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COCKTAIL SYMBOLS SEMINAR PROJECT 2010


CONTENTS

symbol set Concept & Development Final Symbols

applications Coasters Packaging

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SYMBOL SET

When prompted to design a symbol set that would communicate without words, I knew I wanted to give myself room to have some fun. I considered a number of topics, but eventually settled on depicting popular cocktail names. This offered a unique opportunity for visual puns and comical punchlines that would embody the lighthearted tone I wanted to convey. Ideally, the set invites the viewer to guess the specific drink name since the subject matter has been clarified by the iconic shape of the martini glass. While the set might not be the most universally understandable collection of symbols, it allows the audience to have a more involved and active role in viewing the symbol.

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preliminary sketches

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color palette

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single color symbols

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full color symbols

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application

After developing the symbol set, I realized that the way I’d constructed the clean vectors and color palette was already marketing toward a primarily female audience. This translated easily to an appropriate point of sale at midbudget home decor stores like Pier One and Bed Bath & Beyond. With that in mind, I decided to apply my symbols to a set of cocktail stirrers (or swizzle sticks) and a package of coasters. I wanted to continue to experiment and play with the forms in order to expand on the emerging system in a more tangible way, incorporating my interests in both pattern-making and information design.

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cocktail stirrers

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coaster set

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75% full size

full size (4.25� diameter)

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coaster packaging

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Senior Seminar Vol. 1: Cocktails