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AS Media Studies Exam Section-B Institutions and Audiences Previous questions Question 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

What kind/what’s the question about? FILM INDUSTRY; Production / Distribution TECHNICAL; Technological convergence FILM INDUSTRY; Ownership FILM INDUSTRY; Digital media FILM INDUSTRY; Production / Exchange FILM INDUSTRY; Marketing / Distribution / Production FILM INDUSTRY; Distribution / Marketing / Consumption TECHNICAL; Cross-media convergence / Synergy FILM INDUSTRY; Ownership FILM INDUSTRY; Digital technology / Marketing / Consumption


AS Media Studies Exam Section-B Institutions and Audiences Previous questions 1. Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied. 2. How important is technological convergence for institutions and audiences within a media area which you have studied? 3. “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement? 4. What significance does the continuing development of digital media technology have for media institutions and audiences? 5. Discuss the issues raised by media ownership in the production and exchange of media texts in your chosen media area. 6. “Successful media products depend as much upon marketing and distribution to a specific audience as they do upon good production practices.” To what extent would you agree with this statement, within the media area you have studied? 7. To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? 8. “Cross-media convergence and synergy are vital processes in the successful marketing of media products to its audiences.” To what extent do you agree with this statement in relation to your chosen media area? 9. What impact does media ownership have upon the range of products available to audiences in the media area you have studied? 10. Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied


AS Media Studies Exam Section-B Institutions and Audiences What you have to know: • Pre-production • Production • Post-production • Marketing • Distribution • Exchange • Exhibition • Consumption

The processes involved in: • Creating • Delivering • Experiencing

FILM


AS Media Studies Exam Section-B Institutions and Audiences

Terminology: • Convergence • Technological convergence • Cross-media convergence • Synergy

• Coming together • How technology can be used to make things come together • Computer/tablet/mobile phone • Different media coming together • Newspapers/TV/Web pages • One or more elements coming together to produce an effect greater that the individual parts • The marketing of ‘Prometheus’ relied heavily on synergy to create the anticipation around the film


CASE STUDY


Scott Free Productions Brandywine Productions Dune Entertainment 20th Century Fox Ignition Creative Budget: $125m Box Office: $403m

Big Talk Pictures Studio Canal PRODUCTION DISTRIBUTION MARKETING Budget Box Office

Big Talk Pictures Studio Canal UK Film Council/Film4 Productions Optimum Releasing Target Media Budget: $13.4m Box Office: $4.8m


Structuring your answer 1. Begin with an introduction that demonstrates your understanding of the content of the question and how it relates to FILM. 2. Then begin addressing the question using specific examples in relation to the case study: Scott Free/ Prometheus/20C Fox/Ignition Creative etc 3. Your conclusion should (if possible and depending on the question) feature a comparison between Prometheus and Attack The Block


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AS Media Studies (Section-B revision)