TRADE FAIR REPORTS
CAVALIADA: SPORT, TARGI, SHOW
www.cavaliada.pl
Trade fair for the horse industry
Three dimensions of CAVALIADA Three correlated events held under the common name of CAVALIADA constitute a true festival for the horse industry. It has already become a tradition that in December the representatives of the equestrian sector meet in Poznań. Last year’s edition of the fair, held in a new form, turned out really successful. The complex of events – CAVALIADA SPORT, CAVALIADA FAIR and CAVALIADA SHOW – attracted true enthusiasts of equestrianism.
W
ithout doubt, CAVALIADA is the most important event of the equestrian industry in Poland,” says Manager of CAVALIADA SPORT and SHOW Dominik Nowacki. “Between 10th and 12th December 2010 Poznań International Fair (MTP) hosted at its grounds the best Polish riders and famous contestants from foreign clubs. This year the form of the competition and fair has changed – thanks to the three dimensions of CAVALIADA: SPORT, FAIR and SHOW, we are offering more than others. What like a magnet attracted the trade fair audience was the great number of fun events that MTP organised as part of CAVALIADA SPORT. Strong sports emotions were aroused by the International Horse Jumping over Obstacles Competition CSI2*-W, with a prize pool of 90 thousand CHF. In the two most important competitions of the Poznań Cup the riders competed for high financial awards and score in the prestigious ranking of the International Federation for Equestrian Sports (FEI). Also, the Small Round competition and the Big Round competition were held, both belonging to the FEI ranking, the Jumping Power competition, the final round of HPP Open Business and something completely new – the Speed & Music competition. On the last day of the fair numerous equestrian fans who came to the event cheered their favourites who were competing in the Grand Prix competition, belonging to the World Cup and the FEI ranking. The winner was Rein Pill directly followed by Jarosław Skrzyczyński. The sports rivalry of professionals had been planned in such a way as to be interesting for both equestrian experts and those who only seldom watch horse jumping competitions. For three days of the fair nearly 120 contestants and more than 330 horses took part in 11 competitions, two of which are classified in the FEI ranking. A new attraction of this edition were women ambassadors of CAVALIADA, who became the faces of
the Poznań equestrian competitions. The fair was promoted by three talented women contestants – each of them associated with the Wielkopolska region. They were: Aleksandra Lusina – from the Wielkopolska club of Agro-Handel Śrem, the Polish champion in jumping over obstacles from 2007 and 2009, Małgorzata CiszekLewicka – a horse riding school owner and a trainer, as well as Klara Kostrzewa – a contestant connected to the horse riding club in Jaszków. “The participation in the Poznań CAVALIADA is an important event in my calendar of contests for 2010,” says Aleksandra Lusina, one of the ambassadors of CAVALIADA. “The MTP competitions have many advantages, because year after year the organisers really try to make the event even better with respect to the organisation and the programme. As a sportswoman I like to set the bar higher and higher, I notice and appreciate places, where organisers try to make the competitions perfect both for sportsmen and audiences.” At the same time as the sports competitions were held, producers operating in the broadly understood horse industry were busy presenting their offers. This was the strictly business part of CAVALIADA. The invitation to the fair was addressed to companies dealing with the production and sale of equestrian equipment, and to the representatives of sectors related to equestrianism, horse breeding and horse care, as well as to tourism and rehabilitation. The organisers focused on popularising horse riding as a way of active leisure time activity. They invited tourist companies, agrotouristic farms and horse riding centres that organise horse riding holidays and deal with hippotherapy.
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The great number of visitors came to see the showcased products, looking for suitable horse riding equipment. Satisfied with shopping, they could relax and listen to one of many lectures, take part in a training course or spend some time at the stands of a small horse competition ring, admiring side-saddle riding shows, dressage or one-horse teams. CAVALIADA SHOW entertained the audience between competitions and other interesting events. The programme was constructed in such a way that both knowledgeable equestrian fans and families with children could find something for themselves. The programme was filled with attractions such as: the shows of equestrian vaulting and cavalry, horse team contests, competitions for children. The youngest trade fair guests could also find much more attractions in the Indian Village, which was prepared especially for them. What turned out to be especially interesting was games, competitions and art classes run by the employees of the Children’s Art Centre (CSD), as well as the attractive classes run by the students of the University School of Physical Education (AWF). The French group of Horse Man Team – which is very famous in Europe but has never performed in Poland – presented their skills at the horse riding ring. What also attracted significant interest of the visitors was the exhibition of works made by the fans of Cavaliada and the exhibition of Małgorzata Mąkosa, who specialises in taking photographs of horses. The next edition of CAVALIADA is to take place from 9th to 11th December 2011. POZNAŃ FAIR MAGAZINE