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Even veteran directors like Mani Ratnam believed in the magical powers of April 14: His romantic Alaipayudhey was released on that day in 2000, eventually becoming DERQD¿GHKLW,WHYHQSURYHGIRUWXQDWH for his home production directed by Azhagamperumal, Dumm Dumm Dumm the next year, which starred Madhavan and -\RWKLNDWKH¿OPZDVDKLW Ulaganayagan Kamal Haasan, though not a believer in such sentiments, has tasted success on Tamil New Year’s Day, as well: His laugh-out-loud romantic comedy Kaadhala Kaadhala was released in 1998, and was a success, while Vasool Raja MBBS, a remake of the Hindi blockbuster Munnabhai MBBS, was a hit as well. Even Supreme Star Sarathkumar was awash with victory in 2003, when his Arasu won at WKHER[RI¿FHZKLOH$MLWKœV7KLUXSDWKLZDVD respectable winner, in 2006. Of course, these were hits that were usually accompanied by at least half-a-dozen middle WRORZEXGJHW¿OPVWKDWZLVKHGWRFDSLWDOLVH on the festival feeling and those who couldn’t catch their favourite stars in action, on the ¿UVWVKRZRIWKH¿UVWGD\XVXDOO\ZHQWLQ for them.

they did, they made sure to open either in the ¿UVWRUODVWZHHNOLNH3DL\\D   and Ko (2011). Now though things are back to square one, the present AIADMK government has changed the New Year back, which means it still falls on April 14. But sadly, this year too, April 14 sees no major movies being released. With the new decree that stars can UHOHDVHWKHLU¿OPVRQO\RQIHVWLYDOGDWHV perhaps the Tamil New Year’s allure will return at least next year. After all, April 14 has always been a date for blockbusters.

But with the late 2000s, it seemed an era was coming to an end: 2007 saw the release of four mid-level movies like Unnaale Unnaale, directed by Jeeva, director Cheran’s Mayakkannadi, and a couple of others, including Kaanal Neer, starring JK Ritish, politician turned-actor. Cheran’s movie was expected to do well, but sadly, it didn’t; Jeeva’s venture turned to be a respectable winner. But with that, it seemed that the run of New Year releases had dried up. 2008 saw no big star releases, for another bigger threat WRER[RI¿FHEORFNEXVWHUVLQ$SULOKDGFRPH up: the IPL cricket tournament! In addition, the then-ruling DMK government announced that from 2009, the Tamil New year’s Day would no longer be on April 14, but on January 14, traditionally celebrated as Pongal. That took away some more of the allure, which meant that very few ¿OPVDFWXDOO\UHOHDVHGLQ$SULODQGHYHQLI

A pr i l 2012 | S o u t h sco p e

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Southscope magazine April 2012  

india's leading south film magazin

Southscope magazine April 2012  

india's leading south film magazin

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