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Brand Identity Summary logo

Linear Logo

Stacked Logo

This is our primary identity element, correct and consistent use and application of the logo is the foundation of consistency. Logos can be found in the shared communications folder.

tagline

Healing Children. Empowering Youth. Strengthening Families. Our tagline is an organizational call to action, supporting our brand promise/mission of improving the lives of children and the description of our services.

color palette

#00a4e4 CMYK 73.19.0.0 RGB 0.164.224

Primary

PANTONE 2995 C

Color is a graphic element that supports design consistency and creates an emotional resonance for our communications.

0e6ea3 5ea7dea ace0f0 # 87c986 30.0.5.0 CMYK 49.0.60.0 90.53.15.1 60.22.0.0 RGB 135.201.139 14.110.163 94.167.222 189.227.238

secondary

LOGO BLUE

808285 # aa66ff ffb140 f3d076 6beeb3 e84036 ff7d81 CMYK 51.65.0.0 0.35.84.0 5.17.64.0 37.0.41.0 3.90.83.0 255.125.129 0.0.0.60 RGB 170.102.255 255.177.64 243.208.118 155.238.179 232.64.59 0.65.37.0 128.130.133

fonts Arial and Georgia typefaces have been selected to be used in all communications - internally and externally. The Comic Sans typeface is no longer to be used on any materials.

Content/Body Copy Arial ABCDEFG ABCDEFG ABCDEFG

abcdefg abcdefg abcdefg

10-12 pt font 1234567 1234567 1234567

Headlines Georgia ABCDEFG ABCDEFG ABCDEFG

abcdefg abcdefg abcdefg

14pt+ 1234567 1234567 1234567

Personality

Mission

Relaxed, compassionate, timeless yet innovative, supportive, inspirational, accepting

To improve the lives of children through partnerships with families and communities because every boy and girl deserves to grow up safe, nurtured and loved.

Vision At the Center for Children & Families, Inc. (CCFI), we work toward giving all children the relational building blocks they need to grow into healthy adults and believe that every child deserves the opportunity to achieve his or her full potential. Our vision is a community where children are nurtured and safe, youth are empowered and families are strong.


Brand Identity Summary