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December 2013


SUMMER in full swing Splashing out on great beachwear, great fitness 1


INSIDE SUMMER Hot Merchandise 4-6 7 8-10 11 12-13 14-15 16 17 18-19

Boardshorts from the big brands Jump-start fitness 2nd Skins: 1st choice for sun protection Mouthguards now from TapOut New updates for elite feet Outdoor Ts Bike for junior speedsters Bouch: Through my eyes HRMs need not cost a bomb

Management Forum 20-21 All the winners Events 22-23 The Spur Mountain Bike Classic The Constantia Valley Grape Run Grey College Street Mile Aldam Triathlon and Multi-sport Day

Staff News

24 Head Office appointments 25-26 Store promotions and appointments 27-28 Staffers having fun, doing good



Boardies on the boardwalk 1





2 Men’s Cooler Boardshorts



31000 4

• Side seam pockets • Draw-cord waist • Built-in mesh briefs



6 Men’s Shock Split Boardshorts


4 Men’s Essential Watershorts


5 Men’s Side-stripe Watershorts

Selected stores



7 Men’s Mirage Modular 19” Boardshorts



• High-performance boardshorts • Lightweight, hydrophobic, highly flexible fabric • Lightweight, stretch fabric • Mid-type fit Selected stores

Men’s Mirage Free Fall 20” Boardshorts



Men’s Mirage Future 21” Boardshorts

• Rip suede • Relaxed fit • Angled side seam • Contrast piping and inner waist

• High-performance boardshorts • Lightweight, hydrophobic, highly flexible fabric • Mesh-lined side pocket with flap and velcro closure • Lightweight, stretch fabric • Mid-type fit Selected stores


• Waistband with tie-up fastening • Mesh-lined side pocket with flap and velcro closure • Lightweight, stretch fabric Selected stores

8 Men’s Overdrive Boardshorts


• Rip-suede • Relaxed fit • Cargo pocket



Plyometric Boxes


Jump-start fitness What is plyometrics?


• •


Plyometrics is defined as ‘activities that enable a muscle to reach maximal force in the shortest amount of time’ This training focuses on learning to move from a muscle extension to a contraction in a rapid or ‘explosive’ way, for example with specialized repeated jumping.

How do box jumps help? • • •

Box jumps are a full-body movement that engages leg muscles, plus also requiring explosive use of the hip They’re ideal for improving muscle power, speed and strength Repeated box jumps will also assist with calorie burn

• 60 cm Plyometric Box


• 45 cm Plyometric Box



2 Boys’ Graphic Boardshorts

Boys Printed Check Watershorts



Men’s Big Dot Boardshorts

35000 6


• Velcro fly closure and external flat drawcord at waistband • Single concealed back zipped pocket • Mesh inners

4 Men’s Jasper Swimshorts


• Soft-touch, peached, water-repellent fabric • Lightweight and quick-drying • Pocket drainage

• Elasticated waistband • Inner draw-cord • Side seam pockets • Mesh lining • Choice of colours


Ultra sun-screeners for the whole family - - - - -

Scientifically tested for sun safety to a minimum of UPF 50 Protects for 50 times longer against UV radiation (than no screening) Made from 83% nylon and 17% elastane Nearly four-way stretch for comfort Quick-drying with anti-chafe technology

Age 2-4

Girls’ Turtle First Love Poppersuit


Age 2-4

Age 2-4

Girls’ Love Penguin Sunsuit

Girls’ Big Bear Sunsuit



Women’s Sunsuit with Flossing

47000 8



More Second Skins Age 2 - 10

Girls’ Garden Sunsuit

28000 Age 2-4

Age 5 - 14

Age 2-4

Girls’ RPL Heart Sunsuit

Boys’ Crocodile Rock Poppersuit


Boys’ Pirate Sunsuit


Age 5 - 10

Putting protection where your mouth is

Age 2-4


Age 5 - 14

Age 5 - 14

The right fit can improve performance thanks to proper fluid lubrication to the jaw, plus a properly aligned jaw helps position the spine correctly. Maximum breathability helps oxygenate muscles and permit clear speech.

Boys’ RPL Monster Wave Sunsuits


Boys’ Shorebreak Sunsuit

Boys’ Academy Sunsuit


Age 11 - 14

Boys’ RPL Crew Sunsuit

28000 Age 5 - 10

28000 Age 11 - 14

Single Mouthguard


Boys’ Crew Sunsuit

28000 10

Boys’ Academy Rash Vest and Bottom Set


Double Mouthguard


Fangs Mouthguard Boys’ Academy Rash Vest




Asics accelerates 3 elite shoes receive their latest updates Men’s GEL-Kayano 20 Road Running Shoes

Top-of-the-line updates to both upper and midsole

FluidFit upper: Multi-directional stretch mesh and stretch reinforcements on both the medial and lateral sides FluidRide midsole: Bouncy underfoot comfort and a lightweight, responsive ride Full-length SpEVA 55 lasting for full comfort Asics High Abrasion Rubber to enhance outsole durability Guidance Trusstic to increase rigidity for structured cushioning Heel clutching system ComforDry sockliner


Men’s GT-2000 2 Road Running Shoes

Second generation is lighter and more comfortable than ever

FluidRide midsole: Bouncy underfoot comfort and a lightweight, responsive ride Full-length SpEVA 55 lasting for full comfort Asics High Abrasion Rubber to enhance outsole durability Guidance Trusstic to increase rigidity for structured cushioning Guidance Line for increased gait efficiency Rearfoot GEL cushioning for superior shock attenuation Forefoot GEL cushioning provided by ideally positioned Twist GEL Gender-specific detail: Women’s models feature a lower-density top layer in the midsole, allowing female athletes to better enjoy the benefits of midsole compression


Men’s GT-1000 2 Road Running Shoes

More Rearfoot GEL® Cushioning and a sleek new upper


Full-length SpEVA 55 lasting and full blown rubber outsole provide mild to moderate overpronators with an extra boost of comfort to add to their beloved bouncy ride Rearfoot GEL cushioning for superior shock attenuation Forefoot GEL cushioning provided by ideally positioned Twist GEL Trusstic System for midfoot structural integrity Guidance Line for increased gait efficiency Heel cartridge for improved midsole deformation



Outdoor-theme men’s Ts for cool summer action • Kilimanjaro • Rhino • Logo • Rockclimber





New junior bike just in time for the gift season




JUNIOR Speedster 16” Bike


‘I lost sight, but gained vision.’ says Mark Boucher

Bouch: Through My Eyes

• • • • •


Steel frame and 1-piece crank Front V-brake and coaster back brake Steel rims Full chain cover Rear water bottle

• • • •

The flying bail of a stump punctured his left eye on a cricket pitch in England, but Mark Boucher’s gritty determination has carried him through. This 260-page book traces his remarkable sporting prowess, his strength in other sports codes, his decision to concentrate on cricket and his career on the national team, rising to Player of the Year in 1998, 2000 and 2006. It’s packed with behind-the-scenes stories and anecdotes, with scenes of defeat, victory and the strong bonds forged between players. A great book to recommend as a festive gift. 17

Popular Polar HRM choices for women Women’s FT7 Heart Rate Monitor


• EnergyPointer tells you if the main effect of your training is fitness improvement or fat burning • Training Load helps you find the perfect balance between rest and training • Compatible with PC, Mac (Intel-based) and via Polar FlowLink • Water-resistant to 30 m

Integrated Fitness Watch with Heart Rate

Women’s FT4 Heart Rate Monitor


• Shows when you’re improving fitness based on your heart rate • OwnCal displays calories burned • Comes with comfortable fabric transmitter and coded heart rate transmission to avoid cross-talk • Automatic age-based target zone • Shows average and maximum heart rate of training

Since 1977 18

For those who want basic heart rate-based features to keep their fitness training simple 19


Community Involvement Polokwane SWH won, having been involved in a staggering 31 events. In second place was last year’s winner, Rondebosch, with 18 events. Polokwane Branch Manager Benjamin Koka accepted the award from Faeez Mahri. Winner

Highest growth in profit Modderfontein came first with 149% growth in net profit from FY12 to FY13. Branch Manager Brighton Nkomo accepted the award from Faeez Mahri.


Most improved store Canal Walk came first in improved Administration, Standards, Turnover, Profit and Stock Loss. Branch Manager Faiez Zaindeen accepted the award from Faeez Mahri.

MANAGEMENT FORUM 2013 AWARDS NIGHT During the week of 15 to 19 October, Sportsmans Warehouse staff from across the country converged on Johannesburg, where the Regional Office hosted the company’s annual Management Forum. Managers, buyers, planning managers, operational staff and executives gathered to assess the last financial year and the performance of various categories and, naturally, to set goals for the year ahead. Awards were also presented, where stand-out stores were commended for great effort and performance. 20


Most reduced shrinkage Klerksdorp achieved a remarkably low 0,15% stock loss for the year. Branch Manager Nico Alberts accepted the award from Faeez Mahri.


Flagship store Fourways was overall winner, with a top rand value year-to-date for 2012/2013 of R94 000 000.



All the action around SA

The Spur Mountain Bike Classic Somerset West The Spur Mountain Bike Classic is the oldest funride on the Western Cape MTB calendar and remains one of the favourites. On 29 September, a record of 1700 riders participated in the four different distance races.

Grey College Street Mile Bloemfontein This year the Grey College Street Mile’s 16th anniversary fell on 16 October. 360 runners took part in what is an annual event on our Bloemfontein stores’ calender. David and his team were there to execute the branding and encourage the runners. We also helped by providing vouchers to enhance the range of prizes offered.

Our Somerset West team was there to cheer on the riders and hand out much-needed cooldrinks at the 27 km mark.

The Constantia Valley Grape Run Cape Town The Constantia Valley Grape Run, which took place on 20 October this year, follows a breathtaking course through the historic wine estates of the Constantia Valley. The event hosts three distances, a half marathon, a 14 km and a 5 km fun run, attracting in total close to 1200 participants. We hosted pre-registration in our stores and a watering point en route was manned by our team from Tokai. Well done guys!


Aldam Triathlon and Multi-sport Day Welkom This, a brand-new event on our calendar, hosted by the Goudveld Multi-sport Club, was held on 26 October. The entire programme took place at the Jim Fouche Park in Welkom and attracted 700 athletes. It included a 21 km trail run, a standard triathlon, a 70 km MTB race and a 3000 m swim, among other events. Frikkie Bouwer and the team from Northridge executed the branding.



STORE PROMOTION Cheslyn Collop Head of Department

Raymond Botha

Cheslyn, formerly Sales Assistant in Exercise Department Canal Walk, is being transferred and promoted to a Head of Department at our new Sea Point store.

Trainee Buyer

Raymond recently joined Juan Lonbord’s team as a Trainee Buyer. He is a Stellenbosch University old boy with a BComm Marketing Degree. When he is not at the office Raymond enjoys photography and fishing and will never let the opportunity pass to play paintball.

STORE APPOINTMENTS Terence White New Store Manager, Somerset West

Jamie-Lee Harrison

Terence joined Sportsmans Warehouse in November and has been appointed as the new branch manager for our Somerset West store.


Jamie-Lee is also a new member of our merchandise team and works as a merchandise distributor in Arnold de Villier’s team. Jamie-Lee is a self-confessed bookworm, when she’s not reading she enjoys socialising with friends, playing soccer and listening to music.

Janice Hart Accounts Department

Janice joined our accounts department in September and works as an accounts clerk under the guidance of Gillian Mulder. Janice studied BTech Cost and Management Accounting at Cape Peninsula University of Technology. Janice is an animal lover and in her spare time she does volunteer work at the Animal Anti-cruelty League. 24

George Mbhekeni Shabangu

Tshepo Hlapolosa Sales Assistant

Sales Assistant

George Mbhekeni Shabangu and Tshepo Hlapolosa are both newly appointed sales assistants in the Team Sport Department at Cresta store. 25


STAFF HAVING FUN, DOING GOOD Santa’s Shoebox project

Nhlanhla Sibusiso David Mtabele Sales Assistant

Nhlanhla has taken up his duties in the Cresta Cycling Department.

Phumla Nosiviwe Mabukaza Sales Assistant

Phumla is the new face in the Clothing Department at Cresta store.

Moresport employees are spreading Christmas cheer by putting their hearts into The Santa Shoebox Project, an inspiring community initiative that co-ordinates the donation, collection and distribution of personalized gifts at Christmas time to underprivileged children across South Africa.

Bokkie visits Sportsmans Warehouse South Africa’s most beloved mascot came to visit our Cape Town stores. Fans had the chance to have their photos taken with Bokkie and get his autograph. Our Canal Walk staff certainly enjoyed his visit.

Evelyn Mamosebetsi Tsotetsi Cashier

Evelyn Mamosebetsi Tsotetsi has been appointed as a cashier at our Cresta store.



Impi Challenge On 20 October twenty brave Head office employees took part in the Impi Challenge. This adrenalin-pumping trail adventure race really puts one’s body to the test as participants need to complete 17 challenges over 12 km. Well done, guys!

Other News Customer Service Champion Competition In September 2013 - we had two monthly Chain Winners of the SWH Customer Service Champion Competition, namely: • Rochelle Peter (Info. Staffer – Gateway) • Hlanga Noganto (Running Footwear Specialist – Canal Walk) Congratulations also go to our three Regional Customer Service Champions selected by their respective Regional Management teams, namely: • Nicolette van Nel - Teamsports Sales Specialist • Juan Ferreira - Exercise Sales Assistant • Tshiamo Metsi - Sales Assistant 28


For your nearest store call 0800 003 051 toll-free


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