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ADdictive Ink

September 2010

Partnering with Giants While seen as the ‘secret sauce’ to take revenues to the next level, landing larger companies as customers does not always provide the financial ‘silver bullet’ we dream of. This presentation will feature interactions with Fortune 100 companies, effective tactics and techniques, as well as a comparison contrast of successful engagements irrespective of size of company.

Derek Fournier is Principal and Owner of Plain Sight Strategy Group offering 20+ years of experience and an impressive portfolio of high-performance solutions for Microsoft and Intrinsic Technologies. His ability to manage cross-functional teams, optimize technology and communications – as well as his understanding of both business and technology issues – qualifies him to drive value for customers in tangible ways.

september th meeting n14 otice

This month’s meeting is on September 14th at 11:45 pm in the Lakeland Center’s Hollingsworth Ballroom.

Create Your Own Ad-venture August MEETING RECAP

september th 14 meeting no

speaker: program:

Derek Four nier


, CEO, Plain

This past meeting members gave their input concerning speakers/programs, how to improve the value of membership and other suggestions. Ad Fed split

Sight Strate Partnering gy Group with Giants: While seen How to partn as the ‘secret er with large sauce’ to tak customers does not alw e revenues customers to the next ays provide feature inte level, landin the ractions wit g larg h Fortune 100 financial ‘silver bullet’ comparison we dream of. er companies as companies, contrast of This presen effective tac successful eng tation will tics and tec agements irre bio: Derek hniques, as Fournier is spective of well as a an IT manag size of com impressive pany. portfolio of em high-performa ent professional offe ability to ma ring 20+ yea nce solution nage cross-f rs of s for Micros unctional tea understandin oft and Intrins experience and an ms, optimize g of both bus ic technology iness and tec in tangible and commu Technologies. His hnology issu ways. nications – es – qualifie as well as his s him to driv As a consul e value for customers tant, coach, development has worked expert, and with 53 of the partnership current For Motors, He advocate, Mr tune 100 com wlett-P . Fournier panies – Wa to name a few ackard, Verizon Comm l-Mart Stores . unications, , General Microsoft and Kraft Foods, ing

up into tables and had each leader from their table P. O. Box 24 201 Lakeland, FL 33802 -4201

speak on the table’s behalf. Table leaders were: Mark Adkins (CNP), Cathy Wolosin (Citrus Connection), Fred Koehler (Smart Creative/PMG) and Barbara

id l pres

n Hal

Bria Pres.

Meeting complimentsnotice and M&M of CNP Printing

Mark Adkins, CNP - speaking on behalf of his table

Balingit (Digitech Graphics Group). (continued, next page)

ADdictive Ink

September 2010

Create Your Own Ad-Venture (Continued)

Some of the suggestions for programs included: having an inspirational speaker, a speaker to address social media, the return of Yellow Shoes, the return of Josh Hallett and the return of the program about intellectual property. Some general suggestions offered were that Ad Fed become more involved in working with colleges, that the pre-Addy judging review is brought back and to have speakers broadcast via webinar, to name a few. The meeting concluded with Mark Adkins winning this month’s 50/50.

Join The Conversation

Allen Reed, Fred Koehler and Carl Stutzman hang out at the meeting.

Press Room ■■ Smart Creative’s Managing Director, Fred Koehler, has been appointed Chairman of the Marketing subcommittee for the 4th District of the American Advertising Federation.

■■ AAF Polk County has a new Facebook Page- AAF Polk County Florida! Stay current with organization news and post industry-related events and information!

■■ Bob Milligan has come out of retirement to work as a subcontractor for the Lakeland Center. As Vice-President and head of AAF Polk’s public service project, he would like to let everyone know that the AAF Polk is now taking requests for this year’s project! (See attached form). ■■ Who’s That Member? will be featured in the next issue of ADdictive Ink, highlighting fellow creative minds.

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AAF Polk County FL is now taking requests for this year’s Public Service project. This project is open to any 501c3 Not for Profit Organization in Polk County. Typically AAF Polk County FL, through its members, provides marketing skills on a pro bono basis to create an awareness campaign that can help the selected organization to increase its visibility in the county. We do not make any monetary contributions or get involved in fund raising, although the campaign could be directed to that area of need for the selected organization. I wish to submit the following 501c3 Not for Profit Organization for consideration for the 2010 AAF Polk County FL Public Service project. Submitted by:_______________________________ Phone / E-mail:______________________________ Not for Profit Name:__________________________ IRS Tax status (must be 501c3):_____________________________ How long in existence:________________________ Contact person: __________________________Title: ___________ E-mail address and phone:_________________________________ Please attach a one page review of the main objectives of the organization, copy of IRS designation letter, financial statement (budget), mission statement, success stories, major accomplishments, community involvement etc. Please include the areas that AAF Polk County FL can be of most help to you if you are selected as our 2010 Public Service project. Your application can be submitted via e-mail to or mailed to AAF Polk County FL, P.O Box 24201, Lakeland Fl 33802-4201, E-mail any requests for an electronic copy of application. DEADLINE FOR SUBMISSIONS IS October 1, 2010. The selection of a Not for Profit 501c3 Organization to receive assistance is at the sole discretion of the AAF – Polk County Florida Board of Directors and Public Service Committee. Imperial Polk Advertising Federation, Inc. dba AAF – Polk County Florida is a 501c6 Not for Profit Business Organization.

September Issue of Ad Ink  

AAF Polk County's first 2010 newsletter!