Issuu on Google+

stephanie rose stalker


An Oilily Affair A trunk show broadcasting the Oilily lifestyle to new markets while telling the story of the 2009 spring/ summer collection.


It’s clothing that’s playful, fun and appropriate for children, but there’s a stylish sophistication to it and attention to detail that truly takes it from “Clothing” to “Fashion.” -OregonLive.com


Research


A Dutch brand known for vibrant colors, tiered layers and intricate knits. Founded in 1963 in the Netherlands by Marieke and Willem Olsthoorn, Oilily considers itself a progressive art-based label, and according to its press materials, is inspired by the work of famous Dutch artists and designers like Rem Koolhaas, Mies van der Rohe and Rembrandt.


Willem “Olli” Olsthoorn and his wife Marieke Olsthoorn (a textile engineer & a textile design teacher), decided that the world of children’s clothing had gone long enough without a real commitment to pure imagination, rich textures, vivid color harmonies, and a spirit of unbridled celebration. Together they created Oilily, founded partly on an approach first explored while creating styles for their own children.


Oilily is a premium worldwide fashion label that focused on creative, independent, fearless women of all ages, who have a passionate interest in contemporary, artisan fashion. Everything we do and create reflects our strong brand personality; a personality that is inspiring, joyful, fearless, young at heart, cosmopolitan, seductive, relaxed and soulful. We constantly endeavor to be a source of inspiration and aspiration to you! We are an original

Creativity is at the heart of Oilily’s brand essence. Since its launch in the Netherlands in 1963, when it revolutionized traditional approaches taken towards textile design and development, color harmonizing and custom print creation, Oilily’s designers have continuously managed to create fresh designs that echo the label’s liberated, expressive and progressive attitude.

We are a resource

Luxury is being loved for who you really are!

Art plays an integral role in all of Oilily’s designs. Each season striking prints created by Oilily designers enhance the women and children’s collections- from handmade paintings and drawings, to photographs, illustrations and the combination of these. Oilily weaves together the worlds of Fashion and Art to create original and eye-catching collections for women of all ages. The distinctive marriage between art and fashion ensures that no mater what it is combined with, every Oilily piecebe it smart of casual- has the ability to turn any outfit into a masterpiece.


What would Oilily be if it were... A color A song/instrument A car A texture An animal A time of year A food An event A letter A style of shoe

Erin age 24

PINK Jam Band VW Bus Soft Zebra Spring Pineapple Picnic X Mary Jane


A color A song/instrument A car A texture An animal A time of year A food An event A kitchen item A letter A style of shoe

Jillian age 10

RED Guitar Element Sand Dolphin Spring Banana Celebration Bowl K Flip-Flop


Mission Introduce the Oilily personality to creative independent and fearless women of all ages in an environment that celebrates imagination, individuality, confidence & laughter.


A Celebration


of Color


Angie Age 25 Hometown- Sheridan, Wyoming Favorite Color- Green Favorite Sport- Swimming Favorite Book- Green Eggs & Ham Bedroom Color- Lime Green Bedspread Color- Pink & Orange Toenails are painted pink


Visitors Maya 9 months Hometown- Sacramento, California Favorite Colors- Blue & Pink Favorite Book- Curious George Bedspread Color- Yellow Favorite Food- Bananas Loves going on walks in the park


Spring & Summer 2009 Collection

A story or theme acts as inspiration for each collection Oilily develops- influencing pattern, color-stories, textures, fabric choices, silhouettes and customer experience.


The Rainbow Goblins

Ul de Rico


Once there was a land that lived in

fear of seven goblins. They were called the Rainbow Goblins and each had his own color, which was also his name: Red, Orange, Yellow, Green, Blue, Indigo and Violet. Yellow, being the craftiest, was their chief. The goblins lived on color- they prowled the valleys and climbed the highest mountains looking for rainbows, and when they found one, they caught it in their lassoes, sucked the colors out of it and filled their bellies with its bright liquid.


Only one place in the land had never known goblin fear- the hidden valley called the Valley of the Rainbow, where the great arches of color were born. There the animals still lived in paradise. But the Rainbow Goblins had heard tales of this Valley, and their mouths watered whenever they thought of the feast that awaited them there; and so they gathered up their lassoes and their pails and set off.

-


With great effort, the goblins made their way over the jagged piles of rock that guarded the entrance. When the climbing became difficult, Yellow roared: “Don’t lose heart, comrades! Think of the delicious colors ahead!” The sun had almost set by the time they reached their goal- the very meadow where the Rainbow sprang to life. Immediately beneath the meadow they found a cave. “We’ll spend the night here,” the Yellow Goblin commanded. When the moon rose and saw them warming themselves around the fire they had lit, it shouted out in alarm, “The Rainbow Goblins are in the Valley!” The trees and the bushes took up the cry, and the flowers and the grasses and the animals and the water passed it on, and by midnight the evil tidings had spread throughout the Valley. The Goblins could hardly contain their excitement. “Soon all the colors of the Rainbow will be ours,” Yellow gloated. “We’ll snatch it as it rises,” said Green, “when the colors are still fresh and creamy.” The Blue Goblin cackled, “Look at the roots dangling from the walls. They’re straining to hear our plans. A lot of good it will do them, or their friend the Rainbow.” Finally, exhausted by their scheming, the goblins fell asleep. Outside, the moon shone on the mirror-like surface of the water, and its magical light was reflected into the cave. Then all seven goblins had a wonderful dream- the same wonderful dream about the paradise of Rainbow land, where all you had to do was lie on your back and open your mouth, and the most succulent colors dripped down your throat.


Indigo wept, Blue cursed, Yellow stumbled, Orange cried out, “Treachery!” Violet tumbled to the grass, Red raged; but the more they thrashed about, the more tangled they became in their own lassoes, until they had snarled themselves into a grunting, groaning mass of goblins on the ground. As they lay there helplessly, a flood of colors poured forth from all the flowers of the meadow. “The flowers,” screamed Blue Goblin, “the flowers!” He had suddenly remembered the dangling roots he had made fun of in the cave. Through their roots the flowers had heard the goblins’ plans, and thy had devised a counterplan to save the Rainbow. The moment the attack was launched, the flowers had drained the colors of the Rainbow into their petals, and as soon as the goblins became ensnarled in their own lassoes, the petals had let loose the deluge. So the goblins drowned in the colors they had come to steal, and no one in the Valley wept for them. The Rainbow itself was reborn more magnificently than ever. Out of gratitude, it lifted up the flowers that had saved it and transformed them into glittering dragonflies and butterflies and splendidly plumed birds. But since that time the Rainbow has become more cautious. Now when it arches across the sky it is careful not to touch the earth anywhere. No matter how you try to sneak up on it, you can never come to the place where it begins or ends.

The dream went on and on, the greedy goblins drank and drank, and at dawn, just as their bellies were about to burst, they were awakened by a distant clap of thunder. The Goblins sprang to their feet and rushed to the mouth of the cave. “A Storm, a storm!” Red shouted. “Look how the wind is driving it toward us!” Orange cried. And all the goblins danced and pranced about in glee, for they knew that after the wildest morning thunderstorm comes the most beautiful rainbow. Yellow was so proud of his plan of attack that he went over it again, while each goblin tested his lasso. “Red, don’t forget that you must seize the left flank.” “And I move in the right,” the Violet Goblin burst out excitedly. Before the last roll of thunder had faded from the valley the goblins took up their pails and lassoes and marched single file out of the cave. The sight that greeted them when they reached the meadow took their breath away. The rising arch of the Rainbow, so rich with color and promise, almost blinded them. Trembling with excitement, Yellow finally managed to give the signal to attack. The goblins swung their lassoes around and around and hurled them into the sky. But in that same instant the Rainbow vanished, as if it had been swallowed up by the earth. The goblins were dumb-founded. Nothing like this had ever happened to them before. They stared up at their empty outstretched lassoes which a second later snapped back at them.


Design Evolution


12

45

3


1 2 5

3

4


A sophisticated yet playful experience of color is created with translucent boxes which are juxtaposed together to create intriguing spaces and transform the experience of shopping. Boxes cast shadows of color, engulf visitors and the overlapping boxes produce vivid color mixes while moving traffic through the unique space


Drink the Color

Plan Set on a base of beautiful circles, Oilily’s trunk show structure rests nicely. Greeted by bold pattern, stunning color, and the view of interacting color mixes, visitors are free to plot their own course through the experience.


Newborn Retail Women Retail

Fashion Show

A Color Dream

Children/Toddler Retail Oilily-Home Retail

Color Your World


artistic high-quality innovative seductive joy fantasy relaxed layered playful imaginative tive joyful exclusive bright pattern colorful v tive elegant fearless artistic high-quality inn ful vibrant whimsy fantasy relaxed layered p innovative seductive joyful exclusive bright playful imaginative elegant fearless artistic pattern colorful vibrant whimsy fantasy rela tic high-quality innovative seductive joyful e tasy relaxed layered playful imaginative ele joyful exclusive bright pattern colorful vibra elegant fearless artistic high-quality innova vibrant whimsy fantasy relaxed layered play novative seductive joyful exclusive bright p playful imaginative elegant fearless artistic pattern colorful vibrant whimsy fantasy rela tic high-quality innovative seductive joyful e relaxed layered playful imaginative elegant ful exclusive bright pattern colorful vibrant bright pattern colorful vibrant whimsy fanta artistic high-quality innovative seductive joy


yful exclusive bright pattern colorful vibran elegant fearless artistic high-quality innova vibrant whimsy fantasy relaxed layered play novative seductive joyful exclusive bright pa playful imaginative elegant fearless artistic t pattern colorful vibrant whimsy fantasy rel high-quality innovative seductive joyful exc axed layered playful imaginative elegant fea exclusive bright pattern colorful vibrant wh egant fearless artistic high-quality innovative ant whimsy fantasy relaxed layered playful i ative seductive joyful exclusive bright patter yful imaginative elegant fearless artistic hig pattern colorful vibrant whimsy fantasy relax high-quality innovative seductive joyful exc axed layered playful imaginative elegant fea exclusive bright pattern colorful vibrant wh fearless artistic high-quality innovative sed whimsy fantasy relaxed layered playful whi asy relaxed layered playful imaginative eleg yful exclusive bright pattern colorful vibran


An Oilily Affair A trunk show broadcasting the Oilily lifestyle to new markets while telling the story of the 2009 spring/summer collection.


Experience Translucent colored boxes stand together creating stunning overlays of color and allowing light to create wonderful shadows on the ground. The variety of sizes in the intersecting boxes aid in creating intriguing space while appropriately surrounding visitors in numerous experiences and spaces- for added interaction with both the story of the Rainbow Goblins and the stunning garments.


Graphics In addition to the vibrant colored boxes, visitors also encounter large graphic elements while navigating the space. Images help tell the story of The Rainbow Goblins and showcase the beauty and originality of Oilily’s patterns.


Color Bumps Balls of color break visitors from reality- taking them further into a space of pure imagination and creativity- while doubling as seating, a play area and exhibiting some of Oilily’s fine textiles.


The Event The Oilily Trunk show is a two day event, filled with events for both women and children to experience and enjoy the story of The Rainbow Goblins and the Spring & Summer 2009 Collection.


A Celebration of Color The tale of The Rainbow Goblins Day One

Day Two

Retail Open 4pm-8pm Fashion Show 6pm Color Your World- All Day Create an Oilily Flower- All Day

Retail Open 11am-5pm Drink the Color 12-3pm Color Your World- All Day Create an Oilily Flower- All Day


Activities

Invitation

Includes the Story of the Rainbow Goblins, Collection Highlights, a schedule of events, and the pieces needed to create an Oilily Flower.

Fashion Show

The celebration of Color comes to life, as the story of the Rainbow Goblins gets played out in the beautiful patterns, colors and styles of the Spring & Summer 2009 Collection.

Color Your World

Children and Adults can color the walls, ceiling and floor of this fun space to become engulfed by color, pattern and imagination

Drink the Color

Much like the Rainbow Goblins, Oilily visitors can enjoy a refreshing beverage in their favorite color. Colors can also be mixed to crate unique concoctions.

Add a Flower to the Sky

Combining beautiful patterns, fabric, paper and other colorful items- vibrant flowers can be created and added to the flower wall, sending the flowers into the sky and helping to spread color over the world.

A Color Dream

Squishy, plump, soft and bouncy colored bumps welcome visitors to sit, play and absorb the Oilily Color Celebration.


Where Hotel Vintage Plaza- Pearl District, Portland. Located near sophisticated, yet trendy Pioneer Square- known as “Portland’s Living room.” Portland’s innovative artists and designers reclaimed the historically industrial Pearl District, making it now home to some of the city’s best shopping, galleries and restaurants. A very popular area to shop, dine, walk and hang out... all with a creative flair. Site Dimensions- 32’X72’ Square feet- 544


Construction


Resin/Acrylic Panel

Unistrut

Fixed Bolt weld to Unistrut

Countersunk Screw/Bolt


Details Attachment for Panel on Reverse Side

Resin/Acrylic Panel

Screw/Bolt

Unistrut

Unistrut

Screw/Bolt Steel Angle Bracket


The Oilily Spring & Summer 2009 Collection is based upon the colorful story of the Rainbow Goblins. Drawing inspiration from the beautiful illustrations and the journey of the Goblins, the Oilily Trunk show brings the Oilily style and personality to customers across the U.S.. Translucent colored boxes stand together creating stunning overlays of color and allowing light to create wonderful shadows on the ground. The flower wall climbs from the ground bending through the air adding color and unique Oilily flair to the space while some flowers shine light to enhance the colors and to showcase the Oilily Collection.


Lighting


Flower Wall Combining beautiful patterns, fabric, paper and other colorful items- vibrant flowers can be created and added to the growing flower wall. Flowers can be made at the event, from a variety of unique materials, and can also be purchased at the Traveling Trunk Show. The modular unit can be used to create a screen, wall fixture, window treatment or table element.


Colorful flowers made from Oilily fabrics, felt, ribbon, beads or paper that connect to create a colorful, customized and whimsical feature.


Displays

Specific methods of display are added to the experience, further enforcing the clothing as works of art as opposed to just ordinary garments. Playing off the “trunk-show,� the simple storage/ display units interact with the colorful structure, allowing color shadows to be cast and play off the garments. Adding interest in how customers interact with the clothes, while keeping quantity of clothes displayed at a minimum to not overwhelm the visitors and allowing for maximum enjoyment and creating an added level of intrigue.


A Celebration


of Color



OILILY