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wned by the Chokr family since 1978, Diamond Vault has been a fixture in the Sarasota community, offering unmatched accessibility to the highest quality and largest selection of Gemological Institute of America (GIA) and American Gem Society (AGS) certified diamonds in Southwest Florida. It is also recognized for housing the area’s largest selection of pre-owned Swiss timepieces, including Rolex and Patek Philippe. For over 40 years, Diamond Vault has shared with customers generations of extensive knowledge, unparalleled expertise and a sincere passion for jewelry. Complete with an in-house, custom workshop and two third-generation master jewelers, Diamond Vault possesses the unique ability to craft cherished stories into lasting memories. Diamond Vault’s services range from jewelry and watch repairs to private consultations, custom design, appraisals and buying/reselling of precious metals, gemstones and fine jewelry.

1978 Ali Chokr began selling silver, gold jewelry and colored gemstones at a local flea market. Eventually, he expanded into selling and buying diamond jewelry and started a diamond wholesale business in the 1980s.

1990

2012

Diamond Vault’s founder, Ali Chokr, at a diamond mine in Brazil. For years, he hand selected the diamonds he would offer to the wholesale and retail markets.

Diamond Vault moves into a new 7,000-squarefoot storefront on Tamiami Trail. The modern design reflects the evolution of the company’s brand identity, expanded services and enhanced shopping experience

2018 Forty years later Diamond Vault is thriving under the leadership of Ali & LaRue Chokr and their three sons, and the family’s pason for the jewelry business remains as strong as ever.

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4/23/19 10:11 AM

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SRQ Magazine | Love Local "She Roars" Special Edition  

Leading women share their stories in our inaugural "She Roars" magazine featuring the Women in Business Hear Me Roar Awards section. SRQ Mag...

SRQ Magazine | Love Local "She Roars" Special Edition  

Leading women share their stories in our inaugural "She Roars" magazine featuring the Women in Business Hear Me Roar Awards section. SRQ Mag...

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