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Table of Contents Résumé ............................................................................................................................................ 5 FPBusiness Letter Annotation .................................................................................................. 6 FPBusiness Letter......................................................................................................................... 7 FPPress Release Annotation .................................................................................................... 8 FPPress Release ........................................................................................................................... 9 Web Production Annotation ................................................................................................... 10 Web Production ......................................................................................................................... 11 Video Production Annotation ................................................................................................. 12 Video Production ........................................................................................................................ 13 Photography Annotation .......................................................................................................... 14 Photography ................................................................................................................................. 15

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Steven Schrank 612 Howe St., Radford, VA, 24141 (540-272-0062) • sschrank@radford.edu Education  Radford University, Virginia. Communication Degree with concentration in Corporate Communication, Expected: May 2011 Business Experience  FPIndustries/Fresh Printz LLC. - Screen Printing, Embroidery, Design. Managed three other employees, gathered job requirements, and delegated the job operations. I also developed the public relations and marketing campaigns, as well as an online store, resulting in a 50% increase of annual business. 

NickSchrank.com LLC. - Developed and managed public relations campaign over a broad range of media for Nick Schrank, in his pursuit of receiving a UFL and a future NFL contract. Media platforms include: internet (Facebook, nickschrank.com), television (The Hampton Roads Show on Fox 43, Virginia Beach), and radio (102.1 The Game, with Doug Williams). The results are currently a pending contract for the Virginia Destroyers, a UFL sanctioned team based out of Virginia Beach.

Recent Accomplishments  Helped update and develop the website content for NickSchrank.com and FPIndustries. Content included: video blogs, company information, company objectives, and an online store for a designer label. 

Created media/business packets to be delivered to prospective companies and clients to acquire their business. Packets included: a sample t-shirt, business letter, and a business tag, with sample graphics and contact information. These efforts resulted in $7,000 increase in business for the month of January.

Created a promotional video to raise sponsorship for Nick Schrank and the Virginia Destroyers Fan Club to participate in the Polar Plunge (a special event put on to raise money for the Special Olympics), raising over $2,000. The video was posted to the Polar Plunge’s website as well as the Special Olympics website. My efforts were perceived professional enough to gain support from the commissioner of the UFL, which contributed partly to our total funding.

Websites of Accreditation 

NickSchrank.com

Facebook.com/NickSchrank

FPIndustries.com

Facebook.com/VirginiaDestroyers

FPLabel.com

FirstGiving.com/NickSchrank

Facebook.com/FPIndustries

Facebook.com/pages/Special-OlympicsVirginia/100286194381

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FPBUSINESS LETTER ANNOTATION I created this business letter for FPIndustries, and it went into their promotional package for prospective customers. This letter offers information about the company, and it gives their customers some insight as to what FPIndustries does. I hold this to be a strong example of my work, as it shows my ability to be proactive and to promote a business to desired customers. This document was created using Microsoft Word 2007.

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Fresh Printz Industries by Fresh Printz LLC. 540.937.3017 fp@fpindustries.com facebook.com/fpindustries Simplicity is key. We hang our hats on that. Potential FPFamily Member, The essence of branding is so important in today’s business world, and creating a memorable image for your business is essential to develop reoccurring customers. Fresh Printz feels that it is our obligation to help you establish a powerful, long lasting brand for your company. We help you achieve this through our design process and with the help of our screen printing and embroidery services. When combined, we can develop a logo for your business and outfit your shop and employees with an original brand, designed for success. Take a look at the services we offer. INK Screen printing on garments (ex: shirts, hoodies, shorts, sweats, etc) presents limitless possibilities for creativity. We love this aspect of our job, because it allows us to really push the artistic boundaries. The creative freedom with this type of work gives us the opportunity to make a great product for you. STITCH We have more than 30 years of experience in embroidering textiles. Over that time, we’ve sharpened our skills and perfected our craft. The quality of our embroidery products exceed all others in the industry, because we pay attention to detail. It’s the small things that make a difference, and that’s what we focus on. DESIGN We take into account all of your needs and requirements to conceptualize a design that fits your company. The same goes for all of your projects and other business ventures you may have. We handle your business as if it were our own. Your success is our success. WEB Website development coupled with photographic advertising and social media integration are a few other areas we like to monkey-around with. So if you would be interested in that, we would love to collaborate with you. Finally, through an open and honest relationship with our customers, we strive to build mutually beneficial relationships. We hold within our company values, an obligation to provide our customers with the best product for the best price. We've found that it's easier to do the right thing and to do it right the first time. I f you are interested in services, please feel free to email, call, or check us out at FPIndustries.com Thank you for your time, The Fresh Printz Family

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FPPRESS RELEASE ANNOTATION This is one of the most important press releases I had constructed for FPIndustries. It officially announced the new designer label for the company. However, I don’t just pride myself on the ability to put out a press release; I also co-developed the concept behind the company’s mission. This is a strong example of my ability to create and conceptualize a customary piece for any business venture. This document was created using Microsoft Word 2007.

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FOR IMMEDIATE RELEASE Thursday, November 11, 2010

Contact: Nick Schrank Fresh Printz Industries by Fresh Printz LLC. fp@fpindustries.com facebook.com/fpindustries

FRESH PRINTZ LLC. RELEASES PLANS FOR FRESH PRINTZ LABEL FRESH PRINTZ ANNOUNCES PLANS OF CLOTHING LABEL RELEASE FOR NATIONAL DISTRIBUTION

FRESH PRINTZ INDUSTRIES, VA (Thursday, November 11, 2010) – Fresh Printz LLC. has announced its plans for release of the exclusive Fresh Printz clothing line: Fresh Printz Label. The campaign for e-store construction has been set for launch and availability to the public by summer 2011. Talks with national distributors, such as Pacific Sunwear, are currently underway. For more than five years, Fresh Printz LLC. has been a local service provider of textile goods for many large government and private organizations. Specializing in screen printing, embroidery and graphic design, the means and resources have always been available for an expansion like this. Conceived by Steve and Nick Schrank to meet the demands for a fresh and flavorful new look in today’s popular culture of fashion; Fresh Printz Label will feature original works of art by the artistic duo, who have thrived for more than four years in the design world. Whether kicking it back and chilling in the city of angels, or making moves in the most powerful city of the free world, Nick and Steve are driven to merge a heavily divided culture through fashion and art. Gangster, punk, hippy or gothic, the Fresh Printz Label breaks all boundaries and stereotypes by creating an all inclusive stereotype of its own: FRESH.

Additional Information: FRESH is the concept of putting on a Fresh Printz shirt and becoming something larger than yourself. The mission is simple: by buying a shirt, you’re putting a shirt on someone else’s back. The simple pleasure of providing a shirt that offers warmth, comfort, and security to another human being is a powerful feeling. This concept of FRESH connects us all, eliminating stereotypes. Anyone who puts on a Fresh Printz shirt is related to all others who do the same. We are taking care of our fellow human beings, bringing people of all different cultures together. Feeling FRESH provides us with unity, connectedness, and understanding, by creating a new sense of community that has never been seen before. The FP logo stands for the community of people who believe in this concept. Our goal is to use this logo not as a symbol of business, but as a shared symbol of meaning for helping others. The universal “Peace” sign no longer exists, FRESH is the flag that we fly, and we have no stereotype; we are the stereotype.

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WEB PRODUCTION ANNOTATION I developed content for this website alongside my brother, with the purpose of promoting my brother in his football career. Recently, I have started constructing websites for other uses, but this one demonstrates my use of promotion through video, photography, social media, and mass media. We’ve developed content on this website that has been used on such platforms as Yahoo, NFL.com, The Huffington Post, ESPN, FOX, CNN, and all the other major news channels. This website was created using Snappages.

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VIDEO PRODUCTION ANNOTATION Video production is my number one passion. This promotional video was created for the Virginia Destroyers, a newly developed professional football team in the UFL. This project involved creating a video on a small budget that would capture the attention of UFL sponsors, in order to support and even larger production. These efforts are currently underway, but this video displays my vision as a director, producer, and a videographer. It offers some insight into my perception of filming, and I believe the video speaks for itself. This video was shot using a Canon-7D and edited by Nick Schrank using Final Cut Pro.

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POHOTOGRAPHY ANNOTATION Photography is another aspect of my work that allows me to be creative. It allows me to say a lot without really saying anything. These are a few photos that demonstrate my work for FPIndustries. Coupled with small advertisement, photos can play an essential role in creating character for a company. There is a lot of freedom and ways of interpretation with photography, and I aim to create photos with the broadest range of positivity. These photos were taken using a Canon-7D and edited with Adobe Photoshop CS5.

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B&P Portfolio Steven Schrank COMS 416

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Portfolio White  

Collection of works by Steven Schrank

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