To understand more about the ingredients that make up the melting pot of São Paulo’s culture, pop up at the Matilha Cultural (R. Rêgo Freitas, 542, Centro, 3256-2636). A plural venue combining art gallery, cafe and cultural space, it is also “dog friendly”, for dogs are welcome even inside the movie theater. All attractions are free, while exhibitions and events are early enough for you to catch some public transport on your way back. While admiring the architecture of the central region, you reach Galeria do Rock (R. 24 de Maio, 62, Centro). The place gathers some 450 stores, selling all kinds of items related to rock’n’roll. The windows display from t-shirts of punk and heavy metal bands
to statues of stars like Michael Jackson, Elvis Presley and even Raul Seixas. If you fancy lunch on the tidier side of R. Augusta, the Ritz (Al. Franca, 1088, Jardins, 3062-5830) can be a great idea. Looking somewhat like a diner, it receives a savvy public that stops by to eat sandwiches or one of the dishes of the day, posted on a blackboard on the wall. Also in Jardins is Galeria Ouro Fino (R.Augusta, 2690, Jardins; 3082-7860), a mandatory stop for anyone willing to catch up with the fashion world and electronic music. There are 110 stores, including good vintage clothes shops and workshops from major names of the Brazilian fashion avant-garde.
Clubs on Augusta Street receive names of the independent music scene
One of the most pulsating metropolis in the world, São Paulo is much more than a great place for doing business. Taking a day off is the fir...