Page 68

MASTERMIND

S

Capturing viral scenes on our radar, co-creator of Memes on Clothes (The M.O.C. Brand) and CEO and creative designer of Iconic Culture JOSEPH EVANS transforms hype into immortalized bits of pop culture. By Janroe Cabiles

68 - statusmagonline.com

traight outta current events, there are certain moments that catch the viral wave and make their way into our feeds, cementing themselves online as a meme, the product of our generation’s claim to fame. Quick to quip a stylish way of immortalizing the popular, albeit fleeting phenomena through his brand Iconic Culture, Joseph Evans stitches in the relevance of pop culture into classic pieces that could hang in anyone’s closet. “I’m really inspired by a clean, minimal look paired with the aesthetic of Ralph Lauren’s Polo, seeing as I take embroideries and put them on clothes in a similar fashion,” the designer says. “My goal has always been to make a product that you could wear at a party or on the golf course with your dad.” We all have that one friend who is an overachiever, and Joseph fills this title pretty well. With three brands already under his belt, the 22-year-old started up his first brand Titled back in 2011. “I had no idea about making clothes. I just knew what I liked and how I liked clothing to fit on me. As a result, I would mess around with clothing that I already owned to fit how I liked it, with the help of my grandmother, who taught me how to use a sewing machine,” he shares. “I started designing my own clothing in between my senior year of high school and freshman year of college. Titled was a streetwear brand that consisted of designs I would put on clothing. When all was said and done, I had a following of 34,000 followers on Instagram and had sold and shipped products to several countries. I considered it a really good start in the direction I knew I would be headed.”

STATUS Magazine November 2015 feat Lucky Blue Smith  

STATUS Magazine November 2015 feat Lucky Blue Smith Plus: Teresa Oman Nick Brewer Mija Clairity Oh, Flamingo! Jerrold Tarog Keiynan Lonsdal...

STATUS Magazine November 2015 feat Lucky Blue Smith  

STATUS Magazine November 2015 feat Lucky Blue Smith Plus: Teresa Oman Nick Brewer Mija Clairity Oh, Flamingo! Jerrold Tarog Keiynan Lonsdal...

Advertisement