Issuu on Google+

G324 Coursework Evaluation

Further Guidance


The four main questions 1. In what ways does your 2. How effective is the media product use, develop combination of your main or challenge forms and product and ancillary texts? conventions of real media products? 3. What have you learned from your audience feedback?

4. How did you use media technologies in the construction and research, planning and evaluation stages?


Level 4 Evaluation (16-20 marks) • There is excellent understanding of the forms and conventions used in the productions. • There is excellent understanding of the role and use of new media in various stages of the production. • There is excellent understanding of the combination of main product and ancillary texts. • There is excellent understanding of the significance of audience feedback. • There is excellent skill in choice of form in which to present the evaluation. • There is excellent ability to communicate. • There is excellent use of digital technology or ICT in the evaluation.


1. In what ways does your media product use, develop or challenge forms and conventions of real media products? Things to consider in your answer: • What media platform have you used to present your trailer and ancillary texts? • What are the genre conventions? (compare to existing examples.) • How have you conformed to the forms and conventions? Reference illustrative examples from your own products. • Did you make a conscious decision to challenge any forms and conventions? Explain with reference to illustrative examples from your own texts and compare to examples from professional media texts. • Have they proven successful? Have you developed (extended/improved/made more prevalent) any existing conventions in your own trailer and ancillary texts? • How did YOU demonstrate this? What were YOU inspired by and why?


2.How effective is the combination of your main product and ancillary texts?

Things to consider in your answer: • You must illustrate your answer. Show that you have created synergy across your 3 products in your design, layout, construction of representations, mise-en-scene, colour scheme etc. • You need to evidence how your products will be easily identifiable to your audience. • Comment on how you think they are successful. Are you happy with it? Does it meet the expectations/conventions desired? Theory to incorporate: • Audience theory (Uses and gratification, Reception theory) • Representation – Ideology, Laura Mulvey Male Gaze, stereotypes, countertypes • Narrative theory


3. What have you learned from your audience feedback? • Design a questionnaire. This can be carried out via survey monkey, social media . • The questionnaire must obtain feedback on the trailer AND ancillary texts. • When analysing the feedback, consider WHO you are interviewing. Are they a cross section of society, niche market or selection of the target audience? Which do you think would be most appropriate? • Consider comparing the response of different demographic groups. Male vs female perhaps? (Particularly if you have constructed positive/negative stereotype/countertypes associated with gender…)


4. How did you use media technologies in the construction and research, planning and evaluation stages?

• You are effectively auditing your skills as a Media student. • There should be some reflection about how you have progressed since AS and what was different about this unit. • Consider a detailed mind map exploring the answer (1 for research, planning and evaluation) Support with a written post supported with screen grabs and photographs documenting your personal development


G324 evaluation