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ISSUE 1309 MARCH 4, 2013

The Weekly Digital Magazine for the Sporting Goods Industry


JULY 2013








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Group Publisher Editor In Chief James Hartford 704.987.3450

ISSUE 1309 MARCH 4, 2013

Senior Business Editor Thomas J. Ryan 917.375.4699

The Weekly Digital Magazine for the Sporting Goods Industry

Contributing Editors Aaron H. Bible, Fernando J. Delgado, Charlie Lunan, Matt Powell Creative Director Teresa Hartford 704.987.3450 (x105) Graphic Designer Camila Amortegui 704.987.3450 (x103) Advertising Sales Account Manager / Northeast Buz Keenan 201.887.5112 Advertising Sales Account Managers / Midwest Barry Kingwill & Jim Kingwill 847.537.9196 Advertising Sales Account Manager / Southeast Katie O'Donohue 828.244.3043 Circulation & Subscriptions

SportsOneSource Publications Print Magazine: SGB, SGB Performance Digital Magazines: SGB Weekly, TEAM Business Digital Newsletters: The B.O.S.S. Report Sports Executive Weekly News Updates: SGB, Footwear Business, Outdoor Business, Sportsman’s Business, TEAM Business


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MOVERS & SHAKERS PATAGONIA Releases First Waterproof Down Product BY THE NUMBERS OUTDOOR NATION AND ESA Launch "Game On: Challenge Grants" SNOW PEAK Opens First U.S. Retail Store ADIDAS Unveils New Adizero Uniforms for Collegiate Teams THE NORTH FACE "Clothes The Loop" Recycling Program UNDER ARMOUR Partners with USA Gymnastics

GIVING BACK 12 LIFE IS GOOD Helping Kids In Need

RESEARCH 14 FASHION & FITNESS Drove 2012 Back-to-School Season


16 BOA TECHNOLOGY Expands Worldwide


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SportsOneSource Research SportScanInfo, OIA VantagePoint, SOS Research

THIS PAGE: Sigvaris Sports has an entire line of true graduated compression sports performance socks and sleeves for athletic activity and recovery. Photo courtesy of Sigvaris Sports. 2151 Hawkins Street • Suite 200 • Charlotte • NC • 28203 t. 704-987-3450 • f. 704-987-3455

ON THE COVER: Boa Technology is fast becoming an exclusive market leader with its multi-patent lacing system. Photo courtesy of Boa Technology. Copyright 2013 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450

MARCH 4, 2013 |



MOVERS & SHAKERS Easton-Bell Sports, Inc., which owns the Easton, Bell, Blackburn, Riddell and Giro brands announced Bernie Doering will rejoin the company as senior vice president - global sales, IBD and Action Sports. Doering will report to Terry G. Lee, executive chairman and CEO, Easton-Bell Sports. Craig Stevenson, Quiksilver, Inc.'s COO and global brand president, plans to leave the company in October. Stevenson will step down at the end of the company's fiscal year ending October 31, according to a filing with the Securities and Exchange Commission. VF Corporation named Scott A. Roe as the company’s vice president, controller and chief accounting officer and a member of its operating committee. As announced on May 29, 2012, Bradley A. Batten, who previously held the role, is retiring after 10 years of service with VF. The company also named Roger Spatz as president, Eagle Creek. Crosman Corporation appointed Jennifer Lambert as VP of marketing. Lambert will oversee the company’s strategic marketing efforts, with an emphasis on accelerating new product development. Rider Sandals announced its sponsorship of professional surfer Willian Cardoso of Brazil. Boardworks Surf has added Travis McMaster and Dave Farkas to its national sales team to cover Arizona and Northern California. Everlast Worldwide, Inc. has extended the exclusive equipment and apparel contract with American heavyweight boxing contender Deontay Wilder.

6 | MARCH 4, 2013

Encapsil Down Belay Parka

PATAGONIA RELEASES ITS FIRST WATERPROOF DOWN PRODUCT Patagonia, Inc., announced the launch of its Encapsil Down Belay Parka - the first product made with the company's proprietary, plasma-treated, water-repellent down boasting a fill-power of 1000. Available in special edition quantities with numbered labels inside each parka, the Encapsil Down Belay Parka is 100 percent independently baffled and differentially cut without a single "cheat" where a seam has been sewn through. Weighing 18 ounces and insulated with Patagonia's Encapsil down, the Belay Parka is designed for alpinists in the burliest of conditions. "Patagonia has insisted on taking an intensive scientific and holistic approach to do more, but with less environmental harm," said Randy Harward, VP of advanced research and development at Patagonia. "Even with these stringent guidelines, we've developed the highest-performing down technology available anywhere. This has been a five-year R&D project in the making, and we are eager to integrate this technology into future styles beyond the Belay Parka." Water-repellent down is now available from several manufacturers but Patagonia has taken an approach that not only produces water-repellent down but also uses a safe silicone-based chemistry that is free of fluorocarbons. Patagonia's down is sent through a proprietary machine and agitated with low-level radio frequency waves until the surface of the down's molecular structure begins to shift. A tiny amount of siloxane is then deposited onto each plumule of down, adhering to its changed molecular structure in a virtually permanent way. The result, according to the company, is down that is hydrophobic, stronger and loftier by 25 percent. "To design this parka, we had to develop new construction techniques that would allow us to maintain perfectly baffled chambers while insuring low bulk and realistic production capability for the factory,” said Casey Shaw, advanced product engineer at Patagonia. “Given the complexity of this parka's design, our team had to fly to the factory to guide them through the intricate construction and assembly techniques to ensure the correct execution of the design." Shell fabric is an ultralight 10-denier Pertex Endurance nylon ripstop with a polyurethane dry coat. The hood is baffled and helmet-compatible with a single drawcord that provides a small draft collar of down around the face. Variegated baffles across the parka are smaller in highcompression areas to help keep down from shifting, and a double-baffle wind flap behind the zipper seals out cold and wind. No moisture-holding materials are used in this parka. Exterior hand pockets are independently insulated to retain warmth even when open, and the high positioning keeps them away from the harness line. The Encapsil Down Belay Parka will be available in special-edition, limited quantities, and will be for sale at and in the Patagonia Boulder, CO and NYC Meatpacking retail store locations.


BY THE NUMBERS $11.4 billion

Outdoor Product sales grew an impressive 5.1 percent to $11.4 billion during the retail fiscal year 2012 ended in January, according to OIA VantagePoint, the only full market point-of-sale data platform built specifically for the outdoor industry and powered by SportScanInfo. Sales growth was strongest in the National Accounts Internet channel, which was up nearly 26 percent, and the Independent Outdoor Specialty channel, up 13.1 percent, in fiscal 2012.


Deckers Outdoor Corp. reported fourthquarter earnings fell 22.9 percent in the fourth quarter, to $98.1 million, or $2.77 a share, from $127.2 million, or $3.18, a year ago. Sales increased 2.2 percent to $617.3 million compared to $603.9 million for the same period last year. Retail sales increased 37.1 percent to $135.5 million compared to $98.8 million for the same period last year, while same store sales decreased 3.4 percent for the thirteen weeks ending December 30, 2012 compared to the prior-year period ending January 1, 2012.

$243.6 million

Big 5 Sporting Goods Corp. reported net sales for the fiscal 2012 fourth quarter increased to $243.6 million from net sales of $226.7 million for the fourth quarter of fiscal 2011. Net income in the fourth quarter ended December 30, 2012 was $4.0 million, or 19 cents per share, compared to a net loss for Q4 of fiscal 2011 of $9,000, or less than one cent a share. Same store sales increased 6.5 percent for the fourth quarter of fiscal 2012.


Escalade, Inc. said that net revenues for the fourth quarter of 2012 were 11 percent higher than the same quarter last year. Net income for the fourth quarter was $3.9 million, or 29 cents per share, nearly double the $2.1 million, or 16 cents per share, earned a year ago. Sales growth was driven by the Sporting Goods segment and was a direct result of continued product innovation and brand marketing. Net revenues for the full year 2012 were 10 percent higher than last year.

8 | MARCH 4, 2013

GAMING TO GET KIDS OUTDOORS Outdoor Nation and the Entertainment Software Association (ESA) launched "Game On: Challenge Grants," designed to connect young people to the outdoors through entertainment technology. The pilot program will invest in youth-inspired projects that leverage entertainment gaming technologies to get a new generation outdoors, active and engaged in conservation challenges. “For many years technology was considered a contributor to Americans' disconnect to the natural world – until recently," said Chris Fanning, executive director of the Outdoor Foundation, the organization that started the Outdoor Nation initiative. "Today, technology is seen as a potential pathway to increasing or enhancing outdoor experiences. We're excited to partner with ESA and conservation communities to support innovative youth-led projects and initiatives that get young people outside and active.” Grants of $5,000 will be awarded to the top four individuals or teams that either create a new app or mobile game or promote an existing game to inspire youth to get outdoors. Proposals must be submitted by individuals ages 18 to 28 or teams (can include public, private or nonprofit organizations) with a project leader in that age range. To apply, visit and submit a proposal by March 27, 2013. Project winners will have the opportunity to attend E3, the world’s leading computer and video game event in Los Angeles in June. All winning apps will be made available for download. Outdoor Nation is a program of The Outdoor Foundation and was founded with initial support from The North Face, Recreational Boating and Fishing Foundation, The REI Foundation, The Conservation Fund and the National Park Service. The Outdoor Foundation is a 501(c)3 founded by The Outdoor Industry Association to inspire and grow future generations of outdoor adventurers.


Adidas adizero uniform system for collegiate teams

SNOW PEAK OPENS FIRST U.S. RETAIL STORE Japanese camping supplier Snow Peak officially opened its first U.S. retail location in downtown Portland March 1, joining a prestigious list of Portland-based outdoor brands. In addition to the company's high-end camping gear, the Snow Peak Store will also carry an evolving selection of brands that compliment an outdoor-inspired lifestyle. Attached to the offices of Snow Peak USA headquarters and warehouse, the renovated 1,500-square-foot retail space features a clean, modern aesthetic synonymous with Snow Peak design, while maintaining the existing integrity of the building’s exposed brick and unfinished beams. Embracing creative design to establish a multi-purpose space, the Snow Peak Store features display platforms that double as bench seating and an entire wall of hanging displays created from tent stakes and climbing rope. “It was important that we be able to mix up the store set up. As we bring in new products or seasons change, we’ll be able to quickly change the displays with ease,” said Nate Borne, general manager, Snow Peak USA. “The Snow Peak Store will be a great addition to existing outdoor recreation shopping available in the Pearl District. It’s becoming a real destination for recreationalists and we’re excited to be a part of it.” Snow Peak was founded in 1958 by Yukio Yamai, an accomplished Japanese mountaineer. 10 | MARCH 4, 2013

Adidas unveiled the new eye-catching adizero uniform system for six of its collegiate teams to wear during the 2013 NCAA basketball postseason. Baylor University, University of California Los Angeles and University of Louisville will wear the groundbreaking adizero short sleeve uniform system that debuted earlier this month by the Golden State Warriors. The University of Cincinnati, University of Kansas and University of Notre Dame will also wear the adizero sleeveless uniform system. “The adizero uniform system gives players the leading performance technology with a distinctive on-court style,” said Chris McGuire, Adidas director of sports marketing. "The NCAA postseason brings together the best teams in the country and these uniforms celebrate the excitement of the game letting players stand out during college basketball’s biggest moments. These programs will wear the most innovative basketball uniforms and footwear to help them elevate their game during the most important time of the year.” The adizero short sleeve uniform system is made from 60 percent recycled materials and features Formotion technology for comfort and maximum mobility during shooting and dribbling. Jersey armhole insets with 360-degree stretch fabric promote free range of motion for the arms and shoulders. Both sets of uniforms feature adidas’ quick drying Revolution 30 technology found in current NBA uniforms and ClimaCool zones which move heat and moisture away from the body to keep the jersey light and dry during heavy sweating.

Snow Peak opened it's first retail store on March 1

THE NORTH FACE LAUNCHES “CLOTHES THE LOOP” RECYCLING PROGRAM Through a partnership with I:CO USA, The North Face has launched its Clothes The Loop recycling program, an initiative designed to reduce the amount of clothing and footwear that goes to landfills. Specially marked Clothes The Loop bins can now be found in 10 participating The North Face retail stores, including Chicago (Michigan Ave), New York and San Francisco. In order to have the greatest impact, the Clothes The Loop program accepts used apparel and footwear from any brand, no matter the condition. This includes anything from t-shirts and beanies to hiking boots and sandals. Apparel and footwear contributions automatically earn customers one discount voucher per day to be used towards the purchase of The North Face products. Items collected through Clothes The Loop are sent to an I:CO recycling center where they are sorted into over 400 categories and designated either to be resold or recycled into raw materials such as insulation, carpet padding and stuffing for toys. The North Face will donate any proceeds accrued through the Clothes the Loop pilot to The Conservation Alliance, which funds community-based campaigns to protect outdoor areas for their habitat and recreation values.


The North Face is looking to "clothes the loop" by launching a pilot take-back/ recycling program designed to reduce the volume of clothing and footwear that enters landfills.

“We’ve always been dedicated to building products that last, backed by a lifetime warranty, allowing people to depend on our products and minimize the need to buy more,” said Adam Mott, The North Face Corporate Sustainability Manager. “Our partnership with I:CO takes our commitment to reducing waste even further by providing our customers with an alternative end for products they no longer want or need, keeping these items from landfills and protecting our natural playgrounds.” Under Armour, Inc. will provide performance apparel, footwear, and accessories for the USA Gymnastics athletes, coaches, and staff for the next eight years, through the 2020 Olympic Games. This is the brand’s first sponsorship of a national governing body for a summer Olympic sport. Designated as the official performance apparel and footwear outfitter, Under Armour will provide team members with competition, conditioning and training apparel, accessories and footwear, including competition leotards. The U.S. National Team coaches, athletes and staff will also be outfitted. “As Under Armour continues to expand into new categories globally, we are committed to strengthening our position as the leader in performance innovation,” said Matt Mirchin, Senior Vice President, Brand and Sports Marketing, Under Armour. “We are proud to partner with USA Gymnastics, providing state-of-the-art performance apparel, footwear, and accessories designed to help these elite gymnasts perform at their best.” Under Armour will collaborate with GK Elite Sportswear, L.P. to create the U.S. National Team competition apparel for men’s and women’s gymnastics, trampoline and tumbling. GK Elite has been the exclusive manufacturer of competitive gymnastics apparel for the U.S. National Team since 2000. USA Gymnastics’ athletes and staff will first appear in Under Armour apparel at the upcoming AT&T American Cup Saturday, March 2. MARCH 4, 2013 |



▲ To reinforce the brand’s latest commitment, Life is good is calling on its community of optimists to share something good in their day on Facebook and Twitter using #PositivePurpose. Be inspired by members of Life is good’s community in the company’s latest video.


Lifestyle brand reinforces commitment to spreading the power of optimism By Aaron H. Bible

12 | MARCH 4, 2013

Life is good, the Boston-based lifestyle brand Bert Jacobs, “chief executive known for its positive, simple messages on optimist” of Life products, cards and apparel, announced the is good. company will now donate 10 percent of its net profits to help kids in need through its Life is good Kids Foundation. “To date we have helped raise $9.5 million to help kids in need, but we’re just getting started,” said Bert Jacobs, “chief executive optimist” of Life is good. “This decision solidifies how Life is good chooses to use business as a driver of social change by making it simple: When you do business with Life is good, you help kids in need.” In addition to committing 10 percent of its net profits to The Life is good Kids Foundation, the company reaffirmed its core messages. Products will continue to be optimistic apparel and accessories that feature positive messages and emphasize simplicity, humor and humility. The Life is good Festival, an annual two-day celebration of music and fun that raises money for kids in need, will donate 100 percent of funds raised to the Kids Foundation. And the company will continue with speaking engagements where all proceeds are donated, community fundraising and outreach partnerships. "Our community, including each of you, who choose to focus on what is right with the world even when it's not perfect, will always drive our brand," said Jacobs. "This beautiful road trip has only just begun." Note: To learn more about Life is good or The Life is good Kids Foundation, visit


BREADTH OF DATA. DEPTH OF DATA. TIMELINESS OF DATA As the broadest, deepest and most timely data available for the U.S. Sports and Outdoor Active Lifestyle Market, SportScanInfo is the weekly retail point-of-sale data reporting solution. To learn more about how we can help your business, call 704.987.3450 or email

A Service of the SportsOneSource Group


FASHION AND FITNESS DROVE GROWTH FOR ATHLETIC BRANDS 2012 BACK-TO-SCHOOL SEASON The 2012 Back-to-School season demonstrated that Americans continue to turn to athletic brands not just for performance but for style and comfort. By Charlie Lunan


ots of technical innovation and an abundance of colors, materials and styling drove serious athletes, soccer moms and urban fashionistas to the shoe wall in search of performance and fashion combinations. Overall apparel sales growth lagged, however, as consumers spent on lighter weight activewear and team wear and postponed expensive mid- and outer layer purchases. ATHLETIC FOOTWEAR TREND REMAINED STRONG

Overall sales for Sport footwear during the six-week back-to-school (BTS) period grew in the high-single digit percent range in dollars and were basically flat in units, resulting in a high single digit increase in average selling price to $56.24. Sales grew in the low-single percentage range in the first three weeks of BTS, before accelerating to low teens in the last three weeks of the season as spending continued to shift out of August and into September. By comparison, comparable spending at clothing and clothing accessories stores and sporting goods, hobby, book and music stores grew between 4.9 to 6.1 percent from the year earlier period in each of the months of August and September, according to U.S. Census estimates. Sales by non-store retailers, which include companies that sell online, on television or via catalogs, grew 11.9 percent in August and 15 percent in September. Sales of Men’s and Kid’s Sports footwear grew in the high-singles, while sales of Women's increased in the mid-singles. 14 | MARCH 4, 2013

“There is an athletic footwear trend,” said Foot Locker chairman and CEO Ken Hicks last November while explaining what drove the retailer’s low, double-digit comps growth in the third quarter. “More people are wearing sneakers now than a year ago. Next year, more people will be wearing them. Because of what's happening with health and wellness, more people are being active.” Foot Locker posted comp store gains of 10.2 percent for the third quarter of 2012, but comps grew 20 percent at Kids Foot Locker and Champs Sports and at a double-digit pace at U.S. Foot Locker stores and Footaction. LIGHTWEIGHT RUNNING, TRAINING AND BASKETBALL DROVE GROWTH

Much of the growth came from Lightweight Running, Training and Basketball - which were being driven by both fashion and fitness trends. Lightweight Running sales increased 50 percent to reach 43 percent of all running shoes sold. While the growth was fueled by the growing popularity of running events, the category also became a hit with women who bought into the advertised benefits of wearing minimalist-styled shoes and the products' feminine hues. The growth, however, came largely at the expense of traditional Running categories, such as Stability and Motion Control, where sales declined in the high-single digits, and Cushioning, where sales declined in the low teens.

“The Nike Free is clearly the running shoe of choice for many of our customers,” said Lauren Peters, executive vice president and CFO for Foot Locker. “But technical running shoes from the likes of Asics and Mizuno are also doing well. As are other Nike running models such as the Flex and Dual Fusion.” The pace of growth in sales of Minimal/Barefoot runners, excluding the Nike Free, cooled significantly to 25 percent in the BTS period after doubling through the first three quarters of the year. Nike Free sales, meanwhile, grew threefold during the BTS period. BTS sales of Training footwear rose 40 percent, Men’s grew 20 percent, women’s 30 percent and kids 250 percent. Again, most of the growth in Kid’s sales came from fashion-training styles such as the Nike Griffey and Primetime styles. Basketball sales grew by a third on strong demand for major releases of shoes endorsed by marquis athletes as well as many retro styles popular with urban males. Nike observed that the basketball shoe is even catching on with girls (in the form of ITS Dunk 2 High, which features a concealed built-in wedge for an elevated feel and look). “Within men's footwear, the basketball category continues to show great momentum, with a gain of more than 20 percent,” said Foot Locker’s Peters. “Our customers were drawn to the key player shoes such as LeBron, Kobe and Rose. The Jordan brand, including Jordan Classics, is exceptionally strong, with all of the retro shoes selling through very well.” NIKE BUILT ON LEAD ACROSS MULTIPLE CATEGORIES

SportScanInfo data shows top sellers* for the BTS period were:

• • • • • • • •

Jordan 4 Playoffs in Men’s and Kids Air Jordan 7 Raptor in Mens and Kids (released September 1) 6&7 Golden Moments pack (released in mid-August) Nike Air Force 1 White Low Nike’s Lightweight Free Run+ 3 Nike Flex Run Nike Flex Trainer Air Monarch IV Trainer

*Nike made 39 of the top 50 selling models either under the Nike or Jordan name.

As can be seen from this list, Nike and its Jordan brand remained dominant, and even added market share in a few categories. Nike grew its share of sales in the Training category 400 basis points to 75 percent, including 86 percent of Kid’s Trainer sales and 76 percent of Women’s Trainer sales, according to SportScanInfo data. Jordan sales of Basketball shoes grew 30 percent, pushing the brand’s share to 64 percent, while its parent company Nike garnered 30 percent of Basketball sales.

Nike also scored with its Elite Socks Collection, which has worked its way into the school uniform across many American high schools. “Nike is in a very good place now,” said Matt Powell, chief retail analyst for The SportsOneSource Group. “Technology is driving fashion and Nike has the best technologies and plays well in multiple categories, so they can shift with the market.” Powell called out Nike’s Free, Dual Fusion, FlyWire and Plus technologies as examples that are resonating with consumers and will likely continue to drive growth in 2013 and beyond. APPAREL SPENDING SHIFTS TO ACTIVE AND SPORTSWEAR

On the apparel side, BTS sales grew in the mid-singles in dollars and the low-singles in units, resulting in a mid-single digit increase in average selling price. Spending on Active Tops and Active Bottoms grew in the highteens and low-teens respectively as consumers opted to add to their warm weather wardrobes rather than buy more expensive mid-layers and outerwear for a winter that might be months off. Sales of Compression Apparel also grew in the high-teens. Nike’s Compression sales increased 50 percent, pushing up its share by 1,000 basis points to 48.5 percent. The gains, helped by aggressive pricing, came at the expense of Under Armour, where compression sales declined in the high-singles. Outerwear sales declined in the mid-single percentage range while Fleece sales were down in the high-singles. Retailers Foot Locker and Hibbett said branded apparel continues to outperform private label at their stores. “Nike and Under Armour drove sales volume, and Adidas made market share in-roads in the men's area,” said Becky Jones, senior vice president of merchandising for Hibbett Sports, Inc. Basketball Apparel sales were up in the high-singles, while Running Apparel grew by a third, according to SportScanInfo data. “The BTS uniforms certainly seem to include at least one verbiage T-shirt, very likely produced by our Team Edition facility,” said Peters of Foot Locker. “Within accessories, our gain was led by high performance socks from Nike, Adidas and Jordan. Hats were also doing really well, as our customers are literally looking for us to provide them with a complete head-to-toe hookup." SportScanInfo data shows sock sales grew 50 percent. Powell attributed much of that to demand for Nike’s Elite Collection, which helped Nike nearly double its sock sales during the BTS period. Excitement surrounding the Elite phenomena also benefited rivals Adidas and Under Armour, where sock sales grew about 25 percent. ■ MARCH 4, 2013 |



BOA TECHNOLOGY CONTINUES TO EXPAND WORLDWIDE Partnership with Glenbrook Consumer Partners allows further category expansion and product innovation By Aaron H. Bible

Boa Technology helps riders dial in the most secure, optimum performance fit and micro-adjust it throughout the day. Boa partners with premier snowboard boot brands and can be found on the feet of many of the world’s top riders.

Boa Technology, Inc., the Colorado-based creator of the revolutionary Boa Closure System, featured in performance footwear, action sports, outdoor and medical products worldwide, is quickly becoming an exclusive market leader in its multi-patent lacing system - much like a Kleenex, Velcro or Xerox. Indeed, it’s difficult to even describe the product without using the term “Boa-like.” “We have realized over the years that our system is extremely versatile and capable of doing much more than shoelaces, Velcro, buckles, or ratchets,” said long-time Boa president Mark Soderberg. “So, we made the deliberate decision to no longer refer to ourselves 16 | MARCH 4, 2013

as the ‘Boa Lacing System’ because we felt that was too limiting and did not represent the multitude of ways that our system could be applied.” Thus the new moniker, Boa Closure System. Boa Technology began in 1998 as the brainchild of entrepreneur and founder Gary Hammerslag, crafting a dial-based prototype in search of a better lacing system that became the Boa Closure System. The company now has offices in Steamboat Springs and Denver, Colorado, Hong Kong and Chiba, Japan. According to Soderberg, over the past three years Boa has averaged 37 percent annual growth. They estimate that there are more than

nine million Boa-powered products in the marketplace and 25 million Boa dials on the planet, protected by 117 issued and pending patents, which are aggressively protected worldwide. Last summer the company received a funding influx from Glenbrook Consumer Partners, a San Francisco-based investment firm that finances innovative, high-growth consumer brands. The agreement included a strategic majority investment to accelerate Boa’s brand growth. In conjunction with the transaction, Soderberg assumed the additional role of CEO. Founder Gary Hammerslag will remain company chairman and lead Boa’s new European office opening later this year. “As demand for our system grows, so does our need to expand our resources and capabilities,” said Soderberg. “The Glenbrook team’s long history and proven track record of supporting great management teams to build world-class consumer brands, coupled with their financial commitment, puts Boa in a stronger position to act on opportunities that will help us achieve our goal of placing a Boa-powered product in every life.” “Boa exemplifies all of the elements we seek in a partner,” said Peter Breck, managing director at Glenbrook. “It has a highly differentiated product offering, attractive and scalable business model, a large market opportunity and, most importantly, an extremely talented, passionate and high-integrity team.” Boa recently unveiled some of its new technologies and product partners for 2013. “We expect to see healthy growth in several of our key categories in 2013, including athletic (running, triathlon), cycling, golf, and snowboarding. Beyond those four categories, we are also excited about the many ways the Boa Closure System is being applied to medical products, such as support braces. Later this year, we will be launching several new products in the area of work and utility. Over the past few months, we’ve already announced many new and exciting partnerships – including products with Nike Snowboarding, Adidas Golf, Atomic, Louis Garneau snowshoes, and Topo Athletic, which is working to redefine the minimalist running category,” said Soderberg. The company grew from 110 to 130 partner brands worldwide in the last two years, with many launching Boa products for the first time ever at January's OR, SIA and ISPO trade shows. Among them: K2 Snowboarding, Vans, Footjoy, Specialized, Red Wing, Bata Industrials, TrekSta, Smith, Exos Medical and DeRoyal Medical. Boa classifies its seven main product categories into “The Seven Summits”: Cycling (road and mountain); Athletic (running, triathlon, motocross); Outdoor (hiking, camping, hunting/fishing); Golf; Utility (work, police/fire, military); Snowsports; and Medical (braces, prosthetics, etc). “Our product map consists of many overlapping circles, where users of Boa product in one category may also find it in another category,” continued Soderberg. “We’re seeing this play out in triathlon, where we got our start in cycling and now some of those cyclists are rolling into the transition area and putting on triathlon running shoes from Zoot. Somebody may wear Boa on their Red Wing work boots and then wear it again on weekends when they go fly-fishing or hunting. We’re hearing of athletes ending up in Boa-powered braces after accidents. In fact, we’ve recently seen photos of snow legends Lindsey Vonn and Shaun White wearing a Boa-powered brace.” ■

Medical technology companies are turning to high-tech, high-performance closure systems. Boa delivers micro-adjustment even with one hand.

Knox Handroid Glove with Boa Lacing System represents a new direction in motorcross gloves. Specialized Trivent bike shoe features the Boa-powered heel drawbridge

Boa provides closure applications for downhill, alpine touring, telemark, and randonee boots. The system can be easily adjusted with one hand. Featured here is the K2 Maysis snowboard boot.

The TrekSta Kobra II GTX with Boa Closure System allows athletes to easily adapt to their constantly changing needs and terrain.

Pro cyclists cherish the light weight and microadjustability of the Boa Closure System. Boa weighs 1/3 to 1/2 that of other systems.

Note: For more information, check out MARCH 4, 2013 |


THE 2013

FALL & WINTER SOCK GUIDE The latest trends and technologies influencing leading outdoor sock manufacturers By Fernando J. Delgado

18 | MARCH 4, 2013


utdoor enthusiasts and athletes will have new high-performing styles to choose from for the upcoming fall and winter season, several of which were introduced at the Outdoor Retailer Winter Market 2013 in Salt Lake City. Retailers can expect the continued demand for wool and compression technology to influence what consumers seek out in the marketplace. Socks have become specialized and technologically advanced and in some cases, such as the increasingly popular lifestyle-performance crossovers, socks are more versatile as well. Whether for use in general outdoors, running, performance, skiing, hiking or walking, consumers have a multitude of options available to them. According to Bruce Barrows, VP of sales and marketing for Lorpen North America, determining the right selection to display instore is important for retailers to connect the customer with the right sock. “When I’m visiting dealers, a lot of them want to get engaged with what they should be selling, because there are so many options out there,” said Barrows. “I think retailers are trying to better refine their sock wall to make it easier for the customer and the sales associates to understand what they’re selling.” With such a variety of categories and no VP of Sales & Marketing for Lorpen North America, Bruce Barrows shortage of quality manufacturers, dealers and retailers must be selective when stocking their inventory. “Rather than throw a bunch of socks on the wall from a bunch of different manufacturers, I think we’re beginning to see where retailers are trying to avoid duplication in yarns, and to make it easier for a customer to make a purchase decision,” explained Barrows. “The trend continues for people moving into the merino wool category,” said Peter Duke, co-CEO at Point6. “I also think there's a need on the consumer side looking for the next level of merino, which is starting to combine itself with some technology. That technology is how you enhance the wool product. We’re bringing to market a combination of wool and Celliant.” According to Duke, Point6’s Celliant is a combined use of over 80 minerals that, when worn against the skin, help open the wearer’s capillaries for improved blood circulation. “That - coupled with merino wool, which keeps your feet warm in winter and cool in summer, and its ability to maintain moisture and eliminate body odor - I think is a new trend, and it’s something we’re working on,” he said. Featured new items from Point6 for Fall/Winter 2013 that will include the technology are the Pulse Celliant Compression OTC, MSRP $40, which improves blood flow and reduces soreness, swelling and fatigue; and the Pulse Celliant Extra Light Crew, MSRP $20, which regulates temperature and enhances performance. Demand for technology in wool and wool blends is something that all Peter Duke, Point6 founder & CEO the top manufacturers are cognizant

Photo courtesy of Sigvaris Sports

Point6 Pulse Celliant Compression OTC Point6 Pulse Celliant Extra Light Crew

Point6 425 Ski Christie

Point6 4200 Kids Ski Gum Drop

of, whether they offer specialized socks or versatile multi-purpose socks. But as always, the size of a retailer and niche markets lead to some nuances in product demand that can be seen in the styles available in 2013. “In the outdoor business, the single largest marketshare providers are generally delivering merino wool product,” said Lorpen’s Barrows. “As you get into the smaller specialty stores, they’re beginning to look at delivering more of a performance message. That’s where you’ll see some of the smaller brands bringing technology into the marketplace. There’s nothing wrong with the merino wool sock, and there’s certainly going to be a lot of those sold, but we’re seeing more technology become available, and sock manufacturers are looking to improve socks with an eye towards improving what already exists. Merino exists, it sells well, it performs well, and it has some great attributes. But there are ways to enhance the product.” For 2013, retailers should be better prepared to help customers by being up-to-date with 20 | MARCH 4, 2013

the latest fibers, materials and technologies. “There are a lot of companies beginning to use more technology in their sock program than you would find in a traditional merino sock,” continued Barrows. “In many cases, that will provide a general improvement in the performance of the sock for the athlete. I’m getting a lot of questions about that: ‘How should I sell?’ ‘How should I set my sock wall up?’ ‘How can I do a better job at merchandising?’ ‘In addition to merino, what should I be looking for in terms of fibers?’ ” With the goal of improving sock offerings via technology, Lorpen will offer several key styles for Fall/Winter 2013 that combine merino and PrimaLoft. Taking the traditional benefits of merino and enhancing them, Lorpen will offer a product that is warmer, wicks moisture more efficiently, and has an improved drying rate, among other advancements. In hiking socks, Lorpen and other manufacturers are using merino-enhancing technology to reduce blistering. Lorpen introduced several new styles at the Outdoor Retailer Winter Market including the men’s and women’s T3 Ski Light and Trail Runner Light, MSRP $22, the Trail Runner Ultra Light, MSRP $13, the Compression Calf Sleeve, MSRP $40-$46, and the T3 Heavy Trekker, MSRP $23.

Lorpen Men's Trail Runner Light

Vim & Vigr also introduced a new line of lifestyle compression socks at Winter Market. Using a breakthrough knitting technology, the initial collection of knee-high, wool and nylon compression socks will be available at MSRP $28 to $32 per pair beginning in May in stores and on-line.

Dynamic Compression Sock

Leading manufacturers such as Balega, FITS Sock Co. and Wigwam will offer eyecatching styles for Fall/Winter 2013, many of which are made of the highest-quality merino wool. Balega uses its own unique Moh-rino fiber - a blend of ultra-fine Merino fiber and South African Mohair - in its Mohrino Performance Crew, MSRP $18 and Women’s Paisley Crew, MSRP $18. Balega’s

Lorpen Women's T3 Ski Light

Balega Women's Paisley Crew Lorpen Men's Compression Calf Sleeve Lorpen T3 Heavy Trekker

Balega Moh-rino Performance Crew

other key 2013 styles include the Merino Enduro Crew, MSRP $14, and the Blister Resist No Show, MSRP $13, a sock currently being launched into run as a no-show and anticipated to be made available as a crew version for outdoor later this year.

Wigwam Merino Airlite Pro

Balega Blister Resist No Show Wigwam Merino Airflow Pro

Wigwam Merino Trailblaze Pro Balega Merino Enduro Crew

FITS Sock Co.’s women’s specific Light Hiker is made with super-fine Merino construction and is lightweight for warmer temperatures. The brand is also excited about its Light Ski OTC, MSRP $24, and the women’s specific Yellowstone Ultra Light Casual Crew, MSRP $19, the Women's Light Hiker, MSRP $20, and the Women's Cableknit Crew, MSRP $18.

Wigwam Merino Ridge Runner Pro

Wigwam’s Merino Trailblaze Pro, MSRP $16, Merino Ridge Runner Pro, MSRP $24, and Merino Airlite Pro, MSRP $14, and Merino Airflow Pro, MSRP $18, styles are constructed to offer a combination of softness, durability and performance, while also keeping feet dry and blister-free. Darn Tough Vermont will introduce several of its merino wool-knit sock styles in a variety of categories for 2013, including the F5 Cushioned Ski Sock, MSRP $27, the Edelweiss Over-The-Calf, MSRP $26, the Padded Cushion Ski/Ride Sock for women, the Light Cushion Hike/Trek sock, MSRP $19, and the Light Cushion Women's Lifestyle sock, MSRP $21, among others.

Darn Tough Vermont Women's Light Cushion Hike/Trek

FITS Light Ski OTC

Darn Tough Vermont Women's Edelweiss Over-The-Calf

FITS Women's Light Hiker Darn Tough Vermont Women's Light Cushion Lifestyle

FITS Women's Yellowstone Ultra Light Casual Crew

FITS Women's Cableknit Crew

Darn Tough Vermont Men's F5 Cushioned Ski Ride

Dahlgren’s 2013 footwear line also emphasizes performance and technology. Using patented moisture-management construction and performance technology in every sock, Dahlgren will offer a variety of sock types, from casual to expedition, snow, hiking, walking, and trail. Dri-Stride patented technology aids in the absorption, transfer and removal of moisture and can be found in the X2 Expedition Sock, MSRP $28, the men’s and women’s Transit Sock, MSRP $22, and the men’s and women’s Sno Line, MSRP $26.

Dahlgren Men's Transit

Sof Sol will highlight performance and technology in its new Running Select Sock, MSRP $10. Available for men and women, the sock features Coolmax® Extreme performance fabric to wick moisture and keep feet dry and comfortable. A deep heel pocket minimizes movement and friction while a banded instep provides a secure fit, making the sock ideal for runners looking for a combination of performance and comfort.

Sof Sol Running Select Sock

Patagonia’s 2013 sock line is highlighted by an extensive environmental conservation effort: the Patagonia Grasslands Project. Patagonia is purchasing premium Merino wool produced by the Ovis XXI network of growers, teaming with the network and The Nature Conservancy to regenerate 15 million acres of Patagonian grasslands by 2016. They work with wool-producing property owners to implement and promote a sustainable grazing protocol, a groundbreaking project which will change the way sheep are allowed to graze in order to regenerate grasslands. The special merino wool will be found in 2013 styles such as Patagonia’s Women's Ultra Lightweight Merino Crew Sock, MSRP $20, Midweight Merino Crew Sock, MSRP $24, and Expedition Weight Merino Hiking Mid Sock, MSRP $49, among others.

Patagonia Midweight Merino Crew

As 2013 sock collections and styles are revealed, Point6’s Duke has noticed that individuals purchasing socks value durability. “Consumers are concerned about spending $20 and finding out that the merino wool socks may not be durable,” he explained. “That’s something that we've combatted by introducing compactspun yarns, which improve durability without sacrificing the quality of the fit. Durability has played a major role in consumer behavior recently.” Point6’s newest socks, such as the 1425 Ski Christie and the 4200 Kids Ski Gum Drop, are constructed with 100 percent compact spun yarn, which is 25 percent more durable - as well as softer and less bulky - than traditional ring spun yarn. Compression socks will continue to be highly sought after. “Compression is going to become more involved in the outdoor world because of its capability of reducing swelling,” said Point6’s Duke. “That’s because of the pounding effect when you’re running, whether it’s normal running or adventure racing through the mountains. I think these trends are going to be more influenced by using compression socks.”

Smartwool PhD Backcountry Ski

Smartwool PhD Outdoor Heavy OTC

Smartwool SKI Compression Ultra Light

Smartwool PhD Run Ultra Light Micro

Examples of some leading compression items available for Fall/ Winter 2013 include SmartWool’s PhD Ski Compression Ultra Light Sock, MSRP $38, Injinji’s Compression Ex-Celerator 2.0 Sock, MSRP $55, Point6’s Pulse Celliant Compression OTC Sock, MSRP $40, and Lorpen’s men’s and women’s Compression Calf Sleeve, MSRP $40-$46.

Patagonia Women's Ultra Lightweight Merino Crew

Patagonia Expedition Weight Merino Hiking Mid

Injinji Performance 2.0 Run Series Original Weight and Lightweight Toesock

22 | MARCH 4, 2013

Injinji Performance Yoga


USA|MADE Injinji Performance 2.0 Trail

Injinji Compression Ex-Celerator 2.0

Sigvaris Sports also introduced a cutting-edge collection of compression-driven socks at the Outdoor Retailer Winter Market. Sigvaris Sports’ Performance Socks improve blood circulation and increase oxygen delivery to muscle tissue, maximizing an athlete’s endurance, while the brand’s Merino Outdoor Wool Socks, MSRP $45-$80, combine compression with 100 percent Australian merino wool for anyone who enjoys the outdoors. Sigvaris’ Athletic Recovery Socks, MSRP $40, use graduated compression technology to eliminate exercise-induced muscle soreness, and its Compression Sleeves, MSRP $45, improve endurance by boosting blood circulation and delivery of oxygen to the muscles. Looking ahead to Fall/Winter 2013, it’s clear that some exciting socks made with high-end materials will hit the market and thanks to emerging technology, outdoor athletic pursuits will be even more comfortable and enjoyable. ■


Sigvaris Sports Athletic Recovery

Sigvaris Sports Merino Outdoor Wool socks, 15-20mmHg compression level, and 20-30mmHg compression level

Patented moisture control from the bottom - up enhanced with MERINO WOOL keeps feet warm and dry. ULTIMAX ® MERINO AIRFLOWPRO. Sigvaris Sports Compression Sleeve

Sigvaris Sports Performance

MARCH 4, 2013 |




Day Packs are one of the fastest growing pack categories at retail. Not only has there been a massive increase in the number of technical Day Packs available to retailers, but there is an increased emphasis on crossover styling and usability, allowing people to take their Day Pack on the trail or the slopes and crags, as well as on the subway, to school, or on a city bike. And speaking of bikes, the commuter market has been a major force in growing the category in recent seasons, driving innovations in device-compatible bags and packs, and taking cues from shoulder- and messenger-bag styled designs. Retro styling, hydration compatibility, device pockets and padding, and safety are all keys to look for in trending Day Packs. Following are some of the top brands with pack performing potential for Back-to-School and Fall 2013 overall.

24 | MARCH 4, 2013

Photo courtesy of Jansport


Columbia introduces several packs that are trend- and valueleading for back-to-school. They feature laptop sleeves, water repellency, comfort and an outdoorsy vibe. The Montlake, MSRP $125, features Omni-Shield advanced repellency to protect contents from wet weather. The Montlake’s techlite everyday L.O.A.D. shoulder straps make for a lightweight and versatile pack while also enhancing performance and comfort. For those who will also use the pack to travel to work or the coffee shop, an externally accessible padded sleeve will fit a laptop up to 17 inches; the sleeve is compete with a dense EVA foam shock-absorbing insert on the bottom. A removable hip belt helps prevent loose ends and compression straps will help tighten down the load.




The pack also boasts a sternum strap with rescue whistle, a feature parents will appreciate. Foam padded back areas deliver comfort and support while internal organizer compartments keep small items from shifting. The Spectre, MSRP $95, is another fine backpack featuring Omni-Shield advanced repellency, padded laptop and tablet sleeve, Techlite everyday L.O.A.D. shoulder straps, internal organizer and sternum strap with rescue whistle, dimensions: 19x12x8�. And finally is the Slyder Backpack, MSRP $85, also featuring Omni-Shield, padded laptop/tablet sleeve with EVA foam padding on bottom, internal organization and rescue whistle, and lightweight padded L.O.A.D. shoulder straps. Foam padded back pads add comfort and support all over. MARCH 4, 2013 |



Dakine, known for creating stylish and durable packs with an eye toward action sports, has a couple great options for back-to-school packs under $50. The Capitol, MSRP $40,is a unisex pack with a volume of 23 liters from Dakine's Parkdale series, an American heritage-inspired line with vintage design elements. The Capitol is equipped with an organizer pocket and padded laptop sleeve that

and attachment points for hiking poles. It’s made from 600D polyester in Cobalt with Neon Green accents. The Nordkapp Jr. 18 L Kids Backpack, MSRP $39, is for the adventurous 6 to 9 year old backpacker. It features a ventilated mesh back, top lid with an external pocket, spindrift collar, compression straps, YKK zippers, bottle pocket, and attachment points for an ice axe or hiking poles. It’s also made from 600D polyester in Cobalt with Neon Green accents and Navy Blue with Red accents.





Longtime pack maker Jansport introduces two packs for the back-toschool set. The Thunderclap is a new addition for fall to the company’s Outside Collection. It features a versatile sleeve designed to fit a 3L hydration system or a 15" laptop; bottom cord storage pocket; two main compartments; ergonomic S-curve shoulder straps; front zippered stash pocket; deluxe organizer with padded phone holder; custom carabineer key clip; a web haul handle and side water bottle pocket. And of course it is adorned with genuine leather JanSport label and trims. It’s available in black, swedish blue, desert beige, grey tar and grey rabbit. The new Coho features an internal sleeve for a 15" laptop; quick access loft pocket; dedicated organizer pocket;

fits most 15-inch laptops. Available in seven colors (shown is the Lagrande, made from fabric of 100 percent recycled plastic bottles). The Darby, MSRP $45, is a women's pack with a fashion-forward design and a 25-liter volume. Vinyl logos and bottom panel provide a unique look while a zippered front pocket opens to reveal polyester lining inside. Available in three colors (material depends on color and is either cotton canvas, a polyester/wool blend or polyester).

BERGANS OF NORWAY Bergans has two kids’ packs out this fall, the Birkebeiner Jr. and the Nordkapp. The Birkebeiner Jr. 40 L Kids Backpack, MSRP $109, is perfect for 9 to12 year old backpackers as a mini version of Bergans' adult packs. The small pack features a lightweight and comfortable padded back, hip belt, top lid with internal and external pockets, spindrift collar, compression straps, YKK zippers, two side pockets for water and munchies,

26 | MARCH 4, 2013




cord management pocket; two main compartments and gear storage pocket; ergonomic S-curve shoulder straps; side compression straps; a front zip pocket; daisy chain quick-clip points; side water bottle pocket and a web haul handle. It’s available in black, hedge green, red riff, Swedish blue and berrylicious purple.




Kelty’s newest back-to-school packs combine function with contemporary style for a range of ages and both men and women. Designed for hauling school and lifestyle essentials, features of this line include padded laptop and/or tablet sleeves, helmet compatibility, gear straps, and internal organizers, with six unisex packs and three made specifically for women. From the minimalist Watts to the fully featured Tannen and Lorraine, sizes and prices range from 15 to 30 liters, MSRP $39-$79. Each pack is named after a famous character from a school-themed movie from the ‘70s and ‘80s and features a humorous tagline and imagery on the hangtag. An extensive color palette ranges from bright to subdued. The Kelty Bueller is built with the starving student in mind, stripped down to the bare essentials at 28 liters, MSRP $40, while the Bender/Claire (women’s) offers a “helmet hammock” and room for bike clothes, a 17” laptop/hydration sleeve and fleece-lined media pocket, MSRP $60. The Marmalard/ Babs (women’s) features tension hooks and flaps for skateboard or yoga mat, MSRP $70. The new Kelty Tannen/Lorraine at 30 liters features a TSA-ready, 17” laptop/tablet sleeve and a helmet compatible shove-it pocket, MSRP $80.

design, the Dueter Airstripes back system reduces perspiration by 15 percent, and a front pocket along with side mesh pockets provide additional storage outside the pack. Anatomically formed mesh shoulder straps offer optimal comfort when using the pack and the two-way U-shaped zip is a perfect fit for folders, a jacket and other items. Available in three colors. The 25-liter Cross City Pack, MSRP $89, is a sleek and modern pack perfect for active students, creative types and commuters who opt for versatility and function. Again in this pack the Dueter Airstripes back system reduces perspiration by 15 percent. A helmet flap is extremely handy and load adjustment straps provide control. The padded laptop sleeve fits 15-inch laptops. Anatomically formed shoulder straps keep even the heaviest load feeling light. The detachable hip belt and side compression straps make it easy to condense the pack, while 3M reflectivity keeps the pack visible during nighttime. Available in two colors.




From climbing specialist Black Diamond comes the Bullet and Shot packs for small usage days. The panel-loading Bullet Pack features versatility in a sleek, trim pack, an excellent rig for off-trail or highmileage scrambles. Complete with 20 mm webbing hipbelt, a front panel zipper opening and an outer stash pocket, the Bullet Pack has great accessibility and is also hydration compatible. The Shot Pack is a classically simple, compact climbing pack. Hydration compatible and featuring a removable 25 mm webbing hipbelt, this versatile pack is a staple for day-trips. Durable 840D ballistic nylon stands up to anything. The zippered front panel opening and outer stash pocket allow essentials to stay within arms reach.




Deuter has been producing top of the line German-engineered packs for more than 100 years, and this fall they introduce two new days packs that provide ample space and all- around comfort. The Zea, MSRP $59, is an uncomplicated 22-liter companion for tours, school and city treks. Making travel easy and stylish with its clean


Mountain Hardwear has a line of packs for Fall 2013 called “Back to Campus,” featuring both office and trail crossover style and features. The Cronus, MSRP $149, has all the organization and support needed in a durable high-volume pack with streamlined features. It has an easyaccess, airport-friendly butterfly opening fully padded laptop sleeve MARCH 4, 2013 |


(you don’t need to remove laptop during airport screening); a splitopen zip design opens wide and lays flat for access to gear and has a document sleeve; and a HardWave back panel with soft streamlined shoulder straps for comfort. The 840D HD Nylon provides durability in two colorways. The front pocket contains sized-right tablet sleeve and zippered and mesh pockets to stay well organized and deep, zippered, easy access side pockets to store water bottles, power cords or anything else you want to have quick access to. A large, fleece lined, easy access, top pocket for quick access to sunglasses, phone etc. and a low profile pocket on front of pack for small items.




Keen hits style and function with its top of the line Jamison as well as the entry level Gorge, added to make these hybrid packs available at every price point. Keen’s Fall/Winter 2013 Hybrid Packs combine daypack comfort with messenger bag organization. Highlighting the brand’s hybrid heritage, Keen introduces new packs for fall 2013 that infuse organization-driven design with adventure-ready styling. The Jamison and Gorge join the Tilden, Ellwood and Aliso daypacks that debuted last season. “We’re thrilled to answer the call for a deeper daypack collection,” said Tim McGuire, Keen business unit director for bags and socks. “The Jamison combines messenger-style side access with the comfort of a daypack, and is new to the marketplace.” The Jamison, MSPR $110, features the design and organization of a briefcase or messenger bag and the comfort and ease of a daypack. It features Keen TopoFoam with multidirectional perforated channels to increase airflow and ventilation and Wishbone strap technology to evenly distribute weight across the shoulders. A messenger-style side access pocket, four internal organizer pockets, a dedicated tablet sleeve, and a separate and suspended laptop sleeve make this pack officeready. The weatherproof TPU coating on the front pocket as well as the bottom of the pack combined with the grab-and-go front and side handles, give the Jamison a durable and functional exterior. Also new to the Daypack collection is the Gorge, MSRP $65, with versatility in the office and on the trail. A large U-shaped zipper opening, a padded and suspended 15-inch laptop sleeve and plenty of internal pockets for organization all provide easy access to essentials.


When it comes to innovation and craftsmanship in a versatile youthoriented pack, Osprey is difficult to beat. The Sprint Series brings 28 | MARCH 4, 2013

Photo courtesy of Jansport



Osprey’s legacy of deluxe custom fit to youth backpacks. Combining ergonomically correct fit, technical features with Osprey design, quality and durability, these packs will provide years of comfortable trail performance for young hikers. Four packs make up the line: the Ace 48, MSRP $149, the Jib 35, MSRP $129, oriented to hiking; and the Zip, MSRP $59, and Jet, MSRP $49, for campus. Shared features of the Ace and Jib include: under-lid zippered pocket; top loading with drawstring closure; stretch woven front and side pockets; dual daisy chains; integrated raincover; reflective logo imprinting; top and bottom side compression straps; ice tool loop with bungee tool

tie-offs; zippered fabric hipbelt pockets and sewn-in sleeping pad straps. They are made with 600D polyester and 420D pack cloth. The customizable Sprint harness features torso adjustability, mesh covered perforated foam shoulder straps, adjustable sternum strap with rescue whistle buckle and energy gel pocket. Packs also feature the Lightwire suspension system, backpad, and pass-through spacer mesh adjustable hipbelt.







The classic North Face urban transit style packs are now supercharged with an integrated light-weight Joey TM T1 power supply for on-the-go recharging of your smartphone, mp3 player, tablet or other USB device. The Joey TM T1 power supply features a durable water- and crush-resistant lithium polymer battery that provides two-and-a-half full battery charges or several days of partial charges. The new Router Charged, Surge II Charged and Women’s Surge II Charged Daypacks offer the ideal power-management solution to keep users connected during long days of travel or overnight trips. The secure Joey T1 pocket allows you to remove the power supply so you can use it in other bags. The neoprene laptop and tablet sleeve lays flat for security-checkpoint friendly travel. An integrated cable system allows you to route devices to the power supply from multiple pockets, including the neoprene tablet sleeve to customize your pack. External PU zippers on the electronics pockets offer added water resistance, and a satellite USB hub with a flexible holder allows you to charge devices and the power supply without having to remove them from the bag.


The bus-ready Tamarack, is constructed with lightweight Cross Soft Nylon and Baby Rip-Stop, and offers quick accessibility to pens, textbooks and layering. This full-featured design includes an external helmet holder for bike commuters and Hydrapak's threeliter Reversible Elite Reservoir with Shape-Shift Technology for sloshcontrol and easy cleaning, MSRP $110. The Laguna, is an all-day pack with side compression straps and EVA padded shoulder straps for stability and comfort. Hydrapak's three-liter Shape-Shift Reservoir is surrounded by 360-degree insulation, while the front and top loading pockets provide storage for gear and essentials, MSRP $120.

San Francisco’s Timbuk2 premiers its “Pack-to-School” series for Fall 2013. Students are trending toward functionality and style when it comes to back-to-school, and Timbuk2 introduces an upbeat color palette, including a textured, irreverent confetti tweed with pops of color and dark chocolate herringbone, and fall-inspired hues in a weathered canvas. The collection offers three new minimalist urban designs with fully padded laptop compartment, an additional iPad/tablet slip compartment and organization for essentials. The Timbuk2 Blackbird, MSRP $69, features a fully padded laptop compartment lined with quilted tricot fabric, (fits up to 15” MacBook or similar), an additional padded iPad slip pocket lined



with tricot fabric, a side access iPhone/iPod pocket with premium tricot fabric lining and weatherproof port for headphones, a padded and vented back panel, dedicated compartment with organization for gadgets, cables, power bricks, pens, etc., and a stretchy side pocket for U-lock and water bottles. The Timbuk2 Sycamore, MSRP $79, is a sleek, well-designed pack with easy access to main compartment for iGadgets and exterior pockets to keeps things organized. The Timbuk2 Jones, MSRP $79, is a minimalist pack with easy access to a large main compartment that fits even the largest binders. It features a front organizer pocket, secondary quick-access pocket for iPad or other slim items, side water bottle pocket and front zip pocket, and an internal divider holds up to a 15” MacBook. Bottom compression straps offer reflective tabs for night visibility. ■ MARCH 4, 2013 |



Find out how your company can take advantage of a FREE Job Posting by calling 704.987.3450 or email




PearSox Corporation

Burton Snowboards

MC Sports

Materials Manager - Apparel

Allocation Analyst

Pear Sox, established in 1992 in West Chester, PA, is a manufacturer of high quality socks for Baseball, Soccer, Football, LaCrosse, and Hockey. Pear Sox continues to grow in a very competitive market and is now looking for sales reps in the following territories: GA, AL, TN, MS, LA, MO, IA, NE, KS, TX, OK, AR, WA, OR, ID, MT and AK. Primary responsibilities include: Developing new business…

The Materials Manager will drive commercialization of the apparel product line from initial textile concept to final specifications for salesmen sample production and final bulk production; executing inline fabrics to be in compliance with timelines, quality, price and functionality. Primary responsibilities include: Overseeing the textile development for Apparel, Tech Apparel and Bag categories…

Our Merchandising Department is searching for an Allocation Analyst with responsibility for managing inventory for the Apparel Categories. Primary responsibilities will include maximizing company profits by maintaining appropriate store inventory levels through sales and unit planning; Allocation of the right merchandise to the right stores at the right time; Responsible for managing specialized work…

Hibbett Sporting Goods

New Balance

Spyder Active Sports

Hibbett Sports is now accepting applications for the position of Buyer at its corporate office in Birmingham, AL. The Buyer is engaged in purchasing and distributing retail merchandise. The Buyer is responsible for the financial performance of the headwear merchandise area including sales, margin, and inventory turn. This position includes planning assortments, negotiation with suppliers, and working collaboratively...

As a Senior Innovation and Materials Developer for Core Performance, you will work closely with the engineering, materials, industrial design and marketing teams to drive innovation. You will identify, evaluate, test, troubleshoot, develop and commercialize new materials and technologies for use in various footwear categories. You will also be responsible for managing development projects focusing on…

Seeking a Product Developer with experience and knowledge in both technical outerwear product development and fit engineering. Will drive commercialization of the product line from initial concept to final specifications for salesmen sample production and final bulk production; executing the line in compliance with timelines, quality, accuracy, functionality, and with the greatest profit margin possible. The Product Developer will report to…

Str/ke Movement

K2 Sports

24 Seven

Str/ke Movement seeks to hire enthusiastic independent sales reps/agencies to grow with the company in multiple regions in the U.S. and Eastern Canada (ON, QC & Maritimes). Responsibilities include: Meeting monthly, quarterly, and annual sales targets; Creating account base for Str/ke Movement Footwear and Apparel to meet and exceed regional sales budgets; Regular visits to accounts to correspond with…

K2 Sports has an opening for a Product Planner at our Seattle, WA location. The Product Planner will facilitate accurate and timely delivery of sourced product from supplier (manufacturer) to global distribution centers. Primary responsibilities include acting as main point of contact between vendor and K2; Responsible for collecting, creating and monitoring PO placement on behalf of the U.S. and K2 subsidiaries…

Responsible for overall strategic direction of the line; which businesses to grow, decline and maintain in accordance with business priorities of each operating channel; Oversee and manage the execution of business plans and calendar and budget adherence; Define business strategy using key learnings and trends at division and category level; Lead seasonal strategy meetings, presenting the category direction and “big ideas”…

Sales Rep

Buyer - Headwear & Apparel

Sales Rep/Agency

Senior Innovation & Materials Developer / Core Performance

Product Planner

Product Developer

Divisional Merchandise Manager


Summer Market JULY 31-AUGUST 3, 2013

Open Air Demo JULY 30, 2013


Winter Market JANUARY 22-25, 2014

All Mountain Demo JANUARY 21, 2014