Page 1

PUBLICITY SUMMARY COMMUNICATIONS DEPARTMENT February 2019


Executive Summary (February) Public Relations Press Releases First Ladies Eco Fair

Media Mentions Print Media Online Media Broadcast Media Other Speaking Engagements

2/20/2019 2/22/2019

40 articles 40 articles 2 interviews 4

Marketing Paid Placements Print Media Online Media Broadcast Media Streaming Media Out-of-Home Advertising Direct Mail & Distribution Tech SmartKit

1 placements 0 24 placements 0 0 950 SmartKits

Digital Presence Social Media Organic (Unpaid) Paid Campaigns Online Platforms Search Engine Advertising Website Mobile App Email Campaigns All Patron Cluster / Collection Targeted New Cardholders Inactives

Page 2 of 22

124,471reach 31,649 Reach | 480 Results 10,843 Impressions | 1,608 clicks 42,135 visits | 81,105 page views 246 downloads | 4,237 active users 69,290 emails 97,580 emails 2,592 emails 1,134 emails 240 emails


PUBLIC RELATIONS

Print Media Mentions Mentions by Publication

Sentiment

Public invited to free Eco-Fair Public invited to free Eco-Fair Saturday CANTON Stark County District Library will kick off the gardening season with its... Source: The Independent - Feb 26, 2019

At the library ...the Teen Video Game Club. Light refreshments will be served. STARK LIBRARY 715 Market Ave. N, Canton The library kicks off... Source: The Independent - Feb 25, 2019

It doesn't always have to be finders keepers. ...of your lost stuff is in boxes, bins and safes all over Stark County just waiting for you to claim it. The overseers of 'lost-and-found' Stark Library 120... Source: The Repository - Feb 23, 2019 The Independent - Feb 23, 2019 The Times-Reporter - Feb 24, 2019 Akron Beacon Journal - Feb 25, 2019

BOOK TALKOhio woman made a league of her own ...Look at the Classic Baseball Comedy," 6 to 7 p.m. Monday. Stark County District Library (Lake Community branch, 565... Source: Akron Beacon Journal - Feb 24, 2019

Books to Borrow ... Books to Buy ...shouldn't be missed. Librarian's Choice Library: Stark County District Library, Plain Community Branch, 1803... Source: The Repository - Feb 24, 2019

Page 3 of 22


Jackson Township plans for new park on Tam O'Shanter land JACKSON TWP. Tam O'Shanter in Jackson Township was a favorite golf course to hundreds of local golfers for 90 years. The property has been... Source: The Suburbanite - Feb 22, 2019 Today ...will be passed out. For information, call 330-832-5037. The Madge Youtz Branch of the Stark County District Library,... Source: The Repository - Feb 19, 2019

NORTH CANTON ...19 years," she said. "I was the children's librarian (for Stark County District Library), then a consultant for children's... Source: The Repository - Feb 17, 2019

McKinley house returns to Market Avenue N ...tabletop, now is displayed in the Genealogy Division of the Stark County District Library. The main branch at 715 Market... Source: The Repository - Feb 16, 2019 The Independent-Feb 16, 2019 Akron Beacon Journal - Feb 17, 2019 Wooster Daily Record- Feb 16, 2019 Books to Borrow ... Books to Buy ...treasure on many levels. Librarian's Choice Library: Stark County District Library, Perry Sippo Branch, 5710 12th... Source: The Repository - Feb 17, 2019

Canton Museum of Art showcases work of Northeast Ohio, from 'Cleveland to Canton' ...Presidential Library and Museum, the Massillon Museum, the Stark County Library and the Canton Charge basketball team also had... Source: The Repository - Feb 17, 2019

CANTON CANTON P resident William McKinley's house and site of his 1896 "front porch campaign" stands on Market Avenue N once more Stark Library. The white,... Source: The Repository - Feb 16, 2019

Today ...For information, visit cmnh.org. Stark Parks and the Stark County District Library will co-host a Winter Movie Night... Source: The Repository - Feb 15, 2019 Page 4 of 22


Stark County area calendar of events ...Parks is hosting Indoor Winter Movie Night, presented by the Stark County District Library, at 6 p.m. at Exploration Gateway... Source: The Suburbanite - Feb 15, 2019

Movie night planned at Sippo park ...night planned at Sippo park PERRY TWP. Stark Parks and Stark County District Library will partner to present a showing... Source: The Repository - Feb 14, 2019 The Independent - Feb 13, 2019

WWE Road to WrestleMania ...available at the box office or at all Ticketmaster locations. The North Branch of the Stark County District Library,... Source: The Repository - Feb 11, 2019

Books to Borrow ... Books to Buy Sometimes courage, friendship and perseverance can be separate qualities. Sometimes, though, those qualities can be connected. Helping kids Stark Library... Source: The Repository - Feb 10, 2019

Township trustees look back on 2018, move on to 2019 ...re-building of the Jackson Township Library Branch with the Stark County District Library •Library starting construction in... Source: The Suburbanite - Feb 08, 2019

"Behold the Dreamers" ...as an immigrant and author. The program was part of the Stark County District Library's Dr. Audrey Lavin Speaking of Books... Source: The Repository - Feb 08, 2019 The Independent - Feb 07, 2019

Coalition seeks simple ideal: more kindness ...which is attempting to spread its message wider and wider in Stark County and beyond. The coalition launched its initiative in November Stark Library.... Source: The Repository - Feb 07, 2019 The Independent - Feb 07, 2019

Page 5 of 22


Feb. 17 is National Random Acts of Kindness Day, and the Can ...meets the first Thursday of every month at 6 p.m. in the Stark County District Library at 715 Market Ave. N. During today's... Source: The Repository - Feb 07, 2019

May primary ballot will include candidates and issues CANTON Stark Library County's largest library district, a city, three villages, a school district and three townships will ask voters to approve tax... Source: The Repository - Feb 07, 2019 The Independent - Feb 07, 2019

Alliance ...Schools, renewal, 4.4 mills, emergency requirements, 5 years Stark County Library District, additional, 2 mills, current... Source: The Repository - Feb 07, 2019 The Independent - Feb 07, 2019

CANTON CANTON Stark Library County's largest library district, a city, three villages, a school district and three townships will ask voters to approve tax... Source: The Repository - Feb 07, 2019

"Chinese New Year" cooking class ...follows. Admission is free but reservations are needed. Visit www.starklibrary.org. The Karamu House, 2355 E. 89th St.,... Source: The Repository - Feb 04, 2019

Books to Borrow ... Books to Buy "Here is my secret. It's quite simple: One sees clearly only with the heart. Anything essential is invisible to the eyes." — Stark Library Antoine de... Source: The Repository - Feb 03, 2019

Today ...or visit massillonmuseum.org. The North Branch of the Stark County District Library, 189... Source: The Repository - Feb 02, 2019

Stark County area calendar of events ...ext. 350, or visit www.massillonlibrary.org. Feb. 7 - The Stark County Library presents the Dr. Audrey Lavin Speaking of Books... Source: The Suburbanite - Feb 01, 2019 Page 6 of 22


PUBLIC RELATIONS

Online Media Mentions Mentions by Publication

Sentiment

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Story Time & More (family), Wednesday,... Source: Alliance Review Online - Feb 27, 2019

Local attorney named to library board ...Canton has been selected for reappointment to a term on the Stark County District Library Board. Mack originally was... Source: Repository Online - Feb 27, 2019 The Independent Online - Feb 27, 2019

Here's what's going on at area libraries ...during the Teen Video Game Club. Light refreshments will be served. STARK LIBRARY 715 Market Ave. N, Canton The library kicks off... Source: The Independent Online - Feb 25, 2019

Missing your dentures or yoga pants? ...Plenty of your lost stuff is in boxes, bins and safes all over Stark County just waiting for you to claim it. 120 year old library card at Stark Library. The overseers of... Source: Alliance Review Online - Feb 22, 2019 The Independent Online - Feb 22, 2019 Repository Online - Feb 22, 2019

Page 7 of 22


Public invited to free Eco-Fair Posted at 1:49 PM Subscribe to The Independent CANTON Stark County District Library will kick off the gardening season with... Source: The Independent Online - Feb 21, 2019 Repository Online - Feb 21, 2019

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Story Time & More (family), Wednesday,... Source: Alliance Review Online - Feb 20, 2019

Poetry Contest The 20th Annual Poetry Contest sponsored by the Stark County District Library runs from February 1st to April 15th NCCS eNewsletter – Feb 17, 2019

Author Jane Biehl spreads cheer despite her life's challenges ...19 years," she said. "I was the children's librarian (for Stark County District Library), then a consultant for children's... Source: Alliance Review Online - Feb 17, 2019 Att net - Feb 18, 2019 Repository Online - Feb 17, 2019 The Independent Online - Feb 17, 2019

Canton Museum of Art showcases work of Northeast Ohio, from 'Cleveland to Canton' ...Presidential Library and Museum, the Massillon Museum, the Stark County Library and the Canton Charge basketball team also had... Source: Alliance Review Online - Feb 17, 2019 The Independent Online - Feb 17, 2019 Repository Online - Feb 17, 2019 CoolCleveland.com - Feb 12, 2019

McKinley house returns to Market Avenue N ...on a tabletop, is displayed in the Genealogy Division of the Stark County District Library CANTON President William McKinley's... Source: The Independent Online - Feb 16, 2019 Repository Online - Feb 16, 2019 Alliance Review Online - Feb 16, 2019 The Weekly Options Trader - Feb 16, 2019

Page 8 of 22


Family Night Announced At The Canton Museum Of Art ...Canton Palace Theatre, Canton Ballet, Just Imagine Gallery, Stark County Library and more. The Cleveland Indians' mascot, Slider,... Source: Broadway World - Feb 09, 2019 Broadway World - Feb 16, 2019

Akron Ohio News - Candidates file for May ballot ...of natural gas; and • a new eight-year, 2-mill levy for the Stark County Library District for current expenses for voters in New... Source: Leader Publications - Online - Feb 14, 2019

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Story Time & More (family), Wednesday,... Source: Alliance Review Online - Feb 13, 2019

Candidates, issues certified for ballot ...school district. ‒ Issue 13, a 2-mill, 8 year levy for the Stark County Library District. ‒ Issue 14, a 0.8mill, 20-year... Source: Record-Courier Online - Feb 12, 2019 Alliance Review Online - Feb 07, 2019

Movie night planned at Sippo park ...11, 2019 at 3:23 PM PERRY TWP. Stark Parks and Stark County District Library will partner to present a showing of... Source: Repository Online - Feb 11, 2019 The Independent Online - Feb 11, 2019

Imbolo Mbue: 'Our duty is to move those stories from darkness, to light' ...as an immigrant and author. The program was part of the Stark County District Library's Dr. Audrey Lavin Speaking of Books... Source: The Independent Online - Feb 08, 2019 Repository Online - Feb 08, 2019

Canton Kindness Coalition spreads message of peace and love ...Stark Library. If Stephanie Sweany has her way, kindness will soon be contagious in Stark County and beyond. She is the founder of the Canton Kindness... Source: Repository Online - Feb 07, 2019 Alliance Review Online - Feb 06, 2019 The Independent Online - Feb 06, 2019

Page 9 of 22


Jackson Township trustees look back on 2018, move on to 2019 ...re-building of the Jackson Township Library Branch with the Stark County District Library - Library starting construction in... Source: The Suburbanite - Online - Feb 06, 2019

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Story Time & More (family), Wednesday,... Source: Alliance Review Online - Feb 06, 2019

Who's on Stark's primary ballot? ...to be placed on the May 7 ballot was 4 p.m. Wednesday. CANTON Stark Library, Stark County's largest library district, a city, three villages, a school... Source: The Independent Online - Feb 07, 2019 Repository Online - Feb 07, 2019 Alliance Review Online - Feb 07, 2019

Page 10 of 22


PUBLIC RELATIONS

Broadcast Media WNPQ (10 minute interview with Jim Berni) .......................................................................... 2/6/2019 Marianna DiGiacomo shared upcoming library events with Jim Berni.

WHBC (30 minute interview with Gary Rivers) .................................................................... 2/27/2019 Derek and Marianna shared information on upcoming events, the levy and Jackson.

Page 11 of 22


PUBLIC RELATIONS

Speaking Engagements Canton Chamber Event

2/7/2019

Jen Walencik shared information on library services and the Imbolo event with area chamber members. Connected NAMI and Marianna to discuss upcoming potential partnerships.

Chamber Event

2/14/2019

Jen Walencik shared information on library services and Mike Massimino with area chamber members. Men’s Challenge agreed to distribute guides to their classes.

Quick Connect Event

2/20/2019

Jen Walencik shared information on library services and Mike Massimino with area chamber members. Discussed a cross promo with Canton Symphony’s Bill Hall. The Symphony agreed to display guides.

Canton Chamber Event

2/28/2019

Jen Walencik shared information on the EcoFair, the museum passes and Mike Massimino. Fitzpatrick Realty wanted guides to put in the welcome wagon for new tenants.

Page 12 of 22


MARKETING

Print Media Mike Massimino Ad: About Magazine 2/19/2019 This ad included information about Mike Massimino, the fourth author in the Speaking of Books series.

Page 13 of 22


MARKETING

Broadcast Media Advertising Start Smart Early Literacy TV Spots These bite-sized learning moments for caregivers run during the children’s weekday educational programming on Western Reserve PBS, to build up the library as an authority and free resource for literacy resources. Spots airing four times per day M-F, 2/1-2/8

24 placements

Ten different 15-second spots are currently airing. View all the Start Smart TV spots at YouTube.com/StarkLibrary.

Page 14 of 22


MARKETING

Direct Mail & Direct Distribution

Tech SmartKit The Tech SmartKit features the Library’s digital and mobile tech offerings including e-collection apps, tech help services (the helpline phone number, 1-on-1 appointments, and classes), library of things, library mobile app, tech-related services for children, and includes a pen/stylus and microfiber wipe.

Distributed at Branches and Events

Page 15 of 22

950


DIGITAL PRESENCE

Social Media Followers 13,497 Facebook | 2,776 Twitter | 1,057 Instagram

Facebook Reach and Engagement Reach is a total of people who saw each library post. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Reach lifetime post organic reach Monthly Engagements Lifetime_engaged_users

-

The peak on Feb1- 3 was the Canton Football post The Peak Feb 9 was Imbolo The peak Feb 18 was horseback librarians and McKinley House replica

Page 16 of 22

124,471 7,906


Twitter Impressions and Engagement Impressions are similar to views on a website: it refers to the number times library posts were seen. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Impressions Sprout Group Report

16,059

Monthly Engagements Sprout Group Report

-

83

Spike on 1 Canton football Spike on 6 McDonalds McDalh-bles Spike on 8 was Imbolo Spike on 15 gross presidential foods Spike on 17 First Ladies Museum Spike on 25 was Eco-Fair

Instagram Impressions and Engagement Impressions are similar to views on a website: it refers to the number times library posts were seen. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Impressions Sprout Group Report Monthly Engagements Sprout Group Report

-

Spike 8-14 were Imbolo pictures

Page 17 of 22

3196 114


Paid Social Media Campaigns 31,649 Reach | 480 Results Imbolo Mbue (Facebook, Instagram) Objective was to increase awareness and registrations for the Imbolo Mbue event. Reach Engagements Results (Clicks to Website) Eco Fair (Facebook, Instagram) Objective was to increase awareness and attendance for the Eco Fair event. Reach Engagements Results (Clicks to Website) Post Boosts (Facebook) Objective was to promote single posts for a variety of library topics. Reach Results (Engagements)

20,843 446 318

4,323 571 46

757 50

Increase Followers (Facebook) Objective is to reach new cardholders encouraging them to follow our Facebook page. Experience has shown that our followers engage more readily with further ad campaigns than the general population. Reach 5,726 Results (Page Likes) 66

Page 18 of 22


DIGITAL PRESENCE

Search Engine Advertising These text-based ads are shown in search engine results based on our criteria. Using a strategy known as “long-tail”, we target searches that will generate results while avoiding competition that would increase the cost. When the user clicks on the ad, he/she is taken to the library website. Google Adwords – Library Branding These are text ads shown in Google searches for keywords related to the library brand or general library topics. Impressions 2,862 Clicks 1,080 Google Adwords – Collection Items These are text ads shown in Google searches for keywords related to our collection items. Topics of focus include video games, radon detectors, electricity monitors, and more. Impressions 604 Clicks 55 Google Adwords – Events These are text ads shown in Google searches for keywords related to our repeating and one-off events. Topics of focus include story times, book clubs, and pups and pages. Impressions 253 Clicks 32 Google Adwords – Services These are text ads shown in Google searches for keywords related to our key services. Topics of focus include passports, Lynda.com, museum passes, early literacy, and the mobile device hotline. Impressions 7,124 Clicks 441

Page 19 of 22


DIGITAL PRESENCE

Website Key Stats (non-catalog views) ↓↑ Visits (a.k.a. sessions)

42,135 (↑3.3% YOY)

Page Views

81,105 (↑3.5% YOY)

Pages/session Average Session Duration

Visitors Per Month Current vs Previous Year

Page Views Per Month Current vs Previous Year

Page 20 of 22

1.92 (↑0.2% YOY) 1m38s (↓4.5% YOY)


DIGITAL PRESENCE

Mobile App Our new mobile app, advertised as “the Smart Store in your pocket�, launched February 15th 2017 and is available to download on the Apple or Google app stores. The app gives users another choice to search materials, manage holds and renewals, and register for events. Features like scanning ISBN barcodes, suggesting a purchase, and a virtual card for checking out at our express checks boost convenience too.

Key Stats Total Installs New Downloads Active Users this month

Page 21 of 22

9,451 246 4,237


DIGITAL PRESENCE

Email Campaigns All Patron: “New at The Library” A series of newsletters featuring events and services sent to all patrons twice a month. Sent

69,290

Opened

10,113

Clicks

347

(15%) % of emails that were opened. (3.4%) % of opened emails where a link was clicked.

Targeted: Poetry Contest Email An email to Educator cardholders informing them of the poetry contest and encouraging them to participate with their classes. Sent

2,592

Opened

1,076

Clicks

31

(42%) (3%)

New Cardholder Email Series Seven welcome emails are sent to new patrons across a 12 week period, introducing them to many of the unexpected services the library offers. Sent

1,134

Opened

876

(78%)

Clicks

104

(12%)

Inactives Email Series A series of emails are sent to cardholders who have not used the library in over a year, introducing them to many of the unexpected services the library offers. Sent

240

Opened

214

(89%)

23

(11%)

Clicks

Example of the our all-patron email about Imbolo Mbue

Fresh Picks: Collections Promotion This set of targeted emails is designed to promote new and featured collection items to subsets of our patrons based on their interests. Sent

97,580

Opened

18,374

(19%)

1,393

(8%)

Clicks

Page 22 of 22

Example of Fresh Picks “Fantasy and Sci-Fi” email

Profile for Stark County District Library Board of Trustees

February 2019 Publicity Summary  

February 2019 Publicity Summary  

Advertisement