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GoGoody Inc.

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Inc.


Confidential | Investment Memorandum

Executive Summary

GoGoody Inc.

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PAG E - 0 1


Confidential | Investment Memorandum

The Opportunity in Mobile eCommerce What is happening? A few companies still in high double-digit growth

US Mau Growth Q416 - Q217

PDD’s QoQ Growth Curve, Mar 17 - Mar 18, $20B valuation within 9years

GoGoody Inc.

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GMV growth% QoQ

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Mar- 18

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GMV (USD billions) Active User growth% QoQ

Dec- 17

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Sep- 17

O

Jun- 17

k

0% Mar- 17

Le

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20%

20% 10%

m

40%

New Entrants Large Retailers Brand Names

is h

60%

sh

80%

W

30

50% 40% 30%

Po

100%

10

90% 80% 70% 60%

40

20

110% 100%

PAG E - 0 2


Confidential | Investment Memorandum

The Opportunity: Trend of Mobile eCommerce

(source: KPCB’s Mary Meeker, ”Queen of the Internet”, Internet Trends Report 2018) E-Commerce = Acceleration Continues @ +16% vs. +14% Y/Y, USA

E-Commerce as % of retail Sales

E-Commerce Sales + Y/Y Growth

16%

12%

8%

4%

0% 2007

2008

2009

2010

2012

Source: Internet Trends Report 2018

2011

2013

2014

2015

2016

2017

E-Commerce Share, USA

E-Commerce Share, USA

E-Commerce vs. Physical Retail = Share gains Continue @ 13% of Retail

$500B

20%

$400B

16%

$300B

12%

$200B

8%

$100B

4%

$0

2010

2011

2012

2013

E-Commerce Sales

2014

2015

2016

2017

0%

Y/Y Growth

Source: Internet Trends Report 2018

GoGoody Inc.

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Confidential | Investment Memorandum

The Opportunity: Trend of Mobile eCommerce

(source: KPCB’s Mary Meeker, ”Queen of the Internet”, Internet Trends Report 2018)

Mobile Shopping Usage = Sessions Growing Fast Mobile Shopping App Sessions - Growth Y/Y Average = 6% Shopping

54%

Music / Media / Entertainment

43%

Business / Finance

33%

Utilities / Productivity

20%

News / Magazine

20%

Sports

-8%

Photography

-8%

Personalization

-8%

Games Lifestyle

-16% -40%

-60%

-40%

-20%

0%

20%

40%

60%

Session Groth Y/Y (Global, 2017 vs. 2016) GoGoody Inc.

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PAG E - 0 4


Confidential | Investment Memorandum

The Opportunity: Trend of Mobile eCommerce

world-wide: mobile eCommerce is estimated to grow 100% in the next 3 years Mobile retail e-commerce sales in the United States

Mobile E-Commerce is up and Poised for Further Growth Estimated mobile e-commerce sales worldwide

2013-2021 (billions)

Mobile as share of total e-commerce 500

52.4%

58.9%

63.5%

67.2%

70.4%

72.9%

420.17

Total mobile e-commerce sales (in trillion U.S. dollars)

3.56

2.91 2.32

0.97

1.36

1.80

Revenue in billion U.S. dollars

400 336.98 300

267.47

206.51 200 156.28 115.92 100

2016

2017

2018

2019

2020

2021

80.94 41.71

0

41.71

56.67

41.71

2016

2017

2018*

2019*

2020*

2021*

Source: eMarketer

GoGoody Inc.

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Confidential | Investment Memorandum

Regional difference in mobile eCommerce Conversion rate of online shoppers in the United States as of 4th quarter 2017, by device

Mobile eCommerce as a percentage of total eCommerce sales

6% 80%

4.76%

70%

5%

4.01%

Conversion rate

60% 50% 40% 30% 20%

4%

3%

1.62%

2%

10% 1%

0% Asia - Pacific

Western Europe

USA

0.24%

Global 0% Traditional

Tablet

Smartphone

Other

Source: Statista and eMerketer

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Confidential | Investment Memorandum

Why mobile eCommerce sales% in US/ES is lower? Why

?

Conversion rate low – same traffic inflow, lower sales

Why

?

Shopping cart abandonment rate higher in mobile

Why

?

Payment, Account creation, Surprised by extra costs

Why

?

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Confidential | Investment Memorandum

PROBLEM:

Fragmentation is high in the US: 500+ influential e-retailers. OK in web era, not good for mobile era... anyone downloaded 500+ apps? Dept/General stores Dept/General stores

Dept/General stores Electronics & home

Dept/General stores Clothing

Dept/General stores Beauty & personal

Source: Statista and eMerketer GoGoody Inc.

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PAG E - 0 8


Confidential | Investment Memorandum

PROBLEM: Shopping on Mobile Phones is Hard Screen too small: ~10% screen size vs laptop

Browsing items in a small screen is hard

Entering Credit Card with small small keyboard is a lot of frustration

Conversion rate of online shoppers in the United States as of 4th quarter 2017, by device 6%

4.76% 5%

Conversion rate

4.01% 4%

3%

Onl

y 1.6

%C onv ersi

on o

2%

n Sm

1%

artp

1.62%

hon

es!

0.24%

0% Traditional

GoGoody Inc.

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Tablet

Smartphone

Other

PAG E - 0 9


Confidential | Investment Memorandum

Meet

GoGoody Inc.

your mobile shopping assistant

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Confidential | Investment Memorandum

Jona Offers Many Compelling Consumer Advantages

PERSONALIZED PRODUCT DISCOVERY

GoGoody Inc.

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EASY DISCOUNT AND CURATED DEALS

HASSLE-FREE ONE-CLICK CHECKOUT FOR ANY WEB STORES

PERSONAL DATA STORED ON THE PERSONAL DEVICES

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Confidential | Investment Memorandum

Provides Consumers With

E-tailers With

01

Easy discovery of products;

01

Higher conversion rates

02

Easy checkout experience;

02

Additional customer stream

03

Discounts;

03

Lower-cost transaction

04

No mobile development costs

GoGoody Inc.

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Confidential | Investment Memorandum

Patent-pending technology User-centric one-click checkout (2018) vs. Amazon’s one-click (1997)

01

Fast checkout process

02

Can be used on any smart devices

03

Enables revenue capabilities others cannot use; provide 1-click checkout on any web site Other barriers go up over time

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Confidential | Investment Memorandum

Light Model = No inventory, logistics or fulfillment costs Light-model  high margin

2017 Global Light-model e-Commerce Sales

$100 Billon

Alibaba cash margin: 43%

Heavy model  lower margin

Others

JD’s cash margin: 5% to 14%

GoGoody Inc.

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Confidential | Investment Memorandum

Go To Market Strategy

Addressable market size Total Consumers

Avg purchases

Why?

GoGoody Inc.

Year 1

Year 2

Year 3 or TBD

1. New/Early mothers

2. All married women: Beauty, Home, Kitchen & Garden

Wedding/ Bridal

160 millions

30 billions

TBD

3.5M new births/years = 3.5 million new moms in US

126 million households

2.5 million weddings/year

$1,000 baby products X 3.5M = 3.5 billion

TBD

Avg. spend $35K for weddings. Annual wedding sales total $53 billions

Targetable, time constrained, compelled spending; easily influenced by friends/influencers to persuade with their purchase via Social Selling

126 million households

2.5 million weddings/year

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PAG E - 1 5


Confidential | Investment Memorandum

Marketing Plan Key assumptions: 4 Year Growth Projection

Benchmark for each download: $1.50 20% one-year retention; average of $200 - $400 in annual purchases 5% - 10% commission Co-branded marketing campaigns via Strategic Partnerships to drive user acquisition PR / Press Release to get media coverage to targeted consumer segments

Beta Q3 2018

Year 1

Year 2

Downloads

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Year 3

Act. Users

Year 4 Sales (1,000s)

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Confidential | Investment Memorandum

Product Roadmap – 3 Years AI technologies

Pricing strategies

Payment channel

Categories

GoGoody Inc.

Beta Q3 2018

Launch Q4 2018

Text-based

Voice and image

More advanced

Multiple-language support

Coupons

Customized deals

Social deals

Cross-boundary sales

Credit card

Apple Pay, PayPal

Our own payment gateway

International payments

Baby, toys, home, kitchen and garden

Beauty and Personal care

apparels & electronics

All categories

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2019

2020

Page - 17


Confidential | Investment Memorandum

Rollout Goals – 5 Years Supported retailers

SKUs

Marketing Cost (excluding overheads) Active Customers @ 20% retention Annual Revenue @ $10-$40/year/user

BetaQ3 2018

Launch Q4 2018

Q3 2019

Q3 2020

EOY 2021

EOY 2022

20

100

300

1000

2,000+

5,000+

10,000

50,000

150,000

250,000

500,000

1,000,000

$10K

$0.5M

$2M

$25M

$50M

$125M

2,000

100,000

400,000

5M

10M

25M

$20K

$1M

$8M

$100M

$200M

$1B

Many sites that use standard shopping carts like Spotify, Magento and others can be used without configuration. Products with Amazon @ 400 million but lower priority/visibility unless Amazon pays good commission.

GoGoody Inc.

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Confidential | Investment Memorandum

Differentiated Product Competitive Landscape (feature)

Product Feature

Presonalized Recommendation

Deal

Producty review

Price comparison

Curatred GoGoody Inc.

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Community UGC

Al genrated Page - 19


Confidential | Investment Memorandum

Competitive landscape

Aim to sell domestic product to domestic market, not exposed to cross-country trade tensions Geographic Footprints

Countries

Others

China

USA & E.U.

Curatred GoGoody Inc.

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Community UGC

Al genrated PAG E - 2 0


Confidential | Investment Memorandum

INVESTMENT TAKEAWAYS

MARKET

PRODUCT

COMPETITIVE ADVANTAGE

Big market with high growth, excellent margins

Targeting user base with high data monetization potentials

Four innovative technologies in 4 months, Patent barriers, strategic alliance with brands

GoGoody Inc.

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Page - 21


Confidential | Investment Memorandum

团队 介绍

Roman Chen

Executive director

15+ year engineering experience in ads, recommendation, and search

GoGoody Inc.

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Liang Chiu

18+ year experience in Business development and marketing.

Zhaohui Zheng

Advisor, Co-Founder & CEO: Particle Media Cofounder: YiDian Inc

Robert Norton

Consultant of Business Strategies 26 years as CEO and entrepreneur; Ex-CTO of Thomson-Reuters

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Confidential | Investment Memorandum

Future plans

Company Development Milestones

iOS listing Version 0.1 Recruitment & Market Research

2018.7 2018.3

Initial business plan

2018.1 2017.10

Planning

2016.6

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GoGoody Inc.  

Effortless. Shopping. Anywhere

GoGoody Inc.  

Effortless. Shopping. Anywhere

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