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ADVERTISING IDEA PRESENTATION PRODUCT: PERWOLL BLACK MAGIC


MAIN IDEA

“Perwool Black Magic” prevents black and dark colors from fading and removes the grey appearing fibrils with each wash, keeping black and dark color intensity longer like new. The main idea was - keep the color! Embarrassing, for all people, is to see how the color is flowing from the clothes they wash. This emotion has been used in the advertising for “Perwoll Black Magic”.

WAYS OF ADVERTISING

1. Press 2. Posters 3. Internet banners 4. TV ad.

This is just example! Everything can be edited: colors, phrases, sizes…


Press


Poster


Internet banner


Video moments http://www.youtube.com/watch?v=se9p8eVEdII


Creative advertising agency “NRM” Email: info@nrm.lt Phone: +370 614 79399 www.nrm.lt


Perwoll Black Magic by NRM