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SEPTEMBER 2013 I DIGITAL
CONCUSSION AWARENESS UPDATE
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New tools to protect the brain from traumatic injury
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MAKING NEWS 4 NFL, Under Armour and GE Invite Innovators to Compete For $10 Million in Head Health Grants 5 Riddell and TGEN Team Up with Arizonia State University Football Program in Genetic Study of Concussion Detection and Treatment 6 NFL Reaches Concussion Settlement 8 Boathouse Sports Debuts Ice Hockey Uniforms 9 Wrestling Reinstated for 2020 Olympics 16 Industry Calendar
FEATURE 10 Holiday Team Sports "Must-Haves" For Retailers 2151 Hawkins St. • Suite 200 • Charlotte • NC • 28203 t. 704.987.3450 • f. 704.987.3455 SportsOneSource.com Copyright 2013 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to TEAM BUSINESS DIGITAL are not necessarily those of the editors or publishers. TEAM BUSINESS DIGITAL is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in TEAM BUSINESS DIGITAL may not be reproduced in whole or in part without the express permission of the publisher. TEAM BUSINESS DIGITAL is published monthly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to TEAM BUSINESS DIGITAL , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450
NEWS I CONCUSSION AWARENESS
“This is a perfect example of our shared commitment to making the culture of sports better and safer – especially for young athletes." - NFL Commissioner Roger Goodell
“We are excited to harness the power of innovation and assemble the best minds in the world towards an effort to make the field of play safer across all sports and for all athletes."
NFL, UNDER ARMOUR AND GE INVITE INNOVATORS TO COMPETE FOR $10 MILLION IN HEAD HEALTH GRANTS
Coming on the heels of the NFL’s tentative $765-million settlement in concussion-related lawsuits, the NFL, Under Armour and GE announced the launch of the Head Health Challenge II. The open innovation challenge will award up to $10 million for new innovations and materials that can protect the brain from traumatic injury and for new tools for tracking head impacts in real time. The challenge is part of the Head Health Initiative, an effort to help speed diagnosis and improve treatment for mild traumatic brain injury. "We are very pleased to have Under Armour join our work with GE to help accelerate progress and find better ways to protect the brain from injury,” said NFL Commissioner Roger Goodell. “This is a perfect example of our shared commitment to making the culture of sports better and safer – especially for young athletes." Entries are currently being accepted at headhealthchallenge.com. The deadline to submit entries is January 30, 2014. Up to 10 winners are scheduled to be selected this month for the chance to receive as much as $500,000 each. Up to five of the potential 10 finalists will be eligible to receive as much as $1,000,000 after the second phase of judging concludes. "As longstanding partners of the NFL and in collaboration with GE, we take great pride in our participation in the Head Health Challenge II,” said Under Armour Founder and CEO Kevin Plank. “We are excited to harness the power of innovation and assemble the best minds in the world towards an effort to make the field of play safer across all sports and for all athletes." 4
SEPTEMBER 2013 I TEAM BUSINESS DIGITAL
Kevin Plank, Under Armour founder and CEO with Roger Goodell (left) NFL Commissioner
- Under Armour Founder and CEO Kevin Plank
Specific focus areas for Head Health Challenge II include: »» »» »» »»
Potential to Improve the Prevention and Identification of Brain Injuries Monitoring and Identifying Injury Protection Against Injury or its Consequences Training
The winners of the challenges will be selected by a panel of external judges that include leading experts in brain research and engineering solutions for training and protocols. The Head Health Initiative is a four-year, $60 million collaboration to speed diagnosis and improve treatment for mild traumatic brain injury. The goal of the program, which is guided by healthcare experts, is to improve the safety of athletes, members of the military and society overall. The initiative includes a four-year, $40 million research and development program from the NFL and GE. In addition, the NFL, Under Armour and GE launched two open innovation challenges to invest up to $20 million in research and technology development to better understand, diagnose and protect against brain injury. The first challenge launched in March and closed in July with more than 400 submissions from more than 25 countries. That challenge will invest up to $10 million in technologies and imaging biomarkers that address identification and management of subclinical and mild traumatic brain injury. Winners of the first challenge will be announced later this year.
RIDDELL AND TGEN TEAM UP WITH ARIZONA STATE UNIVERSITY FOOTBALL PROGRAM IN GENETIC STUDY OF CONCUSSION DETECTION AND TREATMENT Concussion awareness took another step forward this month with the launch of a new genetic study intended to advance concussion detection and treatment. Riddell, a leader in football helmet technology and innovation, recently announced that the Pac-12’s Arizona State University and its Sun Devil football program will participate as the first university research partner in a new study. This potentially groundbreaking joint research project is the first of its kind to combine molecular information with the monitoring of head impacts. Working with the Translational Genomics Research Institute (TGen) and its research partners, the Sun Devil football team will participate in the study to identify whether the effects of sub-concussive hits can be identified through blood-based molecular information. The researchers will monitor the players’ changing molecular information throughout a season of typical head impact exposure associated with football practice and games. “Our goal is to be leaders in the community, on and off the field, and partnering with industry pioneers like Riddell and TGen enables us to be proactive in helping to advance the game and enrich the lives of our student-athletes,” said Steve Patterson, vice president for Sun Devil Athletics. “Involvement in this study is consistent with our long-term goals, and also increases awareness and understanding of this important topic, as well as furthers the Pac-12’s Student-Athlete Health and Well-Being Initiative.” The Riddell Sideline Response System (SRS) has been deployed for use at Arizona State University for the 2013 college football season to obtain real-time head impact data from Sun Devil football players. Information gathered from the system will be combined with molecular information from players that experience concussion. The objective of gathering the data is to help physicians diagnose concussions and better identify when a player might be expected to recover and return to the field. TGen and Riddell announced their research collaboration in May. The Sun Devils’ medical team, consisting of athletic trainers and physicians, will not see the data or interpret any results until the end of the season, and the student-athletes
Photo courtesy Arizona State University
Riddell Revolution Speed Helmet with Sideline Response System (SRS) sensors shown here on the underside. The red and white circles act as sensors to obtain real time head impact data from players. SRS technology can be purchased by institutions at the team level.
wearing the Riddell SRS sensors in their helmets volunteered to take part in the study. The study is anchored by the process of merging a player’s molecular information with real-time head impact information captured by Riddell’s SRS technology. Riddell, in partnership with Simbex, LLC, was the first to introduce a helmet-based player monitoring and response system to football. The data output provides researchers, athletic staff and players with a wide range of pertinent information – transmitted directly to the sidelines via wireless communication – on the frequency and severity of head impacts a player receives during games and practices. Riddell SRS has captured over 1.8 million impacts from youth to elite football competition since instituted in 2003 by several well-respected research institutions, leading to important rule changes and informing new helmet designs. One key question is whether the effects of sub-concussive hits are identifiable through blood-based molecular information that could unlock new opportunities for innovation and advancement of the game. Researchers at TGen, along with their colleagues, hope to find the answers in the data. During this phase of the study, TGen faculty and staff have been working closely with their colleagues at Barrow
Neurological Institute, A.T. Still University and Desert Testing collecting samples and data. A baseline sample was collected from all participating players prior to their pre-season workouts. Since then, researchers have followed the team through their daily workouts and will continue throughout the season, securing samples the day after each practice or game. After the conclusion of the season-long campaign, the researchers will gather postseason baseline data and begin the analysis process with their colleagues at Barrow Neurological Institute and A.T. Still University. During this process, TGen will work closely with Barrow, whose B.R.A.I.N.S. (Barrow Resource for Acquired Injury to the Nervous System) program treats patients who have sustained a traumatic brain or spinal cord injury. The Barrow data will provide the researchers with additional concussion data and allow for comparison between data sets. “Together with Arizona State University, TGen and our other important research partners, Riddell hopes to answer a number of key questions that will lead to improved player protection, inform our continued development of new helmet innovations and further refine player monitoring technology,” said Dan Arment, president of Riddell. TEAMBUSINESSDIGITAL.COM
NEWS I CONCUSSION AWARENESS
NFL REACHES CONCUSSION SETTLEMENT
The NFL and more than 4,500 former players reached a tentative $765 million settlement in concussion related lawsuits. The settlement is earmarked to fund medical exams and research and to provide compensation for ex-players who are suffering from the debilitating effects of concussions. Senior U.S. District Judge Anita Brody in Philadelphia announced the proposed settlement late last month following months of court-ordered mediation. Brody still must approve it at a later date. The concussion related injuries suit has been in mediation since July, and the announcement came just days before the start of the 2013 NFL season season. The plaintiffs include at least 10 members of the Pro Football Hall of Fame, including former Dallas Cowboys running back Tony Dorsett, Super Bowlwinning quarterback Jim McMahon and the family of Pro Bowl linebacker Junior Seau, who committed suicide last year. Former U.S. District Judge Layn Phillips, the court appointed mediator who helped forge the deal, said in a statement that a trial would have been costly, long and difficult to address on a 6
SEPTEMBER 2013 I TEAM BUSINESS DIGITAL
case-by-case basis with the outcome uncertain for either side. "This is a historic agreement, one that will make sure that former NFL players who need and deserve compensation will receive it, and that will promote safety for players at all levels of football," said Phillips. "Rather than litigate literally thousands of complex individual claims over many years, the parties have reached an agreement that will provide relief and support where it is needed at a time when it is most needed." There will be a fund of $675 million to compensate former players or their families who have suffered cognitive injury such as dementia, ALS and Alzheimer's disease. A further $75 million will be available for basic medical exams. Other money will go towards research and legal expenses. Under its terms, the NFL made no admission of liability or deficiency on its part, nor that playing American football caused the injuries. The NFL will pay half of the settlement over three years and the other half over the subsequent 17 years. Insurers for the NFL and its players have denied any obligation or liability in the case, as many of the plaintiffs participated in different eras, with changes in rules, equipment and treatment options.
Former U.S. District Judge Layn Phillips
"This is a historic agreement, one that will make sure that former NFL players who need and deserve compensation will receive it, and that will promote safety for players at all levels of football." - Former U.S. District Judge Layn Phillips
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BOATHOUSE SPORTS DEBUTS ICE HOCKEY UNIFORMS
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Photo courtesy Boathouse Sports
Boathouse Sports, the maker of sublimated team uniforms, debuted its first line of ice hockey uniforms earlier this month. The line includes two fully sublimated jerseys - the Flight and the Velocity – as well as sublimated hockey socks and 420 denier coated nylon Ice Shell pants.
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Doub Tibbetts, President & CEO, Boathouse Sports
“We are very excited about bringing our custom uniforms, training gear and outerwear to the world of hockey,” said Doug Tibbetts, president of Boathouse Sports. “No other team supplier can provide the fully custom branded complement of uniforms, outerwear, training gear, as well as fan and support gear, that we can.” Boathouse’s jerseys are 20 percent lighter than traditional cut-and-sewn jersey’s. They also have double shoulders and elbows with reinforced seams. The Flight Jersey features the
traditional hockey sweater tie neck, while the Velocity has a V-neck collar. Boathouse’s Ice Shell Pants, are built from 420 denier coated nylon oxford with stretch insets for mobility and an adjustable buckle waistband. All styles are available in Adult and Youth sizing, including both Adult and Youth Goalie cuts for the jerseys. During the 2012/2013 ice hockey seasons, Boathouse partnered with several teams to receive extensive feedback, including the New Trier Men’s Team, which won the Illinois State High School Ice Hockey State Championships. “The athletes found our gear to be lighter, quicker to dry and more comfortable to play in than their old-school jerseys,” shared Tibbetts. Boathouse also offers an on-line Team Store model for easy web-based ordering and offers a simple platform for organizing team and supporter purchases. Tibbetts added that the on-line Team Store model is an ideal tool for ice hockey teams that are tired of complicated, patched-together apparel purchasing. Boathouse Sports has been based in Philadelphia, PA, where it manufactures over 95 percent of its custom team apparel products, since its inception in 1985. Boathouse maintains an exclusive customer base of schools, universities and teams.
WRESTLING REINSTATED FOR 2020 OLYMPICS The sport of wrestling claimed a huge victory earlier this month, as the sport has been reinstated for the 2020 Olympic games in Tokyo. A majority of International Olympic Committee (IOC) delegates voted to bring wrestling back to the Olympics, as the sport beat out squash and a combined baseball/softball bid for the lone remaining spot on the program for the 2020 and 2024 Summer Games. The IOC originally made a stunning decision back on February 12 to drop wrestling following the 2016 Olympics. Wrestling drew 49 votes, more than baseball/softball with 24 votes and squash with 22 votes. The vote at the 125th IOC Session in Buenos Aires came after representatives of each sport under consideration made one final, 20-minute sales pitch about how their sport could strengthen the 21st century Olympic brand. The decision to drop the sport was said to be due to frustrations over the sport’s confusing rules and difficulty drawing TV viewership. Ever since the decision to drop the sport, wrestling advocates undertook a spirited effort to reinstate the sport, as well as remake it to appeal to a more diverse, modern audience. “I would like to offer my congratulations to the International Federation of Associated Wrestling Styles,” said IOC President Jacques Rogge in a statement. “Wrestling has shown great passion and resilience in the last few months. They have taken a number of steps to modernize and improve their sport, including the addition of more women and athletes in decision-making positions; rule changes to make the sport more exciting and easy to understand; and an increase in the number of women’s competitions. We are pleased with their reaction and happy to have wrestling on the Olympic programme in 2020 and 2024.”
In order to control the size, cost and complexity of the Games, the Olympic Programme was capped in 2002 at 28 sports, about 300 events and a target of 10,500 athletes. It was also decided that a systematic review of the Olympic Programme would be conducted after every edition of the Games to keep the Games current while maintaining continuity and consistency. The President of the International Federation of Associated Wrestling Styles (FILA), Nenad Lalovic, addressed the IOC members in a separate statement and welcomed the news. “With this vote, you have shown that the steps we have taken to improve our sport have made a difference,” he said in the statement. “I assure each of you that our modernization will not stop now. We will continue to strive to be the best partner to the Olympic Movement that we can be.” Wrestling is one of the core sports on the Olympic Programme until Rio 2016, but was not included in the IOC Executive Board’s proposal for the 25 core sports for the 2020 Olympic Programme, which was agreed upon by the Session before the decision on the additional sport. In the past few months, wrestling has undergone major changes, including new rules and a better sports presentation to attract more spectators and a younger audience. In addition, FILA had also recently improved its governance by installing more athletes and women into decision-making positions and by increasing the numbers of its commissions. “We did all we could,” commented Lalovic. “We changed our sport, our federation, and we prepared a good presentation. Wrestling is not a new sport, but the wrestling we are presenting now is new wrestling.” TEAMBUSINESSDIGITAL.COM
FOR RETAILERS By Fernando J. Delgado
SEPTEMBER 2013 I TEAM BUSINESS DIGITAL
With summer now in the rearview mirror, team dealers and retailers are gearing up for the holiday season. Retailers can significantly impact their bottom line for the year in a matter of two months if they make sure to efficiently stock their inventory with the right team sports equipment. TEAM Business takes a look at Holiday "Must-Haves" that are sure to fly off the shelves this November and December.
raditional team sports such as baseball, football, soccer, and basketball always do brisk business during the holiday season when it comes to equipment. Growing sports such as lacrosse and hockey – both ice and field – are also showing increased strength in sales numbers and represent opportunities for sellers to turn a profit if they stock their inventory with the right equipment and accessory items, and the right volume for the market they service. “Sports equipment always makes for a great holiday gift,” said Neil Schwartz, VP of market & consumer insights at SportsOneSource. “The holiday season is right in the middle of everything when it comes to team sports interest. College and NFL Football are in high gear, the college and NBA Basketball seasons are just getting started, and NHL Hockey is also in progress. Interest and awareness is high and kids and adults alike are tuned in and attentive.” Taking a look at last years’ sales numbers through the holiday selling season can help paint a picture of what to expect for this upcoming holiday selling period. According to point-of-sale data provided by SportScanInfo, Diamond Sports was up almost 15 percent, a strong increase given that baseball and softball players tend to make their purchases during the holidays ahead of the spring baseball/softball season. Bats and Gloves for both Baseball and Softball were up 20 percent year-over-year in 2012. Batting Gloves and Training Gear were also up one percent and 20 percent, respectively. Last year Basketball Goals were up six percent while Equipment, which usually consists of Balls, was up 12 percent. “Basketball Equipment and Goals are one of the few categories that actually grow during the holidays,” noted Schwartz. Lacrosse Equipment also had a nice season, as it was up just over 21 percent, with Sticks and Helmets leading the way. Volleyball Equipment was also up close to 20 percent for the holiday period, with Balls being the big gainer. According to Mike Miros, owner of First Team Sports in Greenville, SC, Baseball leads the way in sell-through during the holiday season. “In the store, we do well when it comes to baseball, especially gloves with Mizuno and Rawlings, particularly the new colored gloves that Rawlings has. We think they’ll be a hot item,” shared Miros. “And then there’s the Mako bat from Easton.
We think that’s going to be a very hot item this year. We feel very good about the Mako. The early sell-through on it has been tremendous, and for the holidays it should be really strong.” He added that he anticipates the Easton Mako contributing to an increase in bat sales of up to 15 to 20 percent from last year, while his stores typically sell strongly with ball gloves in the $100-$199 price range. Easton’s Power Brigade Mako baseball bat is primed to be the hottest selling item at retail this holiday season. With a suggested retail price of $450, the Mako tests the upper limits of the high-end price point. With a massive barrel and lower MOI, the Mako incorporates a TCT two-piece design that allows hitters to get their hands in the ideal hitting position, which results in more balls in the gap and out of the yard. Despite the lofty price tag, players are lining up to buy the bat and many more will be asking for it on their Christmas wish-lists. With a good margin for dealers, the bat is perhaps the most essential holiday must-have on the market. “This new Mako is going to extremes we’ve never seen before,” observed Miros. “I’ve already sold about 10 to 15 at $450 a pop. It blows my mind. I don’t know if parents feel like they’re helping little Johnny get an advantage, or if they believe that the product that they’re buying will help them. It’s a great product – it’s well balance and the ball does fly off of it. But it seems that for whatever reason, mom and dad are willing to spend extra to get it for their kid.” Other hot bats will include eye-catching, high-performing models from Louisville Slugger and DeMarini. Louisville Slugger will be swinging for the fences with its Attack Baseball Bat, which is available for adult BBCOR at $400, senior league, $300, and youth, $200, with TRU3 technology, as well as the LXT Fastpitch Bat at retail for $350, also with TRU3. DeMarini’s 2014 CF6 Fastpitch Bat, retailing Easton’s Power Brigade Mako for $250-$400, depending on barrel size, features Baseball Bat breakthrough D-Fusion Handle Technology and was TEAMBUSINESSDIGITAL.COM
Louisville Slugger Attack Baseball Bat
Photo courtesy Louisville Slugger
redesigned from knob to endcap. The latest version of the CF6, available starting November 1, has a new look and feel with a two-piece D-Fusion handle and a carbon reinforced Paradox composite handle that is stiffer for more efficient energy transfer between barrel and ball. On the fielding gloves side, several leading manufacturers will feature premium items this holiday selling season. Mizuno’s MVP Prime SE Infielder Glove at $125 has a sleek look and comfortable, flexible feel. The glove features a center pocket design and strong edge to create a more stable thumb and pinky. Smooth, professional style oil plus leather is used in the construction, leading to a balance of oiled softness for feel and firm control that serious players prefer. Mizuno’s MVP Prime SE Infielder Glove Rawlings will also offer gloves that will be strong sellers, including the Heart of the Hide Dual Core Fielder’s Glove Series, priced at $350, and GG Gamer RTD Series, at $135. The Heart of the Hide Series is constructed
Rawlings Heart of the Hide Dual Core Fielder’s Glove Series
Rawlings GG Gamer RTD Series
SEPTEMBER 2013 I TEAM BUSINESS DIGITAL
Photo courtesy Mizuno
with USA Horween leather and Rawlings-patented Dual Core technology, and the gloves are designed with position-specific break points in the glove pattern so players can achieve top-level performance customized for their defensive needs. The gloves are specially-tanned for a softer feel, allowing for less break-in time. Wilson has unveiled an all-new line in time for the holidays, the Wilson A1K Series retailing for $180. The A1K series takes Wilson’s Pro Stock patterns and construction used for the pros’ gloves and updates them to offer a more snug fit. The series is built using major league baseball Wilson A1K Series player Dustin Pedroia’s game model glove specifications, and is ideal for middle infielders looking for more feel.
Click to play - Easton Mako Catchers Chest Protector in action
So that team dealers aren’t caught off-guard by high demand, Miros recommends stocking up on certain categories. “We always do well with catcher’s gear because it’s so expensive,” he said. “Catcher’s equipment at that time of the year always makes for a nice present at Christmas. We always want to have our catcher’ gear like protectors and helmets, and even bags are good to have. We don’t want to miss any sales there.” Easton also offers the Mako Chest Protector, retailing at $140, which is designed around the athleticism of a catcher to optimize pop time. “We’re also trying to get going with Lacrosse,” Miros added, referring to the growing sport that contin- Easton Mako Chest ues to gain popularity Protector in the South. “We think lacrosse might be a good seller for us this
Warrior Evo 4X Lacrosse Head
Christmas.” His team dealer will focus heavily on Lacrosse Equipment from Warrior and Brine, along with Under Armour for the first time. Key items from Warrior will include the Evo 4X Lacrosse Head, $95, and the Rabil Hitlyte Shoulder Pad, $160.
Football equipment will feature some must-have helmets. Riddell’s latest model helmet, the 360, retailing for $377, boasts cutting edge technology for maximum protection. The 360 employs a sleek and stealthy design with extreme detailing. It features oversized vent holes for more air circulation around the player’s head, and a hexagonal liner system with four inflation points to leverage Riddell 360 energy-managing materials. The 360 also includes a removable, moisture-resistant, anti-microbial overliner, keeping players comfortable and safe from infections.
Photo courtesy Riddell
Schutt Vengeance DCT Elite Helmet
Schutt will also have a highend helmet for dealers this holiday season. The Vengeance DCT Elite Helmet, $255, is the newest helmet from the leading manufacturer (the "DCT" stands for Dual Compression Technology). The fourth generation of TPU cushioning contains durometers that are specifically designed to absorb both high-velocity and low-velocity impacts, highlighting some of the many technological features of the Vengeance DCT. For serious soccer players, Puma has rolled out two new soccer cleats that will be popular at retail: the evoSPEED 1.2 and PowerCat 1 FG Football (Soccer) Boots. Both boots are being worn at the professional level by popular stars, and both models help players maximize their speed, while also being
Puma athlete Sergio Aguero wearing evoSPEED 1.2 SEPTEMBER 2013 I TEAM BUSINESS DIGITAL Photo courtesy Puma
designed to enhance the agility and maneuverability that allows wearers to reach their top speed as quickly as possible. Puma athlete Sergio Aguero first appeared evoSPEED 1.2 when Manchester City took on FC Viktoria Plzen earlier this month. The PowerCat 1 FG Football Boots at $180 retail offers highly-developed technology along with Puma PowerCat 1 FG striking aesthetics. The Football Boots boot puts power behind the player’s foot to maximize kicking power and strength, while also improving accuracy on the pitch. Puma athlete Cesc Fabregas wore the new PowerCat for a matchup between FC Barcelona and Ajax. Protective accessories in particular make for great stocking stuffers. Even though the protective category doesn’t gain steam over the holiday season as much as other sport-specific categories such as baseball bats, gloves and catcher’s gear and lacrosse sticks and helmets, it remains a steady seller yearround and various protective pieces can serve as complementary items for parents to buy their kids. No matter the sport, an athlete can always use extra protection. A few new protective items stand out as ideal for sellers to have in stock on the sales floor. Shock Doctor has produced a flavored mouthguard for the first time with its Gel Max Flavor Fusion Mouthguard, suggested
Photo courtesy Shock Doctor
retail $13. Available in six flavors, including diverse options such as fruit punch, orange, blue raspberry and bubble gum, the mouthguard combines performance, protection and Flavor Fusion technology. At an affordable price point, the Gel Max Flavor Fusion Shock Doctor Gel makes for a great stocking stuffer Max Flavor Fusion Mouthguard offering both needed protection and the unique flavoring feature that young players gravitate towards. Shock Doctor has also seen heightened demand for its performance insole line. Yet another ideal stocking stuffer that can be purchased for any athlete for a variety of team sports, Shock Doctor’s insoles are designed to meet the specific needs of athletes depending on the sport they play. The line includes insoles for Cleats (football, baseball and soccer), Court (basketball, tennis), Skate (hockey, inline) and Active (running, hiking, walking, training) starting at a $20 retail price point.
▲ Click to play - Shock Doctor Cleat Insoles
As with other Shock Doctor items and protective equipment overall, the insoles leverage technology to provide athletes with the best performance, comfort and protection. Shock Doctor’s Adaptive Arch technology works with all foot shapes and arch heights, while features such as a control bar, a full-foot foam and integrated shock pads help athletes protect their feet and joints from injury while maximizing performance. They make for a good item for team dealers and retailers to prominently place on their sales floor, either as part of a point of purchase display close to the register, or a display strategically placed near footwear such as cleats and running shoes. “While other insoles force wearers to choose between comfort and support, Shock Doctor’s innovative, game-changing technology incorporates the perfect balance of shock absorption, stability and support into every model eliminating the need for compromise,” explained Tony Armand, president and CEO of Shock Doctor. Cutters Gloves will be offering new baseball batting gloves that will also make for excellent stocking stuffers. Starting in November, Cutters is launching four gloves made with the company's exclusive C¬TACK Performance Grip Material. Among them is the Prime Command B030, suggested retail $40, and an adult glove with a lightweight all-leather construction
Brandon Allen with a unique batting glove colorway from Cutters.
for traditional feel and comfort. Other models in the line include the Leadoff, Power Control, and Prime Hero. Franklin Sports offers practice equipment that can be marketed as gift sets for kids aspiring to become serious players. Franklin’s NHL Team Mini Hockey Goal, Stick & Ball Set, suggested retail $35, is a two-player mini hockey set equipped with two-player sticks with Cutters Gloves Prime team logos and colors, pre-curved Command B030 blades, one soft EVA foam two-inch mini ball and a goal. Franklin’s MLB 2 in 1 Power Spring Batting Tee & Pop Up, meanwhile, is perfect for helping kids starting the game of baseball to learn their swing. With the holidays just around the corner, it’s shaping up to be a profitable selling season. Whether it’s stocking up on a good volume of baseball equipment, or finding the right product mix of growing sports like lacrosse and ice hockey, dealers can be sure of a successful end to 2013 by stocking up on must-have items. ■
Franklin Sports NHL Team Mini Hockey Goal, Stick & Ball Set
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Over 11,000 Reporting Retailer doors from 12 channels across the U.S.
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Intuitive user interface helps users quickly and easily find what they are looking for
Reporting systems for Footwear, Apparel, Licensed, Sports & Fitness, Outdoor, and Sportsmanâ€™s
Access with any device on any browser
The only resource for style and color information
Identify Average Retail Selling Price for all products Determine promotion ROI using weekly sales data
SPORTSCANINFO.COM email@example.com â€˘ 303.997.7302
THE INTERSECTION OF CAREER AND LIFESTYLE
REACHING THE MOST CONNECTED, BEST INFORMED, AND HIGHEST CALIBER PROFESSIONALS IN THE ACTIVE LIFESTYLE MARKET FREE ACCESS TO THE LATEST JOB LISTINGS ACCELERATE YOUR ACTIVE LIFESTYLE CAREER
Contact Jeremy Freed at 303.997.7302 or email SportsJobs@sportsonesource.com.