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Media Kit 2021 - 2022 Arizona State University


Contents at a Glance... Looking for something in particular? Check here!

3 Dates and Numbers Calendar and Statistics

4 Events Back to Business, Taste of ASU

5 Outdoors News Racks, LCDs, and Posters

6 Online

Statepress.com, Social Media, State Press App, Targeted Digital

7 Print

Magazines: Welcome Back, State Press, Housing Guide

8 Newsletters State Press, SP Rewind and Student Media Newsletters, State Press Podcasts

9 Packages Promotions

Mall Marketing Package, Promo Package, Giveaways, Neptune Radio (coming soon!), Need Advertising?


Dates & Numbers Calendar Fall Semester 2021

August 19 - First Day of Fall Classes August - Back to Business Fair September 8 - State Press Magazine October 6 - State Press Magazine November 3 - State Press Magazine November 3-4 - Housing Fair December 6-11 - Finals Week

Spring Semester 2022

January 10 - First Day of Spring Classes January 26 - Back to Business Fair February 2 - State Press Magazine March 2 - State Press Magazine March 16-17 - Housing Fair March 6-13 - Spring Break April 6 - State Press Magazine May 2-7 - Finals Week July 2022 - Annual Housing Guide

Statistics Enrollment by Campus Tempe: 53,286 Downtown: 11,420 Polytechnic: 5,243 West: 4,929 Total: 74,878 students

Student Level

Undergraduate: 63,124 Graduate: 11,671 Total: 74,795 students

New Undergraduates

First-Time Freshman: 12,677 Transfer Students: 4,508 Total New Undergraduates: 17,573 From University Office of Institutional Analysis, Fall 2020


Events Back to Business Fair August 25, 2021 and January 26, 2022 Matthews Center, Tempe campus Cost: $750 per vendor, per table Must provide a free College Survival item to students (i.e. Lanyard, deodorant, etc). These items can have your logo. Cost: $950 per vendor, per table If a vendor is just providing coupons or any infromational pieces and not a survival item. Deadline to participate: August 1, 2021 for Fall January 1, 2022 for Spring

Taste of ASU November 3-4, 2021, March 16-17 2022 Outside MU, Tempe campus Cost: $800 per vendor Reserve your booth space to provide free delicious food samples to students! Deadline to participate: October 1, 2021 for Fall February 1, 2022 for Spring


Outdoors News Racks Billboard style ad panels are positioned on distribution newsracks filled with a rich variety of publications. These newsracks are located throughout all campuses in high traffic areas. Option

Ad Size*

Price Per Month

Ace

10.25 x 21.75 in

$575

Jack Queen King

26.75 x 15.75 in 42 x 15.75 in 72 x 15.75 in

$725 $925 $1,225

*All Artwork must be 300dpi to print

LCD Screens The Memorial Union (MU) has LCD screens located throughout the building. LCD screens may be reserved on a monthly basis. Artwork should be sized at 1920 x 1080 pixels and should be formated as PNG or JPEG. *Restrictions apply.

Posters The Memorial Union (MU) has poster cases located throughout the building. Locations may be reserved on a monthly basis. *Restrictions apply. Option

Ad Size

1 Month

3 Months

6 Months

Poster: Campus

22 x 28 inches**

$350

$300

$250

Poster: Commerical LCD: ASU Student Club LCD: ASU Department LCD: Off Campus

22 x 28 inches** 970 x 728 px 970 x 728 px 970 x 728 px

$600 $200 $200 $250

$500 $150 $150 $225

$450 $125 $125 $200

LCD: National

970 x 728 px

$300

$250

$225

*Available weekly on a case by case basis ** All Artwork must be 300dpi to print


Online Statepress.com Statepress.com produces its own student-run, independent, online news, student polls, photos and video. Option

Ad Size

Price

Top Banner

728 x 90 px

$950 per month

Button Premium Video Button Sponsored Content Button Teaser Native Ad

300 x 250 px 300 x 250 px 728 x 90 & 300 x 250 300 x 250 px Article + Artwork

$600 per month $700 per month $1,600 per month $80 (3-day run) $1,600 per Article

Contact dede@asu.edu for Native Ad artwork sizing and content approval

Masthead on Statepress.com Contact dede@asu.edu for information regarding our masthead options and pricing.

Targeted Digital Your digital option to target your specific audience based on age, gender, interest, and geographical location. Custom options available starting $5,000/month Facebook/Instagram Tier 1

70,000 Impressions

$1,500/month

Tier 1

83,000 Impressions

$1,500/month

Tier 2

143,000 Impressions

$2,500/month

Tier 2

166,000 Impressions

$2,500/month

Tier 3

215,000 Impressions

$3,500/month

Tier 3

250,000 Impressions

$3,500/month

Artwork sizes in pixels: 728x90, 300x250, 160x600, 300x600

Please contact for artwork sizes.

Social Media Your digital option to getting your social media content shared to a wider audience. Option

Price

Devils Link 1 Tweet 10 Tweets

$150/Month $35 $300 ($30 ea)

20 Tweets

$500 ($25 ea)

1 Instagram Post

$40

1 Facebook Post

$40

State Press App Back and better than ever with a new look! Option

Price/Month

Devil Deals Coupon Home Screen Banner

$40 $450

Footer Ads

$650

*Subject to change


Print Welcome Back Magazine Our new bi-annual publication, the Welcome Back Magazine, is a great resource for students to reference at the start of each new semester, full of everything to know that quarter. This is published Fall and Spring semesters, and is handed directly to incoming students. Option

Ad Size

Price

Back Cover Inside Cover

8.5 x 11 in 8.5 x 11 in

$1,400 $1,300

Full Page

8.5 x 11 in

$900

Half Page

8.5 x 5 in

$750

Quarter Page

3.5 x 5 in

$600

* All Artwork must be 300dpi to print

State Press Magazine

The State Press Magazine is a three-times-a-semester, student-ran, student-published magazine. This magazine is distributed across all 4 campuses, and is handed out to students at events. Option

Ad Size

1 Issue Price

2 Issues Price

3 Issues Price

Back Cover - Full Page

8.5 x 11 in

$1,400

$2,700

$4,000

Sponsored Content Inside Cover - Full Page Full Page Half Page Quarter Page

8.5 x 11 in 8.5 x 11 in 7.5 x 10 in 7.5 x 4.9 in 3.5 x 4.9 in

$1,200 $1,300 $900 $750 $550

$2,300 $2,500 $1,700 $1,400 $1,000

$3,400 $3,700 $2,500 $2,050 $1,450

* All Artwork must be 300dpi to print

Housing Guide The ASU Off-Campus Housing Guide is published annually, and is a great resource for students interested in living off-campus, or needing advice on moving. This makes it a great option to maximize eyes on your business, because in addition to printed copies handed directly into the hands of students, it’s also published on the State Press Website year-round, and sent in email newsletters frequently. Option

Ad Size

Price

Back Cover

8.75 x 11.25 in

$3,000

Inside Front Cover

8.75 x 11.25 in

$2,500

Inside Back Cover

8.75 x 11.25 in

$2,300

Preminum Full Page

8.5 x 11 in

$2,300-2,400

Full Page

8.5 x 11 in

$2,200

Half Page Quarter Page

8.5 x 5 in 4 x 5 in

$1,400 $1,200

Sponsor Content Logo

1.5 x 1.5 in

$800

* All Artwork must be 300dpi to print

* Contact for inquires into Full Page Cover Ads


Newsletters SP Rewind Newsletter Statepress produces its own independent content, including online news and features, student polls, photos and video. Option

Price

970x300px ad

$500

600x300px ad

$475

320x200px ad

$450

SP Video Rewind Please provide an ad that is 1080x1350 pixels. Please provide video submissions 7 days prior to the actual run date. Option

Price

15 second video ad (commerical style) 10 second graphic displayed during 2 minute recap

$750 $600

Student Media Weekly Newsletter ASU Student Media provides students ASU related information as well as provides three ad options for you to get out to students around ASU. Option

Price

Top Ad

$3700

Middle Ad

$3000

Bottom Ad

$2500

ASU Statepress Podcast ASU News Podcast focuses on the leading stories released by State Press. The ASU Sports Podcast focuses on the latest and breaking news in the world of ASU sports. ASU Centerstage Podcast focuses on performing arts such as music and theater. ASU Campus Life Podcast is a culture podcast focusing and targeted ASU Students. Option

Price

ASU News Podcast

Base Fee + $15 CPM

ASU Sports Podcast

Base Fee + $15 CPM

ASU Centerstage Podcast

Base Fee + $15 CPM

ASU Campus Life Podcast

Base Fee + $15 CPM

Ad specs for the podcasts currently entail a .mp3 or .wav file / 15 seconds in length. Two ad spots are available per podcast.


Packages and Promotions Mall Marketing Package Receive a big button with a two week run on the state press website along with a four hour mall marketing day on Cady mall at the Tempe Campus. Includes

Price

Big Button

$300

Mall Marketing Day

$150

Package Total

$450

* limit 1 per semester per vendor

Promo Package Receive on quarter page ad in one issue of the State Press Magazine, one week Big Button on StatePress.com and two tweets on the State Press twitter account. Includes

Price

Quarter Page Ad

$250

Big Button

$300

Tweets (2)

$50

Package Total

$600

* limit 1 per semester per vendor

Giveaway Vendor provides flyers and swag that will be passed out by ASU Student Media Staff. Rate depends on the event and date of distribution. Contact Student Media for more details and to arrange this marketing option. Includes

Rate

1 Event

$500 - $1000

Neptune Radio More information to come about ad space on the new radio that will be playing in the Memorial Union and the Sun Devil Fitness Center.

Need Advertising Media? ASU Student Media has the capacity to design custom print and digital advertising. Contact DeDe@asu. edu for details regarding price and timeframe. Not sure how to start; share information on your goals and budget so we can create a marketing campaign for you to review. If you do not find what you are looking for in our media kit, reach out as there are options available that are not included in this media kit.


Contract and Copy Regulations The State Press reserves the right to reject or edit any advertising. Advertising will be refused if it is offensive, ambiguous or deceptive, making the product or service unclear or open to misrepresentation; if it advertises illegal organizations or activities; if it maligns identifiable persons, races, religions or professions; if it is not accurate or truthful; or if it is otherwise determined unacceptable by a Student Advertising Board in consultation with the Advertising Manager. Make good/adjustments will be considered only for those advertisements where errors occur in the following: business/group name; address or phone number; item price; date; time; or place of event. The error must be solely the fault of The State Press. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Requests must be registered to the Advertising Manager within 48 hours of publication to qualify, otherwise the advertiser accepts full responsibility. No proof will be furnished on any advertisement received after deadline. Advertiser agrees to indemnify and hold harmless the State of Arizona, Arizona Board of Regents, ASU Student Media, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees for actions by third parties, including those arising from trademark, copyright or privacy claims and inaccurate or misleading advertising resulting from the publication of advertisement.

Terms of Payment All advertising rates are non-commissionable, net rates. No cash discounts. All advertising is prepaid unless credit is approved through ASU Student Media Business Office. Make checks payable to ASU Student Media. Visa, Mastercard and American Express accepted. When paying by credit card, include name of business, address, name of cardholder, card number, expiration date and the security code. Cash, personal or cashiers checks and money orders are accepted. Invoices/statements are issued monthly for credit approved advertisers. Terms are net 30 days; any amount open in excess of 30 days is considered past due and subject to a .0833% late fee. All political advertising must be pre-paid. Bar and restaurant ads require pre-payment unless credit has been established with ASU Student Media.

Student Media 480-965-9515 display.advertising@asu.edu DeDe@asu.edu PO Box 871502 Tempe, AZ 85287


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