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ANÁLISIS SENSIBILIDAD – 5B Plan de Marketing BASE

2014

2015

Ventas 1.435.290.197 1.570.063.947 1.730.995.501 Coste de las ventas -789.409.608 -863.535.171 -952.047.526 MARGEN BRUTO 645.880.589 706.528.776 778.947.975 Gastos de marketing -143.529.020 -157.006.395 -173.099.550 Gastos de ventas -287.058.039 -314.012.789 -346.199.100 Gastos generales E.B.I.T.D.A. 502.351.569 549.522.381 605.848.425 Imptos 175.823.049 192.332.834 212.046.949 Gastos financieros RESULTADO Expl. 326.528.520 357.189.548 393.801.476 Cash flow Total gastos -430.587.059 906.711.929 999.649.902

2013

Análisis sensibilidad - GLOBAL

2016 1.923.482.201

2017 2.152.376.583

-1.057.915.211 -1.183.807.121 865.566.990

968.569.462

-192.348.220

-215.237.658

-384.696.440

-430.475.317

673.218.770

753.331.804

235.626.570

263.666.131

437.592.201

489.665.673

1.110.810.971

1.242.997.477

PREVISIÓN DE VENTAS – 6ª

PREVISIÓN VENTAS (Unidades) 0

0 0

0 0 0 Asa Firewall Routers Switches

0,00 40.000,00

60.000,00 80.000,00 100.000,00

P.E.M OPENLINK FINAL  
P.E.M OPENLINK FINAL  

Plan Estratégico de Openlink- Gerencia de Marketing

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