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PRESENTED BY:

RESTAURANT WEEK

Monday, July 16 - Friday, July 27

ABOUT dineLA RESTAURANT WEEK dineLA Restaurant Week is a two-week dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences that LA has to offer. Participating restaurants offer special prix fixe lunch and dinner menus at set prices. In addition, Restaurant Week stimulates business and introduces new customers to restaurants throughout Los Angeles.

dineLA CONSUMERS ARE LOYAL

94%

repeat

94% of consumers participate again in Restaurant Week

ENGAGED

10 %

EVENT DETAILS Monday, July 16 - Friday, July 27

dineLA RESTAURANT WEEK MENU PRICING LUNCH 2 courses $15, $20, $25 DINNER Minimum of 3 courses or small plates $25, $35, $45

REGISTRATION FEE:

42% engagement during event

$750

REGISTER ONLINE AT:

industry standard

http://my.dineLA.com

EVENT REGISTRATION:

consumer engagement is higher on dineLA’s Facebook page during Restaurant Week

ABOUT dineLA The Los Angeles Tourism & Convention Board, a nonprofit marketing organization, in partnership with American Express have created dineLA to promote the scale, variety and caliber of talent found in restaurants throughout Los Angeles.

OUR MISSION dineLA seeks to continually position Los Angeles among the top restaurant cities in the world and to build awareness, traffic, and revenue for restaurants throughout the greater LA area.

Tuesday, May 15 – Friday, June 15

OUR COMMUNITY

45K subscribers

21K fans

9K followers

dineLA DEMOGRAPHICS GENDER

AGE

INCOME

75 %

38

$95k

female

average age

average household income


PRESENTED BY:

RESTAURANT WEEK

Monday, July 16 - Friday, July 27

REASONS TO PARTICIPATE IN RESTAURANT WEEK

INCREASE SALES

GAIN NEW CUSTOMERS

BE A PART OF THE LA CULINARY COMMUNITY

MEDIA EXPOSURE AND REACH Media for dineLA Restaurant Week will begin on June 24 TV • Radio • Newspapers • Magazines • Websites and Blogs • Outdoor Billboards • Bus Advertisements

TV

RADIO • NEWSPAPER • MAGAZINE

SOCIAL MEDIA • ONLINE LOS ANGELES & SAN FRANCISCO


About dineLA Summer 2012