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Given your experience, how would you define an influencer?

 SZ: An influencer is essentially someone who over  SZ indexes on impact they have on a set group of people or communities. It essentially requires an individual to have a clearly defined and consistent point of view on the world that others may subscribe to and are aligned enough to act upon it.  AN An influencer SHOULD be someone who has AN: certain credibility amongst the target segment. Not everyone can influence everyone, which is why internationally there are people associated with food, fashion, travel and so on. It is really a specialized role and a generic influencer isn’t really influential.  Building credibility and the right following takes constant, persistent effort and foll expertise on subject area, only then can a real influencer do his or her best.

In your experience, what are the rules for social media and creating content that play an integral part in any platform’s success?

 SZ: Simple enough – first and foremost, being  SZ aware of your point of view, then being consistent with that point of view, being vocal about it, being engaged with your community and being honest.  AN Overtime we have seen that unless your AN: content reflects your perspective, followers lose interest. Second most important thing is having your finger on the pulse of all things relevant to your blog. Third is keeping it fresh and new, whether it’s how you present content, or its visual aspect. Fourth would be trend setting, so you have to evolve the content constantly, and try to stay ahead of the curve. And lastly, consistent content is the key to staying relevant and ahead.

Profile for Startup Guide

Startup Guide Issue 8  

Social media has forever changed the way we interact with each other. We talk to Amna Niazi and Sadaf Zarrar - the dynamic duo behind Siddy...

Startup Guide Issue 8  

Social media has forever changed the way we interact with each other. We talk to Amna Niazi and Sadaf Zarrar - the dynamic duo behind Siddy...