Even veteran directors like Mani Ratnam believed in the magical powers of April 14: His romantic Alaipayudhey was released on that day in 2000, eventually becoming DERQDÂżGHKLW,WHYHQSURYHGIRUWXQDWH for his home production directed by Azhagamperumal, Dumm Dumm Dumm the next year, which starred Madhavan and -\RWKLNDWKHÂżOPZDVDKLW Ulaganayagan Kamal Haasan, though not a believer in such sentiments, has tasted success on Tamil New Yearâ€™s Day, as well: His laugh-out-loud romantic comedy Kaadhala Kaadhala was released in 1998, and was a success, while Vasool Raja MBBS, a remake of the Hindi blockbuster Munnabhai MBBS, was a hit as well. Even Supreme Star Sarathkumar was awash with victory in 2003, when his Arasu won at WKHER[RIÂżFHZKLOH$MLWKÂśV7KLUXSDWKLZDVD respectable winner, in 2006. Of course, these were hits that were usually accompanied by at least half-a-dozen middle WRORZEXGJHWÂżOPVWKDWZLVKHGWRFDSLWDOLVH on the festival feeling and those who couldnâ€™t catch their favourite stars in action, on the ÂżUVWVKRZRIWKHÂżUVWGD\XVXDOO\ZHQWLQ for them.
they did, they made sure to open either in the ÂżUVWRUODVWZHHNOLNH3DL\\D and Ko (2011). Now though things are back to square one, the present AIADMK government has changed the New Year back, which means it still falls on April 14. But sadly, this year too, April 14 sees no major movies being released. With the new decree that stars can UHOHDVHWKHLUÂżOPVRQO\RQIHVWLYDOGDWHV perhaps the Tamil New Yearâ€™s allure will return at least next year. After all, April 14 has always been a date for blockbusters.
But with the late 2000s, it seemed an era was coming to an end: 2007 saw the release of four mid-level movies like Unnaale Unnaale, directed by Jeeva, director Cheranâ€™s Mayakkannadi, and a couple of others, including Kaanal Neer, starring JK Ritish, politician turned-actor. Cheranâ€™s movie was expected to do well, but sadly, it didnâ€™t; Jeevaâ€™s venture turned to be a respectable winner. But with that, it seemed that the run of New Year releases had dried up. 2008 saw no big star releases, for another bigger threat WRER[RIÂżFHEORFNEXVWHUVLQ$SULOKDGFRPH up: the IPL cricket tournament! In addition, the then-ruling DMK government announced that from 2009, the Tamil New yearâ€™s Day would no longer be on April 14, but on January 14, traditionally celebrated as Pongal. That took away some more of the allure, which meant that very few ÂżOPVDFWXDOO\UHOHDVHGLQ$SULODQGHYHQLI
A pr i l 2012 | S o u t h sco p e
india's leading south film magazin