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2014

POST SHOW REPORT

January 16-18, 2014

Licensing & Tailgate Logo: SHIELD LOGO ONLY OPTION Las Vegas Show Convention Center

ORTS &TAILGATE

ENSING SHOW

4-1 6 , 20 15 | LAS VEGAS CONVENTION CENTER | WWW.SPORTSTAILGATESHOW.COM

ensing & Tailgate Show Logo: LOCK-UP WITH DATES & LOCATION

WWW.SPORTSTAILGATESHOW.COM


WELCOME:

2014 was a year of change for the Sports Licensing & Tailgate Show. In the end, we were very pleased with the results and hope you were too. One of our most important goals for this year was to make sure we’re delivering the quality of buyers that exhibitors want to see. Despite the tighter qualifications, buyer attendance still grew by 11%. We continued to develop relationships with returning exhibitors and made an effort to recruit new companies as well. We had a total of 336 exhibitors this year, 118 of which were new to the show. Returning licensors included NBA Properties, National Hockey League, The Collegiate Licensing Company and CLPA/Licensing Resource Group. We also introduced new partnerships this year with NFL Players, Inc. and FIFA. Some of the show’s favorite features like the Rising Star Retailer Awards and the License to Buy program continued to be a success this year and we added a number of new features that enhanced the show experience for our attendees and exhibitors. You can read more about the new additions below. We are already busy planning 2015 and striving to improve the show even more. As always, thank you for your continued support.

Liz Crawford Show Director

NEW SHOW FEATURES Sports Lounge The Sports Lounge was a place on the show floor for people to kick back, grab a bite, hold a meeting and play some games.

Opening Night Party - Sponsored by NFL Players Inc. This all-new event gave exhibitors and attendees an opportunity to network and unwind after a long first day.

Online Lounge The Online Lounge gave attendees a convenient spot to stop and check email or take a break.

Fashion Zone This new lounge area provided a comfortable place for attendees to relax and talk, plus gave exhibitors extra exposure for their apparel and accessories.

Tailgate Zone The Tailgate Zone was a dedicated area of the show floor reserved for exhibitors with non-licensed merchandise. More than 20 exhibitors showcased their games, automotive accessories, chairs, tents, coolers, cooking equipment, lighting and more.

2014 FIFA World Cup Brazil The show began a partnership with 2014 FIFA World Cup Brazil to spread the excitement building up to the 2014 tournament. An exhibit area was dedicated to FIFA licensees.

Seminars We offered two new seminars this year that were open to all exhibitors and attendees. In the first session, licensing veteran, Brian Hakan conducted an in-depth Q&A session with John Sabo, GMM of Fanatics. Next, NFL Players, Inc. shared insights to retailers on how to engage with NFLPI.


THE 2014 SHOW WAS THE BIGGEST YET, WITH INCREASES IN EXHIBITOR PARTICIPATION, RETAIL ATTENDANCE AND MEDIA COVERAGE >Total overall attendance of over 5,000 – a 19% increase over last year >Total qualified attendance (buyers and media) was up 11% over last year >1,588 individual retail storefronts were represented >Buyers attended from all 50 states and 10 other countries >96% of retail attendees have purchasing power

Job Title Title JobJob Title Executive Executive Management Management (CEO, VP, General (CEO, VP, 15% General Director) Staff/Sales Director) 15% Staff/Sales Person 2% Person 2% General General Manager 4% Manager 4% Store Store 4% Manager Manager 4% Merchandiser 3% Merchandiser 3%

Buyer/ Buyer/Assistant Assistant Buyer 26% Buyer 26%

Specialty Store Specialty Store 35% 35%

“We are a brand new company, launched just under a year ago and this is our first time at the show. We have met with truly qualified buyers and booked orders for our ‘iconic silhouette’ collegiate logoed shoes. ” —Cristin McGuinn, Row|One Brands

“It’s the right market—the buyers are looking for sports licensed product for their shops. It is a good marriage and a great business opportunity for exhibitors and attendees.” —Chelsea Cawood, From the Heart Enterprises

“The show has been a very positive experience for us. It was our second year to attend and the show has opened up different distribution channels for our products.” —Anne Hogan, TY Inc.

Retail Type Retail Type Retail Type

Sporting SportingGoods Goods Store 15% Store 15%

“The show was great as usual! This show is very important to us, and we appreciate its existence. It is the only one we attend, and we try to make the most of it.” —Tom Burton, FarmAndSport, Vincennes, IN

“This is a good show for meeting different people, and there’s a lot of camaraderie among the buyers.” —Manny Mahajan, Del Mar Fairgrounds, Del Mar, CA

Owner/Partner Owner/Partner 46% 46%

Other Retailer Other Retailer 9% Warehouse/ 9% Warehouse/ Wholesale Wholesale Clubs 2% Clubs 2%

HERE’S WHAT SOME EXHIBITORS AND ATTENDEES HAD TO SAY ABOUT THE SHOW:

Boutique/ Boutique/ Gift/Novelty Gift/Novelty Store 12% Store 12% Department Department Store 5% Store 5%

Online OnlineRetail Retail Store 22% Store 22%

THIS IS AN ORDER WRITING SHOW!

“The show is always exciting, with new exhibitors and new products to see. This is our fourth year at the show and we are already looking forward to our fifth.” —Dusty Fiscus, Buyer, Pro Image Sports, Dearborn, MI

“As long as we are a premier licensee for the NFL, MLB, NBA, NHL and college, this will be our go-to show and one that we look forward to on a yearly basis.” —Jeremy Edwards, National Sales Manager, Party Animal


KEY RETAILERS IN ATTENDANCE (partial list)

JOIN US NEXT YEAR! JANUARY 14-16, 2015 LAS VEGAS CONVENTION CENTER FOR MORE INFORMATION ON EXHIBITING OR MARKETING OPPORTUNITIES, CONTACT: Matt Lawson National Sales Director matt.lawson@emeraldexpo.com Phone: (813) 531-7760

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2014 Post Show Report