DIE ERNÄHRUNG VOLUME 39 | 05. 2015

Page 17

17 wirtschaft economy

EXPO MILANO “FEEDING THE PLANET – ENERGY FOR LIFE” IS THE THEME ON WHICH THIS ­YEAR’S UNIVERSAL EXHIBITION FOCUSES. EXPO MILANO 2015, THE ­L ARGEST EVENT EVER HELD ON FOOD AND NUTRITION, BRINGS TOGETHER OVER 140 COUNTRIES TO SHOWCASE LEADING TECHNIQUES AND IDEAS ON FOOD ­SUSTAINABILITY, THROUGH CULTURE, ­TRADITION, INNOVATION AND CREATIVITY.

© EXPO

W

hen launched in the middle of the XIXth th Century, Universal Exhibitions were meant to display the wealth, industrial and colonial power of the “ruling” nations/­ empires of this world. Some 160 years on, things have evolved radically, to look at global solutions to global issues. FoodDrinkEurope1 was invited by the European Commission (Directorate ­General GROWTH) to participate in the Food and Drink Week, from 29 June

FLORENCE RANSON

to 4 July, and seized the opportunity to organise there its Congress “A Taste of Tomorrow” kindly hosted by the EU ­Pavilion.

Food sustainability combined with ­industry competitiveness represent the most crucial challenge for our indus­try, today and in the coming years. All a­ spects of our production and manufacturing are linked to sustainability: producing good, healthy and afford­able food and drinks for an ever growing world population, with less resources; constantly innovating to meet these r­equirements; remaining competitive to ensure the viability of the industry and the jobs it provides; adapting to ­climate change; ensuring responsible business conduct; to name but a few.

volume 39 | 05. 2015  ERNÄHRUNG | NUTRITION


Millions discover their favorite reads on issuu every month.

Give your content the digital home it deserves. Get it to any device in seconds.