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What are the greatest misconceptions you’re faced with as influencers? SZ Influencers are not marketing SZ: tools; they are assets to create social engagement. This means that customer is at the heart of all the content created; a fact that marketers often forget which results in below average content and disgruntled readers.  AN: I think the biggest misconception is that we would do anything for free goodies and some money. Our opinion is really not for sale.  

“We are the leading fashion and lifestyle blog in Pakistan today, but we want to grow to the point of being untouchable” – Amna Niazi

Profile for Startup Guide

Startup Guide Issue 8  

Social media has forever changed the way we interact with each other. We talk to Amna Niazi and Sadaf Zarrar - the dynamic duo behind Siddy...

Startup Guide Issue 8  

Social media has forever changed the way we interact with each other. We talk to Amna Niazi and Sadaf Zarrar - the dynamic duo behind Siddy...