, the multidisciplinary team is currently building on the Scottish legacy of Gleneagles, crafting the global expansion of The Hoxton - a series of open-house hotels as well as launching several standalone restaurants.

The Hoxton Amsterdam

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Stay Boutique’s Guide to Palm Springs

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eatiberibus modis dio. Neque

nis eribus everum que omnimus inullum quo conseni ssimetus,

eum ium hil ipsa ius aut quamust iorumquos et as aborporent

ape latur andaepe reptatus aut exceatendent vellab ipissus

aceatin ciderspel intet officiis

velique volupta velibus aut del

ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

Arrive Hotel

Photo courtesy of Chris Miller

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Photo Courtesy of Arielle Vey

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Stay On Palm Canyon Drive Ace Hotel & Swim Club ARRIVE Hotels & Restaurants L’Horizon Resort & Spa

Elsewhere Avalon Hotel & Bungalows S Belardo Road Images Courtesy of Avalon Hotel & Bungalows Palm Springs

this page: Avalon Hotel & Bungalows

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El Jefe

Drink On Palm Canyon Drive El Jefe Truss & Twine Workshop Kitchen + Bar Images Courtesy of Audrey Ma

Elsewhere Gypsy Rose 1600 N Indian Canyon Drive Workshop Kitchen + Bar

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Eat On Palm Canyon Drive Mr. Lyons Palm Springs Elixer Pool Bar & Grill The Barn Kitchen

Elsewhere Purple Palm Restaurant N Indian Canyon Drive Managed by Palisades Hospitality Designed by House of Honey Artwork by Deborah Anderson, Images Courtesy Scott Chebegia

this page: Purple Palm Restaurant

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Shop On Palm Canyon Drive Trina Turk Elizabeth & Prince Images Courtesy of Shawn Holoubek

Elsewhere The Fine Art of Design 73717 Highway 111 Palm Desert this page: Elizabeth & Prince

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How Wellness is Transforming Luxury Hospitality EMILIE DAVIDSON HOYT | FOUNDER & PRESIDENT, LATHER WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

There’s more to travel aspirations

interested in maintaining their

Small, dark, musty hotel gyms have

than adventures and exploration.

health and wellness routines while

been transformed into sleeker,

These days, travelers are seeking

traveling—and the smartest players

fresher fitness centers. Workout

the Zen sister: self-care. And

in hospitality are accommodating

clothes, equipment and playlists

we’re not just talking hot-stone

their loyal customers.

are available for guests. Free

massages at the hotel spa—we’re

bike rentals are all on-loan. Even

talking wellness weaved into day-

Dining menus are getting

hotel managers are beginning to

to-day life, from healthier snacks in

makeovers to offer organic, gluten-

lead walks or hikes with patrons

the minibar to luxurious, toxin-free

free, vegan, and paleo options.

to tackle local sightseeing and

beauty in the shower.

Farm-sourced local produce

exercise at once.

arrives fresh, sometimes even According to SpaFinder Wellness

allowing guests to pick the healthy

Hotels are also adding dream

365, 65% of travelers are

ingredients themselves.

massages and pre-slumber Stay Boutique Magazine

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| Boutique Inspiration

stretch classes before bed. “Sleep

transport the spa experience right

LATHER’s Mindful Moments set,

concierges” or “bath butlers”

into guests’ hotel rooms.

brand new to hospitality, includes

provide pillow menus from which

a meditation balm and free trial of

guests can choose their preferred

LATHER and Hotels:

the guided meditation app Stop,

head support for the night, sound

A Natural Partnership

Breathe and Think. We’re literally

machines, sleep-inducing snacks or

encouraging your guests to find

mists containing calming essential

From the beginning, LATHER

oils meant to help one drift away to

has been committed to creating

siesta time.

botanically based beauty products

Mindful Moments is particularly

that are completely free of toxins

efficient when used in-room by

Last but not least, as the awareness

and filled only with safe, natural

guests in between excursions or

of safety and effectiveness of

ingredients that serve a beneficial

before bedtime. The Inner Peace

beauty products rises, customers

purpose. We’re huge proponents

Meditation Balm is an all-natural

are beginning to shift their needs

of essential oils, which enable

aromatherapy balm formulated

and expectations of the guest-

our naturally derived formulas

with precious essential oils

room experience. Currently, 59% of

to uplift and invigorate the mind

like frankincense, sandalwood,

US women check beauty products

and soul as much as they nourish

bergamot and ylang ylang. When

for harmful ingredients, such as

the skin and hair. We’ve always

applied to wrists, temples, forehead

sulfates, parabens and synthetic

stayed away from chemicals like

or under the nose, the scents help

fragrances, and 46% of consumers

sulfates, parabens, synthetic colors,

promote balance and bliss.

say they will pay more for all-natural

phthalates, artificial fragrances and

skincare products. 39% of women

mineral oil.

claim they’ll buy more all natural

Stop, Breathe & Think is an iPhone/ iPad app that allows the user to

beauty products in the next two

Because of this perfect alignment

check in with how they are feeling

years.

between customer demand

and recommends short activities

and LATHER’s ethos of clean,

and guided meditations tuned

Hospitality buyers are listening—

sustainable beauty, we have

to those emotions. (A special

and are increasingly asking

organically partnered with many

promo code provides 10 days of

for formulas free of those

hotels and their partners who

membership.)

preservatives and unsafe

seek to incorporate wellness into

ingredients. Hotels are also

to their guests’ experiences, such

Wellness tourism currently

requesting products formulated

as Canyon Ranch, Skyterra and

accounts for $494 billion in travel

with local, farm-sourced

Equinox Spa Clubs.

revenue. And even if guests aren’t

ingredients, essential oils in

136

peace anywhere!

traveling for the sole purpose of

place of synthetic fragrances or

Our focus on traveler wellness

self-care, more than ever, they

alternatively, no fragrance at all (for

doesn’t stop with the standard

prioritize wellness as they go in and

hypoallergenic rooms).

in-room amenities. From our

out of their temporary homes. They

Quiet Night Relaxation balm that

want to be pampered, even in the

Where was once perfume-filled

promotes sleep to our newest

smallest ways. Will you give it to

bottles of shampoos and lotion,

meditation balm, we’re developing

them?

there are now luxurious, all-natural

products that address a wide

and organic beauty treatments that

range of wellness experiences.

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HIGH TEA Where to Lift Your Pinky All Around the World Check Out the Stay Boutique Crew’s Favorite Places for High Tea

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Rocco Forte’s Brown’s Hotel Afternoon Tea at The English Tea Room London, United Kingdom “The English Tea Room at Rocco Forte’s Brown’s Hotel serves the most famous afternoon tea in London. The sophisticated and stylish interior is traditional yet modern thanks to the original wood paneling, fire places and Jacobean detailed plaster ceiling and contemporary style with Paul Smith lighting, fashionable fabrics and original artworks. There is a unique installation of artworks curated by The John Martin Gallery on display…Brown’s Hotel is pleased to offer a traditional Gong Fu Tea Set, as part of their specially curated ‘Seasonal Tea Library’ menu. Brown’s has recognised the growing trends in fine tea appreciation and, together with JING, are taking their afternoon tea service to another level. Chinese in essence but modern in form, JING’s Gong Fu Tea Set equips tea connoisseurs and new comers alike with all they need to enjoy an uplifting tea ceremony. Hand crafted by master glass makers, the set comprises a teapot, pitcher, and elegant twin walled cups. Presented atop a bamboo water tray, this authentic approach to tea preparation is rooted in Asian tradition, stylishly preserving its very essence.”

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The Peninsula Hong Kong Afternoon Tea at The Peninsula Tsim Sha Tsui, Hong Kong “The Peninsula’s rituals are rooted in British custom as The Duchess of Bedford is credited with launching the fashion of afternoon tea in 1830. By the 1840s, wafer-thin slivers of bread encasing thinly sliced cucumber and platters of light sponge cakes were served in the new tea gardens of Vauxhall and Marylebone and by later Victorian years, tea was a well-established meal with its own distinctive array of foods, including savoury sandwiches, hot teacakes, English muffins or scones. Tea was a time to share gossip and show off one’s prettiest teapots and china, so hostesses vied with each other to produce the most refined sweetmeats and elegant table settings.The Peninsula extends this tradition by serving tea in cups of eggshell-thin bone china, in the magnificent The Lobby, with its celebrated classical columns and gargoyles.”

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The Pierre, a Taj Hotel Afternoon Tea at Two E Bar New York City, U.S.A.

The Tea Room QVB

The Tea Room QVB Sydney, Australia The Pierre

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The Waldorf Astoria Dubai Palm Jumeirah Afternoon Tea at Peacock Alley Dubai, United Arab Emirates

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Feeling the Fragrance

As soon as you step foot into your favorite hotel, the scent surrounds you. It may be the intoxicating fragrance of night blooming jasmine, plumeria, tuberose, and gardenia at the Royal Hawaiian, or the energizing notes of lemon, neroli, and jasmine at The Hotel

The importance of evoking emotion through signature scents.

Bel-Air. You take a deep breath and

SHELLEY CALLAGHAN & SUSANNE PRUITT CO-FOUNDERS, ANTICA FARMACISTA

Today, scent seems to permeate

WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

all of your tension and stress melt away. Your vacation has officially begun.

the “must have” list of amenities that are commonly found in the luxury boutique hotel world. And we are thrilled to hear it. As fragrance

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creators, we firmly believe in the

Scent is the first thing our brain

create a rare experience built on

power of scent. But we really don’t

recognizes; it’s not a thought, but a

exemplary comfort and luxury. And

need fragrance. What we do ‘need’

feeling.

the emotion evoked by carefully

is the emotion that fragrance invokes.

designed fragrance is the magnetic A feeling. A signature. That’s the

hook that will not only capture your

mark of the best luxury boutique

guests, but will keep them hooked.

It’s scientifically accepted that our

hotels. They strive to emotionally

sense of smell is directly linked to

connect with a client and evoke

How do you develop a magnetic

our memory and emotion. Simply

an emotion. Each hotel is unique,

signature fragrance? After more

put, when we smell something,

and guests tend to gravitate to

than a decade of experience,

we feel something. A scent can

one or the other based on their

we have learned to observe, to

conjure a forgotten memory

desires. Every element is selected

experience, to feel our way through

from our childhood or from years

with the intention of creating

fragrance development. Our

past: the aroma of an apple pie

their signature ambiance and

deep passion for these projects

baking, the tang of the ocean, the

emotion. The lighting, the music,

originated with retail customers like

metallic scent of snow, the scent

the books on the entry table, the

Bergdorf Goodman, Takashimaya,

of a mother’s perfume or a father’s

impeccable attention to detail;

and Lane Crawford. To establish

aftershave. A scent can make us

these are the things that create

a scent direction, we researched

feel at home or on a wild adventure.

a feeling of place. The goal is to

regional trends, investigated

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“We are not appealing to the masses in the luxury boutique hotel market. We are defining a unique experience.�

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shopping habits, and developed an

Custom-scented products also

Experience has shown that we are

aesthetic understanding of each

afford great retail opportunities,

not appealing to the masses in the

clientele. Though each retailer

whether in a gift shop or in-room

luxury boutique hotel market. We

catered to an affluent customer,

availability. The Beverly Hills

are defining a unique experience,

each fragrance and end product

Hotel and Montage Resorts are

collaborating with the hotel, and

needed to possess their own

two of our partners that employ

identifying their client. We consider

signature through candles, home

this strategy, with VIP gifts and

a variety of factors throughout this

ambiance diffusers, room sprays,

sophisticated reminders for clients

process, including hotel aesthetics:

and bath and body products.

to “come again.�

modern or traditional? Is there a regional scent preference or

In 2008, we targeted The Hotel

There certainly is a method to

aversion? Physical location of the

Bel-Air. We consulted with

the madness in the creation of a

hotel: mountainous ski resort or

management, concierges, and

fragrance story. The scent must

beachfront retreat?

retail. We then developed a

be subtle but noticeable at the

collection of fragrances that

first touch point, the lobby. We

We often compare a luxury

captured the essence and the

recommend greeting guests with

boutique hotel experience to

emotion of the Bel Air Property:

a soothing, beautiful scent. A

that of an extraordinary home

an orange blossom fragrance that

scent diffused through the HVAC

environment. Granted, our friends

echoed the exquisite neroli trees

system is the most effective in

might not have interiors like most

near the Hotel Bel-Air entrance

larger spaces and will establish an

luxury hotels, but ultimately there

bridge, and a deep tobacco,musk,

emotional connection. We also love

is a richness, a splendor, and a

and night blooming jasmine

to reinforce the emotional quality

homey quality that we find inviting.

fragrance that mirrored the

of the scent by introducing it in

And scent is rarely missing from a

evening fires set on terracotta

unexpected places. Our method?

well-appointed, personalized home.

patios. Antica/Bel Air diffusers and

We take the key ingredients from

Whether an exotic scent built on

candles were scattered throughout

a scent and use those creatively

amber, tobacco and leather‌or

the property, complemented

throughout the hotel. For our Ritz

a waterfront beach vibe built on

by a custom-created shampoo,

Carlton NYC Central Park scent,

marine notes and bright citrus,

conditioner, body moisturizer and

with notes of elderflower, quince,

the signature scent story that our

body wash collection.

and cherry blossom, we created a

friends create in their home is

map for guests of Central Park with

the exact type of ambiance and

Fast forward ten years: not only

locations where the ingredients are

emotion we create for hotels.

has the desire to diffuse fragrance

found. We also created a signature

throughout hotels grown, but

cocktail found on the bar menu.

Different fragrances create

the technologies have improved

We believe that extraordinary

different emotional experiences.

dramatically. We developed

experiences are elevated by the

Ask yourself, what do you want

a full range of products, from

emotion of scent.

your client to feel; what do you

multiple scent HVAC diffusion,

want them to remember about

housekeeping room sprays,

Clients often want to know what

their hotel stay? What will make

diffusers, candles, and in-room bath

type of fragrances work best, but

them want to return? Whatever the

and body amenities to massage

there is no single answer to this.

emotion, whatever the dream, there

oils, bubble bath, and more.

Scent is incredibly subjective.

is a fragrance to invoke it.

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Boutique Resources

Voluptatem. Itae non nonsed moluptat quissi bearitiae

eatiberibus modis dio. Neque

nis eribus everum que omnimus inullum quo conseni ssimetus,

eum ium hil ipsa ius aut quamust iorumquos et as aborporent

ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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The Official List of

Boutique & Lifestyle Hotels in...

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San Francisco Hotel Zeppelin Viceroy Hotels & Resorts Taj Campton Place Taj Hotels Loews Regency Loews Hotels Palace Hotel The Luxury Collection Branded Boutique Hotel Zephyr Sir Francis Drake Kimpton Hotels & Restaurants Branded Boutique Hotel Kabuki Joie de Vivre, Two Roads Hospitality Galleria Park Hotel Joie de Vivre, Two Roads Hospitality

Hotel Nikko Nikko Hotel International Laurel Inn Joie de Vivre, Two Roads Hospitality Mystic Hotel by Charlie Palmer Hotel Carlton Joie de Vivre, Two Roads Hospitality Hotel Fusion Pier 2620 Hotel Hotel Vitale Joie de Vivre, Two Roads Hospitality Hotel Adagio Autograph Collection Branded Boutique

Fairmont Heritage Place Ghirardelli Square Accor Hotels Branded Boutique Hotel Zetta Viceroy Hotels & Resorts Clift Morgans Hotel Group Galleria Park Joie de Vivre, Two Roads Hospitality The Buchanan Hotel Kimpton Hotels & Restaurants Branded Boutique Hotel Rex Joie de Vivre, Two Roads Hospitality

The Battery

Axiom Hotel Kokua Hospitality

The Marker Joie de Vivre, Two Roads Hospitality

Hotel Zelos Viceroy Hotels & Resorts

The Argonaut Noble House Hotels & Resorts

Hotel G

Hotel Drisco Woodside Hotels Stay Boutique Magazine

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Nashville

Dallas

Thompson Two Roads Hospitality

Belmont Hotel Evolution Hospitality

21c Museum Hotel 21c Hotels Museum Hotels

Hotel Zaza Zaza Hotels

Hutton Hotel The Hermitage Hotel

The Lumen

Union Station Hotel Autograph Collection Branded Boutique Kimpton Aertson Hotel Kimpton Hotels & Restaurants Branded Boutique SoBro Guest House Urban Cowboy The Germantown Inn Nashville Downton Hostel The 404 Hotel and Kitchen Noel Place Opens Winter 2017 Tribute Portfolio Branded Boutique 154

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Rosewood Mansion on Turtle Creek Rosewood Hotels The Joule Magnolia Dallas Downtown Magnolia Hotels The Adolphus Hotel Autograph Collection Branded Boutique The Highland Dallas Curio Collection Branded Boutique

Scottsdale & Phoenix Scottsdale The Saguaro Sydell Group Andaz Andaz Hotels Branded Boutique The Scott Resort & Spa Classic Hotels & Resorts The Canyon Suites at The Phoenician The Luxury Collection Branded Boutique Gainey Suites Hotel Hotel Adeline


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PHOENIX Royal Palms Resort and Spa Hotel Valley Ho Hotel Palomar Kimpton Hotels & Restaurants Branded Boutique The Camby Hotel Autography Collection Branded Boutique The Clarendon Hotel and Spa Genre Hotels

Seattle Woodmark Hotel & Still Spa Destination Hotels Two Roads Hospitality Fairmont Olympic Hotel Hotel Murano Provenance Hotels Hotel Andra Willows Lodge Gemstone Hotel Collection Thompson Thompson Hotels Two Roads Hospitality

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The Palladian Hotel Kimpton Hotels & Restaurants Branded Boutique

The Heathman

Hotel Vintage Seattle Kimpton Hotels & Restaurants Branded Boutique

Jupiter Hotel

Hotel Max Provenance Hotels

The Benson Coast Hotels Ace Hotel Ace Atelier Hotel Lucia

Alexis Hotel Kimpton Hotels & Restaurants Branded Boutique

Hotel Rose Stay Pineapple

Inn at the Market

River’s Edge Hotel and Spa HRI Lodging

Monaco Seattle Kimpton Hotels & Restaurants Branded Boutique Hotel 1000 Loews Hotels Ace Hotel Atelier Ace

The Mark Spencer Hotel

Hotel Modera OLS Hotels & Resorts The Nines Luxury Hotel Collection Branded Boutique

Sorrento Hotel

Hotel Vintage Kimpton Hotels & Restaurants Branded Boutique

Portland

Hotel Monaco Portland Kimpton Hotels & Restaurants Branded Boutique

RiverPlace Hotel Kimpton Hotels & Restaurants Branded Boutique Sentinel Provenance Hotels


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Boutique Hotel Forecast by CBRE in Collaboration with BLLA CBRE Hotels’ Americas Research (CBRE), in conjunction The Boutique & Lifestyle Lodging Association (BLLA), recently prepared their preliminary September 2017 forecast of Trends® and Expectations for Boutique and Lifestyle Hotels – U.S. Each quarter CBRE presents updated forecasts of performance for the boutique and lifestyle segment of the lodging industry based on four industry-competitive classification categories developed by CBRE and BLLA. Representative examples of the classifications utilized in our analysis and described herein are shown in the table on the next page.

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Representative Brands and Affiliations Legacy Brands

Soft Brands

Referral Groups &

Boutique-Lifestyle

aloft Hotel

Ascend Collection

Independents

Brands

Andaz

Autograph Collection

Historic Hotels

Affinia Hotel

Hotel Indigo

Curio Collection

Leading Hotels

Joie De Vivre

Kimpton

Luxury Collection

of the World

NYLO Hotel

W Hotel

Tribute Portfolio

Preferred Hotels

Thompson Hotels

Small Luxury Hotels

Valencia Group

World Hotels

In addition, the quarterly reports

greatest levels of new competition

occupancy of the four sub-groups

contain CBRE’s latest forecast data

come on line in 2017. Therefore,

of boutique hotels. Independent

for the overall U.S. lodging industry,

these hotels that are affiliated with

and Referral Group hotels are

commentary on the vital economic

the boutique brands of the major

forecast to achieve the largest

indicators impacting U.S. lodging

hotel companies are forecast to

RevPAR gain, posting increases in

performance, and development

suffer a second consecutive year of

both ADR and occupancy levels.

activity within the boutique and

declining RevPAR.

Given the modest forecast for

lifestyle segment. As a bonus

160

RevPAR growth over the next few

addendum, once a year CBRE

Independent boutique hotels, and

years, it will be management’s

extracts data from our Trends® in

those that are associated with

ability to control costs that will

the Hotel Industry database and

a Referral Group, will continue

enable continued profit growth.

provide revenue, expense, and

to achieve the greatest average

Additionally, as boutique hotels gain

profit metrics for boutique and

daily room rates in 2017, and

a wider acceptance and are able

lifestyle hotels to assist owners and

enjoy a modest increase in

to market themselves effectively

operators benchmark the financial

RevPAR. Properties affiliated with

through social media and emerging

performance of their properties.

Boutique and Lifestyle Brands will

technologies to an audience

experience a modest decrease in

seeking a unique experience, we

The 2017 forecast performance

RevPAR for the year as gains in

are seeing growth opportunities

for Boutique and Lifestyle hotels

ADR are not projected to offset

in secondary and tertiary markets

varies significantly by segment

the expected decline in occupancy

that would have been uncommon in

sub-category. Boutique properties

for this group. Looking towards

the last cycle.

associated with Soft Brands are

2018, all four sub-categories of

projected to enjoy the greatest

Boutique and Lifestyle hotels

To subscribe to four quarterly

gains in RevPAR during the year,

are anticipated to post RevPAR

editions of Trends® and

however, they will continue to

gains, ranging from 1.8 to 3.0

Expectations for Boutique and

achieve the lowest levels of

percent. Soft brands are forecast

Lifestyle Hotels – U.S., please visit

occupancy and ADR. The Legacy

to achieve the largest gains in ADR,

the CBRE website at pip.cbrehotels.

Brand segment will see the

although also the largest decline in

com (Other Publications).

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Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

166

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FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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167


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FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

168

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FIRSTNAME LASTNAME | JOB TITLE WRITTEN EXCLUSIVELY FOR BLLA. ALL RIGHTS RESERVED; REPRINT WITH PERMISSION ONLY

Voluptatem. Itae non nonsed moluptat quissi bearitiae eatiberibus modis dio. Neque nis eribus everum que omnimus inullum quo conseni ssimetus, eum ium hil ipsa ius aut quamust iorumquos et as aborporent ape latur andaepe reptatus aut exceatendent vellab ipissus aceatin ciderspel intet officiis velique volupta velibus aut del ipsam, nonsecae conseque illecta ilicill aboreprest, officiis et prem cusdand issequam cuptatur, ist alibus audi volupic taturis cone conse simintia voluptaqui nusam et moluptas sandiam ent.cusandit.

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New York City The Times Center June 6th, 2018

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Stay Boutique Magazine Fall 2017