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How Does the Program Really Work?



recycling Old Bike Tires has never been easier




Return2 Retailer: Rolls out to other areas of the province It’s Not Summer without a Roadtrip!

Community Demonstration Grants Benefeit Saskatchewan Communities Black Gold Rush: Update


Be Tire Smart: Helping you to avoid early retirement






HOW DOES THE PROGRAM REALLY WORK? The Saskatchewan Scrap Tire Corporation (SSTC) is a non-profit, non-government organization that is responsible for delivering a province-wide tire recycling program. Saskatchewan generates approximately one million tires per year; that’s enough tires to span across Saskatchewan one and a half times! It’s SSTC’s job to ensure these tires are collected, processed, and recycled into useful, marketable items. But how does this really work? Consumers make all this possible by paying a small Tire Recycling Fee (TRF)


when they buy new tires. All funds collected are remitted to SSTC and used to keep current generation scrap tires out of the waste stream and allow us to live in a clean and healthy environment. When consumers purchase new tires, their old tires are left behind at the tire retailer where they await collection. SSTC has four registered collectors who travel around the province collecting scrap tires from over 1,350 registered retailers. The tires are then transported to one of two recycling facilities located in Saskatchewan where they are recycled


and repurposed into usable, marketable items such as playground surfaces, road paving material, patio blocks, shingles, mats, and a whole lot more. This process keeps scrap tires out of landfills and allows them to come back “full circle”; like those used to pave over 500 km of Saskatchewan highways, or in over 65 community projects throughout the province through our Community Demonstration Grant Program, and even the field turf base at Mosaic Stadium! Who knew such a small fee could do so much?


Community Demonstration Grants

Benefit Saskatchewan Communities

This summer, communities and organizations all across Saskatchewan are improving and upgrading playgrounds and other outdoor areas with cost-saving and safety-enhancing crumb rubber products. Seven of these communities are using grant money awarded from the Saskatchewan Scrap Tire Corporation (SSTC) to think, build, and grow green! SSTC recognizes that communities invest considerable resources to support recycling as a way to protect our environment and enhance the quality of life for Saskatchewan residents. That’s why SSTC’s Community Demonstration Grant Program awards over $30,000 each year to encourage green thinking when planning projects that help bring Saskatchewan scrap tires “full circle” back into communities throughout the province. Since the launch of the first community grant in 2005, SSTC has awarded funds to over 65 communities and non-profit organizations across the province. The program awards up to $5,000 in matched funds toward the purchase and installation of Saskatchewanmanufactured recycled rubber products

for landscaping applications like rubber mulch, cobblestone walkways, or paving for sidewalks or walking trails. It can also be used in playgrounds and other recreational applications such as running tracks, pool decking, splash parks or sports courts. The seven great projects that were selected for funding under the 2013 Community Demonstration Grant Program are:

Esterhazy Community Daycare Cooperative Daycare Improvements – Rubber Landscape Mulch, Rubber Paving Blocks, and Crumb Rubber for Playground

Hazlet School Playground Upgrade – Pour-in-Place Playground Surfacing

Midale and District Lions Club Manley Park – Crumb Rubber for Playground The Estevan Daycare Cooperative Outdoor Learning Environment – Pour-in-Place Playground Surfacing and

Town of Lashburn Heritage Park Revitalization – Pour-in-Place Rubber Surfacing for Playground

Town of Tisdale Kinette Playground – Crumb Rubber for Playground

Village of Liberty Playground Upgrade – Crumb Rubber for Playground These projects were selected based on the innovative use of recycled scrap tire materials being used in the projects and other criteria as listed in the application. SSTC encourages municipalities, registered non-profit organizations, schools, First Nation and Metis communities, and other organizations to apply for the grant before the April 30, 2014 deadline. To learn more about Community Demonstration Grants and the benefits of using recycled rubber products in projects, visit

Rubber Landscape Mulch




This is Craig...


one of SSTC’s Unsung Heroes! While picking up a new tire tube for his commuter bicycle, he noticed a poster at his local bike shop for SSTC’s ‘Bike Tire Recycling Program’. Reminded of the old bike tires he had laying around in his condo, he returned them on his next visit to his bike shop!


Thanks a

million, Craig!




Re-Cycling old bike tires has never been easier //////////////////////////////////////////////////////////////////////////////////// It’s that time of year where Saskatchewan residents are able to dust off their bicycles and enjoy the warm weather that summer has to offer. Whether an avid cyclist or just enjoying a ride through the park, the Saskatchewan Scrap Tire Corporation (SSTC) makes it easy for residents to dispose of their old, worn out, and unsafe bicycle tires that are cluttering up their spaces. Bicycle tires are not a typical part of SSTC’s regular program in that there are no recycling fees attached to the sale of a new bike tire. This is a voluntary recycling partnership between the supporting bike retailers in Saskatchewan and SSTC, and works with existing scrap tire collection and recycling programs.

It’s easy! Just drop off the tires at any participating bike retailer to be collected and recycled. By doing this, not only are they removing clutter from their garage, shed or basement, but residents can feel good about keeping tires out of the landfill and helping our environment for generations to come! For a list of participating bike retailers, please visit www.








Equates to 1,170,549 passenger car tire equivalents




Gold Rush UPDATE

Moving Forward Ambitiously in North-East Saskatchewan //////////////////////////////////////////////////////////////////////////////////// After collecting 104,794 tires from farms and private land at no cost to Saskatchewan residents in 2012, the Saskatchewan Scrap Tire Corporation (SSTC) has moved the Black Gold Rush Program forward into the next area of the province. The program is targeting 32 RMs with two cities – Prince Albert and Melfort, 20 Towns/Villages, one Resort Village and 11 First Nations Communities located in North East Saskatchewan; its most ambitious plan yet. Participating RMs had the flexibility in choosing the timeframe in which they


would complete the tire collections in their area. To date, three RMs and two First Nations communities have successfully rid their municipality of thousands of old tires. Sturgeon Lake First Nation, worked hard to remove a total of 2,162 passenger car tires and 17 semi tires for a total weight of 66,950 pounds; collected and recycled by Shercom Industries Inc. in Saskatoon. Black Gold Rush provides fundraising opportunities to community groups located in the participating RMs who wish to help with the program.


These groups are eligible for a per tire fee for tires collected and/or organized. Not only is there potential to raise funds for their service group, but they also have a hand in making sure that their community is taking advantage of this one time free clean up by being part of the rush and gathering up the unwanted tires. Visit to learn more about the program or how to get involved. If you have a private stockpile of tires that need recycling, please call SSTC’s office or register online.

Canora Kindersley


Yorkton Melville

Swift Current

Return2Retailer Rolls Out To Other Areas of the Province

////////////////////////////////////////////////////////////////////////////////////////// After a successful pilot in 2012 in Regina, the Return2Retailer (R2R) program has been formally launched in more locations throughout the province. New communities include Yorkton, Melville, Canora, Swift Current, Rosetown, and Kindersley; a total of 18 R2R Retailer locations across the province.

Consumers are always encouraged to leave their old tires with the retailer when new ones are purchased, however there are always some scrap tires that make their way to people’s sheds and garages. R2R allows private residents of these areas to drop off up to 10 rimless tires for recycling, at absolutely

no charge, at the participating Canadian Tire, Kal Tire, Quality Tire, and West Central Tire and Auto locations. Learn more about R2R and participating locations throughout the province by visiting



Helping you to avoid Early Re-Tirement ////////////////////////////////////////////////////// Recycling tires at their end-of-life is important, but lengthening their life so that fewer are used is essential. The Saskatchewan Scrap Tire Corporation (SSTC) continues to support the Be Tire Smart Campaign, an advocacy campaign designed to enable tire retailers to play a leadership role in educating consumers about proper tire inflation and maintenance.

Poorly inflated tires can increase fuel consumption by up to 4%. Naturally, checking tire pressure is a simple task that all car owners can and should do regularly, yet every year improper tire maintenance costs Canadians more than $700 million per year in wasted fuel. It only takes two words - proper inflation – the key to a longer, safer, and more efficient tire life. Proper inflation means everyone wins – consumers get more out of their tires and help lessen their impact on the environment. SSTC is available to partner with stores throughout the province to host free Tire Inspection Clinics which educate the motoring public, encouraging fuel efficiency and protecting the environment to improve road safety in Saskatchewan. Play your PART and Be Tire Smart by visiting or for materials that explain the downside of improper tire inflation, the upside of proper maintenance, useful tips, and other “engauging” ideas.

Proper inflation means everyone wins... 10 SASKATCHEWAN SCRAP TIRE CORPORATION

IT’s NOT SUMMER WITHOUT A FAMILY roadtrip ///////////////////////////////////////////// On July 2, the Saskatchewan Scrap Tire Corporation (SSTC) has launched its new social media campaign! It is designed as a faux road trip that is intended to increase awareness of SSTC while making connections with people all across Saskatchewan. It

consists of blogs written in a story format through the eyes of five different unique characters; the tires on the vehicle. The day-to-day interactions will take place through Twitter @SKScrapTire and a blog at | | @skscraptire

Meet the Scrap Tire Summer Road Trip Family! Mitch is the father of the family and is considered by many to be quirky. As you can imagine he struggles, like most fathers, to keep himself from saying cheesy dad jokes and making a fool of himself. He loves to get into trouble with his son Ritchie, and has a hard time understanding his daughter Avery’s attraction to all the Pirellis she sees. Mitch comes from the strong lineage of the Michelin tire family. Goody, who is often referred to as Ms. Goody, is a loving mother who brings a calm demeanor to balance out Mitch’s off-the-wall antics. She is the gentle voice of wisdom who always knows what to do when things go wrong. She’s the rim that keeps the tire family rolling. Ms. Goody represents the Goodyear tire family and loves to brag about her ride in a blimp a few years back. Avery is your typical teenage tire; she loves boys. She’s going through the motions of wanting to get noticed by the world, and that world goes by one name: Mr. Pirelli. Avery likes to think that she knows best, and she and Ritchie do not get along, as you can imagine, because she hates going down dirt roads and getting muddy, unlike her younger brother. Avery comes to the summer road trip from Great Britain, the Avon Tyre heritage, although her accent is barely noticeable. Ritchie is a good ol’ fashioned tire with a thirst for adventure. He loves to drive in the mud and gravel and get messy whenever he can. He loves to try new things and is often the first member of the tire family getting into trouble. Coming from the BF Goodrich family, Ritchie is the latest tire from the over 115 year old tire family. Good ol’ Grandpa Cooper is a grizzly old tire who has lived a long life and has almost no tread left. He’s off to be recycled at some point in the future, and he’s making the most of his days before that time comes. He often tells stories about a “better time” back when cars were slower and all looked the same. Grandpa Cooper, as you may have guessed, is from the classic Cooper tire family, although his grumpy morning moods are not an accurate reflection of the Cooper tire family. ISSUE 8 / SUMMER 2013


420 - 2220 12TH AVENUE REGINA, SASKATCHEWAN S4P 0M8 PHONE: (306) 721-8473 (721-TIRE) FAX: (306) 721-1585 E-MAIL: INFO@SCRAPTIRE.SK.CA @SKScrapTire

Treads Summer 2013 Issue  

Saskatchewan Scrap Tire Corporation Treads Newsletter 2013.

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