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The younger audiences have more access to media information from the West, be it in music RU¿OPVVRLQRUGHUWRDSSHDVHWKHLUFUDYLQJVIRUDOOWKLQJV+ROO\ZRRGPXVLFGLUHFWRUVKDYH heavily borrowed from popular tunes. But now its song writers who are peppering their lyrics with everything that they consider is the most ‘it’, ‘in’ and ‘happening’ thing on the block. That’s what has given rise to lyrics such as these, say Nandini T Reddy and Aravind *6KLYDNDPDO1RZWKHTXHVWLRQUHDOO\LVWKDWDUHWKHVH(QJOLVKZRUGVDGGHGIRUÀDYRXU IXQRUMXVWODFNRIDQ\RWKHUDUWLVWLFZD\WRVSLFHXSDVRQJ7LOOWKHVRQJZULWHUV¿JXUHWKLV one out we are stuck grooving to these hit numbers!

Movie: Jalsa (Telugu) Song: Jennifer Lopez -HQQLIHU/RSH]VNHWFKJHHVLQWDWWXJDYXQGLURHHVXQGDULFRPHRQ FKJHHVLQWDWW HVLQDWWXJDYXQG +H\%ULWQH\6SHDUVQLSULQWWHHVLQDWWXJDYXQGLURHHFDGEXUU\ Oh.. nadume chuste shakira daanni antunkunnaa cheyye lucky ra.. 1DGDNHFKXVWH%H\RQFHEDE\QDYYLQGDQWHNKDOODVH 1DGDNHF -HDQVSDQWYHVXNXQQD-DPHV%RQGJXQQXODQWLNDQQXNRWWLFKDPSDPDDNXUD D-DPHV%RQGJX %ODFNEHOWSHWWXNXQL-DFNLHFKDQODDJDQRQFKDONWLSSDPDDNXUR QODDJDQRQFKDONWLSSDP /DG\NDOODODVHUHQXYYDSDUDGLVHÀDYRXUHQXYYD 2[\JHQQLPSXNXQQD678'(176+$1*287ERPEXYD6D[RSKRQHYDPSXYHQXYYD 2[\JHQQLPSXNX Volcano volts high current va olcano ki best friend va .. veyyi v 9D\DVXPHHGDYDDOXWXQQDWRUQDGRQXYYD(DUWKTXDNHWKXQGHUHQXYYD YD (DUWKTXDNH WKXQGHUH QXYYD 1HHUHQGXNDOOXUDGLXPGLDOVDDQHHSHGDYXOXSODWLQXPÀRZHUVDD Nuvvu hello ante romancea , nee silence ayina violence aa... Hey titanic heroine part 2 nuvvani navvutunna Monalisa mothukodaa 3OD\ER\FKXSXOXQQDVDPXUDLVXPRODQWDVDODDPNRWWDUD L O O N

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A pril 2012 | Southscope

Southscope magazine April 2012  

india's leading south film magazin

Southscope magazine April 2012  

india's leading south film magazin

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