TESCO TAKES THE LEAP
complete and a status bar at the bottom of every page helps them track their progress through the course. Technology was a big factor in the development as the e-learning must work on iPads as well as desktop PCs. Running the courses on Sponge UK’s in-house Launch&Learn Learning Management System meant that the design could be fully responsive and works effectively on smartphones, tablets and PCs. It also meant that everything could be custom-branded with the Learning Leap identity for a memorable and consistent look and feel, and that exclusive features – such as the leader board – could be built into the campaign. David said: “We’ve been really successful at creating this new brand identity with Learning Leap. I can now talk to people within the organisation about the programme without ever mentioning training or e-learning, which is great.” ONGOING DEVELOPMENT Ultimately, Tesco want staff to take away what they learn on the course and make it part of normal business behaviour. So, now that the majority of staff have completed
their learning, the next step is to implement some performance management. The Sponge UK team will be running quarterly PIPs (Putting into Practice) in order to monitor how staff are retaining the knowledge learned on the course and to ensure they keep up to date with legislation. Learners will receive an e-mail with a question on the subject they have studied. They can answer the question by selecting a response within the e-mail, with no need to log in to the system. It is designed to be simple and not disrupt the learner’s day and is a great post learning activity, keeping knowledge fresh in their minds. “We’ve been able to add great bespoke features to the course thanks to it running on our in-house LMS,” said Kate. “It made it possible to create the custom landing page with the data-responsive graphic, provide tailored reports and include all the added campaign features. “We’ve been able to offer the PIPs and the update e-mails in the way that we do – automatically linking to the system – because we are in control of the whole process. We can make any elements bespoke to Tesco’s needs.”
More than 4,000 staff members were enrolled on the e-learning programme, which was rolled out in November and December 2013. The Competition Law module is also due to be translated into around ten additional languages for other markets. The campaign has generated a lot of excitement and competitive spirit, and is an ongoing success story. A pilot group of learners has been surveyed and the initial feedback is very positive with the majority indicating that their knowledge level has gone from basic to good or very good and that they are confident in their knowledge of the subjects following the e-learning. They also rated the e-learning highly for engagement, appealing illustrations, hints and tips and time to complete – 90% of learners thought the course was the right length. In the coming months the project team will be surveying all remaining learners and analysing feedback and course statistics in order to report on the campaign’s effectiveness.
www.spongeuk.com www.twitter.com/Sponge_UK
December 2013 Inside Learning Technologies & Skills 163