each user can choose from dozens of different collections or design their own personalised wallpaper. “Biophilic design is looking for more and more forms of expression to respond to the goal of bringing nature into the interiors of our homes,” explains Alessandra Nazzari, “just as wallpaper designs, printed on eco-sustainable substrates, are conceived to create fascinating green corners: plants and real natural sceneries to create welcoming and restful atmospheres”. For Ambientha, it is crucial that the design and decoration in our homes reflect the current style, but not only that. The aim is to create wallpapers that take inspiration from the world around us and tell stories, which is why we like to talk about storytelling decorations. “In our creative process, the study of interior design trends becomes the basis for the development of inspirations: the collections in this way are not really annual but develop over the years with new formulations and points of view,” continues Nazzari. “In 2019, the first inspirations were global warming, the protection of bi-
odiversity in the Amazon, and even Italy’s hidden treasures, our beautiful villages.” Ranging from the world of childhood to the importance of renewable resources, the company has designed a new series of themed collections - Beauty Variety, Mediterranea, Underseas and The World Through - that aim to inspire a future of justice, serenity, beauty and love. Compared to the wallpaper of once upon a time, the latest generation of wallpapers uses more high-performance substrates. One of the most sought-after is non-woven fabric (“TNT” in Italian), with FSC mixed certification, which ensures high dimensional stability and elegant material finishes with a matt effect. “Our non-woven papers are highly appreciated because they are breathable and PVC free, ideal for residential environments and especially for bedrooms,” explains Nazzari. Fibreglass is also very popular, suitably treated to become waterproof and therefore suitable for application in damp environments (such as bathrooms) or outdoors (on terraces).
— DOWN WITH MINIMALISM, LONG LIVE ART Another trend concerns the abandonment of minimal modernism, often officially approved and characterless, in favour of a mixture of styles. A need that goes hand in hand with a general demand for greater customisation, which progress in the field of graphics and digital technologies has made possible. These suggestions led to the idea of Effimero Barocco, a collection of digital graphics designed for interior décor and reproduction on substrates such as wallpaper, upholstery, and fabrics. The project is the work of architects Cecilia Anselmi, Carlo Pianosi and Fabio Gasparri, who are passionate about art, photography and graphics. “Carlo works a lot in interior design, Fabio is also a photographer and has a fashion design brand,” explains Anselmi, “and as for me, since 2015 I have been carrying out graphic research with the processing of digital images - the Red Line collage series - which made its debut in 2018 with an exhibition in Rome enti-
tled Concetto Lineare (Linear Concept) and which has found its natural continuation in this new collection of designs. — The Effimero Barocco wallcovering project pays homage to the iconography of the Baroque era and Rome but is also a contemporary reworking of fragments of images from that period collected by the three designers. Digital printing has made it possible to reproduce the images in different formats and on other materials: from PVC-free non-wovens to vinyl, printed with eco-friendly inks. The technical partner of the project is Decorum Wallcoverings & JdS StudioDesign, thanks to who the graphics can be reproduced on different scales on any type of wallpaper. “Effimero Barocco is a project designed to adapt to printing on other substrates while maintaining a certain margin of customisation,” adds Anselmi. “What inspired us were the visionary collections of Piero Fornasetti, the geometric patterns of Giò Ponti, the surreal juxtapositions of
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