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service’ she and her team does? By what other name do we call the mess that was the Justin and Britney denim ensemble? Or that seatmate of yours with the unkempt hair, just-rolled-outof-bed look? A victim. The police. An emergency. Like fashion is the law, and anyone is capable of being a criminal. As in most things, it is perhaps the gospel of Mean Girls that best illustrates how the commandments on fashion come into play, especially when it comes to our everyday life. Girl world says this, Girl world says that. You can’t wear tank tops two days in a row. You can only wear your hair in a ponytail once a week. And if you break any of the rules, you can’t sit with us. Which is probably the present-day equivalent of medieval stoning. Oh, the horrors. Think about it: we have all these magazines and TV shows screaming, “Buy This!” and “Must Have!” and we have these celebrities telling us that “This is the best!”— imposing upon shoes to have, clothes to buy, things to need. These are things that will make us feel good about ourselves; these are things that will improve how we look and how others look


Victim. Police. Emergency. Three words that hardly evoke feelings delight, creativity, or ingenuity. They conjure images of a tragedy, of a great disaster. It’s a frantic 911 call in the middle of the night, it’s a car chase with gunshots and sirens in the background, it’s a mysterious body found in a dark alley at 2:13 in the morning. Grim and bleak and depressing. And yet these are the very words we affix to the word “fashion”—absolutely nothing like any of the words above and belonging almost entirely to a different domain. Put them together: “fashion victim,” “fashion police,” “fashion emergency,” and almost instantly they become extra colorful, less threatening. They turn into slightly watered down versions of their original selves, that seem to also be several shades louder. It’s interesting to note how society has coined these terms by anchoring ideas of polar opposites to the concept of law and order – but what’s even more interesting is how it just all seems to make sense. How else do we perfectly describe a woman dressed from head-to-toe in the same outrageous pattern? What else do we call Joan Rivers and the kind of ‘public


Stache October 2013  

Fashion issue with fashion illustrator Daryl Feril on the cover. Also featuring Sunny Gu, Karolina Debosz, articles on routines, introspecti...