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MKT 230 Entire Course For more course tutorials visit www.uopmkt230.com

MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 and DQ 2 MKT 230 Week 2 CheckPoint Decision Time at Qode MKT 230 Week 2 Assignment Marketing Plan Exercise MKT 230 Week 3 CheckPoint Consumer Decision Making Process MKT 230 Week 3 DQ 1 and DQ 2 MKT 230 Week 4 CheckPoint Customer Relationship Management MKT 230 Week 4 Assignment Target Market Strategy Presentation MKT 230 Week 5 CheckPoint New Product Development MKT 230 Week 5 DQ 1 and DQ 2 MKT 230 Week 6 CheckPoint Branding Strategies MKT 230 Week 6 Assignment Life Cycle Management Analysis MKT 230 Week 7 CheckPoint Integrated Marketing Communication MKT 230 Week 7 DQ 1 and DQ 2 MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity


MKT 230 Week 8 Assignment Sales Promotion Techniques MKT 230 Week 9 Capstone DQ MKT 230 Week 9 Final Project Marketing Plan Outline ==============================================

MKT 230 Week 1 CheckPoint Marketing Concepts For more course tutorials visit www.uopmkt230.com

CheckPoint: Marketing Concepts Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table found in Appendix B. Post your completed Appendix B as an attachment in the Assignments link of the ecampus.

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MKT 230 Week 1 DQ 1 and DQ 2 For more course tutorials visit www.uopmkt230.com

Discussion Questions


Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? Your instructor assigns to you one of the 4 P's of the marketing mix to discuss. ^scribe the key points of goods or services as they apply to the piece of the marketingmix assigned to you: product, price, promotion, or place. How will your good or service be affected by the other three pieces of the marketing mix?

Consider the following questions when responding to your classmates: What recommendations do youhave that will expand on their ideas? What could you do as a marketing team to expand the market potential of a product

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MKT 230 Week 2 Assignment Marketing Plan Exercise For more course tutorials visit www.uopmkt230.com

Assignment: Marketing Plan Exercise Review the Marketing Plan Exercise found on p. 136 of the textbook. Answer questions 1–5 of the Marketing Plan Exercise.


Include two to three outside referencesto support your answers with research. Post your assignment as an attachment in the Assignments link of the ecampus.

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MKT 230 Week 2 CheckPoint Decision Time at Qode For more course tutorials visit www.uopmkt230.com

CheckPoint: Market Planning at QOde

Read the case scenario, Decision Time at Qode, on pp. 38–39 of the textbook. Write a200–300 word response describing how the three steps of business planning–strategic, functional, and operational–can be seen inthe marketing decisions being made by Qode. Include information on who the decision makers are at each level and what they doin the in planning process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an attachment in the Assignments link of the ecampus

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MKT 230 Week 3 CheckPoint Consumer Decision Making Process For more course tutorials visit www.uopmkt230.com

CheckPoint: Consumer Decision-Making Process

In this CheckPoint, you exercise critical thinking skills and identify the stages of the decision-making process involved with purchasing a new product. Describe the logical inquiry and problem-solving methods that were used to evaluate alternatives, select a product, and evaluate the product post-purchase.

Complete the table in Appendix C, using Figure 5.3 on p. 144 of the textbook as a guide, by describing the stages in the decision process of a recent purchase. Post your completed Appendix C as an attachment in the Assignments link of the ecampus.

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MKT 230 Week 3 DQ 1 and DQ 2 For more course tutorials visit www.uopmkt230.com


Discussion Questions

Consider a recent purchase that you or a family member hasmade. Examples include a household product, DVD or CD, grocery item, or electronic device. Describe the item andlist three reasons you purchased that product as opposed to another product. Then, identify the internal influences that describe each reason you made your purchase: perception, motivation, learning, attitudes, personality, age group, the family life cycle, or lifestyle.

Respond to a classmatewho describes a purchase that you have recently made; it does not have to be the same product described in your original answer. Was your purchasing decision based on the same influences as your classmates’? If so, provide additional examples of your influences. If not, describe what internal zctorsinfluenced you to make the same purchase.

Think ofaproduct that you have seen advertised on television, a magazine, or on theradio. Describe the product and identify two external influences that mightlead a person to purchase the product: culture, subculture, social class, orgroup membership.

Consider yourclassmates’ examples. Do you agree or disagree with their perceptionofexternal influences about the product they described?


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MKT 230 Week 4 Assignment Target Market Strategy Presentation For more course tutorials visit www.uopmkt230.com

Assignment: TargetMarket Strategy Presentation

Resource: Ch.<spanstyle 'font-weight:normal'> 7 in Marketing:Real People, Real Choices Select a new product or service thatyouwould like to introduce to the marketplace. You use this same product whencompleting your Final Project in Week Nine. Create a 7- to 12-slide MicrosoftÂŽ PowerPointÂŽ presentation describing the market segmentationand a target market strategy for the product you selected. Include informationon the following points: o Consumer demographics o Consumer psychographics o Consumer >haviors o A segment profile


Include detailed speaker notes and anAPA-formatted reference slide with your presentation. Post your PowerPointÂŽpresentation as an attachment inthe Assignments link of the ecampus.

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MKT 230 Week 4 CheckPoint Customer Relationship Management For more course tutorials visit www.uopmkt230.com

CheckPoint: Customer Relationship Management Review the descriptions of customerrelationship management (CRM) characteristics found in Appendix D. Complete Appendix D by identifying ,tivitiesthat can be classified by each characteristic of a CRM plan: share of customer,lifetime value of a customer, customer equity, or high-value customers. Post yourcomplete Appendix D as an attachment in the Assignments link of the ecampus.

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MKT 230 Week 5 CheckPoint New Product Development


For more course tutorials visit www.uopmkt230.com

CheckPoint: New Product development

Read the following: You are workinginthe product development department of a company that creates householdproducts. Your team has come up with an idea for a revolutionary new cleaningproduct. Using the seven phases of new product development as a guide, describehow your company will develop the new product. Draft a 200- to 300-word response totheabove scenario.

Post yourresponse in the Assignments link of the ecampus.

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MKT 230 Week 5 DQ 1 and DQ 2 For more course tutorials visit www.uopmkt230.com

Discussion Questions


Look aroundyour home or office and select three products you currently use. Brieflydescribe each product. How would you classify each one?

When responding to yourclassmates, state if you agree or disagree with their classification andexplain why. Do you think their product could be classified differently? If so,explain your reasoning.

Consider theproducts you described and classified in the previous discussion question.Using figure 8.3 on p. 257 of the textbook as a guide, in what stage of productadoption do you think each of the products fall under? Do you use similarproducts as your classmates? Describe whether you agree or disagree with theirassessment.

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MKT 230 Week 6 Assignment Life Cycle Management Analysis For more course tutorials visit www.uopmkt230.com

Assignment: LifeCycle Management Analysis


In this assignment, you practiceusing critical thinking skills. You analyze a case by conducting research,defining problems, and making recommendations. Remember to suspend personalbias and judgment while investigating the multiple stages of product strategiesand life cycle management.

Resource: Ch 9 of Marketing:Real People, Real Choices

• Read thefollowing: In recent times, a popular consumer electronics company, Apple®has released a high-demand product to the marketplace. The iPod®portable MP3 player and iTunes®interface allow the user to quickly and easily purchase, download, and listento music. As with any new product in the marketplace, Apple®hastaken steps to manage this product throughout its marketing life cycle. Write a 700- to 1,050- word paperanalyzing how the company has managed each stage of the product life cycleofits popular MP3 player. Determine which stage of the life cycle the productisin currently. Defend why you feel the product is in the stage you identified.Your paper should include the following elements: o A brief description strategies

of the product’s objectives and marketing

o An analysis of the introduction phase of the product o An overview of how the company has managed or should manage the product through the growth stage


o A review of how the maturity stage has affected or will affect the productâ&#x20AC;&#x2122;s sales, profits, pricing, and marketing communication o A prediction of the productâ&#x20AC;&#x2122;s decline in the marketplace Summarize your paper by answering thefollowing questions: Do you agree or disagree with how each stage has >enmanaged? What alternative approaches to life cycle management would yousuggest?

Include a recommendation for managementofthe next applicable stage of the product life cycle. Format your paper according to APAstandards.

Post your paper as an attachment ecampus.

in the Assignments link of the

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MKT 230 Week 6 CheckPoint Branding Strategies For more course tutorials visit www.uopmkt230.com

CheckPoint: Branding Strategies Select a large company that has created a strongproduct identity in the market. What branding strategies has the company usedto create its product identity?


Provide examples and explain your reasoningin a 200- to 300-word response as an attachment in the Assignments link of the ecampus.

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MKT 230 Week 7 CheckPoint Integrated Marketing Communication For more course tutorials visit www.uopmkt230.com

CheckPoint: Integrated Marketing CommunicationStrategies

The goal of integrated marketing communication (IMC) istoproduce a unified promotional message that has the customer as its focus. Allpromotional activity, such as media advertising, sales promotion, personalselling sponsorships, and public relations, is geared toward delivering ,onsistent uniform message.

Draft a 200- to 300-word responseanswering the following questions: Howdoes an organization establish an IMC plan? Whatare some of the different stages a company goes through when developing itsIMCstrategy? Postyour response as an attachment inthe Assignments link of the ecampus


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MKT 230 Week 7 DQ 1 and DQ 2 For more course tutorials visit www.uopmkt230.com

Discussion Questions

Imagine thatyou are a mentor to a new employee at a marketing firm. The new employee ishaving trouble understanding what the term marketcommunication really means. Using what you have learned, explain to thenewemployee how marketing communication can influence a buyer.

Respond to yourclassmatesâ&#x20AC;&#x2122; answers by asking additional questions that a newcomer tomarketing might ask. Is the explanation clear? Which areas do you understand?In what areas would you like more clarification?

Search yourlocal newspaper for advertisements and examples of pricing strategies. If youdo not have access to a local newspaper, search for a newspaper online. Whatare two pricing strategies you found in the advertisements? Describe thefunction the price serves for each product or service. When responding toyourclassmates, describe the steps the company likely followed when planning theprice strategy described in the response.


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MKT 230 Week 8 Assignment Sales Promotion Techniques For more course tutorials visit www.uopmkt230.com

Assignment: SalesPromotion Techniques

Write a 700- to1,050-word paper summarizing the key sales promotion techniques that marketingfirms direct toward trade and consumers. Include real-world examples todescribe the following classifications of sales promotion techniques: Discounts and deals Increasing industryvisibility Price-based consumersales promotions Attention-gettingconsumer sales promotions

Format your paper according to APAstandards. Post your paper as an attachment ecampus.

in the Assignments link of the

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MKT 230 Week 8 CheckPoint 1 Developing an Advertising Campaign For more course tutorials visit www.uopmkt230.com

CheckPoint: Developing an Advertising Jmpaign Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File: Day to Zy Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located under Week 8 on theMaterialspage of your student website. Describe the steps a company must considerwhen developing their own advertising campaign, keeping some of the key pointsof the story in mind. Your answer should be 200â&#x20AC;&#x201C;300 words in length,posted as an attachment in theAssignments link of the ecampus. ==============================================

MKT 230 Week 8 CheckPoint 2 Marketing Concepts Activity For more course tutorials visit www.uopmkt230.com

CheckPoint: Marketing Concepts ,tivity Draft a 200- to 300-word response totheMarketing Concepts: Discussing Choices and Ethical Issues question 6 found onp. 532 of


Marketing: Real People, RealChoices. Your response should be posted as an attachment in the Assignments link of the ecampus ==============================================

MKT 230 Week 9 Capstone DQ For more course tutorials visit www.uopmkt230.com

Capstone Discussion Question Howhas learning about marketing concepts given you a better understanding ofthemarket place and how businesses and consumers make decisions? Has what youhavelearned about marketing increased your interest in a future career inmarketing? What do you value most from taking this course? Your response should be posted asanormal DQ response â&#x20AC;&#x201C; disregard the prompt in the gradebook.

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MKT 230 Week 9 Final Project Marketing Plan Outline For more course tutorials visit www.uopmkt230.com

Capstone Discussion Question


Howhas learning about marketing concepts given you a better understanding ofthemarket place and how businesses and consumers make decisions? Has what youhavelearned about marketing increased your interest in a future career inmarketing? What do you value most from taking this course? Your response should be posted asanormal DQ response â&#x20AC;&#x201C; disregard the prompt in the gradebook.

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Uopmkt230  

MKT 230 Entire Course For more course tutorials visit www.uopmkt230.com MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 an...

Uopmkt230  

MKT 230 Entire Course For more course tutorials visit www.uopmkt230.com MKT 230 Week 1 CheckPoint Marketing Concepts MKT 230 Week 1 DQ 1 an...

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