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Through our Digital Accelerator, we have our finger on the pulse and work closely with entrepreneurs; they feed off of the innovative culture and spirit of our accelerator. Robust ideas sprouting from this platform become the foundation of co-creating future digital services/products.

Pakistan’s platform/digital assets and enhancing customer experience through innovative offerings. For our cohort, we actively seek startups that can add value to our existing 6 million+ Khushaal Zamindar user base in addition to creating engagement on mAgri services. By the end of the program, startups with the most relevant pr solutions, aligned with mAgri’s strategic objectives will be offered partnership and revenue sharing opportunities.

I always al wanted to design a startup programme around thematics, since I believe a lot of synergies can be created within the same cohort. Through the agri-tech programme, our main objective is to convince the next start-up generation to scale their service offering by utilizing Telenor

I am also excited to announce that no equity will be taken from the startups. We will help them scale their innovative offerings through our digital assets and providing access to our digital and GSM customers. This is an open innovation initiative and we encourage startups to create, experiment and pivot.

Telenor Velocity has recently launched the first agri-tech program for startups in Pakistan. Tell us more.

Given that we’re an agrarian economy, how important do you think it is for entrepreneurs to work on ideas that merge agriculture and technology? Agriculture is the largest sector of Pakistan’s economy with a majority of the population being directly or indirectly dependent on this sector. It contributes over 20% to Pakistan’s GDP with over 40% of the labor force involved and with such scale of involvement, this sector has a huge opportunity for increased contribution towards the national economic contri progress. I can’t emphasize enough the significance of technology in this field, as I believe it is through technology we can offer scale; can increase customer engagement and offer products and services at a lower cost. Technology also helps in designing better products as it provides pr actionable insights, provides personalized guidance (IoT) mapping lands (using Drones) and digital satellite images, providing personalized information.

“For our thematic cohort of agriculture, startups with the most relevant solutions will be offered partnership opportunities with Telenor Pakistan” What are you currently excited about for the future? For our thematic cohort of agriculture, startups with the most relevant solutions will be offered partnership opportunities with Telenor Pakistan. This is first of its kind proposition. We are also working towards building other thematic verticals for our Accelerator around exciting digital initiatives, such as gaming, content and fin-tech. su

Profile for Startup Guide

Startup Guide Issue 6  

In our sixth issue, we talk to the master brand builder, Khadijah Shah of Élan and Zaha. The serial entrepreneur was behind turning around S...

Startup Guide Issue 6  

In our sixth issue, we talk to the master brand builder, Khadijah Shah of Élan and Zaha. The serial entrepreneur was behind turning around S...