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proudly presents

Mah Sing Group We’re immensely proud of the journey that Mah Sing has embarked on; from our humble beginnings as a plastics trading firm in 1965 to a company that thrives in the property and lifestyle development industry today and all the changes and growths in between. At Mah Sing, we believe that excellence is achieved by upholding the basic principles that our company is built upon. These statements are at the very core of everything that we do and are what will continue to set our course for the future as a company. Our Vision Inventing future living that enhances the quality of life.

Our Mission We aim to achieve a culture of innovation and collaboration through:

Corporate Social Responsibilities

Mah Sing Foundation •2017 saw Mah Sing Foundation introduce its new logo and vision.; Reinventing hope, creating lasting change in children's lives. The Foundation aims to work closely with parents, families and communities to have a lasting change and sustainability in the lives of children. •The








RM6.3million in 2017 from charitable donors and corporations. The funds raised will be used for charitable initiatives focused on the Foundation’s 3 key pillars; Education, Health & Wellbeing and Community Development.

RM1million Contribution To Badan Amal Kasih Ibu To Support Baiti Jannati@Wilayah Persekutuan Programme •Mah Sing Foundation had contributed RM1million to Badan








Jannati@Wilayah Persekutuan programme to repair and refurbish the homes of 10 disadvantaged families. •Baiti Jannati provides low-income families in Projek Perumahan Rakyat and Perumahan Awam Dewan Bandaraya Kuala Lumpur with better living standards by refurbishing their homes with necessary living essentials and assist in settling the housing repayment loans of selected families.

RM1million Contribution To Badan Amal Kasih Ibu To Support Baiti Jannati@Wilayah Persekutuan Programme

Mah Sing’s Penang Team Aiding Flood Relief Effort in Bukit Mertajam, Penang •25 volunteers of Mah Sing’s Penang team and a group of volunteers distribute flood relief items in Bukit Mertajam which was badly affected by the recent Penang flood. The Mah Sing team spent a whole day packing gloves, pails, mops, cleaning hoses, brooms, cleaning detergents, garbage bags and also household items such as mattresses, pillows, bedsheets and blankets.  They visited house-to-house with a lorry in tow to distribute the bulkier items like mattresses, pillows bedsheets and blankets. •To date in December 2017, Mah Sing Foundation has donated a total of close to RM300,000 from it’s RM500,000 pledge to aid the flood victims.

Penang Flood Relief Efforts

Mah Sing Foundation has supported numerous education centric causes to help children. •Contributed RM1mil to Yayasan Pendidikan Tzu Chi Malaysia which will

be used to develop the Tzu Chi International School in Kuala Lumpur. •Contributed RM99,250 to Yayasan Generasi Gemilang, a non-profit

organisation that helps under-served children from a low-income community in Selayang. •Contributed RM96,000 in financial assistance to 80 students from SJK

(C) Sam Yoke, of which 49 are special needs students. SJK (C) Sam Yoke is one of only 2 Chinese primary schools in Kuala Lumpur that caters to special needs children and has specialised facilities to aid their learning experience. The Foundation also donated RM30,000 to The Star newspaper’s Newspaper-in-Education programme called ”Step Up”.

Educational Assistance to Yayasan Generasi Gemilang (Up) and SJK (C) Sam Yoke (Down)

Customer Service Initiatives

Thematic Events To Engage Customers •Mah Sing wants to engage our customers creatively and in more casual settings which have seen the company focus on more thematic events. In 2017, the Group’s Arts and Lights Exhibition, Malaysia first interactive travelling pop-up art and technology experience with creative installations, interactive props







photography opportunities was well received by the public. •The weekend exhibition has garnered more than 42,000 registrants beginning from 19 November to 24 December. Arts and Lights was especially popular with millennials and helped garner quality leads for our projects. Mah Sing’s Arts and Lights at Icon City, Petaling Jaya

M Privilege and M Concierge •Mah Sing continues its strive to earn the loyalty of its customers by offering value-added services like M Privilege and M Concierge. •M Privilege members are given priority invitations to property launches, events and promotion as well as M Concierge services which offers post-delivery services such as sub-sale, leasing, interior design








purchasers with a ready contact point for any clarification that arises after their purchase. •Members can enjoy soft benefits such as a discount and privileges from








improvement and holiday packages. •Members can also enjoy discount for their subsequent purchase of Mah Sing property and receive incentives when members introduce new buyers to purchase Mah Sing properties.

In addition to the benefits of M Privilege and M Concierge, M Privilege members will also be invited for special events; Yiruma Concert in Malaysia (Left) and Miss Malaysia Tourism Pageant Final 2017 (Right)

Emphasis on Good Customer Service A one-stop hotline centre has been set up with a centralised feedback system to manage customer’s feedback more efficiently and systematically. The system is continuously enhanced to improve the quality of our customer service. We also conduct customer satisfaction surveys to understand customer’s feedback to our product, services, timeliness and quality of customer service. The Group believes that providing good customer service will continue to strengthen Mah Sing record as a premium lifestyle developer and one of the most trusted developers in the nation.


Staff Engagement Activities Mah Sing believes that an effective workforce is essential to the success of an organization. Effective human resource strategies have been initiated to promote open communication & transparency, harmony amongst all employees and respect for individuals. In 2017, Mah Sing received 2 HR Awards for its relentless effort in advancing the HR sphere, including developing talent, advocating best HR practices and trailblazing new HR initiatives.

Staff Recognition and Welfare Mah Sing also emphasize on staff recognition and welfare. The Group utilises a “Valuing Performance (VP)” performance management system which aligns employees’ goals and the organization’s own goals, and rewards to performance. In demonstrating the Company’s appreciation to staff, the Long Service Awards are conferred to longserving employees during the Group’s Annual Dinner for their endless dedication and contribution.

Work-Life Balance Mah Sing greatly encourages a good work-life balance. In line with the Group’s tagline ‘Reinvent Spaces. Enhance Life.’ the Group renovated its headquarters in Wisma Mah Sing, now known as MS@Work. The out of a box HQ concept aims to create a modern environment to enhance and encourage






conducive environment for its employees The new headquarters feature various modern layouts that appeal to millennials such as open space concept, fun meeting rooms, collaborative breakout areas, colourful pantries, a gym and karaoke room.

Mah Sing’s new corporate office MS@Work has thematic meeting rooms (Left). The Group also organises regular team building activites (right) for employees as the company advocates work-life balance.

Work-Life Balance M Life is Mah Sing Group’s Sports Club with its main objective to promote company unity and higher motivation among employees. With its tagline to ‘ Enhance Life together’, Its vision of ‘A Healthier and Colourful Life within M Family and Beyond!, M Life’s mission is: ➢ 1. Building stronger bonds within M Family ➢ 2. Promoting diversity of talents beyond work ➢ 3. Fostering a healthy lifestyle within M Family ➢ 4. Advancing performance through work-life balance M Life weekly activities include fitness class, social dance, badminton M Life monthly activities include hiking adventures, futsal, paintball, movie screenings, marathons, go-kart, bowling and many more.

Work-Life Balance

M Life organizes various activities for staff to join in

Training Programmes The Group creates programmes for various levels of employees such as its Management and Executive Development Skills programmes which aim to improve performance and results. In 2016, the Group recorded more than 18,000 training hours for its employees of all levels. Other programmes such as “Take Time with…” a 1-hour guest speaker slot where various industry leaders are invited to share their experiences with Mah Sing employees. Mah Sing’s ‘Take Time With’ Session with Lee Lung Nien. CEO of Citibank Berhad