,WLVWKDWWLPHRIWKH\HDUZKHQDOOWKHPRYLHEXIIVDUHÂżJKWLQJLWRXW WRJHWWKHLUÂżUVWGD\ÂżUVWVKRZWLFNHWWRZDWFKWKHLUIDYRXULWHKHURHV on screen. Pavithra Srinivasan tracks the biggest Tamil New Year releases that have rocked the industry
â€œAh, April. I remember the time when we KDGEDFNWREDFNÂżOPVOLQHGXSIRUUHOHDVH on the 14th, on Tamil New Yearâ€™s Day,â€? sighs Manoj, a long-term movie fan â€“ particularly of Superstar Rajinikanth. â€œYou know, Veera, &KDQGUDPXNKLDQGVRPDQ\RWKHUÂżOPVZHUH all released on that date. Even Sivaji was supposed to have released on April 14 2007. They had to push it to June because of postproduction work, but the idea was to release it on Tamil New Yearâ€™s Day.â€? Such was the magnetic pull of April 14, traditionally, Tamil New Yearâ€™s Day; auspicious in itself as the harbinger of a new year, and important for another reason â€“ it XVXDOO\VLJQLÂżHGWKHEHJLQQLQJRIWKHVXPPHU holidays, and people thronged to movie-halls to join the celebration. April 14th saw the UHOHDVHRIPRUHWKDQWZRÂżOPVDWWKHYHU\ least, with three or more stars vying for boxRIÂżFHDWWHQWLRQ(YHQLQWKH\HDUZKHQ Rajinikanthâ€™s Chandramukhi and Vijayâ€™s Sachien were both released on New Yearâ€™s 'D\&KDQGUDPXNKLZDVWKHFOHDUER[RIÂżFH
A pril 2012 | Southscope
winner â€“ and Sachien managed to clock respectable returns as well. But the heydays of April 14 were certainly in the decades before. Even if not on the exact date, Rajinikanthâ€™s Arunachalam released four days prior to it, on the 10th of April, LQ7KHÂżOPUHFHLYHGVRPHVFDWKLQJ reviews but went on to do good business. +H\LWZDVD6XSHUVWDUÂżOPDIWHUDOO In 1999, it was the turn of director Kathir, who came up with some great romantic movies, to taste success: His Kadhalar Dhinam ran to packed halls. It even put the Vijaykanth starrer Periyanna (which also starred then newcomer Suriya), into the shade. But then, that was the whole point of such New Yearâ€™s Day releases: heroes competed with one another for a taste of success at the BO, and had fans screaming in jubilation. Like Ilaya Thalapathy Vijayâ€™s mass following, for example. The star, like many before him, had tasted success often on festival openings, and the Tamil New Yearâ€™s Day has certainly been kind to him, more than once. His Thamizhan, released on April 12, 2002, was lapped up by the masses, despite some confusion by the release of the Prashanth-starrer Thamizh. But the biggest of them all came the next year, in 2004: Ghilli, a remake of the Telugu hit Okkadu, EHFDPHDPDPPRWKZLQDWWKHER[RIÂżFH a blockbuster among blockbusters that catapulted Vijay straight into superstardom. After that, it seemed there was no looking back for him.
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