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Google Algorithm Updates https://www.spyrosys.com

Spyrosys Presents…..


1. Introduction……………………. 2. Google Algorithm Updates……. ● ● ● ●

Panda………………………... Penguin……………………… Hummingbird……………….. Mobile……………………….

3. Conclusion……………………..

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Introduction.. With the change in time and growth in technology, the need for the internet and the use of search engines in daily life have increased greatly. With the increasing use of search engine to attain information and data, the use of this search engine changed from being informative to a medium to promote business. Creating dierent sites and pages online with an aim to promote and attract the attention of users is one main use of search engine in this era.

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Google Algorithm Updates Google updates its algorithm in ranking a page or site almost every day; it is very important for the service providers to follow the updates to provide the users with the best service in the field of search engine optimization. Most of the updates are very small that no one notices it while there are updates that would completely affect the SERPs. Given below are the latest and the most important Google updates that affected the SERPs in recent years. ● ● ● ●

Panda Penguin Hummingbird Mobile https://www.spyrosys.com


1. Panda ● ● ●

Launched on: 24th February 2011 Use: Identifies duplicate content, plagiarized content, spam and keyword stuffing. The way of execution: The update, panda allots a quality score to the web pages which is used as the ranking factor in SERP. To be specific the update panda was a filter which was developed instead of being a part of the Google algorithm. The filter developed in the year 2011 was later incorporated into the algorithm in the year 2016. With the panda rollouts becoming steadier, the action of penalty and recovery are made faster.

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2. Penguin ● ● ●

Launched on: April 24, 2012 Use: The update identifies Spammy links with anchor text which are over-optimized. The way of execution: One of the main objectives of the google penguin is to identify the links that are spammy or manipulated and rank them less. The Google update penguin has been a part of the algorithm since the year 2016. Entirely different from the update from Panda, Penguin is an update that functions in the real time.

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3. Hummingbird ● ● ●

Launched on: August 22, 2013 Use: It helps in identifying Keyword stuffing and low-quality content The way of execution: One of the main aims of the hummingbird is to help the google in interpreting the search queries and help in providing the search results which would match with the searcher's intents. Keywords are very important in optimisation; the update also helps the pages to rank better in the query even if the exact keyword is not entered. This latest update is achieved with the use of natural language processing which relies on the synonyms, co-occurring words or terms, and indexing. https://www.spyrosys.com


4. Mobile ● ● ●

Launched on: April 21, 2015 Use: It identifies the site or page with lack of a mobile version or poor mobile accessibility The way of execution: The latest update of the google is the mobile update called the 'aka Mobilegeddon' which aims at ensuring that the [pages which are mobile friendly are ranked the best in the mobile search, whereas the pages which are not mobile optimised or not accessible by mobile users would be filtered out from the search engine result page or will be ranked low. https://www.spyrosys.com


Conclusion... With the search engine algorithm advancing and improving every day it has become very important for the SEO service providers to keep track of the changes so as to provide the best service in the ďŹ eld. Most of the SEO companies in Kochi now focus on following the daily updates of the Google algorithm so as to create a page which would be more relevant and user-friendly. With the increase in the demand for optimization of websites and pages to get the best result it is always the best to rely on the trusted once that follow all the google updates.

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THANKYOU….

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Google Algorithm Updates  

With the change in time and growth in technology, the need for the internet and the use of search engines in daily life have increased great...

Google Algorithm Updates  

With the change in time and growth in technology, the need for the internet and the use of search engines in daily life have increased great...

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