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PUBLICITY SUMMARY COMMUNICATIONS DEPARTMENT June 2018


Executive Summary (June) Public Relations Press Releases Animal Expo New ED (limited) History of Rock New ED Media Mentions Print Media Online Media Broadcast Media Other Speaking Engagements

06/01/2018 06/11/2018 06/13/2018 06/25/2018

23 articles 16 articles 2 interviews 1

Marketing Paid Placements Print Media Online Media Broadcast Media Streaming Media Out-of-Home Advertising Direct Mail & Distribution

2 placements 0 84 placements 0 0 0

Digital Presence Social Media Organic (Unpaid) Paid Campaigns Online Platforms Search Engine Advertising Website Mobile App Email Campaigns All Patron Cluster Targeted New Cardholders

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64,567 reach 50,288 Reach | 2,803 Results 32,201 Impressions | 736 clicks 40,413 visits | 79,577 page views 422 new downloads | 3,579 active users 132,614 emails 7,198 emails 4,861 emails 1,047 emails


Executive Summary (YTD) Jan

Feb

Mar

Apr

May

Jun

Total

5

2

4

2

4

4

21 releases

22 34 2

25 25 2

36 39 3

37 43 3

20 21 0

23 16 2

163 articles 178 articles 12 spots

0

1

1

2

1

1

6 events

0 0 138 0

0 0 94 0

0 0 310 176,018

0 0 84 0

0 0 92 0

2 0 84 0

2 placements

0

0

0

0

0

0

1,300 0

1,100 123,024

200 0

185 0

0 122,024

0 0

2,785 SmartKits 245,048 copies

67,589 109,146

42,759 72,398

68,198 94,795

54,602 80,576

60,377 62,829

64,567 50,288

358,092 reach 470,032 reach

Online Platforms Search Engine Ad Impressions 98,882 Search Engine Ad Clicks 1,837 Website Visits 45,437 Website Pageviews 89,615 Mobile App New Downloads 407 Mobile App Active Users 3,382

88,147 1,895 40,790 78,347 209 3,133

63,591 2,048 46,790 88,567 364 3,608

54,846 1,681 41,245 80,335 444 3,557

49,163 1,602 39,845 76,801 388 3,520

32,201 736 40,413 79,577 422 3,579

386,830 impressions 9,799 clicks 254,520 visits 493,242 pageviews 2,234 downloads 20,779 active users

197,244 9,566 0 803

130,843 9,774 7,292 948

131,509 10,233 2,552 880

131,809 10,057 6,421 894

132,614 7,198 4,861 1,047

855,373 emails 50,624 emails 21,284 emails 5,368 emails

Public Relations Press Releases Media Mentions Print Media Online Media Broadcast Media Other Speaking Engagements

Marketing Paid Placements Print Media Online Media Broadcast Media Streaming Media Out-of-Home Advertising Direct Mail & Distribution Mobile Device SmartKit Smart Store Guide

802 placements 176,018 impressions

Digital Presence Social Media Organic (Unpaid) Paid Campaigns

Email Campaigns All Patron Cluster Targeted New Cardholders

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131,354 3,796 158 796


PUBLIC RELATIONS

Print Media Mentions Mentions by Publication

Sentiment

Books to Borrow ... Books to Buy ...true friendship. Librarian's Choice Library: Stark County District Library, Lake Community Branch, 565 Market Ave. SW, Uniontown ... Source: The Repository - Jun 24, 2018

LOVE TALE SET AFTER CIVIL WAR ... signs The Secrets Between Us, 5:30 to 7 p.m. Wednesday. Stark County Public Library (Jackson Township branch, 7186 Fulton ... Source: Akron Beacon Journal - Jun 24, 2018

Books to Borrow ... Books to Buy ...is a must-read. Librarian's Choice Library: Stark County District Library, 715 Market Ave. North, Canton Deputy Director: Jean... Source: The Repository - Jun 17, 2018

Today ...cantonfarmersmarket.com. •Book Sale: 9 a.m. to 1 p.m. at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Fundraiser... Source: The Independent - Jun 16, 2018

Happenings Happenings Today Book Sale: 9 a.m. to 5 p.m. at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Fundraiser for Friends... Source: The Independent - Jun 15, 2018

JACKSON TWP. ...and is being developed in conjunction with a new Stark County District Library branch. Township officials had hoped to begin... Source: The Repository - Jun 14, 2018 Page 4 of 19


Lack of bids delays Jackson park plan ...and is being developed in conjunction with a new Stark County District Library branch. Township officials had hoped to begin... Source: The Repository - Jun 14, 2018 The Independent - Jun 14, 2018 Happenings ...330-833-6473. Book Sale: 9 a.m. to 7:30 p.m. at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Fundraiser for Friends... Source: The Independent - Jun 13, 2018

Stark District Library selects new executive director Stark District Library selects new executive director CANTON Mary Ellen Icaza, an administrator with a public library system in the... Source: The Independent - Jun 12, 2018 The Repository - Jun 12, 2018 Today ...Book Sale: 9 a.m. to 7:30 p.m. at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Fundraiser for Friends of the Lake... Source: The Independent - Jun 12, 2018

Program keeps kids reading, learning while school is out ...Library's branches, Canal Fulton Public Library and Stark County District Library, including Perry Sippo Branch and... Source: The Independent - Jun 12, 2018

MASSILLON ...Library's branches, Canal Fulton Public Library and Stark County District Library, including Perry Sippo Branch and... Source: The Independent - Jun 12, 2018

Tuesday ...•Book Sale: 9 a.m. to 7:30 p.m. at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Fundraiser for Friends of the Lake... Source: The Independent - Jun 11, 2018

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Books to Borrow ... Books to Buy ...and old. Librarian's Choice Library: Stark County District Library, East Canton Branch, 224 N. Wood St., East Canton ... Source: The Repository - Jun 10, 2018

Fundraisers ...9 a.m. to 5 p.m. Friday and 9 a.m. to 1 p.m. Saturday at Lake Community Branch Library, 565 Market Ave. SW, Lake Township. Over 15,000 on... Source: The Repository - Jun 10, 2018

FAMILY SAGA SET IN CLEVELAND ...in Cleveland, 6:30 to 7:30 p.m. Monday. Stark County District Library (North branch, 189 25th St. NW) - Andrea Legg,... Source: Akron Beacon Journal - Jun 10, 2018

Stark County area calendar of events ...•Celebrate all things furry at the Pet Expo at the Main branch of Stark Library, 715 Market Ave. N., Canton, on from 9 a.m. to... Source: The Suburbanite - Jun 08, 2018

Summit County area calendar of events ...call 330-865-8065. •Friends of Lake Community Branch Library, 565 Market Ave. SW., is holding a book sale June 13 to 16. More than... Source: The Suburbanite - Jun 08, 2018

Books to Borrow ... Books to Buy ...is pure fun. Librarian's Choice Library: Stark County District Library, North Branch Library, 189 25th St. NW, Canton Deputy... Source: The Repository - Jun 03, 2018

At the library ...Stark Library 715 Market Ave. N, Canton The library and its branches are encouraging kids and teens to read this summer with the help of the library's... Source: The Independent - Jun 02, 2018

Stark library board seeking levy increase CANTON The Stark County District Library will ask voters to approve a property tax increase to continue funding library operations in... Source: The Suburbanite - Jun 01, 2018

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PUBLIC RELATIONS

Online Media Mentions Mentions by Publication

Sentiment

Local books: Civil War-era romance series continues; events and signings ...Library (Jackson Township branch, 7186 Fulton Drive NW) — Canton native Scott Edwards signs Quintessential Jack: The Art of Jack Nicholson... Source: Akron Beacon Journal Online - Jun 22, 2018

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Women's Memoir Group, Tuesday, June 26, 11... Source: Alliance Review Online - Jun 20, 2018

Lack of bids delays Jackson park plan ...plaza, and is being developed in conjunction with a new Stark County District Library branch. Township officials had hoped to... Source: The Independent Online - Jun 14, 2018 Repository Online - Jun 14, 2018 ETC: Classic, Antique, & Collector Car Show in Akron Et Cetera Friends of Lake Community Branch Library Book Sale - Thursday-Saturday at the Lake Community Branch Library, 565 Market Ave.... Source: Akron Beacon Journal Online - Jun 13, 2018

Stark County Library News Posted at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Pups and Pages, Saturday, June 16, 1:30-3... Source: Alliance Review Online - Jun 13, 2018

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Program keeps kids reading, learning through summer ...Public Library's branches, Canal Fulton Public Library and Stark County District Library, including Perry Sippo Branch... Source: Repository Online - Jun 12, 2018 The Independent Online - Jun 12, 2018 Local books: Family saga set in Cleveland; events and signings ...to 7:30 p.m. Monday. Stark County District Library (North branch, 189 25th St. NW) — Andrea Legg, author of Flap... Source: Akron Beacon Journal Online - Jun 07, 2018

Stark County area calendar of events ...330-489-1333. - Celebrate all things furry at the Pet Expo at the Main branch of Stark Library, 715 Market Ave. N., Canton,... Source: The Suburbanite - Online - Jun 07, 2018

Summit County area calendar of events ...is required. For information, call 330-865-8065. - Friends of Lake Community Branch Library, 565 Market Ave. SW., is holding a book sale... Source: The Suburbanite - Online - Jun 07, 2018 Akron Beacon Journal Online - Jun 05, 2018 Talk Of The Town ...be awards in each age group. Papers to enter are available at the Sandy Valley Branch Library. A St. Jude's Hospital Bike-a-thon will be... Source: Alliance Review Online - Jun 07, 2018

Stark County Library News Posted May 30, 2018 at 12:01 AM East Canton Branch 330-488-1501 eastcanton@starklibrary.org Women's Memoir Group,... Source: Alliance Review Online - Jun 02, 2018

Here's what's happening at area libraries ...patron lot at Second Street and Lincoln Way E, until 2 p.m. STARK COUNTY DISTRICT LIBRARY 715 Market Ave. N, Canton The... Source: The Independent Online - Jun 01, 2018

Listen at the Library Expands ...by The Hoover Foundation. "Originally part of the Stark County District Library's program offerings, recent funding has... Source: PressReleasePoint - Jun 13, 2018 Page 8 of 19


PUBLIC RELATIONS

Broadcast Media WINW Radio (30 minute interview with CAP III)

06/13/2018

Representatives from SPARK discussed early literacy resources available for the community.

CSSTV11/COCTV (20 minute interview)

06/13/2018

Julia Shaheen discussed early literacy and summer slide solutions. Brock Hutchison discussed services available through mobile services.

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PUBLIC RELATIONS

Speaking Engagements Canton Chamber Quick Connect .........................................................................................06/20/2018 Jen Walencik discussed Summer Reading, the summer slide/solutions, BikeSmart and the summer reading finale celebration with Canton Chamber members.

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MARKETING

Print Media Summer Reading Ad

06/15/2018 and 06/22/2018

An ad encouraging kids and teens to sign up for Summer Reading was printed in the Jackson Suburbanite.

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MARKETING

Broadcast Media Advertising Start Smart Early Literacy TV Spots These bite-sized learning moments for caregivers run during the children’s weekday educational programming on Western Reserve PBS, to build up the library as an authority and free resource for literacy resources. Spots airing four times per day M-F, 5/1-5/31

84 placements

Ten different 15-second spots are currently airing. View all the Start Smart TV spots at YouTube.com/StarkLibrary.

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DIGITAL PRESENCE

Social Media Followers 12,627 Facebook | 2,711 Twitter | 682 Instagram

Facebook Reach and Engagement Reach is a total of people who saw each library post. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Reach lifetime post organic reach Monthly Engagements Lifetime_engaged_users

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40,983 1,834


Twitter Impressions and Engagement Impressions are similar to views on a website: it refers to the number times library posts were seen. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Impressions Sprout Group Report

18,380

Monthly Engagements Sprout Group Report

152

Instagram Impressions and Engagement Impressions are similar to views on a website: it refers to the number times library posts were seen. Engagements are when viewers interact by liking, commenting, or sharing a post. Organic is unpaid. Monthly Organic Impressions Sprout Group Report Monthly Engagements Sprout Group Report

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5,204 149


Paid Social Media Campaigns 50,288 Reach | 2,803 Results Mobile App Downloads (Facebook, Instagram, and Ad Network Websites/Apps) Objective was to increase awareness and foster downloads of the new SCDL Mobile app. Reach Engagements Results (Clicks to Website)

33,648 699 550

Post Boosts (Facebook) Objective was to promote single posts for a variety of library services and events. Reach Engagements Results (Engagements / 10 Second Views)

14,401 7,483 2,228

Increase Followers (Facebook) Objective is to reach new cardholders encouraging them to follow our Facebook page. Experience has shown that our followers engage more readily with further ad campaigns than the general population. Reach 2,239 Results (Page Likes) 25

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DIGITAL PRESENCE

Search Engine Advertising These text-based ads are shown in search engine results based on our criteria. Using a strategy known as “long-tail”, we target searches that will generate results while avoiding competition that would increase the cost. When the user clicks on the ad, he/she is taken to the library website. Google Adwords – Collection Items These are text ads shown in Google searches for keywords related to our collection items. Topics of focus include video games, radon detectors, electricity monitors, and more. Impressions 23,714 Clicks 301 Google Adwords – Misc. Events These are text ads shown in Google searches for keywords related to our repeating events. Topics of focus include story times, book clubs, and pups and pages. Impressions 2,429 Clicks 82 Google Adwords – Services These are text ads shown in Google searches for keywords related to our key services. Topics of focus include passports, Lynda.com, museum passes, early literacy, and the mobile device hotline. Impressions 6,058 Clicks 353

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DIGITAL PRESENCE

Website Key Stats (non-catalog views) ↓↑ Visits (a.k.a. sessions)

40,413 (↑3.6% YOY)

Page Views

79,577 (↑0.2% YOY)

Pages/session Average Session Duration

Visitors Per Month Current vs Previous Year

Page Views Per Month Current vs Previous Year

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1.97 (↓3.2% YOY) 1m43s (↓2.4% YOY)


DIGITAL PRESENCE

Mobile App Our new mobile app, advertised as “the Smart Store in your pocket�, launched February 15th 2017 and is available to download on the Apple or Google app stores. The app gives users another choice to search materials, manage holds and renewals, and register for events. Features like scanning ISBN barcodes, suggesting a purchase, and a virtual card for checking out at our express checks boost convenience too.

Key Stats Total Installs New Downloads Active Users this month

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6,840 422 3,579


DIGITAL PRESENCE

Email Campaigns All Patron: “New at The Smart Store� A series of newsletters featuring events and services sent to all patrons twice a month. Sent

132,614

Opened

27,301

(20.6%) % of emails that were opened.

Clicks

1,043

(3.8%) % of opened emails where a link was clicked.

Targeted: Summer Reading A newsletter to parents and educator cardholders announcing the Summer Reading Challenge and registrations. Sent

4,861

Opened

1,742

(36%)

Clicks

159

(9%)

New Cardholder Email Series Seven welcome emails are sent to new patrons across a 12 week period, introducing them to many of the unexpected services the library offers. Sent

1047

Opened

749

(72%)

Clicks

118

(16%)

Cluster Email Series: Collections Promotion This set of targeted emails is designed to promote new and featured collection items to subsets of our patrons based on their circulation habits. These emails target the Page Turners, Bedtime Stories, Double Feature, and Audiophiles clusters. Sent

7,198

Opened

2,438

(34%)

Clicks

278

(11%)

Example of an email to new cardholders

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2018 June Publicity Summary  
2018 June Publicity Summary  
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