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PORTFOLIO STACEY PIERCE|05.2014


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STACEY PIERCE FLYER/COLOR PROFILE The purpose of this project was to create a flyer based on a color profile from a picture we took ourselves. I took a picture of the downtown Auburndale playground, and used the slides to choose three complimentary colors to work with. I knew this would be a perfect venue because the slides are bright and would pop easily. Due to the varying angles and lines in the photo, I chose to create the similar varying lines in the flyer for its grand opening celebration. I added dimension to the rule lines by using a Bevel and Emboss effect. The color profile was created using Adobe Kuhler while the flyer was built using InDesign CS6. Total time invested, from the taking of the picture to creating the color profile and flyer, was two hours.

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CHARTS “Journalism grads see increase in salaries; skill sets� was created using InDesign CS6 and Illustrator CS6. The charts themselves were built in Illustrator and then copy and pasted to the InDesign pages. The most time consuming part of this project was entering data for the bar chart. I originally had three years of data and in the end, chose to cut it down to one year to make it easier to read. Data was pulled from the 2011 Annual Survey of Journalism & Mass Communication Graduates, from the McCormick Foundation. Colors in the charts, timeline and Company Portfolio box were chosen to compliment the grdauation picture. Including the data entry, this project took two hours to complete.


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PORTFOLIO POSTER This “SBDC Government Small Business Conference” was the most challenging project of the semester. It was created using InDesign CS6. I have many regrets when it comes to this project. The white background version is what I originally submitted for critique. After getting feedback from the professor, it moved to the version above it, and eventually to the full page version you see at right. This project taught me that I should always stand my ground when it’s something I don’t agree with. The purpose of the white, clean background, was so the design would also fit the occasion. It is a government event, and government is orderly and clean cut. It felt like I was making adjustments to fit someone’s personal taste rather than design aesthetic. There are many posters out there that are simple, clean and effective. I should’ve just kept the white background and changed the background of the star text to be a different color and font that contrasted the bold green event info. In the end, I ended up omitting all of the pertinent information - the fact that it was a networking event and the Website that attendees could go to in order to get registered. This project, after its many revisions, took approximately five hours to complete. The text in the shape of a star certainly slowed things down a bit.

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seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review • sustainability • us special ops command • innovation in business markets • marketing to the government • hart • general dynamics • department of veteran affairs • keynote from tameka montgomery, us small business administration • meet with corporate and government buyers • seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review • sustainability • us special ops command • innovation in business markets • marketing to the government • hart • general dynamics • department of veteran affairs • keynote from tameka montgomery, us small business administration • meet with corporate and government buyers • seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review • sustainability • us special ops command • innovation in business markets • marketing to the government • hart • general dynamics • department of veteran affairs • keynote from tameka montgomery, us small business administration • meet with corporate and government buyers • seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review • sustainability • us special ops command • innovation in business markets • marketing to the government • hart • general dynamics • department of veteran affairs • keynote from tameka montgomery, us small business administration • meet with corporate and government buyers • seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review • sustainability • us special ops command • innovation in business markets • marketing to the government • hart • general dynamics • department of veteran affairs • keynote from tameka montgomery, us small business administration • meet with corporate and government buyers • seminars • corporate panel discussion • tradeshow • government panel discussion • raytheon • teco • moffitt cancer center • corporation 640 Review •

SBDC Government Small Business Conference may 15-16, 2014 higgins hall tampa

Registration ends april 14 www.sbdctampabay.com


STACEY PIERCE

ADVERTISEMENT “Not your average woman” was created using Photoshop CS6. The photo was taken during a Jewel performance at the women’s basketball championship - the Final Four. I chose Jewel as the subject for this public service announcement/ advertisement because she comes from a humble background (her family is actually featured on Alaska Frontier, showing how they live off the land). This project took approximately four hours to complete, including revisions. The most difficult part was getting the guitar head and neck to lay right over the text without blocking too much. In the end, I decided to avoid the overlay for the most part. 7


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DESIGN SPREADS “Fitness with a Twist� was designed using InDesign CS6. The mud splash was designed using Photoshop CS6. I pulled the color elements from the photos to accent the pages but specifically chose to keep the spreads uncluttered and clean. I took all of the photos as well. The most difficult part of this project was making the mud splash fit the design while also keeping the text legible. Another difficult aspect was getting the full page photo of Princess Laia climbing the wall to fit perfectly. In total, it took me an hour and a half to complete the project from start to finish. This project ended up being one of my favorite designs.


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VisComm Portfolio: Stacey Pierce  

Design portfolio of work completed for Visual Communication graduate course at University of South Florida.

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