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#SVGott

July 25, 2019 • NYIT • NYC

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SVG SPORTS OTT FORUM 9:00 – 9:45 a.m. REGISTRATION

AGENDA

PRESENTERS: Eric Black, NBC Sports Digital, CTO and Sports OTT Forum Chair

MODERATOR: Brandon Costa, SVG, Director of Digital PANELISTS: Arbesa Kastrati, DAZN, VP, Strategy and Implementation Geir Magnusson, Jr., fuboTV, CTO Tim Sullivan, FloSports, Chief Product Officer

9:50 – 10:40 a.m.

1:00 – 2:00 p.m. NETWORKING LUNCH

9:45 – 9:50 a.m. WELCOMING REMARKS

SPONSORED BY

PRESENTED BY

TRADITIONAL BROADCASTERS IN AN AGE OF STREAMING GROWTH

With massive, legacy media conglomerates at their backs, many of the major traditional broadcasters in the sports media world have held their positions. From everything including streaming at scale and matching latencies of broadcast to offering new and unique streaming experiences to differentiate from broadcast, the challenges and opportunities are plentiful. Experts from many of the major broadcasters share their experiences and discuss where the future is headed. MODERATOR: Ken Kerschbaumer, SVG, Executive Director, Editorial Services PANELISTS: Shaka Arnon, WSC Sports, Head of U.S. Operations Eric Black, NBC Sports Digital, CTO and Sports OTT Forum Chair Stephanie Lone, CBS Sports Digital, SVP, Engineering Steven Thorpe, Fox (Sports, News, & Entertainment), VP, Video Platforms

10:40 – 10:55 a.m.

CASE STUDY: Ad Insertion for the Age of OTT

PRESENTED BY

Altitude Sports and Crispin Corporation, a Sony Group Company, discuss OTT and how Crispin and Altitude Sports partnered to solve an ever growing need in the broadcast industry. How do I translate my over-the-air (OTA) ad schedule for over-the-top (OTT) distribution? How do I prepare for the transition from OTAcentric ATSC 1.0 to OTT-centric ATSC 3.0? How do I ensure compliance with SCTE standards? And how do I accomplish these tasks without disrupting the current ad insertions that are my bread and butter? PRESENTERS: Joe Walker, Crispin Corporation, a Sony Group Company, Senior Director of Technical Services Dave Zur, Kroenke Sports & Entertainment, SVP, Operations and Engineering

10:55 – 11:30 a.m. SVG DIGITAL DEEP DIVE: Amazon Prime Video

11:30 a.m. – Noon NETWORKING BREAK Noon – 12:15 p.m.

CASE STUDY: Managing and Monitoring a Next-Generation Streaming Service

SPONSORED BY PRESENTED BY

PRESENTERS: Scott Rose, Encompass Digital Media, Product and Business Development Director Dom Wedgwood, DAZN, Group Director of Broadcast and Technology

12:15 – 1:00 p.m.

THE D2C NEWCOMERS: The Challenges and Opportunities of Digital-Native Media Entities

As direct-to-consumer subscription streaming products gain favor with some sports fans, digital-native startups are quickly becoming full-fledged sports media companies. With that comes all of the challenges of delivering major live sports properties at scale for hungry fans across the country, and even across the world. Leaders from a few of these key organizations dissect their technological strategies and offer a peek into what makes their world so unique. page 4 / SVG SPORTS OTT FORUM

2:00 – 2:45 p.m.

LEAGUE PERSPECTIVES: The Global Impact of OTT Distribution

International outreach. Creating a deeper connection with fans. Tapping into the sports gambling market. Over-the-top streaming distribution of live games and other valuable content has been a part of the American sports business landscape for some time, but there are new opportunities arising that are changing the goals of major leagues. How is technology playing a role in that innovation? MODERATOR: Ken Adelson, Sports Media Consultant (former NHRA and NBA Entertainment Executive) PANELISTS: Sandy Brown, Major League Lacrosse, Commissioner Dan Cohen, Octagon, SVP, Global Media Rights Consulting Dave Lehanski, NHL, SVP of Business Development and Innovation

2:45 – 3:30 p.m.

CMAF, HLS, AND DASH: What’s Next in Streaming Protocols

Streaming protocols continue to evolve as live sports video delivery reaches scale never before seen. As the industry pushes towards CMAF, experts break down the challenges and opportunities surrounding everything from DRM to latency and reliability and share where they anticipate their delivery backbones to go. MODERATOR: Jason Thibeault, Streaming Video Alliance, Executive Director PANELISTS: David McLary, NBC Sports Digital, VP, Video Technology James Wilson, IBM Aspera, Director of Engineering Fritz Seifts, Limelight Networks, Principal Architect

3:30 – 4:00 p.m. NETWORKING BREAK 4:00 – 4:15 p.m.

An in-depth fireside chat takes a look at the latest in live sports streaming at Amazon Prime Video. MODERATOR: Brandon Costa, SVG, Director of Digital PRESENTER: BA Winston, Amazon Prime Video, Global Head of Digital Video Playback and Delivery

SPONSORED BY

SPONSORED BY

CASE STUDY: Low Latency Live Event Contribution Over IP Networks

PRESENTED BY

Zixi’s cloud-based and on-premise software platform enables global media organizations to deliver and manage live, broadcast-quality HD and UHD video over IP. This case study will detail how Zixi will nationally live stream a USTAaffiliated tennis tournament to The Tennis Channel’s digital and linear properties. PRESENTER: Tim Baldwin, Zixi, Head of Product

4:15 – 5:00 p.m.

SPONSORED BY

DATA VISUALIZATION, USER EXPERIENCE, AND GAMING: The Tech Behind Unique Live Streaming Experiences

Advanced analytics. Player tracking feeds. Gambling data. Biometrics. Sports leagues and broadcasters are going to great lengths to generate and distribute more data on players and sports than ever before, and that data is being pumped into streaming experiences to enhance their customization and overall appeal. Key minds pushing the boundaries in this side of the business discuss their work and offer tips for what makes a streaming experience truly special in today’s sports media world. MODERATOR: Jason Dachman, SVG, Chief Editor PANELISTS: Brian Josephs, Sportradar, VP, Digital Sport David Liss, Bleacher Report, VP of Analytics and Strategy

5:00 – 6:00 p.m.

SPONSORED BY

NETWORKING RECEPTION #SVGott


Offering best in class OTT/e-Commerce solutions. • • • • • • • • • • •

24 Petabytes of managed content 89 audio languages and 68 subtitle languages Manage and ingest content from 435 providers More than 5M users streaming video In excess of 20 petabytes of content streamed per month Content Management System Native App Development – mobile/console/smart TVs Digital & physical product merchandising - in app/affiliate links Full commerce – Digital and Physical Transactions Immersive experiences with support for SVOD, TVOD, AVOD Customer/user service portal

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Visit us at www.sonynms.com

©2019 Sony New Media Solutions Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited.  Sony, Ven.ue and the Sony and Ven.ue logos are trademarks of Sony.


SPEAKER BIOS SPORTS OTT FORUM CHAIR

ERIC BLACK, NBC Sports Digital, CTO

Black manages all IP-delivered platforms for NBC Sports Digital, including its numerous websites, applications, and connected devices. He also oversees NBC Sports’ Playmaker Media, which provides end-to-end video support service.

KEN ADELSON, Sports Media Consultant (former NHRA and NBA Entertainment Executive)

Adelson has a long history of successful network startups and building premier sports media brands. He spent nearly two decades at NBA Entertainment. Previously, he launched and oversaw the National Hot Rod Association’s broadcast and digital media operations.

SHAKA ARNON, WSC Sports, Head of U.S. Operations

Arnon is the head of WSC Sports’ North American operations. On top of leading WSC Sports’ North American operations, Arnon is a true sports enthusiast who enjoys both watching and practicing. 

TIM BALDWIN, Zixi, Head of Product

Baldwin has more than 20+ years in engineering, product, and marketing roles in media and computer hardware technology companies. He leads the product management team and drives the product vision, strategy, and roadmap.

DANIEL COHEN, Octagon, SVP, Global Media Rights Consulting

Cohen leads Octagon’s Global Media Rights Consulting division. Octagon MRC leverages its access to IPG’s global network of media data, research, and tools, and combines it with local in-market intelligence, along with an expansive team of sports media analysts.

BRIAN JOSEPHS, Sportradar, VP, Digital Sport

Josephs leads sales and account management across Sportradar’s media, technology, and brand clients in North America. He is responsible for leading client engagements that leverage Sportradar’s data, product, and advanced analytics expertise to create engaging experiences.

ARBESA KASTRATI, DAZN, VP, Strategy and Implementation

Kastrati works to drive the overall subscriber and revenue performance of the company’s North American business by designing and executing an integrated strategy that brings together marketing, PR, social, commercial partnerships, and programming functions.

DAVE LEHANSKI, NHL, SVP of Business Development and Innovation

Lehanski is responsible for advancing initiatives for the NHL through the establishment of corporate partnerships, state-of-the-art technology solutions, and new revenue. He has played an important role in the League’s path to more than $5 billion in annual reviews.

DAVID LISS, Bleacher Report, VP of Analytics and Strategy

Liss currently oversees analytics and business strategy. He identifies insights in audience behavior and content performance in order to help improve Bleacher Report’s content and grow its audience, as well as areas of strategic long-term growth for the business.

STEPHANIE LONE, CBS Sports Digital, SVP, Engineering

Lone leads the technology teams for CBS Interactive’s sports properties, including CBS Sports HQ, CBSSports.com, CBS Sports Fantasy, 247Sports, MaxPreps, SportsLine, SportsLive, and Scout. She oversees all technical aspects of these properties across all digital platforms.

page 6 / SVG SPORTS OTT FORUM

GEIR MAGNUSSON, JR., fuboTV, CTO

Magnusson joined fuboTV in March 2018 as CTO. He was the cofounder of Sourcepoint Inc. and served as its CTO. He served as the CTO at AppNexus Inc. since April 2014 and served as its SVP of Engineering. Magnusson served as the CTO at Viggle Inc. in 2011-13.

DAVID MCLARY, NBC Sports Digital, VP, Video Technology

McLary manages the live streaming and VOD delivery platforms that power NBC Sports Digital and Playmaker Media, including operational tools, encoding solutions, video players, distribution workflows, and direct-to-consumer video delivery.

FRITZ SEIFTS, Limelight Networks, Principal Architect

Seifts has an extensive background in global-scale distributed infrastructure and platforms across multiple industries. He recently joined Limelight Networks as a principal architect to help innovate and grow Limelight’s CDN and video platforms.

TIM SULLIVAN, FloSports, Chief Product Officer

Sullivan has been with FloSports since January 2015. Leading the product management, engineering and design teams, he creates the best user experiences across all platforms for FloSports viewers. Prior to joining FloSports, Sullivan founded MarketZero Inc., which he sold to Zynga in 2011.

JASON THIBEAULT, Streaming Video Alliance, Executive Director

Thibeault is the executive director of the Streaming Video Alliance, a global association of companies collaborating to solve critical challenges in delivering a better streaming video experience and increasing adoption. Prior to this role, Thibeault spent eight years at Limelight Networks.

STEVEN THORPE, Fox (Sports, News, & Entertainment), VP, Video Platforms

Thorpe is responsible for audience-facing video solutions and operations across the company’s portfolio apps/websites. He has led an overhaul of the video supply chain and content delivery ecosystem focusing on quality of service and delivering a “better than TV” customer experience.

JOE WALKER, Crispin Corporation, a Sony Group Company, Senior Director of Technical Services

Around the office, Walker is known as a walking encyclopedia of the Crispin software, thanks to his good memory. Prior to joining Crispin, Walker worked for WCFE, where he was responsible for bringing the station’s first simple automation system online.

JAMES WILSON, IBM Aspera, Director of Engineering

Wilson leads engineering and product for IBM Aspera SAAS and private cloud offerings, including IBM Aspera on Cloud, a leading SAAS that delivers rich collaboration, delivery, automation, monitoring, and advanced infrastructure administration capabilities to content producers.

BA WINSTON, Amazon Prime Video, Global Head of Digital Video Playback and Delivery

Winston is responsible for product, tech, and operations of all the core video/audio related technologies for VOD and Live including delivery of the content at scale globally and playback of the content on all Prime Video apps across hundreds of devices.

DAVE ZUR, Kroenke Sports & Entertainment, SVP, Operations and Engineering

Zur became general manager of Kroenke Sports & Entertainment’s Network Operations Center in 2014. He oversees all operations, engineering, and facility activities surrounding channel originations for Altitude Sports, World Fishing Network, and more. #SVGott


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THANKS THE

COMMITTEE COMMITTEE CHAIR

ERIC BLACK, NBC Sports Digital, CTO

COMMITTEE MEMBERS

BLACK

ALLEN

DESJARDIN

MAGNUSSON

SHAW

WAGNER

WINSTON

POOLE

MICHAEL ALLEN, NBA, SVP, Digital Products and Emerging Technology SKIP DESJARDIN, YouTube TV, Head of Sports and Local Content GEIR MAGNUSSON, JR., fuboTV, CTO HANIA POOLE, Turner Sports, GM of B/R Live and SVP, NCAA Digital ROB SHAW, Facebook, Global Sports Media and League Partnerships CHRIS WAGNER, OTT Advisors, Managing Partner BA WINSTON, Amazon Video, Global Head of Digital Video Playback and Delivery

#SVGdigital

DON’T MISS THESE UPCOMING

EVENTS!

August 20

IP PRODUCTION FORUM

Miami

August 21

SOCCER SUMMIT: AMERICAS

Miami

September 14 SPORTS PRODUCTION AWARDS NETWORKING RECEPTION AT IBC 2019

September 25

October 15

November 19

December 16-17

December 17

Amsterdam, Netherlands

SVG @ ESPORTS STADIUM ARLINGTON

Arlington, TX

TRANSPORT

New York City

ESPORTS PRODUCTION SUMMIT

Los Angeles

SVG SUMMIT

New York City

SPORTS BROADCASTING HALL OF FAME

New York City

For more information on these events, visit

www.sportsvideo.org


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Profile for Sports Video Group

SVG Sports OTT Forum 2019  

In response to the SVG community’s need to collaborate on over-the-top distribution, direct-to-consumer live streaming packages and business...

SVG Sports OTT Forum 2019  

In response to the SVG community’s need to collaborate on over-the-top distribution, direct-to-consumer live streaming packages and business...