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Council Vision: Improving the Quality of Life in Stafford Borough

IMPROVING STAFFORD BOROUGH

The Corporate Plan for the Borough Council 2011/12 Refresh of Priorities

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Council Vision: Improving the Quality of Life in Stafford Borough Introduction Welcome to the third refresh of our Corporate Plan for Stafford Borough Council. Since the Council set its priorities almost four years ago the landscape for local authorities and communities has changed radically. The implications for Stafford Borough Council is that greater emphasis must be placed on:Efficiency

ensuring that relevant frontline services are relevant for our citizens against a backdrop of reduced resources from central government.

Customers

ensuring that greater emphasis is placed on the organisation becoming more customer focused both in terms of their need and aspirations in a period of austerity

Partnership/ collaborative working

ensuring that at a time when the Borough Council will find it difficult to provide for the needs of its residents, it leads and encourages agencies to work together in a joined up efficient manner for service provision

Locality Working

ensuring that our community is encouraged and equipped to take advantage of the localism initiative so that individuals and groups feel empowered to help themselves and others to a better quality of life - this will be developed as the Government fully outlines its proposals.

Carbon Reduction

In line with the Coalition Government expectations the Authority will seek to implement energy efficiency measures which lead to carbon reduction and encourage others in the Borough to do likewise

The initiatives within the corporate plan will promote the four priorities set by this Council. Involvement of Members, Employees, partners and the community itself will be essential if projects are to be successfully implemented for the benefit of those we serve A new political administration post May 2011 will no doubt wish to review the overall priorities of the Council and this will be reflected in future corporate plans

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Council Vision: Improving the Quality of Life in Stafford Borough Priority One: Prosperity for All

To promote economic and social regeneration to improve the quality of life for our community

Priority:

Encourage economic growth and diversification particularly in rural areas

Priority Promise: This year we will

Head of Service/ Partner Organisation

Develop capital projects under the growth point programme

Head of Planning & Regeneration

Our milestones will be

An improved bus interchange for Stafford.

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Contracts let for these capital projects

£200,000 (Growth Point Capital plus £154,000 SCC)

Improved infrastructure to aid future population growth

Refurbished Bridge Street car park

Allocate preferred employment sites across the Borough Support local communities in securing funds through the “ Communities mean Business” Work with the Tourism Bureau to promote business across the Borough

Gatehouse Corporate Membership Scheme To revamp the sports development programme and increase the number of rural activities

Head of Planning & Regeneration Head of Planning & Regeneration Head of Leisure and Culture/Tourism Bureau Head of Leisure and Culture Head of Leisure and Culture

Publication of preferred options Additional projects are approved in rural areas Further development of website

Positive response to public consultation Council consideration to support local projects Number of users

Creation of Visitor Guide Creation of scheme

Number of Guides distributed Number of members

Identify new activities in rural areas

6 activities developed in rural areas

Encourage volunteers in rural areas

10 new volunteers in rural areas

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£330,000 (Growth Point Capital plus £660,000 Capital Reserves SBC) Within existing resources Within existing resources Within existing resources

Employment growth assisted, particularly in the private sector Local people are supported in developing community projects Increased visitor numbers and spend

Increased visitor numbers and spend Within existing resources Within existing staffing and budgets

Increased access/support to the arts Increased opportunities for participation in physical activity in rural communities


Council Vision: Improving the Quality of Life in Stafford Borough Priority One: Prosperity for All

To promote economic and social regeneration to improve the quality of life for our community

Priority:

Ensure town centres are attractive, vibrant and distinctive

Priority Promise: This year we will

Head of Service/ Partner Organisation

Progress a vision for Stafford Town Centre

Head of Planning & Regeneration

Implement the medium term action plan of the 2010-16 Car Park Strategy

Head of Environment

To complete the refurbishment and redesign of the play areas in Victoria Park

Head of Leisure and Culture

Our milestones will be

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Develop a Masterplan for key investment sites

Continued private investment in retail developments

Within existing resources

Improved shopping and leisure facilities in the County Town

Support the Stafford Town Centre Partnership in promoting the Town Centre

Improved occupancy rates in the Town Centre shops

Within existing resources

Progress the approved Environmental Improvement programme for Stafford Town Centre

Existing street furniture and signposting is renewed

Introduce and achieve national accreditation for car parks The development milestones are achieved

Car park occupancy and revenue

Increased membership of the partnership £50,000

Increased footfall in the town centre

That the park is open and fully usable by the Summer 2011

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Appropriate car parking provision across the Borough

Within existing capital budget and staff resources

An improved park facility in the centre of the town


Council Vision: Improving the Quality of Life in Stafford Borough Priority One: Prosperity for All

To promote economic and social regeneration to improve the quality of life for our community

Priority:

Promote the individual potential and prosperity of our citizens

Priority Promise: This year we will

Head of Service/ Partner Organisation

Complete the transition fund programme of support

Head of Planning & Regeneration

Support Stafford Enterprise and all other relevant enterprise agencies in generating new business Ensure Housing Benefit is promoted and customers can rely on the service to assist them into work

Head of Planning & Regeneration Head of Finance

Our key milestones will be

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

All projects under the approved programme are underway Continue to support the profile of Stafford Enterprise Targeted and evaluated benefit take up campaigns in June and December

Young people securing employment opportunities

Within existing budgets

Improved opportunities for employment and enterprise generation

New businesses created in the Borough Identify over 100 SBC residents who are not currently claiming but are entitled to Benefits.

Within existing budgets

People assisted to create their own businesses as part of the growth in the local economy Nationally we are aware of significant under claiming of Benefits therefore it is reasonable to assume this is an issue for SBC residents. Around 75 pence in every pound we pay out in HB and CTB goes back into the local economy therefore it is vital that we maximise the benefit paid to those entitled residents.

Within existing budgets

New claims processing time full year outturn under 20 days

Encourage the development of the Government’s “Big Society” initiative to improve quality of life for our citizens

Head of Policy & Improvement

Monthly published performance on New Claims and Changes in Circumstances time to process Consider guidance and develop a process to engage with our citizens

Residents seeking employment need to be able to rely on Housing and Council tax benefit being paid accurately and on time. If this is not the case then residents may choose to remain on benefits where options to work present themselves.

Changes in Circumstance processing time below 9 days

Pilot project implemented in one area of the Borough

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Within existing Budgets

Our residents will have a process in place that will help them to drive change within their communities.


Council Vision: Improving the Quality of Life in Stafford Borough Priority Two: Cleaner, Greener, Safer Communities

To create an attractive environment in which our community feels safe

Priority:

Increase waste minimisation and recycling

Priority Promise: This year we will

Improve Recycling

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Environment

Recycle at least 2000 Tonnes of street sweepings

Recycling/ composting performance of at least 55%

Within existing budget

A reduction in waste going to landfill and a reduction in carbon footprint. Increase in recycling credits

Recycling/ composting performance of at least 55%

Within existing budget

Increased recycling and recycling credits

Extend recycling on the go to at least 10 locations Segregate 25 tonnes of recycled materials from litter collected at play parks Ensure optimum performance of bring banks Enhance involvement in the Community through recycling champions and direct engagement

Head of Environment

Participation rate is 85% Increase the hits on the website by 10%

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Two: Cleaner, Greener, Safer Communities

To create an attractive environment in which our community feels safe

Priority:

Enhance and maintain clean public spaces and the built environment

Priority Promise: This year we will

Develop and maintain green spaces across the Borough

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Environment/Head of Leisure and Culture

Retain and work towards “Green Flag” status for Victoria Park, Stonefield Park and Stafford Cemetery and Crematorium

3 Green flag awards

Within existing budget

An improved environment

Support and develop the “Garden Scene” Awards Introduce Community Spring Clean projects

At least 50 entries

A number of projects undertaken in both the urban and rural areas of the Borough

Continue to develop the Environmental and Community champions network

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Two: Cleaner, Greener, Safer Communities

To create an attractive environment in which our community feels safe

Priority:

Enhance and maintain clean public spaces and the built environment

Priority Promise: This year we will

Develop an approach to future open space, sports and play area provision

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Planning & Regeneration/Head of Leisure & Culture

Review existing provision in line with adopted strategy

Investment in new and improved facilities

Section 106 contributions

Improvement quality of future provision

Develop a draft policy document

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Two: Cleaner, Greener, Safer Communities

To create an attractive environment in which our community feels safe

Priority:

Develop safer and stronger and more environmentally conscious communities

Priority Promise: This year we will

Continue to develop stronger, safer communities in specific locations

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Heads of Policy and Improvement/ Environment

A full programme of work will have been developed and rolled out in the Penkside area.

One Community development worker and five Community Champions established in the Penkside area

Funded through the Government Learning to Deliver programme

An improved sense of ‘community’ in the Penkside area, improved access to services and facilities and the area will be of a decent standard

Within existing budget

Our residents will feel safer and more secure at all hours of the day in the areas they live, work and visit.

24 families will have participated in Family Social Emotional Assisted Learning

There will be a focus on vulnerable communities and those experiencing multiple community safety issues in identified areas Continue to develop the Signpost Service across the Borough

50 home energy audits carried out A positive inpact on identified community safety issues

There will be a vibrant night time economy

Signpost Service offered in 3 identified areas via a mobile operation from existing centres

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Within existing budget

Our residents will have better access to services that they need.


Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the public health and wellbeing of citizens and communities

Priority:

Promote and develop health and wellbeing across the Borough

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Develop public health across the Borough for the benefit of the Community

Head of Policy and Improvement/ Environment/ PCT

Develop a bespoke solution to alcohol misuse and problems in Stafford Borough

Programme developed and piloted in 3 specific locations

Within existing budget

That they will have greater access to services and information in respect of alcohol misuse.

Promote ‘Live Well, Be Well’ in Stafford’

To deliver the Nurturing Health Scheme in a minimum of 20 establishments

Our residents will feel safer and more secure at all hours of the day in the areas they live, work and visit.

Provide training and resources to 30 nurseries Deliver Eat well Cook and Eat demonstrations in Farmers Markets 4 times per year Workplace Health Programme

Promote Best Bar None Programme

2 workplaces

Target 19 premises in Stafford and Stone

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the public health and wellbeing of citizens and communities

Priority:

Promote and develop health and wellbeing across the Borough

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Promote safer, warmer living conditions for all

Head of Environment

Raise awareness of fuel poverty by relaunching the “Trusted Visitor Scheme”

50 Key Workers Trained As “Trusted Visitors” to promote and refer households for energy efficiency measures

Within existing resources

Vulnerable households are will be warmer in their homes and at less risk of suffering from cold and damp related illnesses

Respond to national changes in delivering energy efficiency measures for homes.

Carry out a feasibility exercise to establish a local delivery programme ahead of the “Green Deal” to deliver energy efficiency measures.

Residents will have the opportunity to make their homes more energy efficient.

Improve house condition in the private sector through ethical home improvement loans

40 households benefit from home improvements though the Council’s loan assistance programme

The health and wellbeing of vulnerable and low income households will be improved as result of living in ‘decent’ homes

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the public health and wellbeing of citizens and communities

Priority:

Promote and develop health and wellbeing across the Borough

Priority Promise: This year we will

Work with local business to improve public health and wellbeing of local community’s

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Environment

Increase the number of businesses with good health and safety standards

Reduction in the number of “1” or “no star” food business from 30 to 24

Within existing resources

Better quality eating places

Dance mats, existing staffing and support funding from the PCT

Increase participating and opportunity to engage in physical activity

Reduction in the number of “2” star” food business from 160 to 145

Increase the outreach opportunities from the sports and Leisure Centres

Head of Leisure and Culture

To increase the number of outreach visits using the H-Zone model

Achieve 12 outreach visits

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the health and wellbeing of citizens and communities

Priority:

Develop leisure opportunities and cultural events

Priority Promise: This year we will

Encourage greater use of our Leisure facilities and encourage the development of culture across the Borough

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Leisure and Culture

Provide a full programme of events at Stafford Gatehouse and our Heritage sites

Increased audience numbers and participants at events

Within existing resources

The opportunity to enjoy Leisure and Cultural events within their locality

Maintain Museum accreditation standard for Ancient High House, Stafford Castle and Izaak Walton Cottage Develop a Friends Scheme at Stafford Gatehouse

Theatre activities receive greater support from the community

Development of the Gatehouse Youth Theatre

Increased participation in the arts by young people

Introduction of CCTV systems into Gatehouse and Ancient High House

Prevention of incidents of crime

Developing events linked to Cultural Olympiad

Number of events and attendees

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A greater sense of the community being involved in their local theatre

More young people participating in Leisure and Cultural events

A greater sense of safety whilst participating in Leisure and Cultural events

Greater awareness of the benefits of the forthcoming Olympic Games


Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the health and wellbeing of citizens and communities

Priority:

Meet the housing needs of our community

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Adopt a Local Investment Plan to guide our approach to supported housing

Head of Planning & Regeneration

Indentify additional sites for social housing

Within existing budgets

A diverse housing market that reflects local needs

Identify major sites for new housing in the Borough

Head of Planning & Regeneration

Publication of preferred options for new housing sites

Within existing budgets

Provision is made for future housing growth

Identify council owned land suitable for housing development

Head of Planning & Regeneration

Survey work is completed

Funding secured from the Homes & Communities Agency and Housing Associations Communities and Parish Councils are engaged in developing neighbourhood plans New sites put forward for development

Within existing budgets

The Council uses its assets to benefit local communities

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the health and wellbeing of citizens and communities

Priority:

Meet the housing needs of our community

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Provide support to enable people to live independently

Head of Environment

Ensuring that home adaptations for disabled residents are assessed as quickly as possible

Delivery of 140 home adaptations through grant assistance

Within existing resources

Disabled people able to live more independently in their homes Reduction in care cost Reduced hospital admissions and GP interventions

Working with the County Council, to transform the way in which adaptations are delivered

Non urgent, small to medium adaptations are delivered within 30 weeks from initial enquiry

(External partner Staffordshire County Council and Care and Repair)

Options paper completed by July 11. Delivery model implemented by January 12

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the health and wellbeing of citizens and communities

Priority:

Meet the housing needs of our community

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Increase the supply of affordable housing in both the urban and rural areas.

Head of Environment

A Local Investment Plan (LIP) is adopted detailing the housing investment priorities in the Borough. Identify through the agreed partnership a site for a new Refuge.

To have a Local Investment Plan in place enabling the Council to access funding from the Homes and Communities Agency

Within existing resources

There will be an increase in the supply of affordable housing in the Borough that will include the provision of supported and general needs accommodation.

To have a programme of rural housing needs surveys in place.

To have planning permission for a minimum of one rural exception site. A minimum of 82 new affordable dwellings completed in 2011/12

To provide new affordable housing

Provide a new Women’s Refuge.

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Three: Health and Wellbeing

To improve the health and wellbeing of citizens and communities

Priority:

Meet the housing needs of our community

Priority Promise: This year we will

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Improve access to housing for those who are homeless or at risk of becoming homeless.

Head of Environment

Reduce the number of homelessness acceptances and increase the number of preventions.

Homeless acceptances reduced from 6560

Within existing resources

Residents of the Borough will be assisted to find a home and keep their home.

Homeless prevention cases Including households assisted through the mortgage rescue scheme increased from 200 to 220

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Four: Leading and delivering

To be considered a high performing Council which champions the need and aspirations of its community in a local, regional and national setting

Priority:

Provide relevant services that meet customer needs

Priority Promise: This year we will

Ensure that the Authority maximises its income

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Head of Finance

Improve key Performance indicators across the services

Council Tax Collection rate of 99%

Within existing resources

Income from Council Tax and NNDR is becoming increasingly vital as other sources of Council funding are removed.

NNDR collection rate of 99%

Develop services that meet Community needs

Heads of Environment/ Policy and Improvement

Source suitable burial land to ensure future provision within the Borough

Achievement of the key milestones

Achieve Institute of Cemetery and Crematorium Management Gold Award Attain customer service excellence award for Environmental Services

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SBC has achieved the target collection rates in the past and once the new computer system is settled in 2011 should see the team return to previous upper quartile collection rates.

Within existing budgets

Better service provision


Council Vision: Improving the Quality of Life in Stafford Borough Priority Four: Leading and delivering

To be considered a high performing Council which champions the need and aspirations of its community in a local, regional and national setting

Priority:

Provide relevant services that meet customer needs

Priority Promise: This year we will

Head of Service/ Partner Organisation

Develop services that meet Community needs cont…

Continue to modernise services via Technology

Head of Technology

Our key milestones are

Our key measure of success will be…..

To adopt a Corporate Customer Care framework for the Authority To introduce systematic complaints recording via EDRM To introduce the countywide “Tell Us Once” Project

Increased customer satisfaction with CRM

Replace monitoring and routing technology in the Customer Contact Centre

From the audit trail of complaints to identify measures to improve services Reduced customer contact with the Authority via web and telephone New ACD installed in the Contact Centre with cost savings

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Improved customer service

All within existing resources

Lesser abandoned calls within the Customer Contact Centre together with better management of peaks and troughs in demand

Improve booking facilities for Leisure Services

Greater customer access to Leisure facilities

Convenient booking of leisure facilities

Installation of a new telephone system

Installation of a more reliable and cheaper telephone system

Enhance contact with the Authority via the telephone

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Council Vision: Improving the Quality of Life in Stafford Borough Priority Four: Leading and delivering

To be considered a high performing Council which champions the need and aspirations of its community in a local, regional and national setting

Priority:

Increase efficiency and access to service including through collaborative and partnership working

Priority Promise: This year we will

Review and develop how we work with partners

Use knowledge and information to drive service improvement

Head of Service/ Partner Organisation

Our key milestones are

Our key measure of success will be…..

Our specific resources are…..

The outcome for the people of Stafford Borough will be…….

Heads of Policy & Improvement/ Environment/ Leisure and Culture and Stafford and Rural Homes

Review strategic partnership arrangements

New partnership structure implemented during 2011

Within existing budget

More efficient delivery of services.

Head of Policy and Improvement

Maintain membership and support of the Tourism Bureau and the Destination Management Partnership Identify and share successful learning

Introduce business process improvement methodologies where applicable

Involvement in campaigns and visitor numbers

An improvement in key performance indicators Increased customer satisfaction across services

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Greater prosperity due to visitors to the Borough

Within Existing Budget

Better delivery of services at a lesser cost


Council Vision: Improving the Quality of Life in Stafford Borough Priority Four: Leading and delivering

To be considered a high performing Council which champions the need and aspirations of its community in a local, regional and national setting

Priority:

Increase efficiency and access to service including through collaborative and partnership working

Continue to develop the programme of Shared Services

Deputy Chief Executive

Develop 5 further shared services

Have a number of shared services resulting in savings for authorities

ÂŁ118,000 (RIEP Funding) already secured Further external funding to be sort

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Reduced cost of services and improved efficiency

SBC Corporate plan 2011  

Policy document