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PROUD PRODUCERS OF

SPRING MAGAZINE TEXT: MALVA SUNDSTRÖM PHOTO: KARIN RASCH TRANSLATION: FRIDA-MARIA WALLGREN MAKEUP: LISA SEGELRYD ON THE COVER: JUDIT HULTMAN STORE AND DESIGNER RESPONSIBLES: SANNA NEVALA AMANDA MATTISSON VIKTOR BLOHMÉ GRAPHICS AND LAYOUT: ERIK LINDAHL KLARA LÖFGREN KARIN RASCH


TABLE OF CONTENTS SPRING MAGAZINE 2016

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PM’S NOTE

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WHAT IS SPRING INSPIRATION

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INTERVIEW - THE HOSTS

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DESIGNER / IXOQ

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DESIGNER / XVEMIUL

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STORE / BEST OF BRANDS

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INTERVIEW - DANIEL PARIS

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INSPIRATION - HAIR

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STORE / SÅININORDEN

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STORE / CARLINGS

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DESIGNER / AKD

INSPIRATION - LISA SPRIGG

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THIS YEARS THEME

PROGRAM FOR THE SHOW

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DESIGNER / ENOC

THIS YEARS ARTIST

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STORE / AIMN

SPRING GAMES

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STORE / JC

SPRINGERS GUIDE

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INSPIRATION - MAKEUP

MEET THE TEAM

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STORE / STIL

OUR PARTNERS

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STORE / SAINT TROPEZ

PHOTOS FROM THE YEAR

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PROJECT MANAGER 2016

ELISABETH SAMUELSSON In May of last year I was offered the opportunity to manage Spring Inspiration’16. Nine months has past and the love I have developed for this project is amazing. When I initially found out that I had been chosen to be the project manager of the 19th edition of Spring Inspiration I felt excited and thrilled, but it also felt like I was standing in front of a big black hole. The realization then struck me, what better way to meet a black hole than with light. My goal became bringing light to Spring Inspiration’16 and I truly believe that the best way to bring in light into a project is to surround yourself with other stars. I want to start out by giving a big thank you to the amazing project team, the models, the exhibiting stores and designers, the sponsoring partners of Spring Inspiration’16 and to the JSA. Together we have not just created a sky full of stars but a whole Galaxy for you as an audience to enjoy. Thanks everyone, for your hard work and for making this year’s Spring Inspiration magical. Now I want to invite you all aboard for this journey to the final destination, Spring Galaxy, this year’s theme of

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Spring Inspiration, the largest fashion show in Scandinavia organized by students. This is an evening where fashion is combined with show, a perfect opportunity to get inspired by fabulous clothes and to get updates about the hottest trends of this Spring and along the way enjoying performances from top class artists in the beautiful environment at Kulturhuset Spira. You are now about to enter a whole new galaxy and who does not need a map for such a journey? This magazine is your map. It will guide you through the sparkling event that lays ahead of you. This magazine is loaded with inspiration and fashion. Everyone who is involved in this project is represented here. This year we have focused on creating a show that provides you with something different, something undiscovered, a tool to help you find this seasons star garments. With the wide range of variety generated by the stores and designers participating in Spring Inspiration, we believe that everyone in our audience will collect new creative ideas. As much as much as this is a journey for us together, this is also your own galaxy experience. That is what fashion is all about, finding new ways to express your very own personality. So lastly, enjoy your very own Galaxy experience and all the stars surrounding you! I hope to see you at the show on the 15th of April 2016!


WHAT IS SPRING INSPIRATION? We figured that there are many of you who only have a hunch of what Spring Inspiration is about, and that you haven’t quite got the whole picture yet. Therefore, we want to tell you a bit more about what Spring Inspiration really is. The project is arranged and hosted by the students of Jönköping International Business School Student Association (JSA). It is an annual fashion show arranged in Jönköping that aims to deliver brand new inspiration during spring-time. This is followed by a gala night where students, businesses and people of Jönköping get together. During the show, various stores and young talented designers are given the chance to show off their latest collections and designs at the catwalk in front of an audience of around 700-800 people. Spring Inspiration started 1998 with the vision of combining entrepreneurship with fashion. This is exactly what Jönköping International Business School stands for: “International at heart, entrepreneurial in mind, responsible in action”. The project has grown over the past few years by reaching out through a greater number of media channels, this has in turn generated a greater interest from both the public. In 2012, Spring Inspiration was held at Spira, Jönköping’s own culture-house, for the first time. Spira allowed Spring Inspiration to invite a larger audience and gave the event a more modern and professional appearance. The concept was very successful and much appreciated, and it also pushed the project to a whole new level. In 2013 Spring Inspiration expanded to include the other faculties as well, this in order to get the best possible team together and to create a diversity of minds and opinions not known from previous years. The fashion show in 2015 delivered a great night with its theme Fashion Wonderland, it had a total of 11 designers and stores that showed off their collections, and about 800 people attended the event. The students working with this project do so for more than 6 months in order to create the perfect night for all its guests. That is why you should be there, because it will be amazing.

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WE HEREBY PRESENT

THE HOSTS OF SPRING INSPIRATION 2016

Before experiencing the show, perhaps it would be nice for you to get to know the two persons who will accompany you through Spring Galaxy on April 15th. Therefore, we have interviewed Hannah and Erik, who will be our hosts this year.

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INTERVIEW / HOSTS

Hannah Östebo Age: 24 years old. City: Göteborg. Employment: Works part time at Scandic. Besides she also has her own company, focusing on giving lectures regarding self-esteem. Earlier she studied to become a nurse at Jönköping University.

What is your worst fashion memory? H: In seventh grade, when I combined sweatpants with heels. That was really a “social suicide”. E: On Valborg a couple of years ago, at a spex in Jönköping. I was wearing patterned sweatpants for girls from New Yorkers, which did not emphasize my rear in a very charming way… What is the best thing about being on stage? E&H: The acknowledgment from the audience, and the adrenaline rush from being the center of attention. Receiving compliments after a show, is also quite nice. How would you describe your style? H: Wannabe preppy-look, a bit like Mad Men. I love when it is feminine, and I believe it is important to show the female curves. E: I am not sure what to call my personal style, but I love floral shirts. I am really a ”flowery shirt- kind of guy”. What is the most important thing you notice watching people speaking on stage? H&E: Confidence. Good contact with the audience and attendance is also very important. It’s essential to be generous with yourself. Fashion Profile; who are your idols? H: Ashley Graham, Tess Holliday, Karyn Johnson, all of which are well-known plus-size models. Embrace the curves, you should be proud of the body you have! E: I am so bad at naming someone special that I am inspired of, mostly I get inspiration from watching people in everyday life, for example seeing someone in the street, dressing nicely. What are you wearing as hosts? H: I have no idea, maybe dressed as a space queen? Actually, I have not decided yet. It will be a surprise! E: Something related to the space-theme. I am really going to go all in, in my role as the host of Spring Galaxy.

Erik Wendel Age: 23 years old City: Jönköping Employment: Studying media and communication at Jönköping University, and graduates in June. In January he started as project manager for the student union.

If you were to go on a dinner with the person you want, who would it be? H: Undoubtedly Adele. She seems very funny. E: Sigge Eklund, to see if he really is such a smart and nice person to hang out with, as he appears to be. Or Justin Bieber! Lately, I have become a Belieber. What clothes are you most comfortable in? H: Black jeans, a nice top and a pair of heels. E: Washed out soft shirts, black jeans and boots However, the shorts is my number one clothing. I am always first to put on a pair of shorts, and the last one to take them off. What would you wear as guests on the show if you were to match the theme Spring Galaxy? H: As a guest I would put on a white jacket together with a sparkling galaxy inspired dress, maybe in the colors purple and blue. E: Black jacket, and perhaps try to connect the details to the space theme, for example a handkerchief with galaxy print. Overdressed or trash? H&E: Overdressed. What emotion do you want the audience to feel when you are on stage? H&E: That we are professional and experienced. People shall enjoy the show, which we will contribute to. Your expectations for the night? H&E: The event will be grand, and it is a great honor to be master of ceremonies at Spring Inspiration. The entire hall will be a galaxy full of good-looking people. It probably will feel like you cannot be prettier than you are right at that moment.

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DESIGNER / IXOQ

Last summer Mayan women in the highlands of Guatemala shared their lives with Josephine. Now she wants to share their organic, natural dyed and hand weaved textiles with you, through the brand IXOQ: happy colors for happy people made by happy women.

If interested contact Josephine on 0735297379 or josephine.loennqvist@gmail.com 8


All profit will be donated to the textile cooperatives. 9


DESIGNER / XVEMIUL

Xvemiul is an agender fashionbrand that sees the individual for what it truly is. Local craftwork, sustainability and exclusivity are important qualities that the brand values. XV has a passion for uniqueness and operates through expression without limitations.

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Mail: Info@xveimul.com Website: www.xvemiul.com Instagram: Xvemiul 11


DESIGNER / AKD

A revolution doesn’t start by itself. It starts with a little bit of attitude and courage in one single person. An idea, a vision, and the ignition of a spark. If we can ignite a spark inside of a few people, together we could start a fire. No attitude, no revolution!

Jeans: 1199:- Shirt: 999;- Blazer: 1999:12


Jeans: 1199 :- T-shirt: 699:13


SPACE, FUTURE AND THE UNDISCOVERED It took us a while to figure out what theme we should have for this year’s Spring Inspiration. The theme had to be applicable to both fashion, decorations in the show, and to our smaller events. The suggestions came flooding in, and we had many great ideas to consider. This made it quite difficult to decide. What was Spring 2016? Could Spring Inspiration 2016 be a fashion jungle? Could it be a candyland where the show would be covered in sweets á la Katy Perry? Or maybe the theme would take you below the surface and explore the magical world under water. We voted, discussed, and brainstormed to come to a conclusion of what would be the most suitable alternative for Spring Inspiration 2016. A process resulting in the following: Imagine the future. Not the future as in flying cars over the streets in Jönköping, but a future in another galaxy. A galaxy where everything is different. Far away from the noise and feuds on our planet you will discover a world beyond everything you could ever imagine. This world represents everything we want our future to be like: fair, bright and filled with the most trendy pieces for this spring. The Spring Galaxy is built upon three main pillars: space, future and the undiscovered. Space is mostly represented in our decorations. Our vision concerning decorations was to create a bright galaxy, with the dominating colors of purple, pink, blue and green. The decorations at every event have been pieces from the sparkling Spring Galaxy, which will bloom out and show every bit of its colors at our main event in April - The fashion show.

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Spring Galaxy can be described as when edgy and cold meets soft and warm in perfect harmony. To enhance this feeling we borrowed construction scaffolding. We hung a couple of cliffhangers? with clothes on and some “riseball”-lights in the scaffolding, to make it look more Springy. Edgy and cold meets soft and warm. Perfect combination for Spring Galaxy. The undiscovered comes in handy when we talk about the inspiration that we, together with the stores and designers, hope to provide you with. We want you to be inspired and feel like you get to see new things when looking at the amazing clothes at the catwalk. Because it is time to discover what to wear this spring. Speaking of undiscovered, I learned a new word when we started discussing the decorations for the events: Icosahedron. The first time the word came up almost everyone in the team looked like human question marks.


I am talking about that flat-sided solid, made up by 20 triangular faces. I find it quite hard to describe. It looks a bit like an edgy ball without a center. It is highly recommended to look at the picture, to really understand what I am talking about. The icosahedron is an important piece of the decorations in Spring Inspiration 2016 and appears at every event we have arranged, as well as on our logo for 2016. It is both space-like and has that classy and clean futuristic look. Where do you get one, you might wonder? As inventive as a person can be, I think we found a person in the team who took it a step further and answered that question. She suggested we should saw some curtain-rods into pieces and bind them together with wires. That’s how you make an icosahedron. With chopped up curtain-rods. “I’ll make two”, she said.

Now you know how we got ours. To further develop the feeling of being in the future, we kept in mind in everything we did that we have the opportunity to create something new, unique and different. The future does not need to follow old paths but can aim to create new ones. To embrace the theme, Spring Galaxy, in all its glory, you should attend the show. That is where the true magic will happen. So join us and let’s discover the undiscovered together. I will not reveal any of the details about the show, but I promise, it will be good. Really good.

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DESIGNER / ENOC

The ENOC collection aims to bring a simplistic and clean design to fashion. Harmonizing a blend of modern and timeless attitudes, the line retains its comfortability. While maintaining a minimalistic perspective, Enoc expresses a distinct philosophy. www.enocstudios.se

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STORE / AIMN

In our world, there is no such thing as too big dreams, no matter what anyone else tells you. Our designs are made with love at the beautiful Swedish west coast and our aim is to inspire and motivate you to your active lifestyle. Aim high, dream big! Visit our website aimn.se

Pink Stripe tights: 650:- White logo bra: 350:18


Cirkus high waist tights: 700:- Cirkus logo bra 350:19


STORE / JC

Being the number one denim destination in Scandinavia, JC has since 1963 offered clothing for both men and women with brands such as Lee, Crocker, Tiger, Levis and Replay. The store has something for every type of personality, size, body type and sense of style. If it’s expertise in jeans you’re looking for, we are the store for you!

Jeans: Replay 1499:- Shirt: Velour by Nostalgi 1199:- Denim jacket: Lee 1099:20


Dungarees: Lee 1299:- Shirt: Replay 999:21


MAKEUP GUIDE FOR THIS SPRING Before you begin, make sure you’ve applied your foundation evenly in your face and on your eyelids aswell and set it with a translucent powder. This should be done in order to create an even, sustainable base to apply eyeshadow on. TEXT / PHOTO MAKEUPSTUDION

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Recommended products from .FÄRG Collection:

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1. Mineral Liquid Powder Foundation - Linen, 249 kr 2. Hyperflex shadow - Nougat, 149 kr 6. Kiss Proof Lipliner - Bogotá, 149 kr 4. Black Cake Eyeliner - 189 kr 5. Highlighter - Swirl, 149 kr 6. Lose powder - Vanilla, 139 kr


INSPIRATION / MAKEUP

STEP 1: When this is done and you’ve shaped your eyebrows in your preference, you start applying a dark brown shadow in a v-shape on the outer corner of your eye. Blend the shadow along your crease and upwards away from your eye. Make sure that all the transitions are soft.

STEP 2: Apply the same shadow along the lower lash line and make sure that the upper and lower shadow transition into each other without any gaps in the corner of the eye. This will frame your eyes nicely!

STEP 3 : Time for eyeliner! A good rule if you struggle with the wing of the eyeliner is to lightly draw the wings with your eyeshadow before applying the actual eyeliner. Follow the direction of your lower lash line so that your wing moves outwards and upwards. Lastly, apply a highlighter in the inner corner of your eye, add a pair of false lashes and apply mascara. Since this is a light eye makeup look, end with a bold red lip color! For a finishing touch, you can also apply some highlighter on the upper v of your lips.

Göteborg – Skola och butik Makeupstudion Education Odinsgatan 26, 411 03 Göteborg

www.makeupstudion.com www.fargcollection.com

Stockholm – Skola och butik Makeupstudion Education Karlavägen 53, 114 49 Stockholm

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STORE / STIL

With carefully chosen brands, Stil dresses the most fashionable man or woman. Stil offers a various mix of scandinavian and international fashion from brands such as Acne Studios, Filippa K, Blk Dnm & Malene Birger to name a few. Stil Man Woman Fashion – Södra Strandgatan 12

Shoes: Acne 2700 :- Coat: Tiger of Sweden 3999 :- Shirt: Filippa K 1300 :- Jeans: Acne 1700 :24


Jeans: nn07 1199 :- Shirt: Xacus 1299 :- Tie: Christensen 599 :- Denim jacket: Acne 2100 :25


STORE / SAINT TROPEZ

At Saint Tropez we love mixing and matching: feminine with cool pieces, trends with basic pieces of high quality, various styles and patterns etc. This spring, we are focusing on trends like suede, patterns inspired by the Byzantine, Asia and Scandinavia, the 70’s, but also on beautiful dresses for all your spring parties. Welcome to a unique boutique in the city center of Jönköping!

Tank Top: 249 :- Frontvest in suede: Jofama 499 :- Bracelet: The Rubz 499 :- Pants: 499 :26


Dress in suede: Imitation 499 :- Neckless: 10aku 499 :- Ring: 249 :- Belt: 299 :27


STORE / BEST OF BRANDS

Best of Brands is a multibrand store for both men and women whom sells the best selection of clothes from the most exclusive brands. There is something for everyone regardless of style. Our aim is to offer world class service, both in our stores and online.

Mocka jacket: Jofama 2495:- Tank Top: Tiger 700 :- Jeans: Dagmar 1300 :28


Shirt: Ralph Lauren 1000:- Pants: Jaggy 1400:- Pullover: Gant 1300:- Vest: Armani 1300:29


SPRING INSIPRATION

MEETS DANIEL PARIS Daniel Afshinnejad, more known as Daniel Paris, is a Swedish blogger and lecturer who became famous after winning the first season of the reality show Ung och bortskämd in 2010. Daniel has hosted a couple of TV-shows and was awarded with Årets blogg 2010 (Blog of the year 2010) at Finest Awards. We gave Daniel the login info for Spring Inspiration’s snapchat account to inspire and entertain its followers and you might have seen some of his posts! He has been great to work with and we hope you will enjoy this short interview with him, and maybe also learn something new. PHOTO DANIEL PARIS

Everything went pretty quick when you came into the spotlight a few years ago. How did it feel to suddenly get so much publicity at once? It was a little crazy and I didn’t understand what was going on. All of a sudden I wasn’t able to go anywhere without people coming up to me; a lot of the younger people were screaming and crying because they said they loved me so much. But I was just, and still am, a regular person who was on TV, so I thought it was absolutely crazy. I feel like I showed everyone a big part of myself and some of the things people saw were too personal. It was strange that over a million people had seen my room, my mother and even my kitchen table where I used to eat dinner every day. A lot of the mean stuff people said made me sad, and I don’t think I’ll ever let anyone see that much of me and my life again. Do you think you have changed as a person after you participated in the tv-show “Ung och bortskämd”? Yes. A lot. I am so thankful that I was a part of the show and really happy for everything that came with it. I learned so much about life and about myself, and I don’t think I would be the person I am today if it wasn’t for the show. I’m glad I did it. I almost said no, and sometimes I wonder what my life would be like if I hadn’t done it. After reading your blog, we have gotten the impression that you have found yourself. What do you think your personal style is regarding fashion? I wear anything and everything I like. I used to care about labels and wanted expensive stuff but now I don’t care about that. I love vintage and sometimes I wear my dad’s clothes. I get really inspired by people who go their own way, people on the street who are just so comfortable with what they have on. I love to look at people and study their style. I really like the Olsen Twins style and Johnny Depp. It’s a little crazy and really cool. It’s a little crazy and really cool.

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What is the story behind the name Paris? It’s from Paris Hilton, I loved her when I was younger and she was a huge inspiration because she went her own way and didn’t care what anybody thought. That made her truly awesome in my eyes. She does a lot of charity work and she uses her name to talk about important things, and I think that is vital. We think that style should be about more than just what’s on the outside. How do you think that you should work to get the life philosophy of “being kind” to become a style to strive for? I think just by talking to people about how important it really is to be kind to others and being a nice person, the more it will become a vital part of everyone’s lives. We need to talk more about the nice things people do and stop applauding people who are mean or talk trash about others. We also need to start realizing that it is more important than ever to make 2016 a good and positive year. What clothes will you wear this spring? My pea coat! I’m completely in love with it! It’s a favourite! What would you wear to the Spring Inspiration fashion show 2016? A navy coat. I’ve got a thing for blue, especially dark blue but I also really like barley blue. What are your tips to maintain your character and your values even though you have a lot of pressure from the outside? You should always try to be the person you want to have as a friend. Step out of your comfort zone, and dare to say and do what you want. I have never had any problems with saying no or expressing my opinion when something doesn’t feel right. Always stay true to yourself and never care about what people think. In the end it is your own perception of yourself that matters.


INTERVIEW / DANIEL PARIS

What are you plans for the future? I want to develop more as a TV-show host and overall work more with television, which I will during this spring. I also want to start my own charity foundation but that is further in the future. You have been working a lot with anti-bullying campaigns on the internet. How actively are you working against anti bullying right now? I try to do everything I can to spread a positive mood online. I talk about how important it is to be kind and that harsh words really can ruin people’s lives. I try to show that it’s cool to be kind and that you can get far by being a good and kind person. Also, I’ve held lectures for both parents and the police about the importance of good behaviour online. What happens next? More TV is on, and I’m going to be the show host for Finest Awards! Soon my participation in Fort Boyard will be sent in. Gunde Svan said he’d never during his time at the fort met someone competing in the same way I did.

THIS OR THAT? Walk backwards your whole life or hit your big toe for every step you take? Walk backwards! Night in or night out? Night in! Blogging or lecture? Lecture and blogging! hehe Lost in Antarctica or lost in the Sahara Desert? Sahara Desert! Heat’s life. Phone or computer? Phone

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THE MUST-HAVE

HAIRSTYLE THIS SPRING This upcoming spring and summer you will see lots of different hairstyles involving braids. With these six easy steps you will learn how to do a hair-setting that we are convinced will complete all of your spring and summer looks!

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INSPIRATION / HAIR It is a good idea to prep the hair with dry shampoo before starting. Here we used a volumizing iron to get different hair textures, but it also works fine to do this hairstyle without first prepping your hair.

STEP 1: Divide the hair into three equal parts.

STEP 2: Make a side part to your left and then a small French braid on the right side.

STEP 3: Make a round knot of the braid and spin the small french braid around it. Attach with clips.

STEP 4: Make a Dutch braid of the remaining hair.

STEP 5: Attach the dutch braid under the knot. STEP 6: Final fix! Finish with hairspray, shine-spray, and modify to make everything evenly “messy”. And that’s it, good luck!

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STORE / SÅININORDEN

SåiniNordeN is the store which focuses on Scandinavian brands. Here you can find a nice mix of clothing, shoes, bags, accessories and interior design. We target the fashion oriented customer who’s looking for something special in the world of fashion. Everything in the store is carefully selected and we are proud retailers to brand such as Rodebjer, Samsoe Samsoe, Ida Sjöstedt, Lily and Rose, DECADENT, Numph, Twist and Tango, Housedoctor, just to mention a few. Welcome to Smedjegatan 14

Dress: Rodebjer 1799 :- Neckless: 599 :- Shoes: Rodebjer 2800 :34


Long shirt: Samsøe samsøe 1199 :- Blue T-shirt: Modström 450 :- Hat Minimarket: 799 :- Shoes Minimarket: 1899 :35


STORE / CARLINGS

Carlings is a Scandinavian jeans chain, that targets an urban and modern audience, focusing on detail and quality. Our range consists of a good mix of everything from international brands, to smaller Scandinavian brands. This leads to a wide variation and range, both in terms of jeans and street-wear, but also products with a more dressed look. We are knowledgeable, dedicated and we wish to inspire and provide a unique customer experience.

Pants: The Truth 799:- Shirt: The Truth 699:- Hat: Lost&Found 399:- Belt: Saddler 499:- Bracelet: Rage for leather 299:36


Top: 01first 99:- Pants: Minimum 699:- Jacket: Stay 699:37


GET INSPIRED BY FASHION BLOGGER

LISA SPRIGG THE PYJAMA TREND Fotograf: Jennifer Kivinen

Perhaps the most convenient trend for spring is the pajama trend. You no longer only need to sleep in your pajama shirt, you can now wear it along with a pair of jeans and heels, and bam, you’re ready for spring! Typical pajama features: Visible seams and silk material!

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1. Mango / 2. Ganni / 3. Love Stories / 4. Sleepy Jones / 5. Sleepy Jones / 6. Zara

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INSPIRATION / FASHION

Straight from Stockholm, this year’s Spring Inpsiration Fashion Expert, Lisa Sprigg! A 22-year-old fashion assistant at Plaza Magazine. This year, she has inspired us with the latest trends, through our social media channels, from both fashion week runways and golden pieces from her own closet. Time to find your personal spring-style, and you’re in luck, because Lisa has got some tips for you on what the highlights of the upcoming spring trends for women are this year. If you want more inspiration for the rest of the year – visit her blog at www.lisasprigg.devote.se

RED Brighter colors have often been used to add a dab of color in our Scandinavian, non-colored outfits. For spring 2016, there is an exception... This spring’s hottest color is RED. At last we can dress in color, but to stand out from the crowd. The color red can of course be used when accessorizing, but for the more challenging subjects - dare to wear an entire outfit in red!

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1. Stine Goya / 2. Zara / 3. Strand / 4. Strand / 5. Toteme 39


INSPIRATION / FASHION

�I would say that my personal style androgyn with quite soft and dark and white. I love to add colors For example, a red pair of shoes, style is overall very

FLOWERY Follow nature and go for floral patterns this spring, it is actually one of the biggest trends for SS16. Colors, patterns and embroidery is something we should bear in mind and already last autumn when Stella McCartney showed her SS16 collection, we were all in awe because of her suits, dresses and collage-shirts full with flowers and embroidery. Thankfully, even budget chains followed this trend, and this spring we can all happily dress in colors. Budget chains such as Zara and & Other Stories are great options where you can cop something of your own!

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1. Acne Studios / 2. Stella McCartney / 3. Zara / 4. Zara / 5. Zara / 6. Ganni / 7. Ganni

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INSPIRATION / FASHION

is typical Scandinavian, simple and colors as a base, such as black, grey into my outfits, but in smaller details. a colourful scarf, or bag, but my basic and comfortable”

ASSYMETRICAL The concept of ”less is more” has been one of the most secure cards to pull for a long time for a lot of people, even for me. A big trend this spring is asymmetrical clothing and it goes along perfectly with ”less is more”. These asymmetrical garments are incredibly stylish in its simplicity, but with a twist. I am inspired by designer such as House of Dagmar, By Malene Birger and Rodebjer, just to name a few that are big names this spring. You can also find really awesome options at the budget chain Cos!

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1. By Malene Birger / 2. Cheap Monday / 3-4-5. Cos / 6. Dagmar / 7. Rodebjer

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PROGRAM FOR SPRING INSPIRATION 2016

18.00 M I N G L E S TA RT S

19.00 S H O W AC T 1 S TA RT S

19.50 PAU S

20.20 S H O W AC T 2 S TA RT S

BEFORE 23.30 A F T E R PA RT Y AT S L I V E R ( TO G E T F R E E E N T R A N C E YO U N E E D TO A R R I V E TO S L I V E R B E F O R E 23 . 30 W I T H YO U R S PR I N G IN S P I R AT I O N -T I C K E T )

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WE WILL ALSO BE COMPETING IN SPRING GAMES 2016

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SPRINGERS GUIDE TO THE GALAXY When you attend the Spring Inspiration Fashion Show at Spira there are some things we think are quite good to keep in mind. This short guide is provided to make you completely sure that there is nothing you have forgotten, and that you feel ready and confident when going to Spira on the 15th of April.

To start off‌ Probably the most obvious thing to remember, and we do hope you will remember: your ticket. It also include entry to the afterparty at Sliver, so hold on to it after the show as well.

The show starts at 19.00, but the mingle starts at 18.00. So make sure to not miss the mingle, you will have a lot of opportunities to meet awesome people, talk to some of our sponsors, and take fancy pictures

Speaking of pictures, do not forget to use our official hashtag when posting your photos: #springinspiration16

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It is good to keep in mind that your included entry to the afterparty is only valid until 23.30. After that, unfortunately, you will have to accompany the others waiting in line.

If you are interested in getting a goodie bag, you should be there on time, as only the first 300 attendees will receive one. The goodie bag will be filled with fun surprises so you are going to want one..

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The address to Spira is: Kulturgatan 3, 553 24 Jรถnkรถping.

Do not forget your wallet as you might want to buy a drink (or two) in the bar while you mingle.

There will be a photo wall and lots of photographers so practice your best poses beforehand!

Bring your charm. What would you do without it? There will be lots of models at the afterparty... *wink wink*

Do not come to the show starving.. You will be able to buy something edible, but it might be a bit stressful before the show.

Maybe you want to feel extra cool, so bring your sunglasses for the outdoor mingle, or perhaps an umbrella. It is Sweden after all, so you never know.

No need to worry about your jacket at the show, there will be a free wardrobe where you can hang it.

Do not forget to charge your phone, you are going to want to take pictures. Believe me..

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PROJECT MANAGERS Linda Thunwall och Elisabeth Samuelsson

MARKETING Josefin Davidsson - Hanna Johansson Malva Sundström

SPONSOR Angelica Lindhe - Ellinor Moquist Sundh - Adrian Halse Frida-Maria Wallgren - Johanna Gustafsson

MODEL Isabel B Stacey - Alexander Cederqvist Svensson

DESIGN Amanda Mattisson - Sanna Nevala - Viktor Blohmé

GRAPHIC DESIGN Karin Rasch - Erik Lindahl -Klara Löfgren

EVENT Linnea Persson - Jonatan Bergman - Josefin Holm

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THANKS TO OUR PARTNERS 2016

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PHOTOS FROM

THE YEAR

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B

M o d n r k a ey e Made in Sweden

Grooming products produced in sweden. High quality products for bearded men, developed in cooperation with barbers. To make sure it meets the high demands of our customers, both professionals and enthusiasts who want to take grooming a step further, we have carefully chosen the best natural ingredients for our formulas. Scented with Sweet Tobacco.

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Spring Inspiration magazine  

A magazine created as a part of Scandinavia's largest fashion show driven by students - Spring Inspiration. Website: www.spring-inspiration....