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Welcome The huge increase in new media innovations has forever altered the media landscape for the sport industry. Consumer, business and fan behaviour is changing and the way these groups are reached and engaged with must change accordingly. The search is now on for new ways to not only reach customers and fans, but to understand them, to activate sponsorships in fresh and exciting ways, encourage participation, grow fanbases and protect your reputation online. However the plethora of tools now at brands and rights holders disposal is not easy to navigate and real value comes from a genuine understanding of the fast changing world of sport and new media. Sport and New Media is a brand new event from SportBusiness Group, the world’s leading provider of sport industry information, working in partnership with the Northwest Regional Development Agency (NWDA). Topics to be discussed and debated include convergence, encouraging participation through social media, building and maintaining an online fanbase and protecting reputations in a digital age. The first SportBusiness Group event to be held in Manchester this will be a great opportunity for networking and a lively and sparky exchange of ideas and concepts. We look forward to welcoming you on April 21st. Philip Savage Publishing Director, SportBusiness Group

A SportBusiness Group Conference

The SportBusiness Conference and Event division is the leading organiser of sport industry conferences, seminars and networking events. SportBusiness events are uniquely placed in the SportBusiness Group portfolio enabling us to reach the very best speakers in the industry and connect them with high-level, professional, decision making delegates. For further information visit:

Sponsored by

The Northwest Regional Development Agency (NWDA) is responsible for the sustainable economic development and regeneration of England’s Northwest and has five key priorities: Business, Skills and Education, People and Jobs, Infrastructure and Quality of Life. For further information visit:

Programme 21st April 2010, The Bridgewater Hall, Manchester, United Kingdom 8.00 – 9.00 Registration and coffee 9.00 – 9.30 Welcomes from SportBusiness Group, Northwest Regional Development Agency. 9.30 – 10.00 Hot topic – “Will YouTube do for TV what Google has done for publishing?” 10.00 – 10.30 Showcase One - England vs. Ukraine live and only online. - The first England international football game shown exclusively online. Hear from the team at Perform that made this landmark event happen. 10.30 – 11.15 Panel One – What does the future hold for the consumption of live sport? Panel focus: Convergence is a word that has been used for many years. However, with the rapid growth of the internet, mobile phones, web on TV and digital radio we may finally be at the point where technology has caught up with the predictions. - With increasing amounts of sport being consumed through digital mediums what does this mean for the consumption of live sport? - What opportunities do these new platforms offer minority sports seeking to gain exposure? - Do these changes risk damaging the existing successful platforms? - What role does 3D and HD play in this? 11.15 – 11.45 Coffee Break 11.45 – 12.15 Showcase Two – Facebook and British Universities & Colleges Sport. 12.15 – 13.00 Panel Two - Driving participation and activity through new media New Media is great in connecting like minded people and aggregating interests. Whilst 70 per cent of the UK is online, 25 per cent of the population are obese. - Can this be used to increase participation in sports? - Or similarly can new media encourage retention and organisation of existing activists? - Can social media assist with the training and the playing of sport itself? 13.00 – 14.00 Lunch 14.00 – 14.30 Showcase Three 14.30 – 15.30 Panel Three – Social Media: New opportunity – new threats? - We all know of the potential of new media, however like it or not, anyone can say anything about your organisation online. Similarly your own colleagues or players can sometimes inadvertently damage your organisation’s reputation. Just ask Rafa Benitez and Ryan Babel! This panel looks at the best ways of prevention, the elimination of risk and creating an effective response to online problems. 15.30 – 16.00 Coffee Break 16.00 – 16.15 Showcase Four – Creating a web 2.0 platform for fans – England Squash and Racketball. 16.15 – 17.00 Panel Four – Building, maintaining and marketing to an online fanbase. Away from the sporting events themselves, the internet is the prime point of connectivity between rights holders and fans. From getting team news, to buying merchandise and tickets how best do you grow and develop your online fans? What role does social media play in this field? How best to use your growing database of fans. 17.00 – 17.15 Closing Remarks 17.15 – 18.30 Networking drinks

Conference rate: Standard delegate - £345 (+VAT) Early bird rate, booked before, 26th February - £295 (+VAT) Charity rate (please provide charity registration number - £175 (+VAT) Five easy ways to book: Go to our website: Email us at: Call us on: +44(0) 20 7954 3481 Fax us on: +44 (0) 20 7954 3511 Post to: Sport and New Media SportBusiness Group 3rd Floor, 33-41 Dallington Street London, EC1V 0BB. For partnership opportunities: Email: Tel: +44 (0) 207 954 3481 Booking details First delegate Title First Name Surname Job Title Email Phone Fax Special Dietary requirements

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Ienclose a cheque made payable to SBG Companies Ltd. SUBSTITUTIONS, CANCELLATIONS AND REFUND POLICY Substitutions are welcome at anytime. Written cancellations made more than 4 weeks prior to the event date will be refunded. Written cancellations made two weeks or more prior to the event date will be subject to a 50% refund. Cancellations made within 2 weeks of the event date cannot be refunded. All cancellations must be made in writing. SportBusiness Group and other members of Electric Word Plc Group safeguard your data. SBG reserve the right to alter the programme or speakers at any time and without notice due to unforeseen circumstances. We also reserve the right in our absolute discretion and without further liability to cancel the programme in which case all monies will be refunded. We will endeavour to keep you informed of our other conferences and products where appropriate and may occasionally make your details available to reputable companies outside the Group. If you would prefer us not to release your name to third parties, please tick this box

Sport and New Media Conference  

The huge increase in new media innovations has forever altered the media landscape for the sport industry. Consumer, business and fan behavi...

Sport and New Media Conference  

The huge increase in new media innovations has forever altered the media landscape for the sport industry. Consumer, business and fan behavi...