17 wirtschaft economy
EXPO MILANO “FEEDING THE PLANET – ENERGY FOR LIFE” IS THE THEME ON WHICH THIS YEAR’S UNIVERSAL EXHIBITION FOCUSES. EXPO MILANO 2015, THE L ARGEST EVENT EVER HELD ON FOOD AND NUTRITION, BRINGS TOGETHER OVER 140 COUNTRIES TO SHOWCASE LEADING TECHNIQUES AND IDEAS ON FOOD SUSTAINABILITY, THROUGH CULTURE, TRADITION, INNOVATION AND CREATIVITY.
© EXPO
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hen launched in the middle of the XIXth th Century, Universal Exhibitions were meant to display the wealth, industrial and colonial power of the “ruling” nations/ empires of this world. Some 160 years on, things have evolved radically, to look at global solutions to global issues. FoodDrinkEurope1 was invited by the European Commission (Directorate General GROWTH) to participate in the Food and Drink Week, from 29 June
FLORENCE RANSON
to 4 July, and seized the opportunity to organise there its Congress “A Taste of Tomorrow” kindly hosted by the EU Pavilion.
Food sustainability combined with industry competitiveness represent the most crucial challenge for our industry, today and in the coming years. All a spects of our production and manufacturing are linked to sustainability: producing good, healthy and affordable food and drinks for an ever growing world population, with less resources; constantly innovating to meet these requirements; remaining competitive to ensure the viability of the industry and the jobs it provides; adapting to climate change; ensuring responsible business conduct; to name but a few.
volume 39 | 05. 2015 ERNÄHRUNG | NUTRITION