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Purple Cow: Transform Your Business by Being Remarkable by Seth Godin

The Psychology of Selling by Brian Tracy If you’re an entrepreneur, you know that the key to a good business is having an incredible sales technique. This means not just selling your product, but also selling and branding yourself, since as the founder, you’re part of the package. For a successful business, it is not enough to just have a good product – you should be able to approach a person and make them fall in love with you and your product. This book by Brian Tracy is an amazing guide for you to learn valuable strategies to sell more by focusing on one thing – the person.

This incredible read by the guru Seth Godin demonstrates in detail how traditional marketing and its 4Ps don’t work anymore. He uses the metaphor ‘purple cow’ for something that is extraordinary and phenomenal and remarkable. It explains how in the present world, a business is either remarkable or it is invisible. He explains why safe is dangerous and highlights examples of companies that have been successful by being purple cows. If you’re an entrepreneur and need some guidance about how to be successful and set yourself apart from your competition, this is a must read for you.

Profile for Startup Guide

Startup Guide Issue 4  

For our 4th issue, we explore the ecosystem of KP and the incredible milestones they have achieved in spite of their somewhat limited exposu...

Startup Guide Issue 4  

For our 4th issue, we explore the ecosystem of KP and the incredible milestones they have achieved in spite of their somewhat limited exposu...