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MONTHLY NEWSLETTER FOR SPR HIGHLIVING INNER CIRCLE

EDITION - 001 | JUNE 2018

www.sprhighliving. com

SPR CITY

BEST INVESTMENT DESTINATION FIND OUT WHY

INSIDE THIS ISSUE: Construction Progress across multiple projects Sneak peek into the new HO and Sales Experience Zone Chennai’s Tallest Towers sell 1 Million Sq.ft SPR City gets National Media attention, hailed for its unparalleled amenities


INDEX 03

From the MD’s Desk

04

SPR City – Chennai’s Best Investment Destination

PROJECT PROGRESS REPORT 06

Tower A

07

Tower B

08

Tower H

09

MOI, School, Origine

HIGHLIVING UPDATES 10

SPR Highliving unveils new Head Office

11

Launch of Chennai’s Tallest Towers

11

Traffic Awareness Program

12

Talent fest organized as part of community engagement

13

SPR Highliving’s Refer and Earn program

MEDIA COVERAGE 14

Detailed insight on Market of India by Property Express

15

Rajastan Patrika’s exclusive coverage of Chennai’s Tallest Towers

Disclaimer: This newsletter is exclusively intended for private circulation only. Sales or multiplication in any way is not allowed without prior written permission. The information and photography presented in the newsletter are subject to modifications. SPR Highliving reserves the right to change it without any preliminary notification. No liability will be accepted for errors or misprints. Published by SPR Highliving, Chennai. Compiled, edited and designed by SPR Marketing Team. All correspondence to be sent to marketing@sprindia.com


FROM THE MD’S DESK

W

ith Chennai becoming the epicentre of an unprecedented real estate boom, it has become an investor’s paradise. On the flipside, rapid urbanization threatens to dilute the essence of living in the city. That is the case with Mumbai, a place where space constraints within city limits have forced people to move into ‘micro flats’ and can set them back by more than Rs. 50L for a flat as small as 190 sq. ft. Existing is not living, and unlike other real estate projects, we place our focus on resolving core urban problems. Our integrated township project, SPR City, set up on the infamous Binny Mills site, is a major step in the right direction. Construction of the residential towers has been progressing rapidly, with work underway in

Market of India, School and other parts of the 63-acre project. Quite recently we created history with sales hitting a record figure of 1 Million Sq. Ft – a feat that no other real estate company can claim to have accomplished in such a short span. But our phenomenal success wasn’t exactly a solo effort. We owe it largely to our customers who believed in us and lent us their support. We, at SPR Highliving, will continue to do what we do best and ensure that the legacy we’ve crafted endures. On behalf of everyone at SPR Highliving, I thank you for standing by us, and hope that you continue to put your faith and trust in everything we do!

Hitesh Kawad

Founder, SPR Group

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COVER STORY

SPR CITY – CHENNAI’S BEST INVESTMENT DESTINATION

W

hen it comes to making investments, it’s hard to refute the fact that real estate remains one of the most common options around. However, recent trends depict that the current generation is quite sceptical about considering it as an investment option – and rightly so! Revisiting observations made over the last few years, the rise in real estate prices has been quite sluggish. While Chennai has long remained the ‘safe’ option and is considered one of the hotspots for real estate investments, growth can be seen hitting a stagnation point in recent times. However, the same is not true for the entire real estate market in the city, with selective pockets depicting positive growth and others performing poorly.

S

PR City, the largest integrated township in Chennai, is at present being hailed as the best investment destination in the city. Within a short span following the

project launch, price has already witnessed a dramatic appreciation of around 18%, and is expected to continue on the upward trajectory of growth with time.

WHAT MAKES SPR CITY THE BEST REAL ESTATE INVESTMENT DESTINATION? Any real estate investment includes a risk/reward profile, and ensuring positive outcomes involves making calculated decisions factoring in the long-term benefits. Otherwise, you could end up losing your hard-earned

money. Making smart choices upfront can help you seal the deal on a property that fetches decent returns. Here are a few reasons why you can’t go wrong with choosing SPR City as your investment destination:

Located at the heart of Chennai

High Returns on Investment (ROI)

Over 65+ amenities

A minute away:

5 lakh sq. ft. of greenery

Massive 1 million sq. ft. mall

Economical price point

Shri Ram Universal School

World-class infrastructure

Proposed metro stations

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COVER STORY 65+ AMENITIES:

5 LAKH SQ. FT. OF GREENERY: PRICE POINT:

It brings a never-before-seen array of amenities, including exclusive swimming pools for men and women, an art center, gymnasium, yoga center, mini theatre, private park, conference hall etc.

Adopting a rather eco-centric approach, SPR City boasts of the highest GSI (Green Space Index) with around 250 – 300 times of green space made available for every square feet of land purchased.

Owning a property here costs 2 to 3 times lower than that of properties in nearby Kilpauk and Vepery. With prices increasing on an upward trend, it assures promising returns on investment.

CENTRAL LOCATION: Located on the infamous Binny mills site, a mere 2 kms from Kilpauk, it’s one of the very first integrated townships to take shape within city limits. Its central location, accessibility and of course, value proposition add to its USP. Purasaiwakkam Retail Market 3 Mins

Chennai Central Station 12 Mins

Kilpauk Medical College & Hospital 5 Mins

CMBT Koyambedu 25 Mins

ONLY A MINUTE AWAY FROM SPR CITY MALL: Spread across a massive 1 million sq. ft., the mall has tied up with leading brands and is expected to come up with a host of options for shopping, fun, and entertainment. SHRIRAM UNIVERSAL SCHOOL: With its focus on bringing worldclass education, SPR City will include Shri Ram School. Widely acclaimed for its academic excellence and progressive approach to teaching, the school will provide priority admissions to the residents.

PROPOSED METRO STATIONS: Three proposed metro stations – Otteri, Perambur, Pattalam are coming up quite close to the township providing added locational advantage. Prime location in Perambur, highly competitive market rates, and state-

of-the-art infrastructure - SPR City has it all! Since its launch, the project has received overwhelming response, selling over a million square feet already. Make the right investment choice, with SPR City!

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PROJECT PROGRESS REPORT

TOWER A Fire safety measures are being implemented

Sanitary fixtures have been added

Window setup completed in Tower A

Tower A - 20 floors and rising

Construction of the proposed 36-floor towering structure is progressing at a breakneck speed,

TWENTY FIRST FLOOR

with over 20 floors fully-completed and 21st floor in progress. Significant strides have been made in a short span following completion of tiling work, window setup, sanitary fixtures. Work on implementing fire safety measures is currently taking place.

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PROJECT PROGRESS REPORT

TOWER B

Interiors nearing the completion stage

Tower B – Construction complete in 7 floors

Waterproofing work has commenced

Work in progress in the 8th floor

Construction progress in Tower B has crossed the 7th Floor milestone, with

EIGHTH FLOOR

work on the 8th floor now underway. Waterproofing work has also started.

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PROJECT PROGRESS REPORT

TOWER H Work on Basement Parking in progress near Tower H

Proposed Courtyard, parking and podium taking shape

Completion of 1st floor slab work in Tower H

Aerial view of Tower H

Chennai’s tallest tower of 45 floors is rising, and it’s rising fast. Within a short timeframe since commencement of work, the 1st floor slab work has been completed.

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PROJECT PROGRESS REPORT

Excavation work commenced at MOI site

MARKET OF INDIA Construction progress of our sprawling mega wholesale centre is picking up pace, with piling work already completed. We’ve now commenced excavation for civil work.

SHRI RAM UNIVERSAL SCHOOL

Following completion of piling work, civil work is in progress in school site

The next chapter in SPR City’s quest to provide world-class education to its residents has begun, with piling work being completed. We have also commenced civil work and made considerable progress.

Raft work being carried out at Origine bungalow site

ORIGINE The erstwhile bungalow phase has kicked off to a promising start. We’ve completed excavation work and are now working on the raft foundation.

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HIGHLIVING UPDATES

SPR HIGHLIVING TAKES CUSTOMER SERVICE TO THE NEXT LEVEL WITH A BRAND NEW HEAD OFFICE Shifting base to where all the action is, SPR Highliving set up a brand new Head Office at the Binny Mills site in order to improve the overall customer service. An architectural masterpiece, the HO is set up in an inventive hexagon-shaped edifice and features organized zones for our diverse verticals, providing a conducive work environment for our teams to work in.

TAKING THE CENTER STAGE: SALES EXPERIENCE ZONE The highlight of SPR Highliving’s brand new Head Office is an opulent 3000 sq. ft. Sales Experience Zone designed to give our walk-in customers an insight into our projects. Reimagining traditional sales zones, it adapts a rather contemporary, simple yet ornate style with comfortable spaces for detailed conversations. It also includes a never-beforeseen VR setup to provide a realistic visualization of our properties, thus easing our customers’ decisionmaking process.

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HIGHLIVING UPDATES

CHENNAI’S TALLEST TOWERS CELEBRATE THE ‘1 MILLION SQ. FT SOLD’ MILESTONE Highliving District, the ambitious residential phase of SPR City, offers 2/3/4 BHK luxury apartments promising spectacular views, valuefor-money, and over 65+ amenities. The recent launch of Chennai’s tallest towers

received

overwhelming

response, with visitors flocking from all quarters to witness history being made on the Binny Mills site. The engineering marvel spanning

living in high rises. Within a short

We thank Chennai city for helping

45 floors takes the definition of

period post-launch, we are now

us create history and bringing us

‘Highliving’ to a whole new level,

celebrating a significant milestone

one step closer to making our vision

giving Chennaiites a chance to

having created a ‘1 Million Sq. Ft.

of redefining the city’s skyline, a

discover the incredible benefits of

Sold’ record.

reality.

TRAFFIC AWARENESS PROGRAM: AN INITIATIVE TO BUILD RESPONSIBLE CORPORATE CITIZENS Over 1, 40,000 people fall victim become responsible drivers, to road accidents every year in pedestrians, passengers and India - a figure that’s on a con- cyclists, and in turn, make our stant rise every year. Despite

roads safer.

the slew of road safety mecha- At SPR Highliving, we believe nisms in place and various de- that holistic growth is possible partments working in tandem

only if our employees are re-

to make roads safer, at the end sponsible, both on the profesof the day, ensuring safer roads sional and social front. A firstis a responsibility that’s passed of-its-kind traffic awareness down to each one of us. Educat- campaign was organized for our fering an enlightening insight on ing citizens on the importance 350+ member staff. Assistant

road safety and engaging in an

of road safety and traffic man- Commissioner Mr. Sundar Raj interactive discussion with our agement can make sure they spearheaded the campaign, of- employees. 11


HIGHLIVING UPDATES

SPR HIGHLIVING’S NOVEL COMMUNITY ENGAGEMENT PROGRAM KICKS OFF TO A SUCCESSFUL START

Standing by the belief that inclusive development of employees and the community on the whole is vital for sustainable business growth, we, at SPR Highliving, place utmost importance on Community Engagement. As part of our initiative, we organized talent fests that provided individuals a platform to showcase their hidden potential and artistic endeavours. ‘Umang’ organized at Rajendra Apartments and ‘Chlorosplash’ at Chlorophyll, Porur included a wide range of events, right from drawing competition to other fun games, and witnessed a huge turnout. With several such events planned in the subsequent weeks in other apartments, we’re making sure that the right talent gets the spotlight it deserves.

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REFER AND EARN PROGRAM

DID YOU KNOW? YOU CAN EARN LAKHS SIMPLY BY REFERRING 75 + CUSTOMERS HAVE ALREADY EARNED RS 4 LAKHS EACH - YOU COULD BE NEXT. As a privileged Sovereign customer, you’re entitled to earning lucrative referral bonuses, exclusive offers, deals and special VIP invites to our launches.

HOW DO I EARN? REFERS Buy another property in SPR

You

Reference Points worth 0.75% of property value credited

Points worth 0.75% of property value credited

SPR HIGHLIVING

You

Points worth 1.50% of property value credited

SPR HIGHLIVING

Buys a property at SPR

HOW DO I REDEEM THESE POINTS? Cover the unpaid amounts of existing property with SPR

Buy a new property with SPR

Encash these points at equivalent value gold voucher OR any other cash vouchers

*offer is valid only upon site visit made by the referred individual.

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NEWS COVERAGE

Property Express lauds SPR City for its unparalleled amenities, calls Market of India ‘a showpiece for the rest of the country’

14


NEWS COVERAGE

The overwhelming response received to the launch of Chennai’s tallest towers gets exclusive coverage from Rajasthan Patrika

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ONE MINUTE TO EVERYTHING, IN THE HEART OF CHENNAI

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SPR 360˚ | JUNE 2018 | Edition - 001  

SPR 360˚ is a monthly newsletter produced by SPR Highliving that provides an insight into its various projects and an insider's look into li...

SPR 360˚ | JUNE 2018 | Edition - 001  

SPR 360˚ is a monthly newsletter produced by SPR Highliving that provides an insight into its various projects and an insider's look into li...