Issuu on Google+

THUNDER ON THE

MOUNTAIN

PARTNERSHIP OPPORTUNITIES


DID YOU KNOW... sampling your product can lead to a 20% conversion rate?

DID YOU KNOW... one on one conversations provide the best discovery to help you assess market information?

DID YOU KNOW... that personal interactions and shared experiences are the best opportunity to build a community of brand evangelists?


IMAGINE... an event where you can have premium audience engagement opportunities combined with hospitality experiences and powerful annual extended brand exposure.


EXPERIENTIAL MARKETING STATS 98% of consumers exposed to a product or service at a brand event will talk up a positive experience, with two-thirds mentioning the brand. 80% state that of all forms of communications, experiential marketing is most likely to provide the info needed to make informed purchases. 93% of event-goers give the sponsoring brand the OK to stay in touch via coupons, email and advertising. Nearly 50% of consumers who attend branded experiences purchase sponsored products SOURCE: Event Marketing Institute: The Viral Impact of Events


THUNDER ON THE MOUNTAIN 3 day Country music and camping event 40 minutes south of Fayetteville, Arkansas

June 13 - 15, 2014

Marketing Channels (reach)

27,000+

1,000+

20,000+ subscribers

Attendance Breakdown 14,000 / day

Brand Exposure

20+ billboards Over $100K exposure on I-40 and I-540 corridors

Over 100 radio stations in over 30 markets

Strong TV / Cable in 250 mile radius

Over 500 mile radius covered with over 250,000 handbills and 25,000 posters


WHO IS SPROCKET? WE ARE A COMPANY OF TWO! We believe that annual multi-channel media combined with onsite engagement is the most effective way to create a loyal bond at our events. Sprocket forms partnerships - we are transparent, we follow through on our promises and we are onsite for every event to ensure your activation is smooth and successful.

Brian Pilsl

Brian Wingerd

business development / client relations

tactical marketing strategy / client relations

brianp@sprocketmarketing.com

brianw@sprocketmarketing.com

305.619.5129

785.691.9616


Past Sponsors Enduring bonds are created over time through continued positive encounters. The THUNDER audience has shown loyalty to brands of all sizes.

Keep reading for a menu of individual items and partnership packages. The final page contains a list of experiences/activities that could also be used to engage the audience. As you look through these pages, maybe you'll come up with a great idea. Let us know we can get as creative as you want!


INDIVIDUAL ITEM RATES Digital & Extended Media

1x Rate

Facebook Post / Day of Event

$300 / $500

Fan page has over 27,000 likes

Event Website Banner Ad

$1,000

Leverage our website to generate traffic to your site or promotion

Twitter Post / Day of Event

$150 / $300

Over 1,000 engaged followers

$1,000

There are 8 looped spots per day. The rate covers one spot.

Stage Announcements

$250

Announcements made between music acts

E-Newsletter Advertising

$300

20,000+ opted in subscribers

Onsite Jumbotron

Print Media

1x Rate

Onsite Program - Inside Cover

$1,250

Onsite Program - Back Cover

$1,000

Onsite Program - Inside Back Cover

$150 / $300

Onsite Program - Full-Page

$1,000

Onsite Program - Half-Page

$250

Notes

Notes

15,000 Souvenir Booklets Printed


INDIVIDUAL ITEM RATES Outdoor Media

1x Rate

Notes

Logo Ride Along on Event Billboards

-

Reserved for Stage Naming Rights Partners

Logo Ride Along on 500k Event Handbills

-

Reserved for Stage Naming Rights Partners

Logo Ride Along on Event Venue Map

-

Reserved for Stage Naming Rights Partners

Logo Ride Along on Event Radio Ads

-

Reserved for Stage Naming Rights Partners

Logo Ride Along on Main Stage Scrims

-

Reserved for Stage Naming Rights Partners

Main Stage FOH Scaffold Banner Space 1

$5,000

Main Stage Area / Very High Visibility

Main Stage FOH Scaffold Banner Space 2

$5,000

Main Stage Area / Very High Visibility

Main Stage FOH Scaffold Banner Space 3

$5,000

Main Stage Area / Very High Visibility

$500

4’ x 10’ size / Placement TBD

Onsite / Event Vinyl Banner


INDIVIDUAL ITEM RATES Exhibit Space

Rate

Notes

$3,000

Includes tables, chairs, electrical power, basic lights and white pop-up tent if needed

$3,900

Includes tables, chairs, electrical power, basic lights and white pop-up tent if needed

Premium 20’ x 20’ Space

$7,500

Includes tables, chairs, electrical power, basic lights and white 10’ x 10’ pop-up tent if needed

Premium Large Footprint

TBD

Contact us for pricing

Premium 10’ x 10’ Space

Premium 10’ x 20’ Space


MAIN STAGE Place your brand as a premier partner of THUNDER. The true centerpiece of the event, the Main Stage has large capacity VIP seating, Jumbotrons, Luxury Skyboxes, activities and food and beverage areas.

Package Elements

Rate

Notes

Stage Naming Rights

$25,000

Branding at all entrances / Stage Areas / Event Map and Program

Outdoor Media

Included

Billboards / Posters / Handbills / Radio Ads

Stage Scrims

Included

Large Logo on Scrims

Main Stage FOH Scaffold Vinyl Banner

$5,000

Banner will be prominent in event panoramic attendee photos

Onsite Program - Back Cover

$1,500

15,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$2,000

Additional 4 spaces outside of main stage area

Promotion Through Social Channels

$5,550

15 Facebook posts / 15 Twitter Posts

Banner Advertising

$3,000

4 Email Newsletters / Event Website

Tickets

$15,480

8 Vendor / 80 GA / 20 VIP

Premium 10’ x 10’ Space

$3,000

Premium footprint outside of the Main Stage Area

Total Value

$60,530

Partner Price

$30,000


SKYBOXES Entertain your clients (or employees) in style Skyboxes offer premium, luxury seating plus food and beverages, in the Main Stage area for 25 guests. Space is limited so we suggest reserving your suite before February 1st. Package Elements

Rate

Social Channel Promotions

$1,700

Food / Beverage

$2,000

4’ x 10’ Onsite Vinyl Banner

$500

25 Event & Parking Passes

2,500

Total Value

$6,700

Partner Price

$3,000


COUNTRY PAVILION STAGE Your brand will come alive The PAVILION stage is a huge covered pavilion that is the second most prominent venue at THUNDER. The PAVILION stage hosts thousands of attendees and VIPs. The Revival Stage offers companies unique branding, sampling and engagement opportunities.

Package Elements

Rate

Notes

Stage Naming Rights

$15,000

Branding at all entrances / Stage Areas / Event Map and Program

Outdoor Media

Included

Billboards / Posters / Handbills / Radio Ads

Onsite Program - Inside Front Cover

$1,250

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$2,000

Additional 4 spaces outside of main stage area

Promotion Through Social Channels

$5,550

15 Facebook posts / 15 Twitter Posts

Banner Advertising

$3,000

4 Email Newsletters / Event Website

Tickets

$9,796

8 Vendor / 40 GA / 14 VIP

Premium 10’ x 10’ Space

$3,000

Premium footprint outside of the Main Stage Area

Total Value $39,596 Partner Price $20,000


CORPORATE FOOD PARTNERS Bring your store to 25,000 people per day! Our Corporate Food Partners receive premium space in the Main Stage and Midway Areas, and a significant marketing package to boost sales and build a social following before, during and after THUNDER. We have a total of 3 events on Mulberry each year with more to come. If you are interested in signing a multi-year partnership, let’s discuss the possibility of building out a permanent store for you!

Package Elements

Rate

Notes

Premium 20’ x 30’ Space

$5,000

Main Stage Area / Highest Traffic Areas

Social Channel Promotions

$1,700

3 Facebook Posts / 3 Twitter Posts (one post during event for both)

Jumbotron 30 second promo ad

$1,000

1 ad per day / Time of play TBD

E-Newsletter Advertsing

$600

2 E-Newsletter pushes

Onsite Program - Half-Page

$500

4’ x 10’ Onsite Vinyl Banner

$500

Placement TBD

Event Passes (parking and camping incl.)

$348

8 Vendor Passes / 2 Full-Event Passes / 2 Single-Day Passes

Total Value $9,648 Partner Price $5,000


EXHIBITORS 14,000+ people want to learn about your products or services This package is perfect for companies trying to engage audiences to reignite brands, discover insights about their products, educate consumers and even increase sales by way of targeted sampling. Exhibitors receive premium space in the Main Stage and Midway Areas, and a significant marketing package to boost sales and build a social following before, during and after THUNDER.

Package Elements

Rate

Premium 10’ x 10’ Space

$3,000

Premium footprint outside of the Main Stage Area

Promotion Through Social Channels

$2,000

5 Facebook posts / 5 Twitter Posts

Onsite Program - Half-Page Ad

$500

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$500

Placement TBD

$1,000

1 Ad per day / Time of Play TBD

Email Newsletter Advertising

$600

2 Issues before event

Tickets

$450

8 Vendor / 4 GA

Jumbotron :30 Second Video or Promo

Total Value

$8,050

Partner Price

$5,000

Notes


MIDWAY AREA This is the area to be when the music is taking a break The Midway area is used to create a fun spaces where attendees can enjoy games (giant beer pong, rolling giant branded dice, giant branded Jinga, cornhole, etc). We can get very creative in this space to create a lasting “property” that could be promoted before, during and after THUNDER.

Package Elements

Rate

Notes

Midway Area Naming Rights

$5,000

Highest Traffic Area at the Event

Premium 10’ x 10’ Space

Included

Premium footprint outside of the Main Stage Area

Company Name and Logo on all Maps

Included

Includes Digital, Printed and Stationary Maps Onsite

$3,000

8 Facebook posts / 8 Twitter Posts

Onsite Program - Full-Page Ad

$750

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$1000

Additional 2 Spaces Outside of Midway Area / Placement TBD

Jumbotron :30 Second Video or Promo

$1,000

1 Ad per day / Time of Play TBD

$600

2 Issues before event

$12,500

8 Vendor / 10 GA / 6 VIP

Promotion Through Social Channels

Email Newsletter Advertising Tickets

Total Value $22,450 Partner Price $10,000


BACKWOODS STAGE Intimate setting that can be all yours The Backwoods Stage Partnership provides companies exclusive access to audiences in an intimate setting. This partnership is perfect for companies trying to engage audiences to reignite brands, discover insights about their products, educate consumers and even increase sales by way of targeted sampling.

Package Elements

Rate

Notes

Stage Naming Rights

$5,000

Branding at all entrances / Stage Areas / Event Map and Program

Included

Billboards / Posters / Handbills / Radio Ads

Onsite Program - Full-Page Ad

$750

15,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$2,000

Additional 4 spaces outside of Outpost Stage Area

Promotion Through Social Channels

$4,000

10 Facebook posts / 10 Twitter Posts

Banner Advertising

$3,000

4 Email Newsletters / Event Website

Tickets

$6,750

8 Vendor / 20 GA / 6 VIP

Outdoor Media

Total Value $20,090 Partner Price $10,000


ID WRISTBANDS Your logo and URL included on 25,000 wristbands Need a simple way to promote your website and keep activation to a minimum? Look no further. You help pick out the design to ensure it fits with your logo and color scheme. THUNDER ON THE MOUNTAIN Wakarusa'2014'21+'

PARTNER AREA www.ar/.com''

Package Elements

Rate

Notes

25,000 Official Event ID Wristbands

$10,000

Logo and text up to 30 characters

Banner Advertisement

$1,600

Event Website / 2 Issues of Newsletter

Onsite Program - Full-Page Ad

$750

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$1000

Additional 2 Spaces Outside of VIP Area / Placement TBD

Jumbotron :30 Second Video or Promo

$1,000

1 Ad per day / Time of Play TBD

Tickets

$2,000

4 GA / 2 VIP

Total Value Partner Price

$16,350 $7,500


OFFICIAL EVENT KOOZIE Event Logo on one side and YOUR logo and message on the front side

Beer is sold in cans throughout the festival. This is a chance for your message to be in the hands and homes of 5,000+ THUNDER attendees!

Package Elements

Rate

Notes

5,000 Souvenir Koozies

$6,000

Your Logo and Message

Banner Advertisement

$1,600

Event Website / 2 Issues of Newsletter

Onsite Program - Full-Page Ad

$750

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$1000

Additional 2 Spaces Outside of VIP Area / Placement TBD

Jumbotron :30 Second Video or Promo

$1,000

1 Ad per day / Time of Play TBD

Tickets

$2,000

4 GA / 2 VIP

Total Value $12,350 Partner Price $6,500


OFFICIAL EVENT CUP Frost Flex VIP Experience Souvenir Cup Free draft beer is one of the “perks” of the THUNDER VIP experience. Extend your message into the hands and homes of 5,000+ of the most influential event attendees.

Package Elements

Rate

Notes

5,000 Event Souvenir Cups

$6,000

14 oz cup with your Logo and Message on Front

Banner Advertisement

$1,600

Event Website / 2 Issues of Newsletter

Onsite Program - Full-Page Ad

$750

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$1000

Additional 2 Spaces Outside of VIP Area / Placement TBD

Tickets

$2,000

4 GA / 2 VIP

Total Value $11,350 Partner Price

$5,000


ARTIST CREDENTIAL LANYARD Get your logo and URL around the necks of all the artists and their crews!

Need to promote your brand or service to the event artists or stage crews? This is a very cost effective partnership that provides a necessary tool for those putting on the show!

Package Elements

Rate

Notes

1,500 Artist Lanyards

$5,000

Your Logo and / or URL

Banner Advertisement

$1,600

Event Website / 2 Issues of Newsletter

Onsite Program - Full-Page Ad

$750

25,000 printed programs

4’ x 10’ Onsite Vinyl Banner

$1000

Additional 2 Spaces Outside of VIP Area / Placement TBD

Jumbotron :30 Second Video or Promo

$1,000

1 Ad per day / Time of Play TBD

Tickets

$2,000

4 GA / 2 VIP

Total Value $11,350 Partner Price

$5,000


ADDITIONAL OPPORTUNITIES All Weather Lounge / Hydration Stations Recycling Stations / VIP Shower Shuttle Internet Cafes / Fan Cams Ice Delivery Carts / Sunscreen Stations Phone Charging Stations / Laundry Truck Some of the best programs and partnerships have started with a company or agency asking something like...”I’m not sure you guys could do anything like this, but what if we…..” THUNDER has an audience that stays engaged year-round. We have a great venue on Mulberry Mountain that provides opportunities for meaningful onsite engagement. Whether you take advantage of one of our packages, bring your mobile tour onsite or want to develop a custom opportunity, Sprocket Marketing will be with you every step of the way to ensure success.


Thunder on the Mountain Partnership Opportunities 2014