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Volume 10, Issue 10 October 2011
eNewspaper Men Who Love To Sing
Men of all ages who like to sing are invited to the Sacramento Capitolaires meeting on Tuesday evenings, 7 p.m., at the Pilgrim Hall of the Sierra-Arden United Church of Christ, 890 Morse Ave, Sacramento. (At Northrup Ave., West of Watt Ave.) Guests are encouraged to join in singing music in 4-part harmony. They are now practicing Christmas music, in preparation for our Holiday Show and Caroling in the Capitol Rotunda. You may participate, with no cost or obligation to become a member. “You don’t have to have a terrific voice or even know how to read music,” said Chapter President Steve Allison. “The only requirement is that you enjoy singing, fun, and fellowship. And this is a great hobby for fathers and sons to share. We want men to enjoy the thrill of making a chord ring, and that takes more than just some talent. It takes a positive attitude and desire.” Richard Spies from Gold River is a member. Can you find him in the picture? The Capitolaires are members of the Barbershop Harmony Society, with more than 30,000 members in North America. They were formed in 1946 and are a non-profit organization, supported in part by the Sacramento Metropolitan Arts Commission and the City and County of Sacramento. For more information, call Joe Samora at 916- 631-9848. www. capitolaires.org.
Sacramento Capitolaries, Men who love to sing
Youth Entrepreneurs at Farmers Market The best way to learn is by doing Marie and Don Hall are doing just that. Their nonprofit organization is teaching teenagers how to work, and more. BeMoneySmartUSA has a mission to equip and empower youth by giving them the opportunity to participate in educational programs that teach vital financial, business, and entrepreneurship skills to forster the future economic well-being of young people from all social, ethnic and socio-economic backgrounds. I visited one of their Certified Farmers Market behind the Sunrise Mall. The kids were digging in and doing a great job working. Marie and Don were constantly being asked what to do. These two people really care about teaching our children entrepreneurship. That includes all the phases of business. Go to the Farmers Market this Saturday behind the Sunrise Mall. It’s a great experience.
It is projected that by 2015, there will be 3 billion people under the age of 25 worldwide, a group that is three times more likely to be unemployed than any other. Youth entrepreneurship presents one solution to youth unemployment, and addresses the need for wider economic opportunities in communities and countries. The BeMoneySmartTeens courses teach teens how to convert their hobbies, skills, and interests into money-making ventures while learning basic money principles, that can translate to wealth creation! BeMoneySmartUSA offers courses, workshops, books, curriculum, and customized programs during school, after school, on weekends, and in the summer. If you want to know more about the great work this family is doing you can go to their website: www. bemoneysmartusa.org.
Marie and Don Hall, Founders of BeMoneySmartUSA, look for them in the red shirts.
Austin Hall (the son is developing a Farmers Market where he is going to college), Marie Hall, and Don Hall
Page 2 – Community Newspaper – October 2011
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Publisher/Owner: Gary Stalick Pet Tails: Kay Burton Pet Tails: Kay Burton What’s Cooking With Mom: MOM Home Based Entrerpreneurs Column: Food Column: MOM La Ronda Bowen
Fashion: Karri Grant
Events Photographer: Tia Gemmell
Home Based Entrerpreneurs Column: Successful Thinkers: Darren Bocksnick La Ronda Bowen
Investment Real Estate Group David Events Photographer: Tia Gemmell Granzella
Successful Thinkers: Darren Bocksnick Within The NORCALREIA, Millionaire Mind: Jim Bellacera Columnist: David Granzella Business & You: Amparo Diaz Aztiazarain Within The Millionaire Mind: Jim Bellacera Business Advisory: Amparo Diaz Aztiazarain Business & You: Amparo Diaz Aztiazarain Comments: David Koenig Business Advisory: Amparo Diaz Typsetting: Steve Atkins Aztiazarain Hot Flash Columnist: Cindy Sample Comments: David Koenig Legal Ease: Michael L. Hanks Wannapreneur: Owens Typsetting: SteveBrett Atkins Biz Flash Ideas Columnist: for Kids: Sarah Cook Hot Cindy Sample Political Observation: Adrian Perez Legal Ease: Michael L. Hanks Wannapreneur: BrettAlona OwensThomas Community Foodle:
Biz Ideas for Kids: Sarah Cook
By David Koenig
The Shared Prosperity Plan of 2011 The President and most Democrats have plastered the airwaves lately with all of this nonsense of “sharing the burden”, “shared prosperity” and “shared sacrifice” so in keeping with their way of thinking; I have come up with a plan of my own: • All straight-A students in High School and College will have their gradepoint averages dropped by an entire point to share with the students with lower averages. • All sporting events will end in a tie no matter what the score • All Hollywood celebrities and Music industry stars will give half of their profits to those actors that can’t act or bands that can’t sing or play well or just suck. • All employees will be given the same pay no matter what your experience level or work performance is. • All people with a net-worth over $500K will give ½ of that money to people on welfare or below the poverty level so we can all be prosperous.
By Kay Burton
Cat with Ten Lives
The Trials, Tribulations & Triumphs of “Good Boy” the Cat The determined little cat dragged his broken body over the hot asphalt between the meat packing plant and an abandoned lumber yard, in an industrial area of Sacramento. Just moments before he had been hit by two cars while trying to cross a busy street. A plant worker witnessed the accident and watched the little cat get hit by a car and flip up in the air and then get hit by a second car. The wounded little cat limped off toward the plant. The plant worker thought this cat’s ninth life was surely near its end. Somehow the little cat survived and made the two yards his home for at least another two years. Life on the streets is difficult for a lone animal. Evidence suggests this plucky little cat had been living between the two yards prior to his near-fatal escape. It also suggests that he never had a real home because of the terrible condition he was in. People were afraid to approach this dirty, mangy-looking cat. Now he was left licking his wounds & fractured hip all alone. His teeth were badly infected; he had drool hanging off the sides of his mouth, and his once beautiful yellow-green eyes weeped due to a chronic eye infection. He survived by eating dirt to get at the insects for protein & scrounged in the meat plant’s dumpster when people who pitied the poor cat weren’t throwing him scraps. On July 18, 2009 Ed & Kasey Jones brought this injured animal home and got him the medical attention he needed. Although he still has medical problems due to his prior environment, he has had the best the world could offer him and more love than he could have ever wanted and *********** is thriving. Now the only discoloration Kay Burton is a longtime columnist on his once-yellowed fur is the kisses and supporter of the SSPCA and he gets from his owners. Kasey is other rescue groups. To share your currently writing a book entitled “You family pet story with our readers, Don’t Have to Eat Dirt Anymore” on email: Kayburton1@comcast.net their experiences and will announce its *********** publication date when it is completed.
• All people with more than one car or owning any car worth more than $50K will give their extra cars to those who don’t have cars.
*********** • All politicians will give up their For more commentaries by Mr. Koenig, lavish pensions and health-care please go to http://kongsklassroom. benefits and go on Social Security wordpress.com You can email and Obama-care like the rest of firstname.lastname@example.org for any America. responses. And finally in keeping *********** with the plan, all Republicans will donate ½ of their brain to the Democrats in an effort to share their wealth of knowledge with those less fortunate….after all, a mind IS a terrible thing to waste.
The Chowder Coast Bringing our boat along the Washington/Oregon/California coast is the last step of our adventure. Since the sea and I have problems with motion sickness – I land cruise – following along on Hwy. 101. This time it was my goal to explore the chowder houses along the Oregon coast. This was a plan for the trip and to satisfy my ever ready appetite for clam chowder. Seaside, Oregon was the first stop and Norma’s Ocean Diner the objective. It has all kinds of accolades, but the one that persuaded this try was its listing in “500 Places To Eat Before you Die”. It is located just off the Boardwalk and tourist casual. The menu describes its “world famous chowder” as creamy, loaded with clams and potatoes with NO pork. It was just that. Five stars in my book. The next stop was Newport and the original Mo’s Restaurant. They have been here for fifty years and a must for many when on the coast. It is family friendly. Once again the menu defines their “famous chowder” as creamy, loaded with clams and highlighted with chunks of bacon. It had a smoky flavor from the bacon that I really enjoyed. Five star rating. Bandon Bill’s Seafood Grill in Bandon was my off the wall choice. It was two miles from the highway near my hotel. It seemed that most of the guests where local folk that knew where they wanted to dine. There was a brief description of the chowder on the menu, but no claims to fame. This chowder was not as thick, but just as rich in flavor with clams, bacon and diced red potatoes which are my *********** favorite. Once again – five stars. Alona’s hobby is food and all that it It is always a wonder to travel the brings. This has resulted in writing Oregon coast with all of its beauty. It articles, travels and great times. was an added pleasure to make this tour *********** highlighted by chowder choices.
Moments of Happiness
By Gary Stalick
I Don’t Know Anyone at this Event I went to an event on Friday evening. I didn’t know anyone there, except Tia, who takes photos of everybody. I go to a lot of events because of her. This was a fund raiser for the San Juan Unified School District. It was held at Arden Hills Country Club, honoring alumni from the school district. I purchased a string of raffle tickets, and mingling with people I didn’t know. This was about a two hour period during which there was a silent auction with many items up for bid. The silent auction was going on while everyone mingled. Many people knew each other. At the end of the silent auction we went to take our seats at their assigned tables. The tables were nicely set up with white linen table cloths, a couple of bottles of wine at each table (one red and one white). I was very fortunate to sit with a group of very gracious people. They all knew each other and shared a little bit of their back ground. Not pretentious, just well rounded intelligent action oriented people. I was lucky to meet them. Prior to me sitting down at the dinner table I was leaning with my back against the bar as I watched everyone get situated. I was observing the room full of people I didn’t know. Then a person on my left said she looks at and reads my ONE Community eNewspaper every month. She reminded me of where we met, and told me she enjoys getting the eNewspaper each month. Wow, that comment made me feel good. She’s a teacher in the San Juan School District. How nice of her to make an effort to say she looks through the eNewspaper when she receives it. I email thousands of people; some people are too busy to click the link. Although there are thousands of *********** people clicking the link and see the added Gary Stalick is a Small Photo Center. There are many great real business entrepreneur. He people photos in the eNewspaper. enjoys helping people. I must say thanks to Cindy for taking a email@example.com step to say hi and remind me of where we met. That was a moment of happiness.
“When it’s time for change, whether you’re losing a loved one, your perfect health, the job you loved, or the lifestyle you enjoyed, you have the opportunity to make your life event better than it is, as unfathomable as that may seem at first.” “The secret to successful reinvention is knowing that you don’t have greet change with apprehension and resistance.” “Whatever your vocation, you, like all people, are an artist, and your masterpiece is your own life.” Ronald A Alexander, Ph.D., Author
Page 3 – Community Newspaper – October 2011
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“The public have an insatiable curiosity to know everything, except what is worth knowing” “I have the simplest tastes. I am always satisfied with the best.” “There are only two tragedies in life: one is not getting what one wants, and the other is getting it.” “Be yourself; everyone else is already taken.” Oscar Wilde
Page 4 – Community Newspaper – October 2011
By Charlie Holliday
Take Back Your Life
By Dan F. Deshong
About “The Character”
A while back I attended a workshop at the voice production studios of my good friend Ray Nakamoto, which was not only interesting but a lot of fun. One of the things I found most interesting was that both of the presenters, Stan Lemquil, Sacramento’s Legendary Impressionist and Human Sound Effects Machine and Guinness Book of Record’s “ Loudest Man in the World!”, and cartoonist Larry Scholl, whose credits include Mulan, Lilo and Stitch, Cinderella II & III,The Lion King II, Mouse Works, Pocahontas II, Winnie the Pooh and Springtime with Roo, The Little Mermaid II, Robot Chicken and many more, emphasized how important it was to build a specific character. That’s what will bring the voice you choose to life! I realized that it doesn’t matter whether you’re doing a cartoon voice, a commercial, a television show, a motion picture, or working on a live stage, it’s still all about the character. At Media Casting Group when we call people in for an audition, we aren’t looking for an actor, we’re looking for someone who can bring us the character. That’s why I spend time in all my classes emphasizing character building. I teach what I call “Charlie’s Big Five.” That’s five questions you need to ask yourself as you begin to prepare for the addition. You also use those five questions as you flesh out the character for your performance. We’ll talk about the first one today, and cover the other four in future newsletters. The first question to ask yourself about your character is: “Who am I?” “I” being the character. From the moment I get a script is not about what happens to “him” but what happens to me. It’s not about “them” but about us; not what “they” do, but what we do. In other words, you need to personalize it. If I step on his or her foot who cares? If I step on your foot, you feel it. So begin to think of the character in first person terms. In the next column will go into the “Who Am I” in more depth.
Remember to submit your questions to email@example.com, and I’ll do my best to answer them for you.
Investment Real Estate Group
You can email Charlie Holliday at: firstname.lastname@example.org
One day a farmer’s donkey fell down into a well. The animal cried piteously for hours as the farmer tried to figure out what to do. Finally, he decided the animal was old, and the well needed to be covered up anyway; it just wasn’t worth it to retrieve the donkey. He invited all his neighbors to come over and help him. They all grabbed a shovel and began to shovel dirt into the well. At first, the donkey realized what was happening and cried horribly. Then, to everyone’s amazement he quieted down. A few shovel loads later, the farmer finally looked down the well. He was astonished at what he saw. With each shovel of dirt that hit his back, the donkey was doing something amazing. He would shake it off and take a step up. As the farmer’s neighbors continued to shovel dirt on top of the animal, he would shake it off and take a step up. Pretty soon, everyone was amazed as the donkey stepped up over the edge of the well and happily trotted off! Life is going to shovel dirt on you, all kinds of dirt. The trick to getting out of the well is to shake it off and take a step up. Each of our troubles is a steppingstone. We can get out of the deepest wells just by not stopping, never giving up! Shake it off and take a step up. Remember the five simple rules to be happy: 1. Free your heart from hatred - Forgive. *********** Dr. Dan has a passion for helping 2. Free your mind from worries - Pray others. His mission statement of life is instead to please God, serve others and live 3. Live simply and appreciate what you abundantly. Wellness master, author, have. teacher with 35 years of experience. 4. Give more. email@example.com 5. Expect less
By David Granzella
Do You Feel Ignorant?
You don’t need to know everything about Real Estate to invest in it. Investors often team up with each other to take advantage of one another’s strong points – there’s a lot that can go into a deal that makes money! While the combinations of skills can be endless, in general you only really need three basic components; Leadership (or the ability to create and execute a deal with a seller), knowledge and capability to rehab, and access to money. Now, if you have all three of these I don’t know why you’re still reading and not out making some serious cash! However, most people lack some or all of these important components – and if you want to get in the game you need to acquire them yourself, or you need to team up with others who have them. So if you’re a contractor, get out there and find someone with money who wants help investing it and a seasoned investor who can help find deals with you. Or, if you lack all three important components, try *********** tagging along with investor teams who David Granzella started NORCALREIA, are currently making deals happen Sacramento’s largest investment club in (hint; you can find them at your local 2004. They provide quality education for REIA.) We can always use another hammer, and seeing how all the moving the newbie or old timers in this changing Real Estate market. For more info go to parts come together can go a long way www.norcalreia.com towards giving you the confidence to go out and put a team together yourself! ***********
Car Show & BBQ at Eskaton
By Brett Owens
How to Get Found by Google
Search engine optimization, or SEO, is the art of dressing up your website so that Google looks favorably upon it. A high ranking by Google could be a source of free leads – potentially a lot of free leads. And who would argue with that? Say you are a CPA based out of Sacramento, CA focused on helping small businesses. Wouldn’t it be cool if, when somebody searched for “Sacramento Small Business CPA”, your website came up on the front page of Google? Here are 3 steps to get started: 1. Pick one search phrase that you want to be known for. Just one. And you want to be specific, but not ultra specific. For example – the term “CPA” is too general. But don’t go as far as “Sacramento Small Business CPA Who’s An All Around Good Guy.” While it may be true, the volume of searches is likely to be pretty low. Something like “Sacramento Small Business CPA” is probably about right. 2. Match up the “title tag” of your webpage to this term. What’s the title tag? That’s the text on the very top of the webpage – above the URL line. Today, your site’s title tag might be something like “Home”, or maybe the name of your firm. You should change this. Why? Because Google already knows the name of your firm – it’s smart. What it may not know – and hence what you want to drill into it – is that you are a “Sacramento Small Business CPA.” 3. Ideally, match up your domain as well. If your title tag read “Sacramento Small Business CPA”, and your URL was http://www.sacramentosmallbusinesscpa. com/, I would really like your odds with Google for this search phrase. At that point, you’d almost force its hand into listing you *********** high for that phrase – no matter what else is on To find Chrometa’s time your site! management app at These steps are a great start. If you do www.chrometa.com. nothing else but these three things, you’ll be Sign up at: http://app.chrometa.com ahead of 95% of other firms out there! ***********
By Michael L. Hanks
Email vs. Telephone
John & Paula of Marketing Dept. Eskaton Gold River
I find myself increasingly communicating with clients primarily, and in many instances, exclusively using email rather than the telephone. Email has the following advantages from an attorney’s perspective: 1) It allows me to send and respond on my schedule rather than whenever the client decides to call. 2) It establishes a written record of the discussion for both parties. 3) It allows me to compose and think about my response more fully than expressing what is perhaps an “off the cuff” opinion during a telephone call.4) It is much easier to communicate with a large group of people at once via email. 5) Email is cheaper than the telephone. Telephone calls (and face-to-face appointments) are, however, superior to *********** email when brain-storming ideas. Like snail mail,” Michael Hanks: regular telephone communication is giving way to firstname.lastname@example.org newer technologies in law, just as in other areas of *********** business.
Page 5 – Community Newspaper – October 2011
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John Kabateck During the final hours of session in September, Governor Brown, the National Federation of Independent Business/California and a bipartisan coalition of legislators announced an agreement on the Governor’s jobs plan. The agreement would have closed a tax loophole on out-of-state corporations and provided real tax relief to small businesses in California. You may notice I say ‘would have’ – and there’s a reason. While the bill passed out of the Assembly, the Senate failed to pass the measure in the wee hours of the morning on September 9th. It is a shame that our elected leaders couldn’t put aside their partisan differences to help small businesses during these tough times. The measure would have provided $1 billion in permanent income tax relief for small business owners by cutting personal income tax, the business tax and the minimum tax. The bill also provided a permanent sales tax reduction on manufacturing goods for all industries. Small business owners desperately need all the help they can get during these tough economic times to ensure they can keep their doors open and operate in their communities. This measure would have put California on a level playing field with other states like Texas and New Jersey where similar policy was put into place by Governors Chris Christie and Rick Perry, respectively. California needs jobs. As our unemployment rate shows, we can’t afford to wait any longer to pass meaningful reform. The backbone of our economy is small business. We must make our state the *********** kind of place where they can expand, John Kabateck NFIB/California thrive and hire new workers. Executive Director. Kabateck served NFIB/CA appreciates the as Gov. Arnold Schwarzenegger’s leadership of Governor Brown and director of external affairs, managing Assembly Republicans Nathan Fletcher more than 25 statewide staff in five regional offices. His central duty was to and Cameron Smyth in proposing this bring California’s multitude of diverse lifeline for small business. This is but stakeholders to the decision-making one battle in the ongoing war to save table of the state’s chief executive. small businesses in California. We urge our elected leaders in Sacramento Prior to that job, Kabateck spent four years with the California Restaurant to step out from the shadow of Association, first as its vice president for partisanship, leave the rhetoric on the recruitment and placement and later as table and come together to propose its senior legislative director. www.nfib. policies that help small businesses com/CA before it is too late. *********** “Only two things are infinite, the universe and human stupidity, and I’m not sure about the former.” Albert Einstein “A lie gets halfway around the world before the truth has a chance to get its pants on.” Sir Winston Churchill “I find that the harder I work, the more luck I seem to have.” Thomas Jefferson
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Page 6 – Community Newspaper – October 2011
Prism of Living
By Helen Dang
Art and De Young
As part of my birthday celebration this year, I came to see the Picasso show in San Francisco De Young Museum. This extraordinary exhibition is probably once-in-a-lifetime opportunity for Californians to experience such a great volume of creativity by a genius widely acknowledged as the most important and influential artist of the 20th century. The show offered me such a memorable visual feast and personal immersion into the world of Picasso a prolific artist. I deeply admire his paintings but it was his sculptures that totally awed me! I was lucky to be with a Japanese docent who shed incredible insights into the “back stage” of Picasso’s world. His lovers as portrayed in his works came to life in her narrative and I can understand how his feelings for them helped him produce masterpieces. Picasso’s artistic gifts already developed since he was a teenager, but it struck me that his works as a young man look much older than those created when he was in his 80’s, even in his 90’s before he passed away. The exuding vitality, passion and child-like quality in his works appear to defy his age. Art has definitely kept him young at heart. I believe art can benefit each of us profoundly. We don’t necessarily have to create art like Picasso to stay young. Having a good appreciation of art helps us see things so differently. As art is about beauty, it opens our vision to discover the beauty of our reality even in mundane objects, and uncover it when it’s hidden. That sense of discovery brings us joy like a child as she learns to discover the world *********** when growing up. Helen Dang TH is a real estate Bring art into your life and nurture that advisor working for Home Shop child-like joy in your heart. It will sing you Realty and R-Mac Associates songs to celebrate life and will help you cope Inc. She used to work for with the reality even when it’s harsh at times. an investment company and Art makes life become more beautiful. It’s a multi-national British an important part of our civilization for us to conglomerate. A former editor enjoy and support. Keep it alive and it will and translator preserve the youngness in you and our world. ***********
By Betty Vosters-Kemp
Dear Betty, I just loved your column last month. You recommended that we give up ‘being right’ and try on ‘being kind’. Well, I The Hearing Lady took the challenge and what a challenge it has been! The “being kind” thing has really helped me see people with much less judgment but here’s the problem. I am feeling crazy. My negative self talk is running wild. What do you recommend? Feeling Crazy in Argonaut Village Dear Feeling Crazy, Congratulations for taking on the challenge of being kind. When we take on a new thought or behavior, the ego or identity part of our humanity goes crazy. The identity is interested in keeping things status quo. What you are noticing is that the chatter in your head has escalated. If you’re asking what chatter in my head, well, that’s the chatter! Just stop and notice what you are thinking or saying to yourself. I like to call those thoughts or voices “the ladies in the attic”! They just natter away, giving their opinions all day long if I let them especially if I am changing something about myself. They rarely have anything positive to say to me. When I notice them, I have learned to say, “thank you for your input, now shut up.” Or I simply say to myself, “stop that thought” and think something different. Or better yet, *********** let my mind go blank. Betty Vosters-Kemp (The Hearing We, human beings, are thinking Lady), is an expert in the art of machines. In Western culture, we are communication, hearing and listening, just beginning to incorporate daily and co-owner of Avalon Hearing. practices of quieting the mind. You may www.AvalonHearing.com Send your want to take up some form of quieting questions to the mind. In the meantime, be aware of firstname.lastname@example.org your negative thoughts and then, stop the thought! Keep up the good work…I *********** mean good thoughts!
The 5th annual Sacramento Clean Tech Showcase highlights regional clean tech news, innovation and entrepreneurial success. Featuring over 800 attendees, 50 speakers, and a full exhibition hall! • Discover the newest, and most innovative technologies being developed in the region • Obtain insight into the latest policy and regulations that are shaping the industry’s operating landscape • Learn what the most successful clean tech businesses are doing during engaging speaker sessions and on the exhibit floor • Engage and network to spark new partnerships and capitalize on new opportunity • View the Program for more information! Monday, October 24, 2011, 8:45 am - 6:30 pm, Sacramento State Unviersity. Visit www.cleantechshowcase.org for more information.
By Adrian Perez
SB 469 is an unwanted job killer The California state legislature (the Democratic Party) sent 600 pieces of legislation to Governor Jerry Brown for consideration to become laws. None were specifically written to address the state’s growing economic and unemployment problems, but many were designed to assist employee unions expand their base. One such legislative bill is SB 469, or the “WalMart Bill” which requires that an economic and community impact report be conducted prior to a city or county issuing a building permit. It specifically applies to superstores of 90,000 square feet that use 10 percent or more for the sale of tax-exempt items like groceries, etc. Governor Brown should veto SB 469 because of its intent to punish big business for locating their business in California cities and counties. The punishment is the union’s way of getting back at companies like WalMart for having a non-union workforce. Unfortunately, the impact casts a much bigger net, which apparently is not a concern for the unions or the sponsor of SB 469, Senator Juan Vargas of San Diego. SB 469 is a prime example of what businesses have been screaming about when they say, “to save the economy, we need less government regulations.” However, the impact is much broader than just small businesses, SB 469 has an overreaching impact on the ability of cities and counties to determine what is best for their communities. The state legislature, which is primarily controlled by employee unions, is headed the wrong direction by allowing the passage of poorly written and meanintentioned legislation like SB 469. This body of lawmakers already enjoys a single-digit favorable rating and this rate, they will hit zero within a couple of years. It is distressing when especially *********** Democratic lawmakers tout that Adrian Perez, CEO/Publisher POP-9 th “California is the 8 largest economy in Communications the world.” Many of us remember when *********** it was number 5.
By Darren Bocksnick
Strategies for Developing an Effective Team
The Performance Improvement Plan Proposal (PIPP) is a multi-faceted approach to exceeding any company’s objectives through breaking down overall goals into smaller, more manageable components. With the company’s objectives as the goal and the individual, employee contributions as the smaller components; success is not only reachable, it is measurable. PIPP is an effective system for accomplishing this. It is comprised of the stages below: I. Evaluate: Assess the strengths, weaknesses, personalities and core competencies of each member then adjust training methods accordingly to help empower them toward reaching their potential. II. Visualize: Determine a clear and decisive direction for the team then lay out a systematic plan to reach the team’s objectives. III. Organize: Implement tangible strategies for mastering the skill of multitasking to help bolster the team and the individual’s performance. IV. Lead: Draw from every available resource to make informed decisions about the best course of action but ultimately, lead the team by example and accept responsibility regardless of the outcome. V. Vocalize: Identify the problem areas and any corresponding solutions. Then be willing to become the voice of the company in communicating objectives and the voice of employees in expressing their concerns. VI. Execute: Put plans into action that keep the team’s momentum in forward motion, realizing that distractions may present themselves but success is always within reach. PIPP focuses on these strategic areas for helping teams and individual members evolve to the next level. 1) Decrease “Profit Leaks”: Implement individualized and team-wide sessions on how to systematically prevent cancellations based on the best practices of top performers. 2) Increasing Retention Percentages: In this area of focus, each member will learn how to properly position and convey the value of the services they are providing. 3) Time Management Techniques: Through effective time-saving strategies, team members will learn how to best plan their day for achieving optimal results. 4) Relationship Building Strategies: Empathize with clients Nurturing the relationship Excelling in professionalism 5) Communication Principles: Mastering the art and skill of effective communication is extremely beneficial in every situation. Mastering the skill of voice inflection/intonation. Exercising the art of listening Taking control of the conversation
Written by Darren Bocksnick, Writer. www.successfulthinkers.com
Page 7 – Community Newspaper – October 2011
Photo Center Send us your photos!
Email to email@example.com
Please include the photographer’s name, captions for photos, and event location.
BBQ & Classic Cars at Eskaton
Charles Daniel and Michelle Orrock having coffee
Father & Daughter
100th Birthday Celebration
Page 8 – Community Newspaper – October 2011
Picnic at Folsom Lake
Dinner Fund Raiser for Hope Abides
Page 9 – Community Newspaper – October 2011
Folsom SOHO Luncheon
Page 10 – Community Newspaper – October 2011
Gold River Business Mixer
Page 11 – Community Newspaper – October 2011
Should You File Bankruptcy? Let’s discuss your options and alternatives to bankruptcy. (I don’t handle bankruptcies, I’ll refer you to a bankruptcy attorney if needed.)
Creative Solutions For Life’s Problems Michael L. Hanks, Esq. t. 916-635-0302 e. HanksLaw@pacbell.net w. Hankslaw.com 11211 Gold Country Blvd., Suite 107 Gold River Executive Center
Receive ONE Community eNewspaper. Four more Photo pages of people you know FREE at: firstname.lastname@example.org The will to win, the desire to succeed, the urge to reach your full potential... these are the keys that will unlock the door to personal excellence. Confucius ®
Determine never to be idle. No person will have occasion to complain of the want of time who never loses any. It is wonderful how much may be done if we are always doing. Thomas Jefferson
We came to The Lodge for my wife. We stayed for both of us. Eskaton Lodge Gold River Assisted Living & Memory Care 11390 Coloma Road Gold River, CA 95670 916-852-7900 www.eskaton.org
License # 347001241
Page 12 – Community Newspaper – October 2011
We attended the first annual Fundraising Dinner for Hope Abides. It was held at the Holiday Inn in Rancho Cordova on September 17th. Hope Abides is a U.S. based organization that provides help and hope to orphaned and destitute children in the Indian sub-continent. Just as poverty, hunger and illiteracy are not limited by gender or religion; they will help children regardless of their gender or religious background and seek participation from all regardless of nationality or faith. They want to break the cycle of illiteracy and poverty by providing for the physical, emotional, educational and spiritual needs of these children. The objective is to develop independent, responsible members of society.
Some happy people at the Hope Abides Fundraiser Dinner. Please email me if you know the names of the people in this photo. email@example.com
Founder of Hope Abides, Mr. & Mrs. Brent Adams
Small Business Movement I had coffee with Marty Keller at a local coffee shop in Gold River. Marty is the CEO of Small Business Revolution (SBR). In starting up a non-profit organization he’s had to deal with the many things any small business goes through. So when he connects with legislators, he can relate first hand. Marty wants to get California back in business. He told me there are about 3.5 Marty Keller at Coffee House million small businesses in California, and we don’t want to lose them. Many States are recruiting in California for our business leaders. Starting a small business takes people with guts enough to put their own money on the line. They want to develop a business and have a better life. He made mention, regulations have restricted many small businesses from hiring. There’s grave concern that people in government make decisions out of ignorance (the legislator has never owned a business) that affect small businesses in a negative way. We need a legislature that believes that the Business of California is Business. “This is a non-partisan effort that will focus on those districts where we think we have the greatest chance of electing a small business champion regardless of party. Our goal is to secure a working majority in both houses that will hit the ground running with practical and common sense reforms that will encourage business growth to accelerate.” Marty takes action. You can share your thought and innovations on how to spread the word and build the movement. You can call or email him. Phone: 1-888-313-7089, ext. 101, email: firstname.lastname@example.org
A lot of Candles
George Wilbur Hageman celebrated his 100th birthday at Eskaton in Gold River. He was born September 11, 1911.
Page 13 – Community Newspaper – October 2011
What’s Cook’n with Mom Vegetable Soup (Non-Dairy) This delicious vegetable soup is hearty, nutritious and spicy. This vegetable soup recipe uses a non-dairy base for those who are lactose intolerant. When serving the vegetable soup into an individual bowl, cheese can be added for an enhanced flavor and texture if one’s diet allows for adding dairy. Ingredients: 2 tbs olive oil 1 sweet onion chopped 2 carrots sliced thinly 1 stalk celery sliced thinly 2 cups butternut squash chopped 2 fresh cloves garlic cut into small pieces 3 teaspoons tomato paste 32 ounces chicken or vegetable broth low-sodium 28 ounce can crushed tomatoes low-sodium 2 cups water cold 2 or more tbs. sugar depends on acid in tomatoes 3 tbs. kosher salt to personal taste 1/4 tsp. red pepper flakes for personal taste 1/4 tsp. chili powder optional 1 tsp. tarragon dried 1 tsp. thyme dried 1 tsp. basil dried 1 tsp. oregano dried Step 1: Prep your vegetables. Heat the olive oil in large soup pot on medium-high heat. Add the onions and stir with a wooden spoon. Add some of the Kosher salt at this time. When onions look softer, add carrots, celery and garlic and continue to stir. Step 2: Add the butternut squash. If the vegetable mixture is too dry, add a bit more olive oil and keep stirring. Add the tomato paste and slowly add the chicken broth and keep stirring. Add the crushed tomatoes and the cold water. Add the dried herbs and Kosher salt to taste. Step 3: Once the vegetable soup has come to a rolling boil, turn down the heat to the lowest setting and stir. Be sure to keep tasting the soup and add sugar and salt to bring flavor to your liking. Cook the soup on low for about thirty minutes. Serve your vegetable soup with whole-grain chips or top with soup crackers. For those who want cheese, try Fontina or Gruyere.
A simple recipe that you can whip up after a hard day. Cheap and easy standbys for busy weekday nights. Ingredients: 1 Can black beans 1 Can diced tomatoes 1 Can Corn 1 Red Pepper 1 Green Pepper 1 Onion 2 cloves garlic Cumin (any other spices you like) Lime Juice Shredded Cheese Step 1: Dice your peppers, onion and garlic, sweat over medium heat. Step 2: Add your corn, beans and tomatoes. Don’t bother to drain first, just dump it all in. Step 3: Spice to your liking. Step 4: Simmer uncovered for 20 minutes until heated through. Step 5: Add cheese to thicken, I used a hunk of cheddar I had in the fridge but feel free to use whatever strikes your fancy. Add a few teaspoons of lime juice. Step 6: I prefer Tostidos Gold for this because it’s a heavy bean dip. The beauty of this recipe is in it’s adaptability. Like corn but not red peppers? Then can the peppers and add more corn!
This is a refreshing and easy tropical papaya pie recipe that you have to try. If you have never had a papaya before, the fruit is deep orange in color with a soft texture and sweet taste. Papaya makes for a great addition to a pie not only for its taste, but because it is loaded with vitamins and antioxidants. Ingredients: 1 Papaya You want to pick out a ripe sweet papaya 1 cup condensed milk 3 cups cool whip 2 tbsp lemon juice 1 ready made pie crust Step 1: Cut the papaya open and scoop out the seeds and strings. Step 2: Use a large spoon to scrape the fruit out of the shell. Step 3: Blend the papaya fruit. Then, in a bow mix the lemon juice, condensed milk, papaya, and the whipped cream. Step 4: Pour the mixture into a graham cracker pie crust and smooth out the top. If you don’t have a pie crust you can Step 5: Freeze your papaya pie for 6 hours so it can set. Be sure to remove the papaya pie from the freezer 10 minutes before serving. The pie goes great with whip cream so be sure to add a dollop on top!
Pine Nut Cookies These are delicious butter cookies with pine nuts / pignoli. These are NOT Italian Pignoli cookies. This pignoli / pine nut cookie recipe makes pine nut cookies that are just slightly sweet, so if you’re not a fan of sugary cookies, you will like them. Instead of pine nuts you could use any nuts such as peanuts or almonds. You could also add a glaze, frosting, melted chocolate or icing. It’s a very versatile butter cookie. Pine nuts go rancid very quickly so be sure to use them shortly after purchase. Also, try to purchase pine nuts that are NOT of the Chinese variety, as they may cause a long lasting bitter metallic taste known as “Pine Mouth”. Ingredients: 1 large egg white beaten lightly 1 1/4 tsp pure vanilla extract 1/4 tsp kosher salt 3 large egg yolks 1 tsp grated lemon zest 1 cup pine nuts / Pignoli 1/2 cup sugar 2 sticks unsalted butter at toom temperature 2 1/2 cups all-purpose flour Step 1: Add the flour and salt to a medium sized bowl and whisk together. Step 2: Get a large bowl and put in the butter and sugar. Step 3: Beat together until the mixture is light and fluffy. Step 4: Add the vanilla extract, lemon zest, and egg yolks. Do not add any egg white! Step 5: Beat it all together. Step 6: Add the flour mixture slowly while mixing. Once the flour is all incorporated, stop mixing. Step 7: Put a lightly beaten egg white into a small bowl and put your pine nuts in another bowl. Make 1” balls of dough (about 1 heaping tbsp) and dunk the top and roll the sides of the dough balls into the egg white. Leave what will be the bottom of the balls free of egg white as you do not want the pine nuts to stick to the bottom. Then roll the top and the sides of the dough balls in the pine nuts. Step 8: Put the dough balls onto sheets of parchment paper spaced 2” apart with the pine nut side facing up. Bake at 350 degrees Fahrenheit for about 18 minutes, or until the pine nuts are getting golden brown and the pine nut cookie edges are lightly golden.
Water Company Blues
A local resident wrote in. “We can’t afford to live here.” They get that feeling when recently receiving their first metered water bill from Golden State Water Company (GSWC). The instillation of water meters was promoted as decreasing their water bill. Instead it’s doubled their water bill. Then they received a flier from GSWC notifying them that they were applying to California Public Utilities Commission for a 27.3% to 38.6% rate increase. Senior citizens and fixed income people can’t afford this. Nancy Turner appeared on Channel 10, Good Morning Sacramento to begin a grass roots effort to stop GSWC from gouging customers who were told the instillation of water meters would lower bills. Four cities have filed protests against the GSWC rate increase with the CPUC. They’d like to see this area step up to stop the rate increases. You can do your part and contact California Public Utilities Commission (CPUC). Let them know of your protest to the rate increases. You can mention Application No. 11-07-017 on all correspondence. Their address is: Public Advisor’s office, CPUC, 505 Van Ness Avenue, San Francisco, CA 94102.
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Page 14 – Community Newspaper – October 2011
Events By Tia
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Political & Event Photographer Tia Gemmell 920-2903
Race for the Arts
Cindy Mock-Fong, Mother top left,Pharmacist at Kaiser Trevor Fong, Son, Kylie Fong, Daughter Albert Fong, Father System Analyst at Health Net Bib Number 55: Cathi Bitter from Lincoln CA Bib Number 58: Brendi Blankenfeld from Lincoln CA Bib Number 1115 Becca Brandi from Lincoln CA Bib Number 494 Diana Merrill from Lincoln CA “Between the 4 of us we have 15 children and hope to keep great Arts programs around for them to enjoy.” “We are a group of friends who run races together. We’ve run a few Ragnar Relays together where we started wearing the tutus. Our team is called “Tutu Fast”. We have a friend, Rachel Marie Baldree, who is a vocal artist and is associated with Roseville Theatre & Arts. We were running for her cause, to support the Roseville Arts.
Performer, Scott Beckner and Light Opera Board member “Scott Beckner, a Light Opera Theatre of Sacramento board member, poses at their interactive booth at this year’s Race for the Arts. Their upcoming production is “The Pirates of Penzance” in February, 2012.”
Mixing sports and arts, over 1,500 runners participated in the 14th Annual Race for the Arts on Saturday, August 27 at William Land Park, raising funds and awareness for the arts in California. Over 2,000 attendees and over 50 California arts organizations and schools were represented.
Page 15 – Community Newspaper – October 2011
Why and How this Newspaper was Started by Betty Vosters-Kemp, Neighbor, Business Owner, Columnist, Presenter
When I recently met Gary Stalick and asked why he started a community newspaper, I was deeply touched by his story. I suggested that he share this story with his readers. Long story, short, he asked if I would write the story…so here it is! On September 11, 2001 --- a day we will never forget --- Gary witnessed a life-altering, event on television as airplanes flew into and destroyed the twin towers in New York City . His reaction was, “Oh, no, this is my country. I have got to do something. I have got to step up and do something. But what?” A day later that something grew clearer. Gary walked outside and saw the American flag flying free on his neighbor’s home. He was both humbled and inspired. You see, his neighbors were originally from Iran, and knowing what great people they were, thought they might be scared His need to do something grew stronger. Gary now wanted to do something for the world, not just his country. He realized that he may not be able to do something for the entire world but
he could start to make a difference in the smaller world of his own community. What could he do? What would make a difference? A paper…a newspaper about our community…stories about people…the goodness of people…the inspirational stories that touch us all...the celebrations of life. That’s what he could do! And so, Gary’s vision of bringing people in our community, together, was born. Then, reality kicked in. He had no idea how to bring a community newspaper into existence. For nine months he read dozens of books, studied, and researched. He constantly had to override his fear and logic of doing something he did not know how to do. But his commitment to bring people together propelled him forward. In August 2002, the first edition of the Gold River Community Newspaper was published. On the front page was a photo of his 16-year old daughter at the raising of the American flag at our own Gold River Community Center!
WANTED Competent & Caring Hearing Healthcare Provider Nobody wants to wear hearing aids. In fact, people often go through years of frustration, misunderstandings and even embarrassment to avoid getting hearing aids. We know how difficult it can be to come to terms with a hearing loss. As a family-owned, community-based hearing practice, we are committed to helping you hear the best you can…for life. That’s why we provide a warmer, more personal approach to your hearing care. When you walk into one of our convenient locations, you’ll feel the difference immediately.
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Betty Vosters-Kemp, BC-HIS
Michael Kemp, MS
Owner, Hearing Provider, Columnist
Hearing Healthcare Provider
To receive your FREE 90-minute Hearing Test & Consultation, call the office nearest you to schedule your appointment, today. More neighbors trust Avalon with their hearing. Be sure to mention the Gold River Community Paper and you’ll receive a special gift!
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“Nothing happens until something moves.” Albert Einstein
In this interview, Gary said a provocative thing, “I miss front porches. Neighborhoods with people sitting out on their porches are conducive to people stopping, chatting and connecting for a few minutes.” One of the challenges with Gold River is that we have no porches. We automatically drive into our garages, close the door and disconnect ourselves from our local world. We turn on the news and get bombarded with all the problems in the big world. The irony is that stopping and talking with a neighbor or heaven forbid, a stranger walking by, actually has us connect at a basic level of our humanity… through conversation. Almost nine years later, sitting in Starbuck’s – a favorite connection place in Gold River– Gary finds himself getting re-inspired by what a small local paper can provide for people in our everdisconnected, isolated world. A community paper is a warm, friendly expression of the local world we live in. Although the strict CC&Rs of Gold River
would not allow us to build front porches on our houses, it occurs to me that the Gold River Community Newspaper is much like a front porch. Let’s start using it more in this simple and powerful way! Share your stories, big and small. You never know who you might touch or connect with in our community…in our world. Take that slogan of ‘think local’ to heart and then, put it into action. You may not start a newspaper but smile and say “good morning!” to the next stranger you pass on the trail. Wave thanks when another person stops their car and lets you cross in the parking lot. Leave your garage door open for a few minutes and chat with the next person walking by. That would make a positive difference for you, for another human being and for our community. You add to the goodness of life! Thank you, Gary, for your vision, your story, and your commitment to our community! Here’s to front porches and the Gold River Community Newspaper --- bringing us together!
Page 16 – Community Newspaper – October 2011
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We’ve all been brought up with the idea that every spring we should beenend brought withfreshen the idea spring we clean ourWe’ve homesallfrom to endupand upthat forevery our health. Thisshould clean ourcome homesfrom fromthe end to end freshenthings up forare ourfresh health. might have idea thatand in spring, andThis new havethe come from therenew idea that spring, things fresh and new andmight cleaning home will yourinfeelings about are yourself. and cleaning the home will renew your feelings about yourself.
well with any home remedy. Sure you can dust and do the wellbasic with cleaning any homejust remedy. Suredrapes, you canfine dustrugs and and do the fine. But upholstery often cannot basic just fine.except But drapes, fine rugs andLet’s upholstery cannot becleaning safely cleaned by a professional. face it.often If those puny be safely cleaned except by could a professional. Let’s facetoit.the If effectiveness those puny of a little cleaning systems even come close littletrained cleaning systems could even come closesteam to the cleaning effectiveness of a no one professional using a $55,000.00 system, trained professional using afor $55,000.00 steam cleaning no one would pay the money them. But There’s Stillsystem, One Thing You Should would pay .the Know . . money for them. But There’s Still One Thing You Should Know . . .
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Pollens, mold, and mildew spores are dumped into the air at incredPollens, mold, and mildew spores are dumped into the at incredible intensity. Pollutants from car exhaust, burning fields, andair cigarette ible were intensity. fromthe carstagnant exhaust,air. burning fields, and cigarette smoke also Pollutants dumped into smoke weregunk alsodrifted dumpedinto intoyour the stagnant air.when you closed the house All this home and All this gunk drifted into your home and when you closed the house up, where do you suppose it’s been ever since? It got trapped in your up, where do you suppose it’s been ever since? It got trapped in your home. Thanks to today’s air tight, energy efficient homes, your family and home. Thanks to today’s air tight, energy efficient homes, your family and guests have been breathing that recycled air-garbage. guests have been breathing that recycled air-garbage. 2. Your Home Is Your Personal Breeding Ground For Invisible Crit2. Your Home Is Your Personal Breeding Ground For Invisible Critters And Varmints ters And Varmints In addition to the air-garbage from outside, you have uncontrolled In addition to the air-garbage from outside, you have uncontrolled vermin inside. Too tiny to see, dust mites live in your carpet, upholstery, vermin inside. Too tiny to see, dust mites live in your carpet, upholstery, bedding andand drapes byby thethe millions. bedding drapes millions.ByBynow nowtheir theirdead deadbodies bodiesand and dung dung are are in your house by by thethe billions. in your house billions. They livelive offoff your dead skin asasdodobillions They your dead skin billionsofofbacteria bacteriaininyour your home, home, including those that cause staph and strep infections. including those that cause staph and strep infections. Ever wonder why so so many people Ever wonder why many peopleget getstrep strepasassoon soonasasititcools cools off off outside? Now youyou know. fleas outside? Now know.Plus, Plus, fleasbrought broughtinto intoyour yourhouse houselast lastsummer summer don’t die die off off likelike they dodo outside when don’t they outside whenit itfreezes. freezes.Bacteria Bacteriaand andgerms germs have have been breeding in the warm fibers ofofyour been breeding in the warm fibers yourcarpet. carpet. 3. Does Your Bedroom Smell Like AAGerbil? 3. Does Your Bedroom Smell Like Gerbil?Here’s Here’sWhy… Why… Besides being Harmful to to our Besides being Harmful ourhealth, health,allallthe thegerms, germs,bacteria bacteria and and critcrittersters thatthat livelive offoff dead skin from usus and dead skin from andour ourpets, pets,stink. stink.They Theyeat eatskin skin and and along with other excretions, putput outouttainted along with other excretions, taintedmethane methanegas gaswhich whichsmells smells bad. bad. 4. Heavy SoilSoil From Outside Sifts Deep 4. Heavy From Outside Sifts DeepInto IntoYour YourCarpet CarpetNever NeverTo To Be Be Seen Again Seen Again Until thethe winter rains have washed Until winter rains have washedthe thesand sandsoil soilfrom fromthe theroads roads and and sidewalks, heavy soils from outside sidewalks, heavy soils from outsidearearetracked trackedonto ontoyour yourcarpet, carpet,wiggle wiggle down deeper than your vacuum can down deeper than your vacuum canreach reachand andstay staythere, there,grinding grinding your your carpet down intointo worthless fibers. You’ll carpet down worthless fibers. You’llfind findthem themininyour yourvacuum vacuum bag. bag.
I have seen many service personnel that my wife I have seen many service personnel that my wife would not allow in our home. Good character and would not allow in our home. Good character and integrity have kept us in business for 21 plus years integrity have kept us in business for 21 plus years
Choosing a company cantreacherous. be treacherous. I’llyou tell you Choosing a company can be I’ll tell up front that my service is not for everybody, but here up front that my service is not for everybody, but here are are some reasons to choose some reasons to choose me: me: If all you want is a cheap, brush-the-dirt-off-the-surIf all you want is a cheap, brush-the-dirt-off-the-surface cleaning, lots of companies can help Kingand andPrince PrinceofofClean, Clean, face cleaning, lots of companies can help you. you. King Choose us when you want deep, thorough cleaning. Choose us when you want deep, thorough cleaning. Garyand andSteven StevenStalick Stalick Gary We’ll give you the fluffiest, freshest, healthiest, longest We’ll give you the fluffiest, freshest, healthiest, longest Cleaning now, now,will willget getrid ridofofsandy sandysoils soilsbefore before they of damage Cleaning they dodo lotslots of damage or or lasting, clean carpets possible . . . lasting, clean carpets possible . . . get too deep. get too deep.
5. Finally Finally ––Someone SomeoneWho WhoCan CanRemove Remove Those Ugly Black Lines 5. Those Ugly Black Lines By By The Walls, Walls,or orCrevice CreviceofofSteps Steps The I’ve had hadnew newclients clientscall callusustotoevaluate evaluate some embarrassing black I’ve some embarrassing black lines where wherethe thecarpet carpetmeets meetsthe thewall walland andat at edges steps jagged lines thethe edges of of steps andand jagged lines under undercurtains. curtains. They Theytold toldme menonocarpet carpet cleaner could them lines cleaner could getget them outout and in in some somecases casesthey theyhad hadtried triedupuptotofive five different firms. black and different firms. ButBut thethe black remained. IIinspected inspectedthese theselines linesand andfound found cause filtration remained. thethe cause to to be be an an air air filtration problem. With Withextra extraeffort effortand andknowledge knowledge part, ugly black lines problem. onon ourour part, thethe ugly black lines be removed. removed.IItold toldthe theclient clientthis thisand andthey they were apprehensive. can be were apprehensive. alsotold toldthem themififititdidn’t didn’tcome comeclean clean I described, they would II also asas I described, they would have to topay payus. us.How’s How’sthat thatfor forconfidence? confidence? Yes, cleaned not have Yes, wewe cleaned thethe uglyugly black lines. lines.Yes, Yes,our ourclients clientswere werehappy. happy. black Do-It-YourselfFolks FolksGet GetWhat WhatThey They Paid For… …Nothing 6. Do-It-Yourself Paid For… …Nothing The problems problemsI Ihave havedescribed describedhere here can’t fixed very The can’t bebe fixed very
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AllExpires offersExpire ExpireDecember March 10,29, 2010 All offers 2010 October 31, 2011